Utrack Africa
Utrack Africa Limited is a Tanzanian GPS tracking and fleet management provider, founded in 2001 and based in Arusha, delivering hardware, subscription telematics, and cargo-tracking solutions to enterprise customers in transport, mining, construction, tourism, financial services, and logistics across East Africa.
- Company typePrivate
- Founded2001
- HeadquartersArusha, Tanzania
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Utrack Africa does
Utrack Africa Limited is a Tanzanian GPS tracking and fleet management provider founded in 2001 and headquartered in Arusha, with a regional office in Dar es Salaam. The company delivers vehicle tracking, fleet management software, fuel management, cargo tracking, and asset tracking solutions across roughly 25 distinct product SKUs — including Fleet Basic/Advanced/Pro tiers, Fuel Pro and Fuel Pro+, Bush Tracker/Bush Tracker Plus for safari operators, Container Tracking, Refrigerated Container Tracking, Tanker Monitoring, Heavy Equipment Tracking, Generator Management, School Bus Tracking, LATRA VTS for public transport, Personal Trackers, Agro Tracker, Trailer Tracker, Bike Tracker, SAT & GSM hybrid, Video Telematics, and The Messenger module. Its core technology stack combines GPS/GPRS, RFID, and Bluetooth sensing integrated with the Wialon global IoT/telematics platform via Silver-Partner integration. Authorized by the Tanzania Revenue Authority (TRA) to supply Hardware/Tracking Solutions for the Electronic Cargo Tracking System (ECTS) across containerized, wet, single-unit, and loose cargo categories by truck and rail, Utrack holds a regulatory-anchored position in customs-compliant cargo monitoring.
The company serves enterprise customers across five primary verticals — transport, mining, construction, tourism/safari, and cargo/logistics — plus financial institutions (banks and microfinance providers using asset tracking to reduce vehicle-financing loan defaults) and public-transport operators. Its revenue model is a mix of (i) upfront GPS hardware device sales, (ii) recurring Wialon-driven subscription access to fleet management software, and (iii) managed services that combine hardware and software under multi-year enterprise contracts. All pricing is quote-based with no publicly disclosed tiers, and the go-to-market is direct enterprise field sales supported by client login portals, content marketing via the company blog/news section, and a free-consultation capture form. Distribution relies on direct enterprise sales across Tanzania and integration within the Wialon ecosystem for underlying telematics infrastructure. The company operates 24/7 support hotline capacity, is registered as Utrack Africa Limited in Tanzania, is privately held with no disclosed institutional or venture investors, and does not report headcount or revenue publicly beyond a 51-100 employee band.
Utrack Africa firmographics
Firmographics- Name
- Utrack Africa
- Legal name
- Utrack Africa Limited
- Website
- https://utrackafrica.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Utrack Africa Limited is a Tanzanian GPS tracking and fleet management provider, founded in 2001 and based in Arusha, delivering hardware, subscription telematics, and cargo-tracking solutions to enterprise customers in transport, mining, construction, tourism, financial services, and logistics across East Africa.
- Ownership category
- akta.pro rank
Utrack Africa industry classification
Industry- Product category
- Fleet Management and Telematics
- NAICS
- Support Activities for Transportation (488), Other Support Activities for Transportation (4889), Freight Transportation Arrangement (488510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where Utrack Africa is headquartered
LocationHeadquarters
- HQ city
- Arusha
- HQ country
- Tanzania
- HQ region
- Africa
Offices2 records
Markets served
Utrack Africa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- GPS Hardware Devices: Sale of GPS tracking hardware devices including vehicle trackers, asset trackers, fuel sensors, and specialized trackers for various applications (motorbikes, containers, heavy equipment, refrigerated containers)
- Software/Subscription Services: Recurring subscription-based access to fleet management platforms, tracking software, and monitoring services through Wialon integration
- Fleet Management Solutions: Comprehensive fleet and fuel management solutions combining hardware and software for transport, mining, construction, and other sectors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on fleet size and solution requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Utrack Africa product offering
Product offeringCore offering
Utrack Africa Limited provides GPS tracking and fleet management solutions for vehicles and assets in East Africa. The company sells GPS tracking hardware devices and subscription-based fleet management software built on the Wialon telematics platform, supplemented by fuel monitoring, cargo tracking, and driver behavior solutions for transport, mining, construction, tourism, and financial institution customers. It is authorized by the Tanzania Revenue Authority to supply Hardware/Tracking Solutions for the Electronic Cargo Tracking System (ECTS).
