Openvest

Name

Openvest

Legal name

Openvest Access LLC

Website

https://openvest.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Robo-Advisory / Digital Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industry

Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL)

Keywords

• Robo-advisor platform
• Managed investment strategies
• Flat-fee investing
• Retirement account management
• Mobile investment app

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Flat Monthly Subscription: Monthly subscription fees based on account type and balance. Retail accounts capped at $5/month. IRA and 401K accounts range from $5-$40/month based on account size. No percentage-based AUM fees.
2. Affiliate Commissions: Earns 8% commission on net annual subscription revenue from referred customers during first 12 months of paid membership. Paid monthly with $20 minimum threshold.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Openvest is a digital investment advisory platform that gives everyday retail investors access to diversified, actively managed investment strategies similar to those used by institutional and high-net-worth investors. Users open an account, fund it with $1,000 or more, and select a professionally managed strategy that is adjusted over time by the Openvest team. The platform offers Retail Investment Accounts ($5/month flat) and IRA/401K Accounts (tiered $5–$40/month based on balance), with custody and clearing provided by Interactive Brokers.

Product overview

Openvest is a unified digital investment advisory platform that provides everyday investors access to professionally managed investment strategies similar to those used by high-net-worth individuals. The core platform consists of Retail Investment Accounts ($5/month flat fee) and IRA & 401K Accounts (tiered pricing from $5-$40/month based on balance), both accessible with a $1,000 minimum. The platform is augmented by a Referral Program offering $10 per successful referral and an Affiliate Program offering 8% commission on referred customer revenue. Educational content is delivered through the Openvest Blog. The company differentiates through flat monthly pricing rather than percentage-based AUM fees, and utilizes Interactive Brokers for custody services.

Differentiator

Problem solved

Functional benefit

Products and services

• Openvest Retail Investment Account

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Interactive BrokerscoreTechnology or IntegrationCustody and clearing services provided by Interactive Brokers LLC, a member of NYSE, FINRA, and SIPC. Interactive Brokers serves as the trusted infrastructure backbone for Openvest's investment platform.
• Plaid Inc.coreTechnology or IntegrationAccount linking and aggregation services through Plaid Inc. Plaid's Privacy Policy governs the use of financial information accessed through their service. Openvest users can link external bank accounts via Plaid.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betterment: Betterment is the largest independent robo-advisor offering automated investment management with a focus on low fees and goal-based planning. It directly competes with Openvest in the online retail investment advisory space, though Betterment charges a percentage-based AUM fee (0.25%) versus Openvest's flat monthly fee.
• Wealthfront: Wealthfront is a leading automated investment service offering diversified portfolios, tax-loss harvesting, and financial planning tools. It is a direct competitor to Openvest in retail digital wealth management, traditionally using a percentage-based AUM fee model with a recently introduced flat-fee tier that resonates with Openvest's pricing approach.
• M1 Finance: M1 Finance is a digital investment platform offering self-directed "pies" of stocks and ETFs with automated rebalancing and investing. It targets retail investors with a subscription-based pricing model similar to Openvest, with professional-grade portfolio management features and IRAs.
• Acorns: Acorns is a micro-investing platform targeting beginner investors with a flat monthly subscription model ($3-$9/month). It competes with Openvest for the same millennial/Gen Z retail demographic, though it emphasizes round-up saving and micro-investing versus Openvest's institutional-grade strategies.
• Ellevest: Ellevest is a digital investment platform built for women, offering automated portfolios with flat monthly subscription pricing. Its flat-fee model aligns directly with Openvest's approach, and it competes for the same millennial/Gen Z retail investor demographic with managed IRA and taxable accounts.
• Titan: Titan is a mobile-first investment app offering actively managed portfolios with strategies inspired by hedge funds and private equity, at a flat annual fee. It is a very direct competitor to Openvest, particularly in the factor-based, long-short, and institutional-strategy-for-retail positioning.

Broad incumbents

• SoFi Invest: SoFi Invest is a comprehensive financial platform offering active investing, automated investing, and IRAs with no management fees. As a broad fintech incumbent, it competes with Openvest across multiple retail investment product lines, typically with much greater scale and brand recognition.
• Schwab Intelligent Portfolios: Charles Schwab's automated investment advisory service offers diversified ETF portfolios with zero advisory fee. As a wholly-owned product of a major incumbent broker, it competes with Openvest on automated investing but with vastly greater scale, brand recognition, and zero pricing.
• Robo-advisor under Fidelity Go: Fidelity Go is a no-minimum automated investment service from Fidelity with a low percentage-based fee. It competes with Openvest's value proposition of low-cost professional management, with the added credibility of being part of one of the largest U.S. brokerages.
• Vanguard Personal Advisor: Vanguard's hybrid robo-advisor offering provides automated portfolio management with access to human advisors at a low percentage-based fee. It is a massive incumbent competitor to Openvest in the IRA and retail investment space, with strong brand trust among retirement-focused investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Openvest1
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/openvest1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openvest