Name

Vibes Audio

Legal name

Vibes Audio

Website

https://soundbyvibes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Audio Electronics

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB)

akta.pro secondary industries

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Bluetooth & Portable Speakers (CRACANAE), Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)

Keywords

• Wireless headphones
• Bluetooth earphones
• Portable speakers
• Consumer audio electronics
• Active lifestyle earbuds

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Product Sales: One-time hardware sales of headphones, earphones, and speakers through direct e-commerce and dealer channels. Products are sold at fixed price points ranging from $20 to $70 depending on model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vibes Audio designs, brands, and sells wireless Bluetooth headphones, earphones, and portable speakers directly to consumers through its e-commerce site soundbyvibes.com and via a dealer/reseller network. Its 11-SKU catalog spans over-ear headphones, in-ear sport and true wireless earbuds, and portable speakers with features such as IPX4/IPX7 water resistance, APT-X audio coding, and CVC6.0 noise cancellation.

Product overview

Vibes Audio is a consumer audio electronics company offering a portfolio of wireless headphones, earphones, and speakers. The product lineup includes two headphone models (Pulse and Studio with 57mm drivers), six earphone models (Air, Jog, Lite, Wee, Bit, and Flex ranging from sport earbuds to true wireless earbuds), and three speaker models (Bolt with LED lights, Play waterproof outdoor speaker, and Tab mini speaker). All products feature Bluetooth connectivity with varying profiles, with some models offering additional features like noise cancellation, sweat resistance, and extended battery life up to 40+ hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulse Bluetooth Headphones Over-ear Bluetooth headphones with 57mm full-range drivers, Bluetooth 4.1, built-in microphone, and up to 40 hours music playtime on a single charge. Targeted at general consumers and audiophiles seeking high-output wireless listening.
• Studio Bluetooth Headphones Over-ear Bluetooth headphones with 57mm drivers, soft foam and leather padding, rotary ear cups (up to 195 degrees), 40 hours music playtime, and 45 hours talk time. Positioned for extended-comfort listening sessions.
• Air Sport Earbuds Wireless sport earbuds with IPX4 sweatproof rating, ergonomic in-ear fit, and 6-8 hours music playtime. Targeted at runners, gym-goers, and active-lifestyle consumers.
• Jog Sport Earphones Lightweight sport earphones with CVC6.0 digital noise reduction, three adjustable equalizer levels, IPX4 water resistance, and CSR 8645 chipset. Built for fitness and outdoor activity.
• Lite Wireless Earphones Ergonomic wireless earphones with S/M/L ear tips and in-ear hooks, capable of connecting to two devices simultaneously with up to 33 feet Bluetooth range. Aimed at everyday general-purpose users.
• Wee Portable Earphone Lightweight and compact portable wireless earphone with built-in DSP audio processing, HD microphone, and 50mAh battery delivering up to 4 hours talk time. Positioned as the lowest-priced earphone SKU at $20.
• Bit True Wireless Earbuds True wireless stereo earbuds with active noise cancellation (CVC6.0), Bluetooth 4.2, CSR chipset from UK, and 5-6 hours playback per independent earbud. Targeted at consumers seeking fully wireless in-ear audio.
• Flex Bluetooth Headset Over-the-ear Bluetooth stereo headset with APT-X audio coding for CD-like quality, IPX4 sweatproof rating, magnetic earbuds for easy storage, and up to 4 hours talk time. Targeted at active users prioritizing audio fidelity.
• Bolt Portable Bluetooth Speaker Portable Bluetooth speaker with iridescent rainbow LED lights that synchronize to music, dual 5W speakers, MicroSD slot, 3.5mm audio jack, and up to 4 hours battery life. Targeted at consumers seeking mood-enhanced casual listening.
• Play Waterproof Outdoor Speaker IPX7-rated waterproof outdoor speaker with 6W amplifier, built-in microphone for hands-free calling, TF card reader, aux input, and 16-18 hours playback time. Built for pool, beach, shower, and outdoor adventure use.
• Tab Mini Wireless Speaker Compact mini wireless speaker with aluminum alloy metallic housing, 40mm driver for enhanced sound quality, and sleek portable form factor. Targeted at style-conscious consumers seeking portable everyday audio.

Quantifiable outcome

• 40 hours music playtime on headphones
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anker (Soundcore): Anker's Soundcore sub-brand sells affordable wireless headphones, earbuds, and Bluetooth speakers in similar $20-$100 price tiers via DTC e-commerce and Amazon. Most directly comparable competitor given overlapping product categories, target consumer, and value-pricing strategy.
• QCY: QCY is a Chinese consumer audio brand selling ultra-affordable true wireless earbuds and Bluetooth headphones globally online. Comparable in pricing strategy, TWS earbud focus, and DTC-heavy distribution model.
• SoundPEATS: SoundPEATS sells affordable true wireless earbuds and sports earphones primarily through Amazon DTC channels, mirroring Vibes' earphone-heavy lineup at sub-$60 price points with similar IPX and Bluetooth feature positioning.
• Mpow: Mpow sells affordable wireless headphones, sport earphones, and Bluetooth speakers on Amazon and DTC. Direct competitor in the sub-$50 value audio segment with comparable feature sets and target consumer.
• Skullcandy: Skullcandy sells wireless headphones, true wireless earbuds, and portable speakers targeting youth, sport, and lifestyle segments at affordable price points. Highly comparable in category mix, target demographic, and DTC-plus-retail go-to-market.
• JBL (Harman): JBL produces Bluetooth portable speakers (Flip, Charge, Clip lines), wireless headphones, and sport earbuds with similar IPX ratings and feature sets. Overlaps with Vibes' Play, Bolt, and Tab speakers and sport earphone lineup.
• 1MORE: 1MORE produces affordable wired and wireless in-ear headphones, true wireless earbuds, and portable speakers with emphasis on driver technology and audio quality. Comparable mid-tier positioning to Vibes with similar feature emphasis (multi-driver, ANC).
• Tribit: Tribit offers affordable Bluetooth portable speakers (XSound, StormBox lines) and wireless earbuds with IPX7 ratings, directly comparable to Vibes' Play speaker and Flex/Air earphones in features and price positioning.

Broad incumbents

• Sony (Audio): Sony is a major incumbent offering wireless headphones, true wireless earbuds (WF/WH series), and Bluetooth speakers spanning premium and mid-tier price points. Competes broadly across Vibes' categories but at higher average price points and with significantly larger brand and marketing budgets.
• Bose: Bose is a premium incumbent in wireless headphones (QuietComfort line), earbuds, and portable speakers (SoundLink). Overlaps with Vibes across all three product categories but at substantially higher price points and with established brand recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vibesaudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibes Audio