Roberts Hardwood Flooring

What Roberts Hardwood Flooring does

Roberts Hardwood Flooring LLC is a privately held, family-owned manufacturer of solid hardwood flooring based in Mountain View, Missouri. Founded in 1991 as Roberts Wood Products and expanded in 2000 with a dedicated flooring mill and new machinery, the company produces Red Oak, White Oak, and Hickory flooring in widths of 2 1/4, 3 1/4, 4, and 5 inches, with Cherry, Ash, and Pine species available on request. It also produces lumber, railroad ties, and blocking from raw logs in its co-located saw mill, with a stated zero-waste utilization philosophy covering all wood byproducts.

The company serves residential and commercial end-customers seeking domestic hardwood flooring materials through a direct-to-consumer model: sales are handled exclusively by phone (via Gerald Roberts and the office line) and in-person visits to the Mountain View facility. There is no e-commerce, no third-party distribution, no app presence, and no digital marketing beyond a basic GoDaddy-hosted website. Three generations of the Roberts family currently lead operations, including Rick Roberts (President), Josh Roberts (Vice President), Kerri Roberts-Yarber (CFO), and Chase Yarber (Vice President).

The business model is straightforward one-time-sale of finished flooring, with pricing handled on a quote basis given variability in species, width, and order volume. Geographic scope is limited to the domestic United States, with no stated expansion plans, external investors, or disclosed financials. The company is not a venture-backed or growth-stage business; it operates as a stable, multi-generational regional manufacturer with no observable scaling catalysts.

Name

Roberts Hardwood Flooring

Legal name

Roberts Hardwood Flooring LLC

Website

https://robertshardwoodflooring.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberts Hardwood Flooring LLC is a family-owned, Mountain View, Missouri manufacturer of solid hardwood flooring (Red Oak, White Oak, Hickory, and specialty species) serving residential and commercial buyers through direct phone and on-site sales from a single saw mill and flooring mill facility.

Ownership category

akta.pro rank

Product category

Hardwood Flooring Manufacturing

NAICS

Floor Covering Retailers (449121), Sawmills and Wood Preservation (3211)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Hardwood Flooring Retail (CRAIAGAB)

akta.pro secondary industries

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Hardwood Lumber Sawmills (IMAMABAB)

Keywords

• Solid hardwood flooring
• Hardwood floor manufacturing
• Saw mill operations
• Oak wood flooring
• Wood flooring products

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Hardwood Flooring Sales: Direct sale of hardwood flooring products including Red Oak, White Oak, and Hickory in various widths (2 1/4, 3 1/4, 4, 5 inches). Products are sold as finished flooring materials to end customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Roberts Hardwood Flooring LLC manufactures and sells solid hardwood flooring products at its Mountain View, Missouri facility. The company operates an integrated saw mill and flooring mill, processing raw logs into finished Red Oak, White Oak, and Hickory flooring in multiple widths, with specialty species (Cherry, Ash, Pine) available on request. Sales are conducted directly to end customers via phone and on-site visits.

Product overview

Roberts Hardwood Flooring LLC is a manufacturer and supplier of hardwood flooring products, operating both a saw mill and flooring mill since 2000. The company's core product line includes Red Oak, White Oak, and Hickory hardwood flooring in standard widths (2 1/4", 3 1/4", 4", and 5"), along with specialty species (Cherry, Ash, Pine) available by request. As part of their integrated manufacturing process, the company also produces lumber, railroad ties, and blocking from raw logs, with complete wood waste utilization.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Oak Hardwood Flooring

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Bruce (AHF Products): Iconic US hardwood flooring brand offering solid and engineered hardwood across oak, hickory, and other species. Comparable product line but operates at much larger scale and broader distribution than Roberts.
• Shaw Industries: Largest US flooring manufacturer offering hardwood, carpet, LVT, tile, and laminate. Overlaps with Roberts on hardwood flooring but operates at vastly greater scale with national distribution and broad product portfolio.
• Mannington Mills: US-based flooring manufacturer with hardwood, LVT, sheet vinyl, and carpet offerings. Comparable as a domestic manufacturer with hardwood flooring as a core category alongside broader flooring lines.
• Mohawk Industries: Global flooring manufacturer with hardwood, laminate, LVT, and tile product lines. Competes with Roberts in hardwood flooring but as part of a multi-category portfolio with national and global distribution.

Direct peers

• Anderson Tuftex: Premium hardwood flooring brand owned by Shaw Industries offering solid and engineered hardwood in oak, hickory, and other species. Comparable as a hardwood-focused brand targeting design-conscious buyers.
• LL Flooring: National specialty retailer of hardwood, LVP, laminate, and vinyl flooring. Comparable as a direct-to-consumer hardwood flooring seller, though vastly larger and digitally native where Roberts is not.
• Mullican Flooring: US-based solid hardwood flooring manufacturer offering oak, hickory, and other domestic species in multiple widths. Closely comparable as a domestic solid hardwood producer with similar product breadth and made-in-USA positioning.
• Appalachian Flooring: Hardwood flooring manufacturer specializing in solid and engineered hardwood from North American species. Comparable as a niche hardwood flooring manufacturer with similar product mix and species focus.
• Somerset Hardwood Flooring: Solid hardwood flooring manufacturer producing oak, hickory, walnut, and other species from Appalachian-sourced lumber. Comparable as a vertically integrated, US-based solid hardwood producer serving residential and commercial markets.

Emerging players

• Pioneer Millworks: Manufacturer of reclaimed and sustainable solid hardwood flooring, plus FSC-certified new wood flooring. Comparable as a niche, sustainability-positioned solid hardwood producer with custom species capability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/roberts-wood-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Hardwood Flooring