Pro Pet Austria Heimtierfutter

What Pro Pet Austria Heimtierfutter does

Pro Pet Austria Heimtiernahrung GmbH is an Austrian B2B private-label manufacturer of meat-based snacks for dogs and cats, founded in October 1997 as a joint venture between Rupp Food Austria and Concept Pet via the acquisition of the bankruptcy estate of Glücksfutter. The company produces a portfolio spanning five core snack categories — Meat Sticks, Meat Sausages, Shaped Soft Snacks, Meat Strips, and Meat Bites — plus a dedicated cat-snack range, all characterized by 90%+ meat content and grain-free formulations made from beef, poultry, pork, game, and fish. Its proprietary manufacturing process takes frozen offal through butchery, drying, and packaging on automated lines supported by HACCP-based crossing-free production, automated solids dosing, automated mobile racking, and a 1,000-pallet deep-freezer facility commissioned in 2023.

The company operates two sites: headquarters and offices at Hobelweg 20, A-4055 Pucking (near Linz) and a production facility at Waidhofner Straße 1, A-3852 Gastern in the Waldviertel region, employing over 300 people as of 2023 — up from 12 at founding. Its certifications include IFS, BRC, HACCP, MSC, ASC, ISO 50001, and ISO 14001, and it sells exclusively through trade and industry partners who market the products under their own brand names; there is no direct-to-consumer channel. Pro Pet Austria's commercial reach extends across Austria, the wider European Union, and the United States (since 2015), and it operates within a strategic partner network alongside Rondo Food and Rupp Food Austria that provides coordinated go-to-market and combined product diversity.

Revenue is generated entirely through private-label manufacturing contracts with major retail and industry partners, with no consumer-facing pricing and no public revenue disclosure. Capital allocation has consistently favored in-house infrastructure: biomass cogeneration, 100% renewable electricity, rooftop photovoltaic systems, 21 e-charging points, and a six-pillar sustainability concept underpin both ESG positioning and operating-cost resilience. The company is privately held, has not raised external funding, and shows no parent-company or subsidiary structure in the available data.

Name

Pro Pet Austria Heimtierfutter

Legal name

Pro Pet Austria Heimtiernahrung GmbH

Website

https://propet-austria.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Pro Pet Austria Heimtiernahrung GmbH is an Austrian B2B private-label manufacturer founded in 1997 that produces high-meat-content (90%+) dog and cat snacks for major trade and industry partners, operating from a Gastern production facility and Pucking office with over 300 employees.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Custom & Private-Label Pet Food Manufacturing (AFADAFAO)

akta.pro secondary industries

Fresh & Refrigerated Pet Food (CRADAFAC), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Private label pet food
• Meat-based pet snacks
• Contract pet treat manufacturing
• Dog and cat snack production
• Pet food OEM manufacturing

Headquarters

HQ city

Pucking

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pet Food & Snack Manufacturing & Distribution: Production and delivery of compound feed and meat snacks for dogs and cats, marketed under the brand names of major trade and industry partners. Revenue is generated through the sale of manufactured private-label pet snacks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pro Pet Austria manufactures and distributes high-meat-content, grain-free dog and cat snacks on a B2B private-label basis for major trade and industry partners. The portfolio covers five core snack categories (Meat Sticks, Meat Sausages, Shaped Soft Snacks, Meat Strips, Meat Bites) and cat-specific formats, produced via butchery, drying, and packaging from frozen offal at the Gastern facility. Products carry multiple international food-safety, sustainability, and quality certifications and are packaged in a range of formats tailored to customer brand requirements.

