Tastemakers
Tastemakers B.V. is a Dutch B2B company that designs themed packaging and curated food assortments for corporate gift packages, serving hospitality and corporate gift wholesalers across the Netherlands and Europe. It is wholly owned by Topbrands Europe B.V. (B&S Group).
- Company typePrivate
- Founded2010
- HeadquartersWerkendam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Tastemakers firmographics
Firmographics- Name
- Tastemakers
- Legal name
- Tastemakers B.V.
- Website
- https://tastemakers.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tastemakers B.V. is a Dutch B2B company that designs themed packaging and curated food assortments for corporate gift packages, serving hospitality and corporate gift wholesalers across the Netherlands and Europe. It is wholly owned by Topbrands Europe B.V. (B&S Group).
- Ownership category
- akta.pro rank
Tastemakers industry classification
Industry- Product category
- Themed Gift Packaging
- NAICS
- Confectionery Merchant Wholesalers (42445)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Seasonal & Gift Confectionery Wholesale (AFAIAFAH)
Keywords
Where Tastemakers is headquartered
LocationHeadquarters
- HQ city
- Werkendam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Tastemakers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Themed Food Packages: Tastemakers develops themed packaging for food products sold in gift packages. They create original themes each year with curated food products, sold primarily to wholesalers who supply businesses with employee gift packages.
- Branded Food Products: Sale of branded food products including Dolcetta, Nibbz, Tony's Chocolonely, and other well-known brands as part of their product assortment complementing themed packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale B2B pricing for gift package distributors |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Tastemakers product offering
Product offeringCore offering
Tastemakers invents and develops themed packaging for food products sold in gift packages, introducing approximately 20 new themed concepts per year built around trends and occasions (e.g., Happy Holidays, House of Crafts, Winter Garden). Offerings are sold B2B to wholesalers, corporate gift distributors, and gift-package compilers across the Dutch and wider European market, supported by a "Brandfoods" assortment of branded products (Dolcetta, Nibbz, StoryPies, Tony's Chocolonely and others) and a proprietary "Tastes good" quality seal.
Product overview
Tastemakers is a Dutch company that invents and develops themed packaging for food products in gift packages. The company operates as a single unified product offering centered on themed food gift solutions, comprising 12 distinct seasonal and lifestyle themes (Happy Holidays, House of Crafts, Sweets and Snacks, Taste the World, Winter Garden, We Like to Party, Together, Feest Voor Iedereen, Thank You, Easy Sunday, Force, and Taste Collection) and a Brandfoods assortment featuring branded products like Dolcetta, Nibbz, StoryPies, Tony's Chocolonely, and others. The themes are designed annually based on trends, with each featuring themed packaging and curated food products. The company also provides a customer portal for ordering and manages the 'Tastes good' quality seal program. Since 2024, Tastemakers has been part of Topbrands Europe B.V.
Differentiator
Problem solved
Functional benefit
Products and services
- Happy Holidays Festive-themed packaging concept for food gift packages centered on a warm holiday atmosphere with rich colors, sparkling details, and a cozy December-season aesthetic; sold to B2B wholesalers and gift-package compilers for employee and corporate gifting.
- House of Crafts Theme emphasizing craftsmanship and authenticity with natural elements, subtle tones, and pure aesthetics; intended for B2B gift-package buyers seeking an artisanal-themed assortment.
- Sweets and Snacks Playful, contemporary theme with surprising flavors and colorful details showcasing trendy sweets and snack products; sold as themed packaging for B2B gift packages.
- Taste the World Versatile themed concept bringing international flavors and cuisines into a curated gift package, inviting exploration, cooking together, and culinary variety.
- Winter Garden Tranquil, sophisticated winter-themed concept inspired by winter outdoor living, with light natural aesthetics, soft colors, and subtle details; tied to an annual food-bank donation initiative.
- We Like to Party Sparkling, glamorous themed concept combining luxury, energy, and elegance in black and gold; aimed at corporate and hospitality gifting for celebratory occasions.
- Together Active, bold theme centered on team spirit, collaboration, outdoor activities, and shared experiences with a sporty, fresh style.
- Feest Voor Iedereen (Party for Everyone) Warm, festive themed concept centered on celebrating together, supporting the Stichting Jarige Job foundation that helps children in poverty celebrate their birthdays.
- Thank You Appreciation-themed concept with a calm, modern aesthetic and subtle details that emphasize gratitude; designed for corporate appreciation and recognition gifts.
- Easy Sunday Relaxation-themed concept with soft colors and tranquil aesthetics, designed to evoke a slow, unrushed Sunday mood for gift packages.
- Force Energy- and movement-themed concept with a powerful, modern look and clean lines, designed to project motivation and progress in active-lifestyle gifting.
- Taste Collection Refined themed collection combining taste and sophistication with a warm beige palette and a broad assortment of high-quality products for multiple gifting occasions.
- Brandfoods assortment A B2B assortment of branded food products including A-brands and own brands such as Dolcetta (holiday cookies, gingerman cookies, strawberry swirl sweets), Nibbz (snack chips, popcorn, peanuts, crackers), Mezete (hummus), Pindapils, MaxBrew, Tobies, StoryPies baking mixes, 7 Deugden, Loventa, Tony's Chocolonely, Lemonade Joe, World of Bread, and The Bakery products; sold to complement themed gift packages.
