eConveyancer
eConveyancer is a UK conveyancing comparison and instruction platform operated by United Legal Services Ltd (Smoove Ltd/PEXA Group subsidiary), connecting mortgage brokers, lenders, networks, and estate agents with a vetted panel of 75+ UK conveyancing firms via web portal and API.
- Company typePrivate
- Founded2003
- HeadquartersThame, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eConveyancer does
eConveyancer is a UK-based conveyancing comparison and instruction platform, operated by United Legal Services Ltd (a wholly-owned subsidiary of Smoove Ltd within the PEXA Group). Founded in 2003 and headquartered in Thame, the company connects mortgage brokers, lenders, mortgage networks, and estate agents with a vetted panel of 75+ UK conveyancing firms, enabling real-time quote comparison, case instruction, and digital onboarding across property purchase, remortgage, Buy to Let, and bespoke conveyancing products.
The platform is built on an API-first architecture with three core product surfaces: the main eConveyancer comparison and instruction portal, eConveyancer+ (a premium tier introduced in 2024 featuring the proprietary weekly-updated Communication Score system and standardised service SLAs), and DigitalMove (a client-facing companion for digital onboarding, document upload and signature, and milestone tracking with up to 17 tracked events per case). The eConveyancer Connect API allows CRM providers, mortgage networks, comparison sites, and lender platforms to embed quote generation, filtered comparison, styled PDF retrieval, and automatic case instruction directly into partner workflows.
eConveyancer operates a B2B2C go-to-market model. Revenue is generated primarily through referral commissions on completed conveyancing cases (with broker commission tiers ranging from £0 to £300+ per instruction depending on monthly volume, conversion rate, and product type) and through API integration partnerships. The platform reports 1M+ lifetime home moving and refinancing transactions facilitated and 120,000+ DigitalMove cases completed, with a UK-only geographic footprint supported by 45 languages across the solicitor panel. It holds no disclosed venture or growth-stage funding beyond a 2011 investment from LDC (Lloyds Development Capital).
eConveyancer firmographics
Firmographics- Name
- eConveyancer
- Legal name
- United Legal Services Ltd
- Website
- https://econveyancer.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eConveyancer is a UK conveyancing comparison and instruction platform operated by United Legal Services Ltd (Smoove Ltd/PEXA Group subsidiary), connecting mortgage brokers, lenders, networks, and estate agents with a vetted panel of 75+ UK conveyancing firms via web portal and API.
- Ownership category
- akta.pro rank
eConveyancer industry classification
Industry- Product category
- Conveyancing Technology
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)
- SIC
- Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
- akta.pro secondary industry
- Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
Keywords
Where eConveyancer is headquartered
LocationHeadquarters
- HQ city
- Thame
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
eConveyancer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Referral/Commission Fees: eConveyancer earns referral fees from conveyancing firms on completed cases. Brokers and introducers earn commission (variable from £0 to £300 depending on case volume and conversion rates) based on instructions placed through the platform.
- API Integration Services: Revenue generated through API integration partnerships with software providers, CRM platforms, and comparison sites that embed eConveyancer's quoting and instruction capabilities into their workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable broker commission based on case volume and conversion rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
eConveyancer product offering
Product offeringCore offering
eConveyancer is a UK-based conveyancing comparison and digital workflow platform that connects mortgage brokers, lenders, networks, and estate agents with a vetted panel of 75+ SRA/CLC-regulated conveyancing firms. The platform enables real-time quote generation, filtering by price/location/service rating, digital case instruction, automated milestone tracking (up to 17 milestones), and secure document signing through its DigitalMove companion. It also offers an API for partners to embed conveyancing quoting and instruction directly into their own CRMs and mortgage platforms.
Product overview
eConveyancer operates as a conveyancing comparison platform with a modular architecture. The core eConveyancer platform enables quote comparison and case instruction across 75+ UK conveyancing firms, while eConveyancer+ provides a premium communication-focused service layer featuring weekly communication scores and enhanced service standards. DigitalMove serves as the client-facing digital onboarding and tracking companion. The Connect API allows partners to embed quote generation, case instruction, and milestone tracking into their own systems. The product suite also includes specialised mortgage products: Standard Remortgage, LTD Buy to Let, Fixed Fee Remortgage, and Cashback Remortgage, each addressing different conveyancing needs.
