The Landing Pad

What The Landing Pad does

The Landing Pad is a privately-held boutique consultancy headquartered in Wanchai, Hong Kong, that provides economic development advisory services exclusively to government agencies worldwide. Its work spans three service pillars — foreign direct investment attraction, tourism promotion, and trade facilitation — delivered through competitive positioning, key messaging, market development strategy, sector identification, lead identification, industry research, and in-market stakeholder relationship management. Projects have been delivered across governments in Africa, Asia, Australia and the Middle East, covering sectors including healthcare, entertainment and tourism, consumer products, precious metals, agricultural produce, and innovation and technology.

The firm is co-founded and operated by two Founding Directors, Rowena Hoy (formerly in fashion, financial publishing, advertising, design, investment and trade promotion, and consumer goods retail/trading/sourcing/distribution) and Cheryl Wilson (formerly in new business set-up and client account management at a listed Australian company, and since 2003 in Hong Kong-based investment and trade promotion). Cheryl is a member of the China Fellowship Program of the Aspen Global Leadership Network. No additional staff, technology platforms, software products, AI tooling, or third-party integrations are disclosed; the firm's "product" is the advisory capacity of its two principals and their Hong Kong-rooted Asia-Pacific network.

Revenue is generated through engagement-based professional services fees from government clients, with no publicly disclosed pricing. The firm does not raise external capital, has no parent company, no subsidiaries, no M&A history, no disclosed revenue, and headcount is in the 1-10 range. Distribution is direct enterprise/government engagement; marketing is primarily through professional referrals, word-of-mouth, and the principals' personal networks, including the Aspen Global Leadership Network channel.

Name

The Landing Pad

Legal name

The Landing Pad

Website

https://thelandingpad.com.hk

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1–10 employees

Short description

The Landing Pad is a Hong Kong-based boutique consultancy that advises government agencies worldwide on economic development, specializing in foreign direct investment attraction, tourism promotion, and trade facilitation across Africa, Asia, Australia and the Middle East, delivered by two Founding Directors.

Ownership category

akta.pro rank

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services Consulting: Engagement-based professional services for government economic development projects, including competitive positioning, market development strategy, lead identification, and industry research. Revenue is derived from consulting engagements with government agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Landing Pad is a professional services consultancy that supports government agencies worldwide in shaping and achieving economic development goals. Its work spans foreign direct investment facilitation, tourism promotion, trade development, competitive positioning, key messaging for marketing and promotional materials, market development strategy, identification of key target sectors and industries, lead identification, industry-specific research, and relationship management with in-market peers. Engagements are tailored to each government client's economic development objectives and delivered directly by the founding directors.

Product overview

The Landing Pad is a consultancy firm providing government economic development advisory services, not a software product company. The company offers professional services including foreign direct investment facilitation, tourism promotion, trade development, competitive positioning, market development strategy, lead identification, industry-specific research, and stakeholder relationship management. Their service offerings are delivered by founding directors Rowena Hoy and Cheryl Wilson, who have decades of combined experience working with government agencies across Africa, Asia, Australia, and the Middle East. There are no distinct branded products, modules, or software offerings in their portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Economic Development Advisory Services Bespoke consulting engagements delivered to government agencies worldwide to shape and achieve economic development goals across foreign direct investment, tourism promotion, and trade; includes competitive positioning, key messaging for marketing and promotional materials, market development strategy, identification of key target sectors and industries, lead identification, industry-specific research, and relationship management with in-market peers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• London & Partners: Mayoral development agency for London promoting foreign direct investment, tourism, and trade into the city. Comparable as a government-affiliated economic development organisation, though operating at significantly greater scale and as an in-house agency rather than an external consultancy.
• Deloitte (Government & Public Services): Big 4 firm with dedicated economic development, investment promotion, and government services practices. Comparable to The Landing Pad's economic development advisory work but at much larger scale, with broader service portfolio and global delivery footprint.
• FleishmanHillard: Global public relations and public affairs firm with extensive work for governments on investment promotion, tourism, and trade positioning. Comparable on the positioning, key messaging, and stakeholder engagement components of The Landing Pad's offering, but operating as a large multi-office network.
• KPMG (Government & FDI Advisory): Big 4 professional services firm with global FDI, economic development, and government advisory practices. Comparable on the FDI facilitation and government advisory services, though operating across a vastly wider portfolio and at global scale.
• Hong Kong Trade Development Council: Statutory body promoting Hong Kong's trade in goods and services globally. Closely comparable on the trade-promotion mandate and HK base, but it is a publicly funded institution with much broader resources and remit than the consultancy.

Direct peers

• OCO Global: UK-headquartered consultancy providing inward investment and trade development services to governments and economic development agencies. Directly comparable to The Landing Pad on mandate type (FDI facilitation, trade promotion) and target buyer (government agencies).
• FIPRA International: International public affairs and government relations consultancy network operating across Europe and globally. Comparable as a relationship-led advisory firm serving public-sector clients on cross-border policy, positioning, and stakeholder engagement mandates.
• Development Counsellors International: US-based consultancy dedicated to economic development marketing and FDI attraction for cities, regions, and countries. Direct comparable given the shared niche of advising government clients on positioning, lead generation, and investment promotion strategy.

Regional players

• TFO Canada: Canadian government-affiliated trade promotion organisation helping SMEs access export markets and connecting international buyers to Canadian suppliers. Comparable on the trade-facilitation mandate, though Canada-focused and structured as a non-profit rather than a private consultancy.

Others

• Invest Hong Kong: Hong Kong government department dedicated to attracting foreign direct investment. Direct overlap with The Landing Pad's FDI facilitation mandate, though operating as an in-house government unit rather than a private consultancy and with substantially larger headcount and budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thelandingpadhk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Landing Pad