Name

Vitelia Agrocultuur

Legal name

Vitelia Agrocultuur B.V.

Website

https://vitelia-agrocultuur.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Input Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Biofertilizers & Microbial Inoculants (IMAEAEAG)

Keywords

• Agricultural input supply
• Crop protection products
• Tree nursery supplies
• Agricultural fertilizers
• Farm advisory services

Headquarters

HQ city

Lottum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Product Sales: Vitelia Agrocultuur operates as a trading company (handelsbedrijf) selling a complete range of products for tree nurseries, ornamental plant growers, arable farmers, dairy farmers, and contractors. Products include crop protection, fertilizers, seeds, business supplies, and growth improvers. Revenue is generated through direct product sales via their webshop and advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vitelia Agrocultuur is an agricultural trading company that supplies crop protection products, fertilizers, seeds, growth enhancers (biostimulants), and business supplies to tree nurseries, arable farmers, dairy farmers, and contractors in the Netherlands. The company distributes its own CropActiv line of biostimulants and partners with research organizations to offer cultivation advice, delivered via two physical locations, a webshop (MijnVitelia), and a regional sales advisor network.

Product overview

Vitelia Agrocultuur is an agricultural trading company serving tree and ornamental horticulture growers, arable farmers, dairy farmers and contractors. The company operates through multiple interconnected product categories: crop protection (chemical pesticides and biological controls like nematodes), soil and fertilization (mineral/organic fertilizers, Foliplus leaf fertilizers, soil improvers), seeds (maize, grass, green manure, onions), and growth enhancers under the CropActiv brand. The core offering consists of CropActiv biostimulants (HumiKick, Optiroot, AlgaForce, AminoBoost/AminoPlant, SilicaPro, StressImmune) combined with the Maismaster Pro fertilizer line, supported by a comprehensive webshop platform (MijnVitelia) for product ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Gewasbescherming (Crop Protection) Comprehensive crop protection product category offering chemical pesticides (fungicides, herbicides, insecticides, acaricides, nematicides, virucides) and biological controls for pest management in tree nurseries and arable farming.
• Bedrijfsbenodigdheden (Business Necessities) Business supplies for horticulture including pots, containers, trays, labels, foil, protective covers, tools, and root ball materials used by tree nursery and ornamental growers.
• Zaaizaden (Seeds) Seed products including maize seeds, grass seeds, green manure mixes, Tagetes, and various agricultural seeds for different crops.
• Groeiverbeteraars (Growth Enhancers) Growth improving products including plant strengtheners and soil improvers under the CropActiv brand, supporting natural plant growth and stress resistance in outdoor cultivation.
• Bodem en Bemesting (Soil and Fertilization) Soil and fertilization products including organic and mineral fertilizers, coated fertilizers, Foliplus leaf fertilizers, and soil improvers.
• CropActiv Biostimulant Line Proprietary product line of biostimulants for outdoor cultivation developed through CropSolutions cooperation, including HumiKick, Optiroot, AlgaForce, AminoBoost, AminoPlant, SilicaPro, and StressImmune, covering soil improvers and plant strengtheners.
• Foliplus Leaf Fertilizers Balanced leaf fertilizers for fast-acting nutrient supplementation, effective under difficult growing conditions such as drought or excessive rainfall.
• HumiKick Liquid soil improver containing 12% humic acids and 3% fulvic acids derived from Leonardite, providing rapid improvement of soil conditions, moisture binding, nutrient availability, and stimulation of beneficial bacteria and fungi.
• Optiroot Liquid product containing humic, fulvic, and amino acids along with NPK and micronutrients, improving soil conditions around seeds and roots, with faster germination, root formation, and early growth.
• AlgaForce CropActiv plant strengthener containing 15% seaweed extract (Ascophyllum nodosum) with Nitrogen, Magnesium, Boron, and Molybdenum, providing natural stress resistance during flowering and improving fruit set.
• AminoBoost & AminoPlant High-free amino acid products derived from enzymatic protein breakdown, providing energy during abiotic stress periods like drought, frost or heat, with SKAL/FIBL organic certification.
• SilicaPro Biostimulant based on silicon with supporting minerals that strengthens cell walls and activates multiple defense mechanisms against abiotic stress.
• StressImmune Liquid biostimulant containing 40% seaweed extract and nearly 10% amino acids, strengthening plant defense against abiotic stress when applied preventively.
• Maismaster Pro Premium coated urea fertilizer granules for row fertilization of maize, with controlled nitrogen release over 3-4 months perfectly aligned with corn nutritional needs.
• Laudis Herbicide for maize cultivation with broad spectrum activity against weeds including common amaranth and barnyard grass, with excellent rain resistance.
• Koppert Entonem Biological control product containing Steinernema feltiae parasitic nematodes for control of vine weevil larvae in ornamental horticulture.
• Larvanem (Heterorhabditis bacteriophora) Insect-parasitic nematodes for biological control of vine weevil larvae in tree nursery and fruit cultivation.
• Maisrassen 2025 (Maize Varieties 2025) Curated maize variety package for the 2025 season, selected based on practical experience and official variety list data for quality, yield, and agricultural properties.
• Zaaiuien 2026 (Sowing Onions 2026) Sowing onion varieties for 2026 with variety advice covering storage period and harvest timing for different yellow and red onion varieties.
• Grasmengsels 2025 (Grass Mixtures 2025) Extensive grass seed mixtures for professional dairy farming with rust index 8+ and extra packages with Gro-max for rapid germination.
• Akkerranden en Groene braak 2026 (Field Margins and Green Fallow 2026) Field margin and green fallow seed mixtures for the 2026 season.