Product overview
Utrack Africa offers a comprehensive fleet management and GPS tracking platform built on Wialon telematics infrastructure, providing a portfolio of specialized tracking solutions across fleet, fuel, cargo, and personal tracking domains. The core platform includes Fleet Basic, Fleet Advanced, and Fleet Pro tiers, supplemented by specialized add-on modules including bush tracking solutions (Bush Tracker, Bush Tracker Plus) for Tanzania's safari industry, fuel management tools (Fuel Pro, Fuel Pro +), cargo and container tracking (Container Tracking, Refrigerated Container Tracking, Tanker Monitoring, Electronic Cargo Tracking System / ECTS), and sector-specific solutions for mining (Heavy Equipment Tracking), construction, agriculture (Agro Tracker), banking/finance (Asset Tracker), and public transport (LATRA Vehicle Tracking System, School Bus Tracking). The company also provides personal tracking devices (Standard and Advanced), satellite/GSM hybrid solutions (SAT & GSM Solution), generator management, trailer tracking, video telematics, and The Messenger communication module. The platform enables real-time vehicle/asset location monitoring, driver behavior analysis, geofencing, fuel consumption tracking, and remote immobilization across East Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Bush Tracker Plus
Companies that use Utrack Africa
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles7 records
Utrack Africa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Utrack Africa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WialoncoreWialon is a global IoT and telematics platform that provides the underlying infrastructure for Utrack Africa's tracking solutions. Utrack Africa operates as a Silver Partner and Wialon Top 10 Africa partner, using Wialon to deliver fleet management and telematics services to clients across East Africa. The partnership enables Utrack to connect vehicles to one of the world's leading telematics platforms.
- Tanzania Revenue Authority (TRA)coreUtrack Africa is authorized by the Tanzania Revenue Authority (TRA) Customs and Excise Department to supply Hardware/Tracking Solutions for the Electronic Cargo Tracking System (ECTS). This government-authorized partnership covers all categories: containerized goods, wet cargo, single units, and loose cargo transported by trucks and rail. Trucks carrying transit goods under TRA control are required to be fitted with tracking devices that send seal status, location, and violation information to TRA control centre in real-time.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Utrack Africa competitors and assessment
Company assessmentOthers
- Galooli: Fuel and asset management telematics provider whose platform is integrated into Utrack's Fuel Pro offering. Adjacent enabling technology supplier rather than direct competitor.
- Wialon: Global IoT telematics platform operated by Gurtam that supplies the underlying infrastructure for Utrack's fleet management offering. Direct strategic dependency rather than competitor, but Wialon could expand direct Africa presence and disintermediate partners.
Emerging players
- Traccar: Open-source GPS tracking platform with growing commercial adoption across emerging markets. Partial overlap with Utrack on GPS tracking functionality, particularly attractive to cost-sensitive African operators self-deploying telematics.
Broad incumbents
- Verizon Connect: Large incumbent fleet telematics player with global footprint and enterprise integrations. Comparable on core fleet tracking and SaaS delivery but serves a much broader customer base across geographies.
- Geotab: Global leader in fleet telematics with expanding presence in Africa via partner channels. Comparable to Utrack as a fleet management platform but operates at vastly larger scale and broader geographic scope; increasingly competitive in mining and logistics segments.
- Samsara: US-listed connected operations platform spanning fleet telematics, video, and asset tracking. Comparable on product breadth (fleet, video, sensors) and SaaS model; emerging threat in multinational mining and logistics accounts across East Africa.
Direct peers
- Cartrack: South Africa-based vehicle tracking and fleet management provider with broad African presence. Comparable to Utrack on customer mix (commercial fleets, asset finance), SaaS-plus-hardware model, and African telematics market positioning.
- Mix Telematics: South Africa-headquartered global fleet telematics SaaS provider serving transport, mining, and consumer-fleet customers across Africa and internationally. Closely comparable to Utrack on subscription telematics model, vertical mix, and African footprint.
- Netstar (Altron): South African stolen-vehicle recovery and fleet telematics provider owned by Altron. Comparable to Utrack on tracking hardware, subscription services, and the African commercial fleet and consumer tracking segments.
Regional players
- Tracker South Africa: South African vehicle tracking and recovery specialist. Comparable on hardware-plus-subscription telematics model and African consumer/commercial tracking segments; primarily focused on South Africa rather than East Africa.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Utrack Africa social profiles
Digital presenceUtrack Africa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utrack Africa leadership team
Management profileNumber of profiles
Utrack Africa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utrack Africa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utrack Africa
What does Utrack Africa do?
Utrack Africa Limited provides GPS tracking and fleet management solutions for vehicles and assets in East Africa. The company sells GPS tracking hardware devices and subscription-based fleet management software built on the Wialon telematics platform, supplemented by fuel monitoring, cargo tracking, and driver behavior solutions for transport, mining, construction, tourism, and financial institution customers. It is authorized by the Tanzania Revenue Authority to supply Hardware/Tracking Solutions for the Electronic Cargo Tracking System (ECTS).
Is Utrack Africa a public or private company?
Utrack Africa is a private company. It is classified as unknown and is currently operating.
When was Utrack Africa founded?
Utrack Africa was founded in 2001. It employs 51 to 100 people.
Where is Utrack Africa based?
Utrack Africa is headquartered in Arusha, Tanzania, in the Africa region.
How does Utrack Africa make money?
Three revenue lines are on record. GPS Hardware Devices are the primary driver. The others are software/Subscription Services and fleet Management Solutions.
Who are Utrack Africa's main competitors?
Others on record are Galooli and Wialon. Traccar is listed as an emerging player. Broad incumbents are Verizon Connect, Geotab and Samsara. Direct peers are Cartrack, Mix Telematics and Netstar (Altron). Tracker South Africa is listed as a regional player.
Does Utrack Africa have an API?
No public API is recorded for Utrack Africa.
What industry is Utrack Africa in?
Utrack Africa's product category is Fleet Management and Telematics. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 488 and its SIC code is 4700.