Miramar

What Miramar does

Miramar, formally known as Rede de Comunicação Miramar (Rádio, Televisão e Mídia Digitais), is a Mozambican multi-platform media company founded in 1995 and headquartered in Maputo. It operates three core product lines: TV Miramar (linear television broadcast across cable/satellite channels 517, 2, 9, 104, and 3 in Mozambique), Rádio Miramar (audio broadcasting), and Miramar Digital Media (website miramar.co.mz, TVnline live-streaming, and a Progressive Web App). The programming portfolio spans over 25 distinct shows including news programs (Balanço Geral MZ, Fala Moçambique, Domingo Espetacular, MZ no Ar), telenovelas (Brazilian and Turkish productions such as Cair em Tentação, HERCAI, and A Infância de Romeu e Julieta), sports coverage, and entertainment formats, with exclusive broadcast rights to the English Premier League in Mozambique. Miramar serves two primary customer groups: end consumers across Mozambique (and the diaspora) consuming Portuguese-language news, entertainment, and sports free of charge, and advertisers seeking reach into the Mozambican audience through both broadcast and digital inventory.

The underlying technology stack is a digital-first broadcast operation: a WordPress-based website with cookie consent management (WebToffee), integrated social media distribution across Facebook (2.2M fans), YouTube (1.22M subscribers), Instagram (523K), TikTok (64K), X, Telegram, and WhatsApp Channel, and a programmatic advertising layer with 1,729+ third-party tracking and ad-tech partners including Google Analytics, PubMatic, Beeswax, Adobe Audience Manager, BidSwitch, and Prebid Server. Miramar is the Mozambique affiliate of Brazilian media conglomerate Grupo Record, providing access to Record TV's content library, production formats, and cross-border programming assets.

The revenue model is primarily advertising-driven, monetized through (a) display advertising sold on the website and digital properties via the programmatic ad-tech stack, (b) advertising sales on linear TV and radio inventory, and (c) broadcast carriage fees or subscription distribution revenue through cable and satellite operators carrying Miramar's channel positions. Pricing for advertising is not publicly disclosed and is negotiated directly with advertisers, while broadcast carriage arrangements are negotiated with cable/satellite distributors. The company is privately held, has 51-100 employees, and has been recognized as a SuperBrand in Mozambique for six consecutive years.

Name

Miramar

Legal name

Miramar

Website

https://miramar.co.mz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Miramar is a Mozambican multi-platform broadcaster operating TV Miramar, Rádio Miramar, and digital media (web, PWA, social) delivering Portuguese-language news, sports, and entertainment to Mozambican consumers and advertisers as the local affiliate of Brazil's Grupo Record network.

Ownership category

akta.pro rank

Product category

Broadcast Media

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

akta.pro secondary industries

Commercial Radio Networks (National/Regional) (MPABABAA), Political & Public Affairs Channels (MPABAIAC)

Keywords

• Broadcast television
• Radio broadcasting
• News media
• Digital streaming
• Entertainment programming

Headquarters

HQ city

Maputo

HQ country

Mozambique

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Miramar generates revenue primarily through advertising. The website features ad placements (identified by 'the_ad' and 'the_ad_group' WordPress shortcodes) suggesting display advertising is sold to advertisers targeting the Mozambican audience. The 'Anunciar' (Advertise) section on the website indicates a commercial advertising proposition.
2. Broadcast / Subscription Distribution: Miramar distributes content through cable/satellite TV channels (multiple channel positions: 517, 2, 9, 104, 3) across Mozambique, suggesting carriage fees or subscriber distribution revenue as a broadcaster within the Grupo Record network.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Miramar operates a Mozambican multimedia communication network delivering Portuguese-language television, radio, and digital media content to consumers in Mozambique and the diaspora. Its portfolio spans linear TV broadcasting (TV Miramar on multiple cable/satellite channels), audio via Rádio Miramar, a digital news hub with live streaming (TVnline), a mobile PWA app, and over 25 original programs covering news, telenovelas, entertainment, and sports — including exclusive Premier League rights.

Product overview

Miramar is a Mozambican multimedia communication network consisting of three core product lines: TV Miramar (linear television broadcasting), Rádio Miramar (audio/radio), and Miramar Digital Media (website and mobile application). The portfolio includes over 25 distinct program sub-products spanning entertainment (The Buenas Show, Acerte ou Caia, Super Top, Alô Família, Belas Manhãs, The Love School, Só Rindo), news/information (Balanço Geral MZ, Fala Moçambique, Domingo Espetacular, MZ no Ar, Interacção Matinal, Tema em Debate, Resenha Semanal, Foi Notícia, Economia e Negócios, Cidade Alerta, Contacto Directo), and soap operas/novelas (Cair em Tentação, HERCAI, A Infância de Romeu e Julieta). The programs are available across TV broadcast, radio, online streaming via the app, and social media platforms including Facebook, Instagram, TikTok, YouTube, and WhatsApp.

