Visas Labas

What Visas Labas does

Visas Labas (legal entity UAB Visas Labas) is a privately held Lithuanian distributor and retailer founded in 1996, specializing in heating, ventilation, air conditioning (HVAC), and bathroom equipment. The company operates a hybrid retail-and-e-commerce model: five owned showrooms in Lithuania's largest cities — Vilnius, Kaunas, Klaipėda, Šiauliai, and Panevėžys — supplemented by a WooCommerce-based online storefront at visaslabas.lt. Its product portfolio is built on authorized distribution rights for premium European manufacturers including De Dietrich (heating and AC), RAVAK (bathroom), VOGEL&NOOT/Rettig (radiators), UPONOR (multi-layer piping), WILO (pumps), DANFOSS (controls), SANHA (press-fit piping), and HP-TREND (PPR piping), alongside solar power equipment, underfloor heating systems, and ventilation products.

Visas Labas serves two primary customer segments: private residential consumers purchasing home heating, cooling, and bathroom renovation equipment, and trade professionals (installers, builders, and real estate developers) procuring equipment for construction and renovation projects. Revenue is generated through one-time transactional product sales at fixed retail prices (VAT-inclusive), with delivery pricing tiered by order value and logistics via Nėgė courier and Omniva parcel lockers. The company additionally offers warranty and post-warranty service and consultation via qualified showroom staff. Payment processing is handled through Paysera.

The underlying technology stack is conventional for a regional retailer: a WooCommerce e-commerce platform, standard inventory management, and no proprietary technology development. The company is independently owned with no disclosed institutional investors, parent company, or external funding, and does not operate an active content marketing, social media, or paid digital advertising program based on available source data. It is a stable, long-tenured regional specialist rather than a venture-backed or technology-differentiated operator.

Name

Visas Labas

Legal name

UAB Visas Labas

Website

https://visaslabas.lt

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Visas Labas is a Lithuanian distributor and retailer, operating since 1996, that sells heating, ventilation, air conditioning, solar, and bathroom equipment from premium European brands through five retail showrooms and an e-commerce platform to private consumers and trade professionals across Lithuania.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail & E-commerce): Visas Labas generates revenue primarily through the direct sale of heating, plumbing, ventilation, air conditioning, and bathroom equipment to both private consumers and trade professionals. Products are sold at fixed retail prices through their e-commerce platform and five physical showrooms across Lithuania. Revenue is predominantly one-time transactional (product purchase), supplemented by ancillary services such as installation and after-sales support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Visas Labas distributes and retails heating, ventilation, air conditioning (HVAC), solar, and bathroom equipment sourced from European manufacturers (De Dietrich, RAVAK, VOGEL&NOOT, HP-TREND, SANHA, UPONOR, WILO, REFLEX, DANFOSS) through its e-commerce platform visaslabas.lt and five physical showrooms in Lithuania. The company sells individual products at fixed VAT-inclusive retail prices with tiered nationwide delivery, and supplements sales with warranty and post-warranty service. It serves both private homeowners and trade professionals (installers, builders, developers) across Lithuania.

