Yarra Valley Chocolaterie & Ice Creamery

What Yarra Valley Chocolaterie & Ice Creamery does

The Chocolateries (legally The Chocolate Destinations Group Australia Pty Ltd) is a privately held Australian destination-retail operator headquartered in Victoria, running three physical showroom-cafes — Yarra Valley (Yarra Glen), Great Ocean Road (Bellbrae), and Mornington Peninsula (Flinders) — with a fourth Bendigo location in development. The company's core products are handcrafted chocolates and artisan ice cream made on-site, complemented by an all-day cafe serving brunch, lunch, and house-made pastries, plus a portfolio of ticketed experiences ranging from A$12 chocolate painting classes to A$70 private high tea events for groups of 14 or more.

The business operates a hybrid revenue model with six streams: (1) in-venue chocolate and ice cream retail, (2) cafe food and beverage, (3) ticketed experiences and workshops, (4) online e-commerce sales of chocolates, baking kits, and gift cards Australia-wide via thechocolateries.com.au, (5) gift cards in A$25-A$250 denominations valid for three years, and (6) a dedicated corporate gifting and wholesale program. Free entry to the showrooms drives destination-style foot traffic from families, tourists, school groups, and celebration bookers across regional Victoria. The company rebranded all locations to a unified 'The Chocolateries' identity in April 2026 under the group parent brand, and holds Privacy Act 1988 (Cth) compliance with ABN 53 151 187 745. There is no disclosed AI/ML capability, no venture or private equity backing, and no headcount or revenue figures in the public record.

Name

Yarra Valley Chocolaterie & Ice Creamery

Legal name

The Chocolate Destinations Group Australia Pty Ltd

Website

https://yvci.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Chocolateries operates three handcrafted chocolate and artisan ice cream destination showrooms with cafes across regional Victoria (Yarra Valley, Great Ocean Road, Mornington Peninsula), serving families, tourists, schools, and corporate clients through retail, cafe, paid experiences, and nationwide e-commerce.

Ownership category

akta.pro rank

Product category

Artisan Confectionery Manufacturing

NAICS

Chocolate and Confectionery Manufacturing (31135), Ice Cream and Frozen Dessert Manufacturing (31152), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chocolate & Confectionery Shops (THAFAGAD)

akta.pro secondary industries

Ice Cream & Gelato Shops (THAFAGAA), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Handcrafted chocolate
• Artisan ice cream
• Chocolate making classes
• Destination café dining
• Corporate gifting hampers

Headquarters

HQ city

Yarra Glen

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Chocolate and Ice Cream Retail: Direct retail sales of handcrafted chocolates and artisan ice cream from showroom and cafe locations. Customers purchase individual items, packaged gifts, and everyday indulgences.
2. Cafe Food and Beverage: All-day cafe serving brunch, lunch, desserts, and beverages including coffee, tea, hot chocolate, cold drinks, and smoothies. Surcharges apply on weekends (5%) and public holidays (15%).
3. Experiences and Workshops: Ticketed chocolate making classes, tasting workshops, chocolate discovery masterclasses, and high tea experiences. Prices range from $12-$70 per person.
4. Online E-commerce: Online shop delivering chocolates, brownies, baking kits, and gift cards Australia-wide. Order minimums and promotional offers drive online sales.
5. Gift Cards: Gift cards sold in denominations of $25-$250 AUD, valid for 3 years. Redeemable at all Chocolateries locations and online.
6. Corporate Gifting and Wholesale: Corporate gifting programs and bulk wholesale orders for businesses looking to purchase chocolates as gifts or for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Yarra Valley Chocolaterie & Ice Creamery manufactures and retails handcrafted, sustainably sourced chocolates and artisan ice cream from on-site production at multi-location destination showrooms across Victoria, Australia. The business complements these core products with an all-day café, ticketed chocolate-making classes and workshops, birthday parties, school tours, private high tea events, and online delivery of chocolates, baking kits, and gift cards.

Product overview

The Chocolateries is a multi-location chocolate and ice cream destination company operating in Yarra Valley, Great Ocean Road, and Mornington Peninsula, with a new Bendigo location coming soon. The company offers a unified portfolio combining handcrafted chocolates (including truffles, rocky road, bars, and seasonal creations) and artisan ice cream as core products. These are complemented by a comprehensive experience business featuring chocolate making classes, birthday parties, school tours, and private high tea events. The all-day café serves breakfast, brunch, lunch, and desserts alongside the chocolate and ice cream offerings. Online retail through thechocolateries.com.au extends reach with direct-to-consumer products including baking kits and gift cards. The company positions itself as a family-friendly attraction focused on sustainably sourced cocoa and community impact through partnerships with causes like The Alannah and Madeline Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• The Chocolate Destinations Group: Parent company and group name for all Chocolateries locations