Differentiator
Problem solved
Functional benefit
Brands
- eConveyancer Connect: API integration solution that enables real-time quote creation, case instruction, and automatic milestone updates for mortgage brokers, lenders, and software partners.
- eConveyancer+
- DigitalMove
Products and services
- eConveyancer Core conveyancing comparison platform that enables UK mortgage brokers, lenders, networks, and estate agents to generate instant quotes from 75+ vetted conveyancing firms, filter results by price/location/rating, and digitally instruct cases.
- eConveyancer+ Premium service tier featuring the eConveyancer Communication Score (weekly updated ratings measuring communication quality of panel firms), with service standards of meaningful updates every 5 working days, queries responded to within 1 working day, and timely milestone updates.
- DigitalMove Digital home moving companion that allows property buyers and sellers to track case progress, upload and digitally sign documents, complete initial Upfront Property Information online in under 21 minutes, and communicate securely with conveyancers.
- eConveyancer Connect API RESTful API that enables software partners, CRM providers, mortgage networks, and lenders to embed conveyancing quote generation, real-time filtering, styled PDF retrieval, automated case instruction, and push notifications for up to 17 case milestones into their own platforms.
- Standard Remortgage Conveyancing service category for remortgages of certain values or bespoke nature that do not fit fixed fee or cashback criteria, offered with broker commission structure.
- LTD Buy to Let Conveyancing service for limited company Buy to Let transactions and remortgages with bespoke lenders, offering competitive pricing and choice through the platform's panel of firms.
- Fixed Fee Remortgage Fixed fee remortgage product with variable broker commission, with standard fees and disbursements included upfront on the quote. Includes online case tracking, AML checks, dual representation, DigitalMove access, and choice of solicitor firms.
- Cashback Remortgage Cashback remortgage product matching lender cashback to standard legal fees, with fixed broker commission and all standard legal fees included upfront on the quote.
Quantifiable outcome
- Completion times reduced by 9% between 2022 and 2024
- +4 more outcomes
Companies that use eConveyancer
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
eConveyancer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
eConveyancer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- KoodoocorePartnership integrates eConveyancer's panel of audited and benchmarked conveyancing firms into Koodoo's mortgage technology platform. Koodoo customers gain access to transparent ratings, times, costs, and DigitalMove portal through a user-friendly digital portal. Dynamic language support and personalised solicitor choices based on customer preferences (location, cost, ratings) are included.
- AcrecoreStrategic partnership to launch dedicated Scottish conveyancing panel. Acre brokers can obtain comprehensive conveyancing quotes with one click, presented with clear competitive pricing in Acre's client portal. eConveyancer's integration with Acre's pre-validated client data identifies potential issues early, reducing transaction failure risk. Live case updates and commission reconciliation integrated into Acre's accounting system.
- PEXA GroupcorePEXA Group is the parent company of Smoove Ltd, which operates eConveyancer. PEXA provides the UK's only FCA regulated digital property completions infrastructure, delivering greater certainty, security, and confidence at point of completion. eConveyancer benefits from shared focus on setting new standards for efficiency, security, and improving consumer outcomes.
- Mortgage Advice BureauminorExclusive promotional partnership offering Mortgage Advice Bureau registered users the chance to win a £200 Amazon voucher through a prize draw. Each case instructed in August through eConveyancer equals 1 entry into the prize draw.
- Smoove LtdcoreOperating company and trading style behind eConveyancer. Smoove Ltd is a wholly owned subsidiary of PEXA Group. The company has 20 years of experience delivering technology to the property market and operates United Legal Services Ltd as its UK entity.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
eConveyancer competitors and assessment
Company assessmentDirect peers
- Simplify (Legal Services): UK conveyancing panel management and intermediation business connecting brokers and lenders to a vetted solicitor network. Closest direct competitor to eConveyancer's panel marketplace model.
