Web Media Group
- Company typePublic
- Founded1998
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Web Media Group firmographics
Firmographics- Name
- Web Media Group
- Legal name
- Уеб Медия Груп АД
- Website
- https://wmg.bg
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Web Media Group industry classification
Industry- Product category
- Digital Media Advertising
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
Keywords
Where Web Media Group is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Web Media Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Display Advertising (CPM): The primary revenue stream. WMG sells display advertising on its four main websites (News.bg, Money.bg, Topsport.bg, Lifestyle.bg) on a CPM (cost per 1,000 impressions) basis. Multiple ad formats are available including Leaderboard, Megaboard, Half Page, Medium Rectangle, Parallax, Wallpaper, and mobile-specific formats. Prices range from 9 EUR to 32 EUR per 1,000 impressions depending on format and device. Package deals combining desktop and mobile are also offered.
- Video Advertising: Pre-roll, Video in Article, and Video Interstitial formats are sold on a CPM basis. Prices range from 20 EUR to 35 EUR per 1,000 impressions. Video Pack available for 21 EUR per 1,000 impressions.
- Native / PR Content: Sponsored editorial content published on WMG sites. Pricing ranges from 900 EUR to 2,450 EUR for various levels of content creation and promotion, including native promotion across 8 sites in the group and premium homepage positioning.
- Radio Broadcasting (Radio Antenna): Revenue from radio advertising on Radio Antenna (91.0 MHz in Sofia), acquired by WMG in June 2021. Radio is the first in Bulgaria focused on film music.
- E-commerce - Food Delivery (Gladen.bg): Online food ordering platform serving over 100 restaurants across major Bulgarian cities including Sofia, Plovdiv, Burgas, Varna, Veliko Tarnovo, and others. The platform was acquired in 2007.
- E-commerce - Packaged Goods (shop.gladen.bg, Limon.bg): Online shops for packaged food, beverages and household goods delivery across Bulgaria.
- Financial Data / Infostock.bg: Subsidiary Infostock AD provides data on trading at the Bulgarian Stock Exchange, analyses and commentary in the investment sphere.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Display Formats (CPM) - 2026 |
| Usage-based | Pay-as-you-go | Wallpaper Branding Formats |
| Usage-based | Pay-as-you-go | Video Formats (CPM) |
| Usage-based | Pay-as-you-go | Package Deals (Desktop + Mobile) |
| Usage-based | Pay-as-you-go | Surcharges (Above Base CPM) |
| Usage-based | Pay-as-you-go | PR / Native Content |
| Usage-based | Pay-as-you-go | Social Media Additional Options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Web Media Group product offering
Product offeringCore offering
Web Media Group operates a portfolio of established Bulgarian online media portals (News.bg, Money.bg, Topsport.bg, Lifestyle.bg) and niche verticals (Webcafe.bg, Chronicle.bg, Mamamia.bg, Infostock.bg), monetized primarily through digital advertising sold directly to agencies/advertisers and via programmatic channels. The company also runs e-commerce platforms (Gladen.bg food delivery, shop.gladen.bg, Limon.bg) and acquired Radio Antenna (91.0 MHz Sofia) in 2021 to extend its multimedia footprint.
Product overview
Web Media Group (Уеб Медия Груп АД) is a Bulgarian media company operating a portfolio of online media properties and e-commerce platforms. The core media business includes four flagship news portals (News.bg, Money.bg, Topsport.bg, Lifestyle.bg) covering news, business, sports, and lifestyle content. Additional media properties include Webcafe.bg, Chronicle.bg, Mamamia.bg, and Infostock.bg targeting specific audience segments. The company also operates e-commerce businesses through Gladen.bg (food delivery), shop.gladen.bg, and Limon.bg (packaged goods delivery), and owns Radio Antena (91.0 MHz FM in Sofia) acquired in 2021. WMG generates revenue through digital advertising with various ad formats including display banners, video, native ads, and programmatic buying.
Differentiator
Problem solved
Functional benefit
Brands
- News.bg: Flagship general news portal covering Bulgarian and international news, founded in 1998 as the first Bulgarian online news site
- Money.bg
- Topsport.bg
- Lifestyle.bg
- Webcafe.bg
- Chronicle.bg
- Mamamia.bg
- Infostock.bg
- Gladen.bg
- shop.gladen.bg
- Limon.bg
- Radio Antenna (Радио Антена)
Products and services
- News.bg Bulgarian online news portal providing 24/7 news coverage, analysis, comments, and interviews covering domestic, political, economic, and international affairs for Bulgarian audiences.
- Money.bg Financial and business news portal offering business, economics, finance, technology, personal finance, career, and money-related content in accessible language for mass Bulgarian audiences.
- Topsport.bg Bulgarian sports portal covering real-time sports news, video, photos, statistics, comments, and analysis across football, basketball, volleyball, tennis, Formula 1, motorsports, and winter sports.
- Lifestyle.bg Lifestyle online magazine covering trends, celebrities, fashion, technology, travel, cinema, luxury goods, and entertainment topics for modern Bulgarian readers.
- Webcafe.bg Bulgarian online media focusing on contemporary topics and current news presented dynamically, covering curious facts, cultural events, political commentary, and sports news.
- Chronicle.bg Online platform presenting topics related to history, culture, science, and interesting facts from various perspectives. Features articles combining information with engaging writing style.
- Mamamia.bg Online platform dedicated to parenting, family, and lifestyle topics for active mothers and women in Bulgaria, offering practical advice, inspiring stories, and expert guidance on child-rearing, home maintenance, and personal growth.
