What Topbrands Europe does

Topbrands Europe B.V. is an international FMCG wholesaler and distributor headquartered in Oud-Beijerland, Netherlands, founded in 2002 and operating as a wholly-owned subsidiary of B&S Group since 2016. The company supplies large retail chains and wholesalers (described as retailers with 100+ stores) across 65+ countries, distributing more than 160 million A-brand items sourced from 200+ manufacturers and encompassing over 400 brand lines including Colgate, Dove, Pampers, L'Or\u00e9al, Nivea, Gillette, and Kleenex. Its commercial offering rests on four pillars: A-brand distribution, proprietary own brands (Sence, At Home, Body-X Fuze, Ilvande, Deedoo), licensed product collections developed with partners such as Disney, Universal, Mattel, Warner Bros, Cosmopolitan, Paramount, and Hasbro, and a confectionery range including chocolate, biscuits, popcorn, sweets, and savory snacks.

The company earns revenue through transaction-fee distribution of A-brand and confectionery goods, development fees from private label partnerships with retailers, licensing royalties on character-driven product collections, and full-service perfume manufacturing via its partnership with Next Generation Perfumes B.V. (NG Perfumes). Operational capability is anchored by an in-house warehouse in Kolham (Netherlands), regional offices in Hamburg, Gennevilliers (Paris), H\u00f6gan\u00e4s (Sweden), and Mollet del Vall\u00e8s (Barcelona), and integrated services including repackaging, multilingual labelling, and translation that enable multi-country European rollouts.

The 2024 full acquisition of Tastemakers BV added themed food gift set capabilities to the confectionery category, while the 2025 extension of Disney licensing rights into the UK and Ireland, combined with the February 2026 return to Spring Fair Birmingham, signals renewed push into the UK retail channel. Reported turnover reached \u20ac475 million in 2025, up from \u20ac250 million in 2019, reflecting roughly 11% CAGR over six years. GTM is event-led (IAW Cologne, Cosmoprof Bologna, Spring Fair) supported by a B2B field sales organisation of approximately 285 colleagues across Europe, with 245 based at the Dutch headquarters.

Name

Topbrands Europe

Legal name

Topbrands Europe B.V.

Website

https://topbrands.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Topbrands Europe B.V. is an international FMCG wholesaler headquartered in the Netherlands that distributes more than 400 A-brands, develops private label and licensed products, and supplies confectionery and own-brand ranges to large retail chains across 65+ countries from six European offices under B&S Group ownership.

Ownership category

akta.pro rank

Product category

FMCG Wholesale Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

akta.pro secondary industries

Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), OTC & Consumer Health Distributors (HLAIAJAC)

Keywords

• FMCG wholesale distribution
• Private label development
• Licensed brand products
• Personal care distribution
• Confectionery wholesale supply

Headquarters

HQ city

Oud-beijerland

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. A-Brands Distribution: Distribution of over 160 million A-brand items from more than 200 manufacturers worldwide. Includes surplus merchandise management and stocklot products.
2. Private Label Development: Development and supply of private label products for key retailers, focusing on affordable yet distinctive on-trend designs in personal care and home care categories.
3. Licensed Products: Development and sale of licensed product collections including Disney, Universal, Mattel, Warner Bros, Cosmopolitan, Paramount, Hasbro, and others. Products include personal care, beauty, and gifting items.
4. Confectionery: Broad confectionery range including chocolate, biscuits, popcorn, sweets, and savory snacks. Mix of A-brands, private labels, and competitive price points.
5. Perfume Manufacturing (via NG Perfumes): Full-service perfume manufacturing partnership delivering products for retail organisations, private labels, and established brands through collaboration with Next Generation Perfumes BV.
6. Own Brands (Sence, At Home, Body-X Fuze, Ilvande, Deedoo): Development and supply of proprietary brands including Sence (beauty/personal care), At Home (home care), Body-X Fuze, Ilvande, and Deedoo. Sence was founded in 2010 as the company's own beauty brand.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Topbrands Europe distributes over 400 branded FMCG products from more than 200 manufacturers across personal care, home care, perfume, cosmetics, and confectionery categories to large retail chains and wholesalers in 65+ countries. The company also develops and supplies own brands (Sence, At Home, Body-X Fuze, Ilvande, Deedoo), private label products for retail partners, and licensed collections featuring entertainment brands such as Disney, Universal, Mattel, Warner Bros, and Cosmopolitan.

Product overview

Topbrands Europe operates as an international FMCG distributor and wholesaler offering a multi-brand portfolio across personal care, home care, perfume, cosmetics, and confectionery. The product strategy combines four pillars: (1) A-Brands Distribution - handling over 400 renowned brands including Colgate, Dove, Pampers, and Nivea; (2) Own Brands including Sence (beauty/personal care), At Home (home care), Body-X Fuze, Ilvande, and Deedoo; (3) Licensed Products featuring entertainment brands such as Disney, Universal, Mattel, Warner Bros, Cosmopolitan, and Hasbro; and (4) Confectionery including chocolate, biscuits, popcorn, and snacks through own ranges and the acquired Tastemakers brand. The portfolio is supported by logistics services including repackaging, labelling, and translation, plus private label development capabilities for retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Sence: Own beauty brand launched in 2010 with mission to help people feel good in their own skin through accessible, affordable, and quality care products. Almost entirely vegan with innovative products from ingredients to packaging and design.
• At Home
• Body-X Fuze
• Ilvande
• Deedoo