Product overview

Visas Labas is a Lithuanian e-commerce company (UAB Visas Labas) operating since 1996 that sells heating, ventilation, air conditioning, and bathroom equipment. The offering is organized as a multi-brand portfolio across distinct product categories: (1) Heating Equipment encompassing De Dietrich branded heat pumps (air-to-water, ground-to-water), gas condensing boilers, water heaters, and De Dietrich air conditioners; (2) Solar Power Plants with modules, inverters, and Mounting Systems mounting solutions; (3) Pipes and Fittings including HP-TREND PPR soldered systems and SANHA press-fit galvanized steel systems; (4) complete Bathroom Equipment under the Ravak brand (baths, showers, ceramics, faucets); (5) Vogel&Noot steel radiators; (6) Underfloor Heating systems; and (7) Ventilation products. The company serves both private customers (through 5 retail locations in major Lithuanian cities) and professional installers, offering warranty and post-warranty service alongside e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Equipment (Šildymo įranga)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• De DietrichcoreChannel Partner/ Reseller/ DistributorVisas Labas is an authorized distributor of De Dietrich products, a leading French manufacturer of heating systems including gas condensing boilers, heat pumps (air-to-water and ground-to-water), and air conditioners. The partnership represents a core element of Visas Labas's heating and cooling portfolio, with dedicated product pages and current price catalogs maintained on the company's website.
• RAVAKcoreChannel Partner/ Reseller/ DistributorRAVAK is a major Czech bathroom equipment manufacturer and one of the leading players in the European market. Visas Labas distributes RAVAK products including acrylic bathtubs, shower enclosures, bathroom furniture, faucets, and ceramics. The partnership is showcased with a dedicated brand page on visaslabas.lt featuring 192 product listings.
• VOGEL&NOOTcoreChannel Partner/ Reseller/ DistributorVOGEL&NOOT is a premium brand of steel radiators belonging to Rettig ICC, a global leader in the radiator market. Visas Labas distributes VOGEL&NOOT radiators and accessories, with 779 product listings on the platform. Products meet the highest quality and environmental standards.
• HP-TRENDminorChannel Partner/ Reseller/ DistributorHP-TREND is a Czech manufacturer of PPR (polypropylene random) piping systems for hot/cold water and heating applications. Products are manufactured in a Czech factory following ČSN EN ISO 9001 and ČSN EN ISO 14001 standards, with a 50-year service life. Visas Labas distributes HP-TREND PPR pipes, fittings, and soldering equipment.
• SANHAminorChannel Partner/ Reseller/ DistributorSANHA is a manufacturer of press-fit piping systems made from zinc-plated carbon steel. The Sanha-Therm system is widely used for building heating system renovation projects. Visas Labas distributes SANHA press-fit pipes and fittings across a broad diameter range (15–76mm).
• OmnivaminorChannel Partner/ Reseller/ DistributorOmniva is an Estonian postal and logistics company operating parcel locker networks across the Baltic region. Visas Labas offers delivery to Omniva parcel lockers for smaller orders (up to 30kg, max dimensions 41x38x64cm) at a flat rate of €2.00.
• Nėgė courier serviceminorChannel Partner/ Reseller/ DistributorNėgė is a Lithuanian courier service used by Visas Labas for home delivery of products across Lithuania. Delivery pricing is tiered based on basket value, from €5 for orders up to €100 to €20 for orders above €501.
• UPONORminorChannel Partner/ Reseller/ DistributorUPONOR is a Finnish manufacturer of multi-layer composite (MLC) piping systems and PEX pipes used in underfloor heating and plumbing. Visas Labas distributes UPONOR products as part of its piping and fittings category.
• WILOminorChannel Partner/ Reseller/ DistributorWILO is a German manufacturer of pumps and pump systems. Visas Labas distributes WILO pumps as part of its heating equipment and piping product categories.
• REFLEXminorChannel Partner/ Reseller/ DistributorREFLEX (VAREM) is a manufacturer of expansion vessels and related boiler room equipment. Visas Labas distributes REFLEX VAREM expansion vessels.
• DANFOSSminorChannel Partner/ Reseller/ DistributorDANFOSS is a Danish manufacturer of heating system controls and valves. Visas Labas distributes DANFOSS heating system valves and accessories.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leroy Merlin: Leroy Merlin, owned by ADEO, is one of the largest global home improvement retailers operating in multiple European markets with broad DIY, HVAC, plumbing, and bathroom assortments. It is a broad incumbent competing with Visas Labas at the wider assortment level rather than the premium-brand specialist niche.
• Hornbach: Hornbach is a German-headquartered pan-European DIY and home improvement big-box retailer with extensive HVAC, plumbing, and bathroom assortments. It is a broader incumbent expanding across the EU (including the Baltics) and competes with Visas Labas in heating, sanitary, and renovation categories, though with a much wider product portfolio.
• Bauhaus: Bauhaus is a European DIY and specialty retail chain operating large-format home improvement centers across multiple countries. It competes with Visas Labas on HVAC, plumbing, and bathroom categories through its specialty-store format, positioned as a broad incumbent relative to Visas Labas's narrower premium-brand portfolio.

Direct peers

• Reuter: Reuter is a German online bathroom retailer offering branded bathroom fixtures, furniture, and accessories with strong premium-brand partnerships. It is highly comparable to Visas Labas's bathroom half of the business — a specialty online/bathroom retailer with showrooms and brand-led marketing.
• Megabad: Megabad is a German online specialty retailer of bathroom equipment (baths, showers, faucets, ceramics). It mirrors Visas Labas's specialty-retailer model for the bathroom category and is a directly comparable e-commerce + showroom-style operator in the same niche within Europe.
• Senukai: Senukai is the largest DIY and home improvement retail chain in Lithuania, selling heating, plumbing, bathroom, and renovation products through a nationwide chain of large-format stores. It is the most direct competitor to Visas Labas in the Lithuanian market, operating in overlapping product categories (boilers, radiators, bathroom equipment, tools) and serving both homeowners and trade professionals.
• Kerama Marmix: Kerama Marmix is a Lithuanian specialty retailer focused on ceramic tiles, bathroom equipment, and interior finishing products, with physical showrooms across Lithuania. It is a direct competitor to Visas Labas in the bathroom segment and shares the showroom-and-trade-advice go-to-market model in the same geography.
• Heizungsshop: Heizungsshop is a German online specialty retailer focused on heating systems, boilers, heat pumps, radiators, and accessories. It mirrors Visas Labas's heating-equipment half of the business in a larger market, operating a comparable direct-to-consumer and trade-channel distribution model on premium European brands.
• Ermitazas: Ermitazas is a Lithuanian DIY/home and garden retailer operating physical stores and an e-commerce site with a comparable product mix of building materials, heating, plumbing, and bathroom equipment. It directly competes with Visas Labas for both retail and trade customers across Lithuania and represents the most comparable mid-tier DIY omni-channel player in the same market.

Regional players

• Bauhof: Bauhof is an Estonian-headquartered DIY retailer with operations across the Baltic states. It overlaps with Visas Labas on HVAC, bathroom, and renovation categories and is a regional peer with adjacent geographic coverage rather than direct competition in all five Lithuanian cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visas-labas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visas Labas