Simpex Electronic
Simpex Electronic AG is a privately held Swiss B2B distributor of LED lighting, power supplies, production technology, and electromechanical components, serving registered Swiss business customers through a trilingual e-commerce platform with 50+ supplier partnerships and custom product development services.
- Company typePrivate
- Founded1981
- HeadquartersWetzikon, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simpex Electronic does
Simpex Electronic AG is a privately held Swiss B2B electronics distributor and solution provider headquartered in Wetzikon, with a secondary operations site in Cressier. Founded in 1981 and operating with over 40 employees, the company sells exclusively to registered business customers — private individuals cannot transact — through a fully integrated B2B e-commerce platform accessible in German, French, and English. Its portfolio spans LED lighting technology (including Casambi, Zigbee 3.0, and DALI2 smart-lighting sub-lines), a comprehensive range of power supplies (AC/DC, DC/DC, DIN-rail, programmable, bidirectional, railway-certified, and high-voltage), production technology equipment (Weller soldering, fume extraction, microscopes, ESD products), electromechanical components, EMC filters, control-cabinet equipment, sensors, building-automation, displays, industrial keyboards, and thermal printers. The portfolio is anchored on more than 50 branded supplier partnerships, including strategic relationships with Mean Well, Weller, Recom, Casambi, Lumesi, Hummel, and Samsung.
The company monetizes through two interlocking streams. The primary stream is hardware distribution via the B2B e-commerce storefront, with unit-level catalog pricing in Swiss Francs ranging from small components (CHF 14–100) to specialized equipment (CHF 500–1,500+), invoicing plus multiple payment methods (TWINT, Mastercard, Visa) and account-based order management. The secondary stream is custom product development services — LED PCB design, cable assemblies, customized power supplies, membrane keypads, MID, glass capacitive touchpads, and touch monitors — performed in cooperation with suppliers and delivered as both engineering services and finished product. Distribution is Swiss-only (single-country scope), and the company maintains ISO 9001 (IQ-Net/SQS), RoHS compliance, and a Dun & Bradstreet credit rating as foundational commercial credentials. Strategic product cadence is visible through the 2026 LED and Production Technology catalogs and a stream of 2024–2026 launches covering Casambi NFC programmable LED drivers, ultra-high-temperature LED flex strips, Reel2Reel LED strips, bidirectional power supplies, and railway-certified DC/DC converters.
Simpex Electronic firmographics
Firmographics- Name
- Simpex Electronic
- Legal name
- Simpex Electronic AG
- Website
- https://simpex.ch
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simpex Electronic AG is a privately held Swiss B2B distributor of LED lighting, power supplies, production technology, and electromechanical components, serving registered Swiss business customers through a trilingual e-commerce platform with 50+ supplier partnerships and custom product development services.
- Ownership category
- akta.pro rank
Where Simpex Electronic is headquartered
LocationHeadquarters
- HQ city
- Wetzikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Simpex Electronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electronic Components Distribution: Sale of standardized electronic components and subsystems through B2B e-commerce platform. Product categories include LED lighting components, power supplies, production technology equipment, electromechanical components, EMC filters, control cabinet equipment, fans, sensors, building automation, displays, keyboards, and thermal printers. Revenue is generated through one-time product transactions with business customers.
- Custom Product Development: Engineering and development services for customized electronic products including LED PCB design, cable assemblies, power supplies, membrane keypads, and touch interfaces. Close cooperation with suppliers for modifications and new developments. Revenue includes both product and associated engineering/professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B catalog pricing for registered business customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Simpex Electronic product offering
Product offeringCore offering
Simpex Electronic AG is a Swiss B2B distributor of industrial electronic components and equipment, supplying LED lighting modules, power supplies, production technology equipment, electromechanical components, EMC filters, control cabinet accessories, fans, sensors, building automation devices, displays, keyboards, and thermal printers. In addition to distribution, the company offers custom product development and engineering services, including application-specific configurations and integration support. Customers are Swiss and European industrial, automation, and OEM buyers who must register with a valid VAT identification number.
Product overview
Simpex Electronic AG is a Swiss B2B electronics distributor and solution provider offering an integrated portfolio of LED lighting technology, power supplies, production technology equipment, and electromechanical components. The core offering is organized into product categories including LED lighting (with Casambi, Zigbee 3.0, and DALI2 smart lighting sub-brands), comprehensive power supply solutions (AC/DC, DC/DC, LED drivers, UPS, bidirectional converters), and production technology equipment. The company provides custom product development services for LED PCB design, membrane keypads, cable assemblies, customized power supplies, MID, and touch solutions. Their product portfolio features third-party branded products from manufacturers like Mean Well, Recom, Weller, Lumesi, Camtec, and Euromex, alongside their own private-label Casambi-compatible products. The company serves industrial, commercial, and manufacturing customers in Switzerland with both catalog products and bespoke engineering solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Lighting Components
- Power Supplies
- Production Technology Equipment
- Electromechanical Components
- EMC Filters
- Control Cabinet Equipment
- Fans and Sensors
- Building Automation Components
- Displays, Keyboards, and Thermal Printers
- Custom Product Development
Companies that use Simpex Electronic
Customer profileSegments2 records
Ideal customer profiles2 records
Simpex Electronic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simpex Electronic partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Mean WellcoreMajor distribution partner for Mean Well power supplies including AC/DC converters, DC/DC converters, LED drivers, and high-performance system solutions. Represents full range of Mean Well product lines including NSP-1000 programmable series.
- WellercoreDistribution partner for Weller soldering and rework equipment including stations, microscopes (PRISMA ESD), smoke extraction systems (Zero Smog series), and precision tools for electronics manufacturing.