Products and services

• A-Brands Distribution Distribution of over 400 renowned A-brand FMCG products from more than 200 manufacturers including Always, Colgate, Air Wick, Gillette, Axe, Finish, Dove, Listerine, Kleenex, Pampers, L'Oréal, Oral-B, Ariel, Vanish, and Nivea across personal care, home care, and confectionery categories.
• Licensed Products
• Confectionery Range
• Sence Own Brand Sence is Topbrands' own beauty and personal care brand offering accessible, affordable, and quality care products including body lotion, shower gels, shampoos, and cosmetics, with themed licensed collections.
• At Home Own Brand
• Body-X Fuze Own Brand
• Ilvande Own Brand
• Deedoo Own Brand
• Logistics and Services
• Private Label Development Development of retailer-specific private label brands with affordable, on-trend designs supported by in-house design team and strong compliance focus for personal care and home care categories.
• NG Perfumes (Next Generation Perfumes) Full-service perfume manufacturing partnership for retail organisations, private labels, and established brands, combining 30+ years of perfume production expertise with Topbrands' commercial reach.
• Tastemakers Themed food gift sets with innovative packaging, providing expertise in themed confectionery and gift products to strengthen the Topbrands confectionery category offering.
• Sence Gabby's Dollhouse Collection Themed licensed personal care product collection developed around the Gabby's Dollhouse franchise, including bath bombs and cosmetic sets timed to the European film premiere.

Quantifiable outcome

• €475 million turnover achieved in 2025
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DisneycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025Licensing partnership for Disney characters in personal care products. Recently expanded to include UK and Ireland markets, previously only mainland Europe. Develops ranges in close collaboration with Disney and manufacturers, covering shower gels, shampoos, gift sets, and seasonal collections. Key driver for UK market expansion.
• Tastemakers BVminorStrategic or Co-development Partner · 1 June 2024Full ownership acquired in June 2024. Tastemakers brings expertise in themed food gift sets and innovative packaging, strengthening Topbrands' offering in the confectionery category. Opens opportunities for cross-selling and synergistic advantages.
• Next Generation Perfumes BV (NG Perfumes)coreStrategic or Co-development Partner · 1 January 2017Partnership from 2017 onwards combining over 30 years of perfume production know-how with Topbrands' commercial reach. Delivers full-service perfume manufacturing for retail organisations, private labels, and established brands. Enables creation of distinctive fragrance concepts for the global market.
• Licensors (Universal, Mattel, Warner Bros, Cosmopolitan, Paramount, Hasbro, IMPS, Pusheen, Wednesday, Perfetti Van Melle, Dr. Seuss)coreOEM/ Whitelabel/ Licensing PartnerMultiple licensing partnerships for character-driven product collections including Disney, Universal, Mattel, Warner Bros, Cosmopolitan, Paramount, Hasbro, and others. Licensed products span personal care, beauty, and gifting categories with strong shelf appeal and entertainment trend alignment.
• Social Enterprises (for Repack Operations)minorStrategic or Co-development PartnerCollaboration with social enterprises for repack operations. Supports social impact by providing employment opportunities while achieving operational goals for labelling and repackaging services.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Unilever Personal Care: Diversified FMCG major whose personal care brands (Dove, Axe, TRESemmé, Rexona) flow through Topbrands' A-brand channel. Important strategic reference point on supplier power, category innovation and retail dynamics.
• Reckitt Benckiser Group: Global major in health, hygiene and nutrition, with massive brands (Dettol, Finish, Air Wick, Nivea-rival brands) that are themselves distributed via A-brand flows through Topbrands. Useful comparable for category mix and end-market dynamics.
• Coty Inc. Global beauty company built around licensed fragrance, cosmetics and skin care brands including major entertainment licences. Comparable to Topbrands on the licensed-beauty/personal-care proposition, though at much larger scale and as a brand owner rather than distributor.
• SC Johnson: Family-owned global FMCG major in home care, personal care and air care. Comparable in family-owned ownership structure and in overlapping category mix with Topbrands' home and personal care distribution business.
• Henkel AG: German multinational with leading consumer brands in laundry, home care and beauty/personal care (Persil, Schwarzkopf, Fa). Overlaps with Topbrands' A-brand portfolio and European distribution scale.

Emerging players

• Fareva: French family-owned contract manufacturer and private-label supplier for pharmaceuticals, cosmetics and personal care. Comparable to Topbrands on private-label/contract development for retailers and brand owners in beauty and personal care.

Direct peers

• McBride plc: UK-listed private-label manufacturer of personal care, household and hygiene products sold to major European retailers. Direct comparable on the private-label and retailer-channel dimensions of Topbrands' business.
• Dalli Group: German family-owned private label and brand manufacturer for body care, hair care and home care. Closely comparable in size, family/privately-held ownership, and European retailer-channel model with Topbrands.
• Interparfums SA: Public fragrance company that develops, manufactures and distributes licensed perfumes (e.g., Montblanc, Jimmy Choo, Coach). Direct overlap with Topbrands via its NG Perfumes manufacturing partnership and its Disney/character licensed personal care lines.

Others

• Albéa Group: Global supplier of beauty and personal care packaging and full-service beauty solutions (formulation, packaging). Comparable as an adjacent supplier into Topbrands' brand owner/retailer ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/topbrands-europe
• Facebookfacebook.com/TopbrandsEurope

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topbrands Europe