- LMS (Legal Marketing Services): UK provider of conveyancing and legal services panels for lenders, brokers, and estate agents. Direct competitor in panel-based conveyancing intermediation with similar intermediary economics.
- Movewise: UK conveyancing platform offering comparison and instruction tools for brokers and advisers. Competes directly with eConveyancer on quote comparison and case management workflows.
- InfoTrack: UK legal technology platform providing property search, conveyancing workflow, and integration tools for law firms and intermediaries. Overlaps in conveyancing technology and API-driven workflow.
- Optima Legal: UK conveyancing services firm operating panel-style legal services for lenders and intermediaries. Competes in the same panel-based conveyancing market eConveyancer aggregates.
- Premier Property Lawyers: Volume conveyancing firm with broker and lender-facing service offerings. Competes with eConveyancer panel firms for instruction volume and represents an in-house alternative to intermediated panels.
Emerging players
- Hoowla: UK conveyancing case management and workflow platform for law firms. Adjacent to eConveyancer's DigitalMove/Connect capabilities with overlap in broker-facing workflow tooling.
Broad incumbents
- Dye & Durham: Global legal technology and property transaction platform with UK operations spanning search, conveyancing workflow, and practice management. Operates at greater scale across adjacent property-tech categories.
- LEAP Legal Software: UK practice management software provider for law firms including conveyancers. Broader legal-tech incumbent with overlapping conveyancing workflow capabilities and panel-firm management tools.
- Countrywide Conveyancing Services: UK estate agency group with internal conveyancing operations and panel arrangements. Represents a vertically integrated incumbent that could disintermediate third-party aggregators like eConveyancer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
eConveyancer social profiles
Digital presenceeConveyancer financial estimates
Financial estimateRevenue estimate
Valuation estimate
eConveyancer leadership team
Management profileNumber of profiles
Profiles8 records
eConveyancer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eConveyancer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eConveyancer
What does eConveyancer do?
eConveyancer is a UK-based conveyancing comparison and digital workflow platform that connects mortgage brokers, lenders, networks, and estate agents with a vetted panel of 75+ SRA/CLC-regulated conveyancing firms. The platform enables real-time quote generation, filtering by price/location/service rating, digital case instruction, automated milestone tracking (up to 17 milestones), and secure document signing through its DigitalMove companion. It also offers an API for partners to embed conveyancing quoting and instruction directly into their own CRMs and mortgage platforms.
Is eConveyancer a public or private company?
eConveyancer is a private company. It is classified as corporate owned and is currently operating.
When was eConveyancer founded?
eConveyancer was founded in 2003. It employs 11 to 50 people.
Where is eConveyancer based?
eConveyancer is headquartered in Thame, United Kingdom, in the Europe region.
How does eConveyancer make money?
Two revenue lines are on record. Referral/Commission Fees are the primary driver. The others are API Integration Services.
Who are eConveyancer's main competitors?
Direct peers on record are Simplify (Legal Services), LMS (Legal Marketing Services), Movewise, InfoTrack, Optima Legal and Premier Property Lawyers. Hoowla is listed as an emerging player. Broad incumbents are Dye & Durham, LEAP Legal Software and Countrywide Conveyancing Services.
Does eConveyancer have an API?
Yes. eConveyancer Connect API enables partners to integrate conveyancing quote generation, case instruction, and status tracking into their own workflows. The API supports creating real-time quotes based on case type and basic information, presenting and filtering results, retrieving styled PDF quotes, instructing cases to notify conveyancers and trigger digital onboarding, and receiving automatic case milestone updates (up to 17 milestones per case). Access is granted via registration/interest form. API documentation and sandpit available upon registration. Developer documentation is at econveyancer.com/developer/api.
What industry is eConveyancer in?
eConveyancer's product category is Conveyancing Technology. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms, with a secondary code of FSALALAD, Mortgage Point-of-Sale (POS) & Borrower Intake Portals. Its NAICS code is 522310 and its SIC code is 6163.