- RecomcoreDistribution partner for Recom power supplies including AC/DC modules, DC/DC converters, and medical/industrial certified power supplies. Features RACM series and RMD railway converters.
- CasambicoreTechnology partner for Casambi wireless lighting control solutions. Distributes Casambi-compatible LED drivers, dimmers, relay controls, and operating elements for smart building and lighting applications.
- LumesiminorDistribution partner for Lumesi LED products including Primeflex series high-end Reel2Reel LED flex strips in constant voltage and constant current variants.
- HummelminorDistribution partner for Hummel round connectors and industrial connector solutions.
- SamsungminorDistribution partner for Samsung LED components and electronics.
- LUMILEDS (LEM)minorDistribution partner for LUMILEDS (LEM) LED components.
- Sassda (Eaglerise)minorDistribution partner for Eaglerise LED drivers and lighting components.
- FujikuraminorDistribution partner for Fujikura electronics components and connectors.
- AxiohmminorDistribution partner for Axiohm thermal printer components.
- Advanced EnergyminorDistribution partner for Advanced Energy power supply solutions.
- Artesyn (Advanced Energy)minorDistribution partner for Artesyn embedded power supplies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Simpex Electronic competitors and assessment
Company assessmentBroad incumbents
- RS Components (RS): Broad incumbent: a global B2B electronic and industrial product distributor with a dedicated Swiss storefront, offering a far broader catalog of components, test & measurement, and industrial supplies — larger scale, same target customer (industrial and engineering buyers), but at much greater breadth and lower specialization in Simpex's niches.
- Mouser Electronics: Broad incumbent: a global B2B authorized distributor of semiconductors and electronic components with strong European logistics — comparable customer base (design engineers and industrial buyers) and product overlap in connectors, power supplies, and passives.
- Farnell / element14: Broad incumbent: a global electronics distributor (part of Avnet) serving Swiss and European B2B customers with semiconductors, passives, connectors, and development kits — broader portfolio and global scale, overlapping customer base in industrial and R&D segments.
- Digi-Key Electronics: Broad incumbent: the largest U.S.-headquartered B2B electronic components distributor with global shipping, multilingual website, and millions of SKUs — competing on breadth and price rather than localized Swiss service, but increasingly serving the same Swiss industrial customer base.
Direct peers
- Conrad Electronic: Direct competitor: a major European electronics and technical product distributor operating a Swiss storefront (conrad.ch), selling components, tools, and industrial supplies to B2B and professional customers — comparable catalog distribution model and Swiss/DACH market overlap.
- Distrelec (Rebel Group): Direct competitor: a long-standing European B2B electronic components distributor serving Swiss and DACH industrial customers with catalog distribution of semiconductors, passives, connectors, and power supplies — overlapping product breadth, target customer (industrial OEMs and machine builders), and B2B distribution model.
- Bürklin Elektronik: Direct competitor: a German B2B distributor of electronic components, connectors, tools, and measurement equipment serving industrial and R&D customers — same B2B catalog model, similar Swiss and DACH customer overlap, and comparable mix of branded third-party products with some custom services.
- Reichelt Elektronik: Direct competitor: a German-headquartered B2B and prosumer electronics distributor with strong DACH presence, offering semiconductors, passives, connectors, power supplies, and tools — directly comparable catalog model and target SMB/industrial customer base.
Regional players
- Endrich Bauelemente Vertriebs GmbH: Regional player: a German B2B electronic components distributor serving DACH industrial customers with semiconductors, passives, power supplies, and displays — comparable DACH B2B catalog model, overlapping supplier ecosystem, and adjacent customer base to Simpex's Swiss industrial buyers.
- ELKO Electronic AG: Regional player: a Swiss-headquartered electronic components distributor specializing in embedded computing, displays, and storage — comparable Swiss B2B distribution model and customer overlap with Simpex's electromechanical and display categories, though with a more computing-oriented portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simpex Electronic social profiles
Digital presenceSimpex Electronic compliance and trust
Trust signalCompliance3 records
Simpex Electronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpex Electronic leadership team
Management profileNumber of profiles
Simpex Electronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpex Electronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpex Electronic
What does Simpex Electronic do?
Simpex Electronic AG is a Swiss B2B distributor of industrial electronic components and equipment, supplying LED lighting modules, power supplies, production technology equipment, electromechanical components, EMC filters, control cabinet accessories, fans, sensors, building automation devices, displays, keyboards, and thermal printers. In addition to distribution, the company offers custom product development and engineering services, including application-specific configurations and integration support. Customers are Swiss and European industrial, automation, and OEM buyers who must register with a valid VAT identification number.
Is Simpex Electronic a public or private company?
Simpex Electronic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simpex Electronic founded?
Simpex Electronic was founded in 1981. It employs 11 to 50 people.
Where is Simpex Electronic based?
Simpex Electronic is headquartered in Wetzikon, Switzerland, in the Europe region.
How does Simpex Electronic make money?
Two revenue lines are on record. Electronic Components Distribution is the primary driver. The others are custom Product Development.
Who are Simpex Electronic's main competitors?
Broad incumbents on record are RS Components (RS), Mouser Electronics, Farnell / element14 and Digi-Key Electronics. Direct peers are Conrad Electronic, Distrelec (Rebel Group), Bürklin Elektronik and Reichelt Elektronik. Regional players are Endrich Bauelemente Vertriebs GmbH and ELKO Electronic AG.
Does Simpex Electronic have an API?
No public API is recorded for Simpex Electronic.