Suara Surabaya Media

What Suara Surabaya Media does

Suara Surabaya Media (legal entity PT Radio Fiskaria Jaya Suara Surabaya) is a Surabaya-based private media company operating a multi-platform local broadcasting and digital news business. Founded on June 11, 1983, the company began as a radio station and expanded into online media in 1999 with the launch of the suarasurabaya.net news portal. It serves consumers and advertisers in the Surabaya metropolitan area and East Java province of Indonesia, with content also syndicated nationally through AMSI news aggregation networks. The company is privately held with no disclosed external funding, parent, or subsidiary structure, and reports a headcount of 51-100 employees.

The company's product stack centers on Radio Suara Surabaya (SSFM 100 FM), a continuous over-the-air broadcast running news bulletins, talk shows, traffic updates (Jazz Traffic), and interactive audience segments across the full day. This core is complemented by the suarasurabaya.net online news portal (with sections covering Politics, Economy/Business, Sports, City/Kelana Kota, and Entertainment), visual radio streaming, the PODSS podcast series launched in 2023, and mobile applications on Android and iOS. A distinctive feature is the 'Lapor SS' community service, where listeners report lost vehicles in real-time on-air with cases frequently resolved within 15 minutes to 2 hours, creating a unique community-utility layer around the broadcast. The company also operates Suara Surabaya Academy, which delivers public speaking training and youth engagement programs.

The revenue model is advertising-led, monetizing across radio airtime, digital advertorials, banner ads, and event sponsorships. The company maintains a structured advertising sales operation via its 'Info Iklan' section and generates event revenue through owned properties such as the annual Jazz Traffic festival (title-sponsored by Bank Jawa Timur) and anniversary CSR programs. Named advertising and partnership relationships include Bank Jawa Timur, Pelindo Terminal Petikemas, Cobra Grease, RS Mata Undaan, and RSUD Dr. Soetomo, among others. Management is led by Editor in Chief Eddy Prastyo and Vice Editor in Chief Restu Indah, indicating founder/management-controlled governance.

Name

Suara Surabaya Media

Legal name

PT RADIO FISKARIA JAYA SUARA SURABAYA

Website

https://suarasurabaya.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Suara Surabaya Media is a Surabaya-based, 43-year-old private local media company operating Radio SSFM 100, the suarasurabaya.net news portal, podcasts, mobile apps, and community events to serve consumers and advertisers in Surabaya and East Java, Indonesia.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industries

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Local radio broadcasting
• News portal
• Digital media
• Community journalism
• Podcast streaming

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising (Radio & Digital): The primary revenue stream is advertising across radio airtime and the digital portal (suarasurabaya.net). The site features advertorial content, banner ads, and sponsored segments. Advertisers include corporate brands (e.g., Pelindo Terminal Petikemas, Cobra Grease, Bank Jawa Timur) placing advertorials and promotional content.
2. Community Events & Sponsorships: Revenue generated through organizing and sponsoring community events such as the Jazz Traffic festival, anniversary celebrations, and health/social programs. Corporate sponsors (e.g., Bank Jawa Timur for Jazz Traffic, RS Mata Undaan for health programs) fund these events in exchange for brand visibility.
3. Info Iklan (Advertising Services): The company maintains a dedicated 'Info Iklan' (advertising info) section on its website, indicating a structured advertising sales operation offering rate cards and packages to advertisers wanting to reach Surabaya and East Java audiences.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Suara Surabaya Media operates a multi-platform local media business centered on its SSFM 100 radio station and the suarasurabaya.net online news portal. It delivers news, talk, traffic, music, and community-focused programming to listeners and readers in Surabaya and East Java, supplemented by visual radio streaming, the PODSS podcast series, and cross-platform mobile applications for Android and iOS.

Product overview

Suara Surabaya Media operates a multi-platform media business built around radio broadcasting as its core product. The company offers Radio Suara Surabaya (SSFM 100 FM) as its flagship radio service, supplemented by suarasurabaya.net news portal, Visual Radio streaming, PODSS podcast series, and Suara Surabaya Academy training programs. The product ecosystem is unified under Suara Surabaya Media (parent company PT Radio Fiskaria Jaya Suara Surabaya), combining traditional broadcast radio with digital platforms including mobile apps and podcasts to serve the Surabaya and East Java community.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Suara Surabaya (SSFM 100) FM radio broadcasting service on the 100 FM frequency providing news bulletins, talk shows, music programming including Jazz Traffic, traffic updates, and interactive audience segments running 24 hours a day, aimed at listeners in Surabaya and East Java.
• suarasurabaya.net News Portal Online news website providing free local news coverage of Surabaya and East Java, with sections for Kelana Kota, Politik, Ekonomi Bisnis, Olahraga, Senggang, Jazz Traffic, and video content, aimed at readers seeking local news and community information.
• Visual Radio Live video streaming companion to SSFM 100 radio broadcasts, enabling audiences to watch on-air personalities and programs in real time via the Suara Surabaya platform.
• PODSS Podcast Series On-demand podcast series distributed via the website radio section, featuring programs on student life advice (CULHAT DONG), family matters (RUMAH TANGGA), and music discussions (NGUSIK/NGULIK MUSIK), aimed at on-demand audio listeners.
• Suara Surabaya Mobile App Mobile application available for Android and iOS devices, providing on-the-go access to SSFM 100 radio streaming, suarasurabaya.net news content, and Visual Radio programming.
• Suara Surabaya Academy Training and education initiative offering programs such as Ngomong Terus focused on public speaking and personal branding for youth, including workshops and school visits, aimed at engaging young audiences in Surabaya.