- B2B Customer Portal (Klantenportaal / Webshop) Secure B2B customer portal / webshop where registered business customers can place orders, track deliveries, download brochures, access imagery, and view price lists for themed packaging and Brandfoods assortments.
Companies that use Tastemakers
Customer profileSegments3 records
Ideal customer profiles2 records
Tastemakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tastemakers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- De Voedselbank (Food Bank)minorFor every Winter Garden package sold, €0.10 worth of goods is donated to the Dutch Food Bank. This is an annual charitable initiative supporting food security.
- Stichting Jarige JobminorThe 'Feest Voor Iedereen' theme supports Stichting Jarige Job foundation, which ensures children growing up in poverty can also celebrate their birthdays.
- Social WorkshopsminorMost products are packed by employees of social workshops, contributing to social employment and inclusion.
- StoryPies (Charity Baking Mixes)minorStoryPies baking mixes support charitable causes including Met je hart, Jarige Job, De Zonnebloem, and Het Vergeten Kind foundations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tastemakers competitors and assessment
Company assessmentDirect peers
- Cadeau.nl: Dutch online gift retailer offering themed gift packages and gift cards. Comparable to Tastemakers in curating themed gift experiences for the Dutch market, though primarily B2C rather than B2B wholesale.
- Greetz: A Dutch online gifting platform offering personalised cards and gift packages for B2B and B2C customers. Direct overlap with Tastemakers in the Dutch gifting market and similar focus on themed, curated gift experiences.
Others
- Tony's Chocolonely: Dutch chocolate brand featured in Tastemakers' Brandfoods assortment. Comparable as an ecosystem partner supplying premium confectionery into Tastemakers' themed gift packages.
- StoryPies (De Bibliotheek): Dutch baking mix brand with charitable giving tied to each product, supplied into Tastemakers' themed packages. Comparable as an aligned-purpose food brand integrated into Tastemakers' curated gift assortment.
Broad incumbents
- Topbrands Europe: Direct parent of Tastemakers; international distributor of personal care, home care, and confectionery products across 70+ countries. Overlaps in confectionery and food gift product distribution.
- B&S Group: Dutch distribution conglomerate and ultimate parent of Tastemakers via Topbrands Europe. Operates in consumer goods distribution across multiple categories and geographies; relevant as parent and as a broader Dutch distribution incumbent.
- Sligro Food Group: Dutch foodservice wholesaler serving hospitality and corporate buyers. Comparable to Tastemakers in B2B food distribution to hospitality and corporate channels in the Netherlands and Belgium.
- Hallmark Cards: Global incumbent in greeting cards and curated gift products with established brand recognition. Comparable to Tastemakers in the broader gifting and seasonal occasion category, though at much larger scale and broader scope.
- Bidfood Nederland: Dutch foodservice wholesaler serving restaurants, hospitality, and corporate caterers. Overlaps with Tastemakers in the B2B foodservice channel and Dutch foods distribution.
Emerging players
- Rituals: Dutch-founded lifestyle and personal care brand that has expanded into themed gift collections and home gift packaging. Comparable as a Dutch-origin brand building themed premium gifting experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Tastemakers social profiles
Digital presenceTastemakers compliance and trust
Trust signalCompliance1 record
Tastemakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tastemakers leadership team
Management profileNumber of profiles
Tastemakers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tastemakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tastemakers
What does Tastemakers do?
Tastemakers invents and develops themed packaging for food products sold in gift packages, introducing approximately 20 new themed concepts per year built around trends and occasions (e.g., Happy Holidays, House of Crafts, Winter Garden). Offerings are sold B2B to wholesalers, corporate gift distributors, and gift-package compilers across the Dutch and wider European market, supported by a "Brandfoods" assortment of branded products (Dolcetta, Nibbz, StoryPies, Tony's Chocolonely and others) and a proprietary "Tastes good" quality seal.
Is Tastemakers a public or private company?
Tastemakers is a private company. It is classified as corporate owned and is currently operating.
When was Tastemakers founded?
Tastemakers was founded in 2010. It employs 11 to 50 people.
Where is Tastemakers based?
Tastemakers is headquartered in Werkendam, Netherlands, in the Europe region.
How does Tastemakers make money?
Two revenue lines are on record. Themed Food Packages are the primary driver. The others are branded Food Products.
Who are Tastemakers's main competitors?
Direct peers on record are Cadeau.nl and Greetz. Others are Tony's Chocolonely and StoryPies (De Bibliotheek). Broad incumbents are Topbrands Europe, B&S Group, Sligro Food Group, Hallmark Cards and Bidfood Nederland. Rituals is listed as an emerging player.
Does Tastemakers have an API?
No public API is recorded for Tastemakers.
What industry is Tastemakers in?
Tastemakers's product category is Themed Gift Packaging. Its primary akta.pro industry code is AFAIAFAH, Seasonal & Gift Confectionery Wholesale. Its NAICS code is 42445 and its SIC code is 2060.