- Infostock.bg Specialized online media focused on financial news, capital markets, and investment-related economic analysis, providing stock index data, company information, banking, insurance, and personal finance coverage on the Bulgarian Stock Exchange.
- Gladen.bg Online food ordering service working with over 100 restaurants in major Bulgarian cities including Sofia, Plovdiv, Blagoevgrad, Burgas, Varna, Veliko Tarnovo, Gabrovo, and Nesebar.
- shop.gladen.bg Online store specializing in quality food products and household goods, offering fresh food, beverages, gourmet selections, and healthy alternatives with delivery across Bulgaria.
- Limon.bg Online shop for delivery of packaged food and beverages across Bulgaria, offering a wide selection from essential groceries to specialized gourmet products with easy ordering and fast delivery.
- Radio Antena Music radio station broadcasting on 91.0 MHz FM in Sofia, specializing in film music. First Bulgarian radio station featuring diverse film music in daily programming, targeting audience aged 20-45.
Quantifiable outcome
- 70-150% increase in user engagement when using behavioral audience segments vs standard targeting (based on initial tests)
- +5 more outcomes
Companies that use Web Media Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Web Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature6 records
Web Media Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Radio Antenna (Радио станция ЕООД)coreWeb Media Group acquired 'Радио станция' ЕООД, the company behind Radio Antenna (91.0 MHz in Sofia), in June 2021. Radio Antenna is Bulgaria's first radio focused on film music and broadcasts music content with news segments. The acquisition marks WMG's entry into the radio market, with plans to integrate online content (news, business, sports, lifestyle) into the radio programming and add podcast content in the long term. The deal was registered in the Commercial Register on June 23, 2021.
- Google (DoubleClick)coreWMG implemented Google DoubleClick for Publishers (DFP) as its primary ad-serving system starting November 2015, with full deployment by April 2016. The partnership enables programmatic advertising via DoubleClick Bid Manager, Programmatic Guaranteed and Preferred Deals, audience targeting, and reporting. WMG also uses Google Analytics and Data Studio for traffic measurement, and introduced Google Funding Choices in August 2019 for AdBlock users.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Web Media Group competitors and assessment
Company assessmentDirect peers
- Investor.bg: Bulgarian online business and financial news portal operating in the same niche as Money.bg. Same Bulgarian-language audience, same display-advertising-led revenue model, comparable scale.
- Sportal.bg: Bulgarian sports media portal ranked ahead of Topsport.bg in 2016. Directly comparable sports vertical with overlapping audience and similar ad formats.
- Gong.bg: Leading Bulgarian sports portal and the #1 site ahead of Topsport.bg (Topsport.bg ranked #3 in 2016). Closest direct competitor to Topsport.bg in audience and advertising inventory.
- Dnevnik.bg: One of Bulgaria's leading online news portals covering general news, politics, business and culture. Directly comparable to News.bg as a flagship Bulgarian digital news destination monetized via display advertising.
- Mediapool.bg: Bulgarian online news outlet covering politics, business, and current affairs. Comparable to News.bg in editorial coverage and display-advertising monetization.
- 24chasa.bg: Bulgarian general news portal from the 24 Chasa newspaper group. Direct competitor to News.bg in mass-market Bulgarian news and advertising reach.
Regional players
- Hotnews.ro: One of Romania's largest online news portals. Comparable as a regional digital news publisher in an emerging Eastern European market with display advertising as primary revenue.
- Index.hu: One of Hungary's largest online news portals, comparable in scale, multi-vertical strategy, and display-advertising model. Regional peer reflecting similar Eastern-European digital media economics.
- Aktualne.cz: Czech online news outlet focused on politics, economics and commentary. Regional peer with similar editorial and display-advertising business to WMG's news verticals.
- iDNES.cz: Czech Republic's largest online news portal operated by Mafra. Comparable to WMG as a Central European multi-brand digital media publisher with display-led monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Web Media Group social profiles
Digital presenceWeb Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web Media Group leadership team
Management profileNumber of profiles
Profiles12 records
Web Media Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Web Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web Media Group
What does Web Media Group do?
Web Media Group operates a portfolio of established Bulgarian online media portals (News.bg, Money.bg, Topsport.bg, Lifestyle.bg) and niche verticals (Webcafe.bg, Chronicle.bg, Mamamia.bg, Infostock.bg), monetized primarily through digital advertising sold directly to agencies/advertisers and via programmatic channels. The company also runs e-commerce platforms (Gladen.bg food delivery, shop.gladen.bg, Limon.bg) and acquired Radio Antenna (91.0 MHz Sofia) in 2021 to extend its multimedia footprint.
Is Web Media Group a public or private company?
Web Media Group is a public company. It is classified as public and is currently operating.
When was Web Media Group founded?
Web Media Group was founded in 1998. It employs 11 to 50 people.
Where is Web Media Group based?
Web Media Group is headquartered in Sofia, Bulgaria, in the Europe region.
How does Web Media Group make money?
Seven revenue lines are on record. Display Advertising (CPM) is the primary driver. The others are video Advertising, native / PR Content, radio Broadcasting (Radio Antenna), E-commerce - Food Delivery (Gladen.bg), E-commerce - Packaged Goods (shop.gladen.bg, Limon.bg) and financial Data / Infostock.bg.
Who are Web Media Group's main competitors?
Direct peers on record are Investor.bg, Sportal.bg, Gong.bg, Dnevnik.bg, Mediapool.bg and 24chasa.bg. Regional players are Hotnews.ro, Index.hu, Aktualne.cz and iDNES.cz.
Does Web Media Group have an API?
No public API is recorded for Web Media Group.
What industry is Web Media Group in?
Web Media Group's product category is Digital Media Advertising. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 51621 and its SIC code is 7310.