Products and services

• Handcrafted Chocolates Sustainably sourced, handcrafted chocolate products including bars, truffles, rocky road, marshmallows, and seasonal creations, made on-site and sold at retail showrooms and online.
• Artisan Ice Cream Handcrafted artisan ice cream and gelato in seasonal and classic flavors, produced on-site and sold at the retail showrooms.
• Chocolate Making Classes Ticketed hands-on chocolate experiences including Taste & Create Rocky Road workshops ($24/person), Chocolate Discovery Masterclass ($55/person), Junior Chocolatier classes, and Chocolaterie Art chocolate painting ($12/person).
• Private High Tea Experience Private high tea events featuring pastries, sandwiches, scones, teas, coffee, and hot chocolate presented by Pastry Chefs and Chocolatiers for groups of 14 or more at $70 per person.
• Birthday Parties Chocolate-themed children's birthday party celebrations with hands-on chocolate creation activities, party food, and creative experiences.
• School Tours and Talks Educational tours for primary and secondary students covering sustainable cocoa sourcing, chocolate making processes, and hands-on creation experiences.
• All-Day Café All-day café offering breakfast, brunch, lunch, pizzas, desserts, and beverages including coffee, tea, hot chocolate, and smoothies. Features house-made pastries and chocolates with 5% weekend and 15% public holiday surcharges.
• Gift Cards Physical or digital gift vouchers redeemable at all Chocolateries locations and online, valid for 3 years, with values between $25 and $250 AUD.
• Brownie Kits DIY brownie baking kits with flavors including Extra Choc, Mint Madness, Oreo Cookies, Roasted Hazelnut, Salted Caramel Macadamia, Fudgy Jaffa, and Honeycomb, delivered for home baking.
• Rocky Road Your Way Kit DIY rocky road kit using white, milk or dark chocolate, house-made marshmallows, nuts, and sweet treats with customisable extras, delivered Australia-wide.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• The Alannah and Madeline FoundationminorOthersThe Chocolateries supports The Alannah and Madeline Foundation, a charity focused on children's wellbeing. This is a community impact partnership supporting a cause related to children, which aligns with the company's family-oriented brand and values.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Darrell Lea: Iconic Australian confectionery brand producing chocolates, liquorice, and soft confections with nationwide retail and online distribution. Comparable Australian heritage chocolate/confectionery manufacturer with retail and D2C channels.
• Haigh's Chocolates: Australia's most established premium chocolatier with heritage retail showrooms and cafe-style visitor experiences in Adelaide, Melbourne, and Sydney. Highly comparable as a vertically integrated bean-to-bar chocolate maker with flagship destination retail and a national wholesale footprint.
• San Churro: Australian chocolate and churro cafe chain offering handcrafted chocolates, dessert experiences, and family-friendly chocolate workshops. Directly comparable on chocolate cafe format, experience offerings, and family/tourist positioning.
• Koko Black: Australian premium chocolate brand operating chocolate salons (cafe-style showrooms) with handcrafted chocolates, hot chocolate, and dessert offerings. Closely comparable on product range (handcrafted chocolates, cafe experience) and premium positioning.
• Max Brenner: Chocolate-themed cafe and retail concept famous for chocolate bars, hot chocolate, and dessert experiences. Directly comparable chocolate-centric cafe/showroom format and experience-led pricing model.
• Gelato Messina: Australia's leading artisan gelato brand with destination gelato stores, a national wholesale and D2C channel, and creative flavour innovation. Directly comparable as a premium Australian-made artisan ice cream brand with experiential retail and online sales.

Broad incumbents

• Lindt Cafe: Global premium chocolate brand with dedicated Lindt Cafes in Australia serving handcrafted chocolates, desserts, and coffee. Comparable destination chocolate/cafe model though backed by a global manufacturer with much wider brand reach and product range.

Regional players

• Adelaide Hills Chocolate Factory: South Australian destination chocolatier with factory showroom, cafe, and hands-on chocolate experiences. Comparable regional chocolate tourism model with free/entry-level access and ticketed experiences, though operating in a different geography.
• Cadbury Visitor Centre: Cadbury's Hobart-based chocolate tourism attraction featuring factory tours, retail showroom, and cafe. Comparable as a regional destination chocolate attraction with tour and experiential programming, though owned by a global incumbent (Mondelez).

Emerging players

• Burch & Purchese: Melbourne-based boutique dessert studio specializing in high-end plated desserts, pastries, and bespoke event catering. Comparable on premium dessert craftsmanship and celebration/event offering in the Melbourne market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YarraValleyChocolaterie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yarra Valley Chocolaterie & Ice Creamery