Quantifiable outcome

• Lost vehicle cases reported through 'Lapor SS' are frequently resolved within 15 minutes to 2 hours, demonstrating the media's unique community integration and operational effectiveness.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PT Terminal Teluk Lamong (TTL)minorStrategic or Co-development Partner · 15 July 2026Suara Surabaya Media visited PT Terminal Teluk Lamong on July 6, 2026 for a courtesy meeting aimed at building synergy between the media company and the Pelindo-operated container terminal. The visit is described as an opportunity to strengthen collaboration and mutual relationship.
• RSUD Dr. SoetomominorStrategic or Co-development PartnerSuara Surabaya partnered with RSUD Dr. Soetomo for a joint blood donor drive as part of the 43rd anniversary celebrations, collecting over 200 units of blood from donors.
• RS Mata UndaanminorStrategic or Co-development PartnerSuara Surabaya collaborated with RS Mata Undaan to provide free eye examinations and distribute 43 complimentary glasses during the 'Sehat Terus' (Stay Healthy) CSR program marking the 43rd anniversary.
• LAZISNU Jawa TimurminorStrategic or Co-development PartnerSuara Surabaya and LAZISNU Jawa Timur co-organized a free mass circumcision (khitan massal) program benefitting 100 children as part of community outreach activities.
• Bank Jawa TimurcoreGTM or Marketing PartnerBank Jawa Timur served as the title sponsor of the Bank Jawa Timur Jazz Traffic Festival 2025, an annual music event organized by Suara Surabaya. The bank also used the festival to distribute simpeda undian prizes of Rp12.8 miliar and operated promotional booths, demonstrating a strong marketing partnership.
• Konsulat Jenderal Jepang / Govt. Kota Surabaya (Sister City Kochi)minorStrategic or Co-development PartnerSuara Surabaya covered and is associated with the annual Festival Remo Yosakoi, a sister-city event between Kochi (Japan) and Surabaya. The festival, held at Balai Pemuda Surabaya, featured 700 dancers from 20 remo and 30 yosakoi groups, with coverage reinforcing cultural programming content.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Kumparan: Indonesia-based digital news platform with strong regional coverage and a community-driven content model. Comparable to Suara Surabaya's digital pivot and community engagement approach, but as a digital-native competitor.
• IDN Times: Indonesia's leading millennial-focused digital news platform with regional city coverage. Comparable as a digital news competitor targeting the same Surabaya youth demographic that Suara Surabaya engages via SSFM and youth programming.

Broad incumbents

• Liputan6: National digital news platform under Emtek/SCTV, with regional content and strong video/news verticals. Comparable as a multi-format digital news competitor for the same Surabaya ad market and reader attention.
• detik.com: Indonesia's largest national digital news portal, competing with suarasurabaya.net for digital ad budgets in Surabaya. Comparable as a digital news publisher competing for the same regional audience, though at much larger national scale.
• Tribun Network (Tribunnews): Indonesia's largest regional newspaper network brand (Kompas Gramedia), with Tribun Jatim/Tribun Surabaya editions covering the same East Java audience. Comparable as a multi-platform local-content media operator at greater scale.

Direct peers

• Sonora Radio Network: Indonesian radio news/talk network with local affiliate stations, combining over-the-air radio with digital news. Closely comparable to Suara Surabaya's radio + digital + talk format and local-market monetization model.
• Surya (Surya Daily): Surabaya-based regional newspaper covering the same Surabaya/East Java market. Directly competes for the same local-advertising wallet and reader audience, with parallel print + digital operations.
• Elshinta Radio: Jakarta-based news/talk radio station with a digital news portal and multi-platform presence. Comparable to Suara Surabaya's news/talk radio positioning combined with online news publishing and community engagement.

Regional players

• Jawa Pos Group: Indonesia's largest regional newspaper group, headquartered in Surabaya with deep East Java roots. Comparable to Suara Surabaya as a long-standing local-legacy media brand in the same geography, with multi-platform (print + digital) monetization.
• Prambors Radio: Major Indonesian radio network with multiple city stations and digital presence. Comparable as a multi-platform radio operator targeting similar advertisers, albeit with a music-focused rather than news/talk format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/e100ss
• YouTubeyoutube.com/@suarasurabaya
• Facebookfacebook.com/e100ss
• Instagraminstagram.com/suarasurabayamedia
• LinkedInlinkedin.com/company/suara-surabaya-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suara Surabaya Media