Differentiator

Problem solved

Functional benefit

Brands

• Balanço Geral: A news program featuring balanced journalism and entertainment mix with exclusive reports and denouncements
• Fala Moçambique
• MIRAMAR Desporto
• The Buenas Show
• FM Podcast
• Rádio Miramar

Products and services

• TV Miramar Linear television broadcasting service available across multiple cable and satellite channel positions (517, 2, 9, 104, 3) in Mozambique. Delivers news, telenovelas, entertainment, and sports programming including exclusive Premier League coverage. Targets Mozambican consumers and diaspora audiences.
• Rádio Miramar Radio broadcasting service complementing Miramar's TV offering with audio content and podcasts (FM Podcast, FM 10 minutos). Distributed via Anchor.fm and on-site podcast section, targeting Mozambican listeners.
• Miramar Digital Media Digital media platform encompassing the Miramar news website, social media presence, and live TV streaming (TVnline at miramar.co.mz/tv-online). Publishes articles across 22 news categories covering Mozambique, Africa, Europe, Americas, Asia, and World events.
• Miramar PWA Mobile App Progressive web app available for installation on iOS and Android devices, providing mobile access to Miramar's TV and radio content. Targets consumers seeking on-the-go access to Miramar programming.

Quantifiable outcome

• 4,028,628+ combined social media followers across Facebook, Instagram, TikTok, X, YouTube, Telegram, and WhatsApp channel
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

One partnership is on record.

• Grupo RecordcoreStrategic or Co-development PartnerMiramar operates as the Mozambique outlet of the Brazilian Grupo Record network, which includes Record TV, Record News, R7, and international operations in Europe (Record Europa), Americas (Record TV Américas), Israel, Japan, and Cape Verde (Record Cabo Verde). This affiliation provides access to Grupo Record's production library, content formats, and cross-promotional opportunities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RecordTV: Brazilian broadcast network whose Mozambique affiliate Miramar operates. Closely related as the content source and strategic partner, with comparable news, novela and entertainment formats that Miramar adapts for the Mozambican market.
• Band (Grupo Bandeirantes): Brazilian broadcast network with news, sports and entertainment programming. Comparable to Miramar in its use of imported content formats, multi-platform strategy, and reliance on sports rights (including football) to anchor audience share.
• Canal+: French pay-TV operator with a growing African footprint via Canal+ Afrique. Comparable as a multi-platform pay-TV provider distributing international channels and premium content across French- and Portuguese-speaking African markets.
• SBT (Sistema Brasileiro de Televisão): Major Brazilian broadcast network producing entertainment, news and novelas. Comparable to Miramar's mix of locally-produced and imported entertainment content and its reliance on mass-market Portuguese-language programming.
• Rede Globo: Brazil's largest broadcast network and dominant producer of telenovelas and news. Comparable to Miramar as a Portuguese-language broadcaster with multi-platform distribution and a content library that Miramar indirectly competes against for viewer attention.
• MultiChoice / DStv: Pan-African satellite pay-TV operator delivering international and local channels across Sub-Saharan Africa. Comparable to Miramar as a multi-channel content distributor in the Mozambican market and a competitor for premium sports rights and household attention.

Others

• Record TV Europa: Grupo Record's international European affiliate serving Portuguese-speaking diaspora. Comparable as a sister network in the Grupo Record ecosystem, with shared content formats and a similar diasporic audience targeting approach to Miramar's global digital streaming.

Direct peers

• STV Moçambique: One of Mozambique's principal private TV broadcasters, competing head-to-head with Miramar for local audiences and advertising budgets across news, entertainment, and novela programming on cable and satellite.
• TVM (Televisão de Moçambique): Mozambique's state-owned national broadcaster operating TV and radio channels. Directly comparable to Miramar as a domestic multi-platform broadcaster targeting Portuguese-speaking Mozambican audiences with news, entertainment, and cultural programming.

Regional players

• Trace TV: Pan-African music, entertainment and lifestyle broadcaster distributed across African cable and digital platforms. Comparable to Miramar's entertainment-led programming strategy and its pursuit of young, urban audiences via cross-border cable and digital distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MiramarTV
• YouTubeyoutube.com/c/Miramarmoz
• Facebookfacebook.com/miramartv.mz
• LinkedInlinkedin.com/company/tvmiramar
• Instagraminstagram.com/tv_miramar_oficial
• TikToktiktok.com/@tvmiramar

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miramar