What ULS technology does

ULS technology, operating commercially as Smoove, is a UK-based provider of online B2B platforms serving the conveyancing and financial intermediary markets. Founded in 2003 and headquartered in Thame, Oxfordshire, the company is publicly listed on the London Stock Exchange (lse:ULS), with its operating subsidiary Smoove Ltd. registered in England & Wales. The platform orchestrates the UK home moving and refinancing value chain, connecting five stakeholder groups — home movers, estate agents, mortgage brokers, conveyancers, and lenders — through a cloud-based property transaction management system with self-serve digital onboarding, real-time case tracking, document management, and automated legal and ID checks.

The product stack comprises four interlocking components: the core Smoove platform (the unified ecosystem), DigitalMove (a consumer-facing portal enabling home movers to complete a Digital Move Starter Pack in approximately four minutes and track cases end to end), eConveyancer (an electronic conveyancing solution integrated for solicitor workflows), and Legal Eye (a compliance and verification layer). The platform claims 1.5 million+ home moving and refinancing transactions processed and 50,000+ conveyancing cases handled, with a conveyancer panel of 10+ firms supporting 3+ languages. Distribution combines a self-serve direct-to-consumer web channel (hellosmoove.com, digitalmove.co.uk) with B2B channel relationships through estate agents, mortgage brokers, and conveyancing firms; go-to-market is described as product-led growth.

Revenue mechanics span two streams: per-transaction fees charged to conveyancers on the Smoove panel for case facilitation, and recurring platform services sold to mortgage brokers, estate agents, and other intermediaries. The company has historically pursued inorganic growth, acquiring Legal Eye Limited in March 2015 and Conveyancing Alliance in December 2016, and has signalled broader strategic alignment through a careers linkage to Australia's PEXA Group. Leadership includes CFO Michael Cress and Executive Director Ebadat Hossain; headcount is reported in the 101-250 range.

Name

ULS technology

Legal name

Smoove Ltd.

Website

https://ulstechnology.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Conveyancing Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Conveyancing technology
• Property transaction platform
• Digital conveyancing software
• Mortgage intermediary software
• Home moving services

Headquarters

HQ city

Thame

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Conveyancing transaction fees: Smoove charges conveyancers on its panel for transaction facilitation. The platform processes conveyancing cases and appears to earn a fee per transaction completed through its DigitalMove platform.
2. Platform services to intermediaries: Services provided to mortgage brokers and estate agents through the platform, with efficiency gains and time savings being the primary value delivered.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

ULS technology provides online B2B platforms for the UK conveyancing and financial intermediary markets, operating commercially as Smoove. Its core offering is a cloud-based property transaction management ecosystem that connects home movers, estate agents, mortgage brokers, conveyancers and lenders, including the DigitalMove customer-facing portal, eConveyancer electronic conveyancing workflows and Legal Eye compliance and ID verification tools.

Product overview

Smoove is a unified property transaction management ecosystem comprising the core Smoove platform along with DigitalMove (a customer-facing conveyancing portal), eConveyancer (online conveyancing service), and Legal Eye (legal compliance tools). The platform connects home movers with estate agents, mortgage brokers, conveyancers, and solicitors, providing case tracking, document management, ID verification, and communication tools throughout the entire home buying and moving process.

Differentiator

Problem solved

Functional benefit

Brands

• DigitalMove: Digital conveyancing platform enabling online property transaction management
• eConveyancer
• Legal Eye

Products and services

• Smoove Core online property transaction management platform connecting home movers, estate agents, mortgage brokers, conveyancers and solicitors. Provides case tracking, document management, ID verification and communication tools for the end-to-end UK home buying and moving process.
• DigitalMove Customer-facing online portal enabling home movers to complete administrative tasks, track conveyancing case progress, submit documentation and communicate with all parties in a property transaction. The Digital Move Starter Pack can be completed in 4 minutes from instruction to receipt.
• eConveyancer Online conveyancing service platform providing electronic conveyancing solutions for property transfers, integrated into the Smoove platform for solicitors handling residential property transactions.
• Legal Eye Legal services technology solution providing compliance, verification and legal review tools for property transactions, ensuring transactions meet regulatory requirements including automated legal and ID checks.

Quantifiable outcome

• 4 minutes to complete Digital Move Starter Pack from instruction to receipt
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• eConveyancercoreTechnology or IntegrationeConveyancer is an electronic conveyancing solution integrated into the Smoove platform, enabling seamless digital transfers of property ownership. This integration provides solicitors on Smoove's panel with automated conveyancing workflows.
• Legal EyecoreTechnology or IntegrationLegal Eye provides compliance and verification services within the Smoove platform, ensuring property transactions meet regulatory requirements. This partnership enables automated compliance checks for all transactions processed through DigitalMove.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dye & Durham: Canadian-listed legal technology and property transaction platform serving conveyancers, lenders, and law firms across multiple geographies. Dye & Durham pursues a comparable acquisition-led strategy to consolidate the property and legal technology stack, directly comparable to ULS technology's platform approach.
• Landmark Information Group: UK provider of property search, conveyancing, and environmental data services to solicitors, lenders, and surveyors. Landmark competes in the same UK conveyancing workflow as Smoove, supplying data and transaction services to the same intermediary customer base.
• tm group: UK-based provider of title checking, conveyancing searches, and property transaction services. tm group operates as a direct peer in the UK conveyancing value chain, serving solicitors, lenders, and brokers with comparable transactional services and competing for the same B2B relationships.
• LMS (Legal Mortgage Solutions): UK-based legal services and conveyancing panel management business serving lenders and borrowers. LMS operates the lender-side panel infrastructure that overlaps directly with Smoove's intermediary/broker coordination services in the same UK mortgage and conveyancing market.
• PEXA Group: Australia's leading electronic conveyancing platform operator, with ULS technology's careers page linking to PEXA's hiring site—indicating a direct ownership or strategic tie. PEXA provides the closest analog to Smoove's digital conveyancing model in a different geography, operating a network-based platform that connects lenders, conveyancers, and registries.

Broad incumbents

• Dotloop (Zillow Group): US-based transaction management platform owned by Zillow Group, serving real estate agents and brokers. Dotloop operates a much broader incumbent solution in a different geography, but shares the same core thesis of digitizing and centralizing the real estate transaction workflow.

Emerging players

• Propy: Blockchain-based real estate transaction platform offering digital closings in the US and select international markets. Propy represents the emerging end of the proptech spectrum with comparable transaction-platform ambitions, though operating in a different regulatory environment.
• Qualia: US-based digital closing platform for title agents, real estate attorneys, and lenders. Qualia addresses the same closing/settlement workflow that Smoove addresses in the UK, providing a useful comparable for product-led transaction-platform economics.
• Simplify (TMA Mortgage Club): UK mortgage club and conveyancing technology platform serving intermediaries. Simplify competes in the broker-facing conveyancing and case management segment that overlaps with Smoove's intermediary value proposition.

Regional players

• SearchFlow: UK conveyancing search and property data provider serving solicitors and licensed conveyancers. SearchFlow operates in an adjacent part of the same UK conveyancing value chain, providing data services that complement or compete with Smoove's broader platform offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/smooveplc
• YouTubeyoutube.com/channel/UCfwjX5Ih-wg0MiVHR35-M4w
• Facebookfacebook.com/smooveplc
• LinkedInlinkedin.com/company/smoovemove

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ULS technology