Product overview

Pro Pet Austria is a pet food manufacturing company producing high-quality meat-based snacks for dogs and cats. The product portfolio consists of five main snack categories (Meat Sticks, Meat Sausages, Shaped Soft Snacks, Meat Strips, and Meat Bites) offered in both dog and cat variants. Products are characterized by extremely high meat content (90%+), grain-free formulations, and are produced using a gentle manufacturing process from frozen offal. The company offers various packaging technologies including four-side sealed bags, Doypacks, flow packs, and folding boxes. Products are marketed under the brand names of trading and industry partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Meat Sticks Stick-shaped meat snacks for dogs with high meat content, available in various flavors including filled varieties. Produced for trade and industry partners under their own brand names.
• Meat Sausages Sausage-style meat snacks for dogs, including mini sausages for puppies, made from various meat raw materials (beef, poultry, pork, game, fish). Produced as private label for trade and industry partners.
• Shaped Soft Snacks Soft, shaped snacks for dogs and cats in various forms such as mini burgers, mini hearts, and meat chunks. Produced as private label for trade and industry partners.
• Meat Strips Strip-style meat snacks for dogs including duck and chicken jerkies, known for high palatability. Produced as private label for trade and industry partners.
• Meat Bites Small bite-sized meat snacks for dogs, suitable for use as training rewards. Produced as private label for trade and industry partners.
• Cat Sticks Stick-format meat snacks specifically formulated for cats, available in 13cm and 9cm lengths. Produced as private label for trade and industry partners.
• Microsticks Tiny stick-format meat snacks designed for cats. Produced as private label for trade and industry partners.
• Meat Flakes Flake-format meat snacks for cats. Produced as private label for trade and industry partners.
• Meat Minis Small bite-sized meat snacks for cats. Produced as private label for trade and industry partners.
• Soft Snacks Soft-textured meat snacks for both dogs and cats, including fish-based varieties for cats. Produced as private label for trade and industry partners.
• Duolinos Dual-format meat snack product for cats. Produced as private label for trade and industry partners.

Quantifiable outcome

• 100% responsibility from raw material sourcing to outgoing goods at the Gastern site
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Rupp Food AustriacoreStrategic or Co-development Partner · 1 January 1997Co-founder of Pro Pet Austria along with Concept Pet in October 1997. Rupp Food Austria is one of the two established pet food companies that established Pro Pet Austria as a joint venture with a production facility in Gastern. The company remains a key strategic partner within the Rupp Food group.
• Concept PetcoreStrategic or Co-development Partner · 1 January 1997Co-founder of Pro Pet Austria along with Rupp Food Austria in October 1997. Concept Pet was one of the two established pet food companies that established Pro Pet Austria as a joint venture.
• Rondo FoodcoreStrategic or Co-development PartnerTogether with Rondo Food and Rupp Food Austria, Pro Pet Austria has formed a unique network. This partnership enables the combined entity to be stronger, more capable, and to offer customers a unique product diversity in a professional environment. The partnership involves shared resources, product variety, and coordinated go-to-market across the pet food industry.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Broad incumbents

• Nestlé Purina PetCare: Global pet food leader producing branded and private-label treats across major markets including Europe. Overlaps with Pro Pet's retail channels and premium treat category but at vastly larger scale and with strong consumer brands.
• Mars Petcare (Royal Canin, PEDIGREE, WHISKAS): Global pet care incumbent with broad portfolio in treats, dry, and wet food. Competes for the same retail shelf space and private-label contracts as Pro Pet across European and US markets.
• Heristo AG (Saturn Petcare / Beefalo): Larger German pet food group operating Saturn Petcare with meat-based wet food and treat capabilities. Comparable product category and European retail orientation, broader portfolio and bigger scale.

Direct peers

• Petfood Group / Fressnapf private-label suppliers: European pet specialty retailers and their private-label manufacturing partners. Comparable in private-label snack/treat production for major European retail banners.
• BEWITAL petfood: German private-label and branded manufacturer of premium dog and cat food including meat-based snacks. Comparable European mid-sized B2B manufacturer serving major retail partners with similar product categories.
• Mera Tiernahrung: German pet food manufacturer producing dry food, wet food and treats for dogs and cats with both branded and private-label offerings. Comparable in scale, European base, and B2B/private-label orientation.
• Josera (food4pets): German premium pet food manufacturer with strong private-label and partner-brand business across dry food and treats in EU markets. Similar mid-sized European manufacturer profile.
• Brit Premium Pet Food: Czech-based manufacturer of premium dog and cat food and treats with private-label capabilities and broad European distribution. Comparable mid-market European manufacturer of premium pet nutrition.

Emerging players

• Petfood Solutions (Premium Pet Food co-packers): Specialized European contract manufacturers of premium pet treats and snacks for retail partner brands. Highly comparable service offering, smaller scale and narrower geographic footprint than Pro Pet.
• AFG (Animal Feed Group / European snack treat co-manufacturers): European co-manufacturers producing private-label meat-based pet treats for retail partners. Directly comparable business model and product category, typically smaller and more regionally focused than Pro Pet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PROPETAUSTRIAHeimtiernahrungGm
• Facebookfacebook.com/61551547186213
• LinkedInlinkedin.com/company/pro-pet-austria-heimtiernahrung-gmbh
• Instagraminstagram.com/propetaustria?hl=de

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Pet Austria Heimtierfutter