Wajah Sales

What Wajah Sales does

Wajah Sales (legal entity: CV. Piton Perkasa Mandiri) is a privately held sole proprietorship headquartered in Tangerang Selatan, Banten, Indonesia, that provides sales and distribution training, coaching, consulting, mentoring, and certification services to Indonesian enterprises and individual sales professionals. Its core delivery methodology combines the 70/20/10 experiential learning framework (40% theory, 60% practice) with the 80:20 productivity principle and a proprietary "Sales Operation Model" built from research across local and multinational sales organizations. The productized service portfolio includes Sales Training Programs, Sales and Distribution Training, Sales Management Consulting, Sales Coaching, Public Training Programs, a Sales Manager Bootcamp, and a Tool Box Sales System (a sales force automation tool).

The business operates a hybrid revenue model: high-touch, quote-based corporate training and consulting contracts (the historical core), plus standardized public training open-enrollment sessions, and a recently expanded portfolio of self-serve digital products — Tools Management Pro (100+ Microsoft Office templates across 18 categories), Social Media Manage Pro (25+ social media templates), and an E-course Digital Marketing subscription platform with 40++ classes, all distributed through a WooCommerce storefront integrated with Xendit payments and a dedicated e-course domain (wajahsales.my.id). Pricing on digital products is steeply discounted (87–91% off list).

The go-to-market is sales-led and direct, primarily targeting Jakarta, Banten, and broader Indonesian B2B and B2C clients, with a marketing mix spanning LinkedIn, YouTube, Instagram, Facebook, X/Twitter, Pinterest, email newsletter, website content, and WhatsApp as the primary bottom-of-funnel conversion channel. The firm claims geographic reach spanning Indonesia, Asia, and globally, though the operating reality is concentrated in the Indonesian domestic market.

Name

Wajah Sales

Legal name

CV. Piton Perkasa Mandiri

Website

https://wajahsales.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Wajah Sales is an Indonesia-based sales and distribution training and consulting provider serving B2B companies and individual sales professionals with customized corporate programs, public training, coaching, and self-serve digital templates and e-courses.

Ownership category

akta.pro rank

Product category

Sales Training and Consulting Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Solution Selling & Value-Based Selling (EDABABAD)

akta.pro secondary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Sales training services
• Sales consulting
• Sales coaching programs
• Distribution training
• Digital marketing courses

Headquarters

HQ city

Banten

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Training Services: Customized training programs for corporate clients including sales training, sales management consulting, coaching programs, and bootcamps. Delivered in-person or virtual sessions tailored to organizational needs.
2. Public Training Programs: Open enrollment training sessions for individual sales professionals and small teams. Programs include Sales Management Workshop, Sales Negotiation Expert, Professional Salesmanship, and others.
3. Digital Products - Tools Management Pro: 100+ professional project management templates available for purchase. Includes Excel and Word templates for various management functions.
4. Digital Products - Social Media Manage Pro: Social media management templates and tools sold as one-time purchase.
5. E-course Digital Marketing: Online learning platform with 40++ classes covering digital marketing topics. Accessible via subscription model with discount coupons available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Wajah Sales is a sales and distribution training and consulting provider that delivers customized corporate training programs, public training workshops, sales coaching, management consulting, mentoring, and certification for B2B and B2C sales organizations. It complements these services with digital products including 100+ Tools Management Pro templates, 25+ Social Media Manage Pro templates, and 40++ online digital marketing e-courses sold through its own e-commerce platform.

Product overview

Wajah Sales is a sales and distribution training and consulting company offering a comprehensive portfolio of professional development services and digital products. The core offerings include Sales Training Program, Sales and Distribution Training, Sales Management Consulting, Sales Coaching Program, Public Training Program (with sub-programs: Sales Management Workshop, Sales Negotiation Expert, Professional Salesmanship, Excellent Sales Presentation Skill, Sales Leadership Excellent, Performance Sales Coaching), Sales Manager Bootcamp, Tool Box Sales System (SFA), and Online Training. The digital product line includes Tools Management Pro (100+ professional templates for project management, finance, risk, and quality management), Tools Social Media Manage Pro (25+ social media management templates), and Ecourse Digital Marketing (40++ online classes covering digital marketing topics). The company operates as a Training & Consulting Provider with services for developing B2B and B2C high-performance sales organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Training Program

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• PT Daya Intens TrigunaminorGTM or Marketing PartnerPT Daya Intens Triguna appears to be affiliated entity maintaining Wajah Sales' social media presence across LinkedIn, Instagram, YouTube, Twitter/X, Pinterest, and Facebook platforms. The LinkedIn company page 'pt-daya-intens-triguna' is used for professional presence while other social channels carry the @wajahsales handle.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Force Management: Sales methodology and enablement company offering frameworks, training, and coaching for B2B sales organizations; comparable to Wajah Sales' Sales Operation Model and coaching-led approach.
• Richardson Sales Performance: B2B sales training and consulting firm selling customized sales programs, coaching, and enablement tools to enterprise clients — closely aligned with Wajah Sales' training-plus-consulting-plus-tooling offering.
• The Brooks Group: Sales training and consulting firm offering customized sales programs, coaching, and assessments targeting B2B sales teams — directly comparable to Wajah Sales' corporate training business.
• Sandler Training: Global sales training franchise with a proprietary methodology and certified coach network, mirroring Wajah Sales' model of structured sales programs delivered through local trainers targeting B2B sales teams.
• Imparta: Sales and account management training firm with proprietary methodologies, certification programs, and digital learning tools, comparable in product mix to Wajah Sales' training/coaching/certification stack.
• Janek Performance Group: Sales training and performance consulting firm delivering customized sales programs, coaching, and assessments to enterprise clients — directly analogous to Wajah Sales' training-plus-coaching-plus-Sales-Force-Automation offering.
• ASLAN Training: Sales training and sales coaching provider focused on enterprise B2B sellers, with similar consulting-plus-coaching-plus-training delivery to Wajah Sales.

Broad incumbents

• Dale Carnegie Training: Established global training provider offering sales, leadership, and professional development courses with a licensed franchise model; competes with Wajah Sales for corporate training budgets but across a much broader curriculum.

Regional players

• ESQ Leadership Center: Indonesian leadership and character-based training provider with a large local franchise network; competes with Wajah Sales for corporate training spend in the Indonesian market.
• PPM Manajemen: Indonesia's leading management training and consulting institution offering executive education, sales, and leadership programs; the most direct Indonesian competitor for corporate training budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WajahSales
• YouTubeyoutube.com/@wajahsales7999
• Facebookfacebook.com/profile.php?id=100090792907961
• LinkedInlinkedin.com/company/pt-daya-intens-triguna
• Instagraminstagram.com/wajahsales
• Pinterestpinterest.com/salestrainingprovider

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wajah Sales