Quantifiable outcome

• Nitrogen placement efficiency in row: 1.25 working coefficient
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Coöperatie ABZ DiervoedingcoreStrategic or Co-development Partner · 27 May 2024Strategic cooperation between Coöperatie Vitelia and Coöperatie ABZ Diervoeding starting June 3, 2024. The cooperation aims to better respond to future developments in the Dutch agricultural sector through collaboration across multiple areas. The Plant & Teelt department of ABZ and Vitelia Agrocultuur will strengthen each other, with both already working together in CropSolutions purchasing organization.
• Cultus Crop ResearchcoreStrategic or Co-development PartnerResearch partner that regularly presents results from recent trials during Vitelia Agrocultuur's knowledge days. Collaboration based on Vitelia's own research agenda focusing on innovations, developments, and trends in various agricultural sectors.
• CropSolutionscoreStrategic or Co-development PartnerKnowledge and purchasing organization that enables Vitelia Agrocultuur to provide better service to arable farmers in Southeast Netherlands with cultivation knowledge across various crops. Through this partnership, Vitelia accesses a broader product range and can develop proprietary product lines like CropActiv.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Timac Agro: International fertilizer and biostimulant producer (Roullier Group) selling specialty plant nutrition and soil-conditioners. Competes with Vitelia's biostimulant and specialty fertilizer portfolio, but operates as a manufacturer with a broader geographic footprint.
• ICL Group: Global specialty fertilizer and plant nutrition company. Overlaps with Vitelia's soil-and-fertilization category and CropActiv biostimulant line at the upstream supplier level, but at vastly larger scale and broader product breadth.
• ADAMA: Global crop protection manufacturer offering herbicides, fungicides and insecticides. Comparable to the crop-protection segment of Vitelia's assortment, but as a much larger incumbent manufacturer rather than a regional distributor.
• Yara International: World's largest nitrogen fertilizer producer. Highly comparable to the fertilizer/soil-improvement portion of Vitelia's portfolio, including products like Maismaster Pro, but operating at a global commodity-manufacturer scale rather than a regional distribution model.

Direct peers

• AgruniekRijnvallei: Dutch agricultural cooperative serving arable, dairy and horticulture members with crop inputs, fertilizers and advisory services in central Netherlands. Comparable cooperative model, vertical segments and nationwide ambition to Vitelia.
• Royal Agrifirm Group: Large Dutch agricultural cooperative supplying crop protection, fertilizers, seeds and advisory services to arable and livestock farmers. Directly comparable to Vitelia's business model, customer base (Netherlands) and product portfolio, but at materially larger scale.
• Van Iperen: Dutch distributor specializing in specialty fertilizers, biostimulants and crop solutions. Highly comparable to Vitelia's CropActiv growth-enhancer and Foliplus foliar fertilizer business, with overlapping focus on sustainable plant nutrition.
• CZAV: Dutch cooperative supplying agricultural inputs (crop protection, fertilizers, seeds) to arable and horticultural growers, primarily in Southwest Netherlands. Closely comparable to Vitelia in cooperative structure, product range and advisor-led go-to-market.

Others

• Koppert Biological Systems: Dutch biological crop protection and pollination specialist. Not a direct competitor — Vitelia distributes Koppert's Entonem and Larvanem nematode products — but a closely linked ecosystem partner and a benchmark for the biologicals category that Vitelia is helping growers adopt.

Regional players

• ForFarmers: Large Dutch-origin European animal feed and on-farm solutions cooperative. Operates in the same Dutch agricultural cooperative ecosystem and shares the advisor-led model, but focuses on livestock nutrition rather than crop inputs, making it a partial peer in distribution philosophy rather than product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agrocultuur
• Facebookfacebook.com/Agrocultuur
• LinkedInlinkedin.com/company/agrocultuur-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitelia Agrocultuur