Rondo Food

What Rondo Food does

RONDO FOOD GmbH & Co. KG is a German private-label manufacturer of extruded and co-extruded snack products for dogs and cats, headquartered in Krefeld, Germany. The company operates two production facilities in Germany (Krefeld since 2005 and Halle (Saale) since 2003) and runs a sales subsidiary in Chicago (RONDO FOOD America, founded 2022) to serve North American retailers and distributors. Its product portfolio spans dental treats, bacon treats, long-lasting chews, meatsticks, and strips for dogs, plus crunchy, meaty, and creamy treats for cats, all produced under retailer and industrial customer brand names rather than consumer-facing Rondo-owned brands.

The company's underlying production technology centers on extrusion and co-extrusion lines enabling diverse treat formats across two sites, with differentiated capabilities for dental, meat-strip, and meat-stick SKUs. It holds multiple international certifications (BRCGS, IFS Food, ISO 50001, and BSFZ for in-house R&D), which the company cites as decisive trust factors for international trading partners.

RONDO FOOD operates a pure B2B private-label business model with quote-based pricing, providing end-to-end services from concept development and recipe R&D to prototyping, packaging design, testing, logistics, and distribution. Customer segments are leading retail chains and industrial partners in Europe, the USA, Australia, and Asia, supplemented by a European network of strategic partners (PRO PET Austria since 1997 and Rupp Austria since 1975). The company is owner-managed by the Wellen family (third-generation ownership tracing back to 1893) with no external equity investors, and employs between 101 and 250 staff.

Name

Rondo Food

Legal name

RONDO FOOD GmbH & Co. KG

Website

https://rondo-food.de

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Short description

Rondo Food is a German private-label manufacturer of extruded and co-extruded dog and cat snack products, serving leading retail and industrial partners across Europe, the USA, Australia, and Asia from production facilities in Krefeld and Halle (Saale).

Ownership category

akta.pro rank

Product category

Pet Treat Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pet Treats & Chews (AFADAFAF)

akta.pro secondary industries

Custom & Private-Label Pet Food Manufacturing (AFADAFAO), Treats & Chews (CRADAFAE)

Keywords

• Private label pet treats
• Pet snack manufacturing
• Extruded dog treats
• Cat snack production
• Co-extrusion technology

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: Exclusive focus on production of private label products for leading retail and industrial companies. Products marketed under brand names of major retailers and industry partners. Services include concept development, R&D, design, prototyping, testing, logistics and distribution.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

RONDO FOOD manufactures private label pet snacks for dogs and cats, producing extruded and co-extruded treats such as dental chews, meat sticks, strips, and crunchy, meaty, and creamy cat treats. The company offers end-to-end services including concept development, R&D, design, prototyping, testing, logistics and distribution, operating three modern production facilities (two in Germany and one in the USA).

Product overview

RONDO FOOD is a pet snack manufacturer specializing in high-quality dog and cat treats. The product portfolio includes extruded and co-extruded snacks for dogs (dental treats, bacon treats, long-lasting chews, meatsticks, and strips) and cats (crunchy, meaty, and creamy treats). The company operates as a private-label specialist, offering comprehensive manufacturing services including concept development, R&D, design, prototyping, testing, and logistics. Products are marketed under retailer and industry partner brand names, with manufacturing facilities in Krefeld and Halle (Saale), Germany, and network partners in Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Treats Dental treats that support and care for dogs' gums in a natural way, promoting oral hygiene through chewing. Produced at the Halle (Saale) facility.
• Bacon Treats (Soft) Intense-flavored soft treats ideal as rewards and for training purposes.
• Long-lasting Treats Long-lasting enjoyment treats that promote dogs' oral hygiene through intensive chewing.
• Meatsticks Juicy sticks with high meat content, easy to portion and suitable for training or as tasty rewards.
• Chew Strips Classic chew strips in various combinations offering delicious flavor and plenty of chewing fun.
• Crunchy Cat Treats Crunchy treats with ideal textures, flavors and shapes for picky cats.
• Meaty Cat Treats Tasty recipes rich in meat in different sizes, tailored to the needs of cats.
• Creamy Cat Treats Indulgent creamy treats in different varieties for everyday enjoyment.
• Private Label Manufacturing Services End-to-end private label production services for retail and industrial companies, including concept development, R&D, design, prototyping, testing, and logistics/distribution of pet snacks sold under customer brand names.

Quantifiable outcome

• Products meet highest quality standards and certified safety requirements
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• RONDO FOOD AmericacoreStrategic or Co-development Partner · 1 January 2022Founded in 2022 to meet specific needs of North American retailers and distributors. Strengthens cooperation and provides closer proximity to American customers.
• PRO PET AustriacoreStrategic or Co-development Partner · 1 January 1997Founded in 1997, specializes in production of high-quality meat-based dog and cat treats. Part of Rondo Food's European network for extended private label product range.
• Rupp AustriacoreStrategic or Co-development Partner · 1 January 1975Entered pet food market in 1975, specializes in production of especially tasty dog and cat treats. Successfully distributes throughout Europe under well-known brands. Provides extruded snack specialities for dogs, cats, and rodents.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• BEWITAL petfood: German Mittelstand pet food manufacturer producing dry food and treats for dogs and cats, including private label and own brand. Closely comparable as a German private label pet food manufacturer with similar extrusion-based capabilities and B2B orientation.
• Butcher's Pet Care: UK-based pet food and treat manufacturer with a strong private label and co-manufacturing business for major retailers. Directly comparable as a private label pet treat specialist serving leading European retailers.
• Versele-Laga: Belgian pet nutrition and treat manufacturer offering own brand and private label products across multiple species. Comparable product portfolio and B2B distribution model across European retail and specialty channels.
• MPM Products (Applaws): UK-based pet food manufacturer behind the Applaws and Vitalin brands, with co-manufacturing and private label capabilities. Comparable as a European natural/limited-ingredient pet food and treat producer serving retail and own label.
• Almo Nature: Italian-founded premium pet food and treat manufacturer with both branded and private label offerings. Comparable as a European pet treat manufacturer with multi-country presence and retail channel focus.

Broad incumbents

• Affinity Petcare: Spanish-headquartered, Mars-owned pet food manufacturer with broad dry, wet and treat portfolio across Europe and Latin America. Comparable as a large incumbent offering private label and branded pet treats with extensive European manufacturing footprint.
• Mars Petcare: World's largest pet food company operating across brands, private label and contract manufacturing. Comparable as a broad incumbent setting category standards and competing for private label and co-manufacturing contracts.
• Nestlé Purina PetCare: Global pet food leader with deep retail relationships and growing private label exposure. Comparable as a broad incumbent whose sourcing decisions and private label strategy directly shape the addressable market for players like Rondo.

Regional players

• Heristo Aktiengesellschaft: German family-controlled food group with pet food operations alongside meat and convenience. Comparable as a German regional player with pet food manufacturing capability focused primarily on the DACH market.

Emerging players

• Yarrah Organic Petfood: Dutch organic and natural pet food producer with branded and private label products across Europe. Comparable as a smaller European pet food challenger pushing into premium and functional segments where Rondo also competes for retail listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rondo Food