Nuvita

What Nuvita does

Nuvita, operated by GRLPWR, LLC (Michigan LLC, founded 2019, headquartered in Lansing, MI), is a direct-to-consumer wellness company selling USDA Certified Organic CBD products and nutritional supplements. The core product portfolio comprises full spectrum CBD in multiple formats (tinctures, gummies, topicals, softgels, pet formulas), plus adjunct cannabinoid formulations (CBG for gut health, CBN for sleep, THC-free for workplace drug testing), complemented by Wild Salmon Roe capsules, Revive & Renew Greens, Nourish Hemp Protein, and a Life Source line of detox supplements (cellular detox, digestive detox, liposomal glutathione, fulvic acid). All products are formulated in-house, contain less than 0.3% THC compliant with the 2018 Farm Bill, and are third-party tested with Certificates of Analysis available.

The business model operates on three revenue streams: direct-to-consumer one-time purchases and subscription/autoship orders (processed via Recharge) at unit prices ranging roughly $41-$108, plus an affiliate program with up to 30% commission and a $50 annual membership fee that drives a multi-level marketing distribution channel. Fulfillment runs from a Michigan warehouse with same-day shipping on orders placed before 2:30 PM (M-F) and free shipping over $150 domestically. The company also ships non-CBD products internationally to 150+ countries, while CBD products are restricted to US and Canada due to customs laws. Sub-brands include Life Source (detox) and Revive + Renew Greens (superfood mix).

The customer base is primarily individual wellness consumers seeking products for anxiety, sleep, pain, gut health, and general wellness, with a secondary segment of independent affiliate partners building residual income businesses. The company holds no disclosed institutional funding, operates with 11-50 employees, and has earned media coverage in Associated Press, Forbes, Fox, Yahoo Finance, Markets Insider, and Market Watch. A related entity, NuVitale, announced a North Atlanta (Suwanee, Georgia) expansion in February 2026.

Name

Nuvita

Legal name

GRLPWR, LLC

Website

https://nuvitaglobal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuvita, a GRLPWR, LLC subsidiary, is a Lansing, Michigan-based direct-to-consumer wellness company selling USDA Certified Organic CBD products, nutrition supplements, and detox formulations through its own e-commerce site and an affiliate network marketing program.

Ownership category

akta.pro rank

Product category

Hemp CBD Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• CBD wellness products
• Hemp-derived supplements
• Organic CBD tinctures
• Wellness affiliate program
• Nutritional supplements

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: E-commerce sales of CBD, nutrition, and wellness products directly to consumers through nuvitaglobal.com. Products include tinctures, edibles, topicals, pet CBD, salmon roe, greens, and protein supplements.
2. Subscription/Autoship Orders: Recurring subscription orders processed at 12AM EST on customer's designated date. Customers can modify or cancel subscriptions through the Recharge platform.
3. Affiliate Program: Independent affiliates earn commissions on sales (up to 30%) and receive affiliate pricing discounts. Annual renewal fee of $50. Multi-level marketing structure with upline/downline organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nuvita sells USDA Certified Organic, full spectrum CBD products — including tinctures, gummies, topicals, and pet formulas — alongside complementary nutritional supplements such as detox formulations, superfood greens, salmon roe capsules, and hemp protein. Products are manufactured in-house from organically grown hemp, contain less than 0.3% THC, and are distributed directly to consumers through the nuvitaglobal.com e-commerce storefront and an independent affiliate network marketing program.

Product overview

Nuvita is a direct-to-consumer wellness company operating under GRLPWR, LLC, specializing in USDA Certified Organic CBD products and nutritional supplements sold through an e-commerce platform with an affiliate marketing distribution model. The product portfolio centers on a comprehensive line of full spectrum CBD offerings including tinctures (CBD, CBG, CBN, THC-free, and pet formulas), edible gummies (Bliss, Balance, Dream, Chill varieties), and topical applications (balm sticks, rollers, topical oils). Supporting the core CBD line, Nuvita offers complementary wellness products including Wild Salmon Roe capsules, Revive & Renew Greens superfood drink mixes, and Nourish Hemp Protein in the nutrition category, alongside a Life Source detox product line featuring cellular detox, digestive detox, liposomal glutathione, and fulvic acid supplements. The company also provides digital gift cards, sample vials, and branded merchandise. Products are manufactured in-house, third-party tested with Certificates of Analysis available, and all CBD products contain less than 0.3% THC in compliance with the 2018 Farm Bill. Free shipping is offered on domestic orders over $150, and the company maintains a 30-day refund guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Life Source: Product line including Liposomal Glutathione, Fulvic Acid + Trace Minerals, Cellular Detox, and Digestive Detox supplements.
• Revive + Renew Greens

Products and services

• Full Spectrum CBD Oil Organic full spectrum CBD oil tincture containing less than 0.3% THC, available in an olive oil blend format with USDA Certified Organic certification, for individual wellness consumers seeking anxiety, sleep, or general wellness support.
• CBG Infused Full Spectrum CBD Oil Full spectrum CBD oil infused with CBG (cannabigerol), targeted toward gut health and IBS support with potential brain function enhancement, for individual wellness consumers.
• CBN Infused Full Spectrum CBD Oil Full spectrum CBD oil with CBN (cannabinol), positioned as a sleep formula with stronger sedative effects and used as a natural pain reliever, for individual wellness consumers.
• THC Free CBD Distillate CBD oil distillate containing 0% THC, designed for workplace environments with zero tolerance drug testing policies and suitable for topical and serum applications, for individual wellness consumers.
• Pet Formula CBD Oil Specially formulated CBD oil for pets with a more sensitive endocannabinoid system, addressing anxiety from vet visits, car rides, fireworks, restlessness, irritability, seizures, and chronic pain, for pet owners.
• Bliss Gummies - Full Spectrum CBD Organic full spectrum CBD gummies in tropical piña colada flavor delivering 25mg of CBD per gummy, 30 gummies per bottle, USDA Certified Organic with vegan and gluten-free formulation, for individual wellness consumers.
• Balance Gummies - Full Spectrum CBD + CBG Full spectrum CBD gummies with added CBG for a balanced wellness effect, for individual wellness consumers.
• Dream Gummies - Full Spectrum CBD + CBN Full spectrum CBD gummies with CBN, designed as a sleep and dream support product, for individual wellness consumers.
• Chill Gummies - Full Spectrum CBD + THC Extra strength full spectrum CBD gummies with THC content for relaxation and calming effects, for individual wellness consumers.
• Full Spectrum CBD Roller Topical CBD oil roller applicator for targeted application to skin, for individual wellness consumers.
• Full Spectrum CBD Balm Stick Topical CBD balm in convenient stick format for easy application, for individual wellness consumers.
• Full Spectrum CBD Topical Oil Full spectrum CBD-infused topical oil for skin application, for individual wellness consumers.
• Full Spectrum CBD Softgels Full spectrum CBD in softgel capsule form for easy oral consumption, for individual wellness consumers.
• Wild Salmon Roe Capsules USDA Certified Organic, glyphosate-free tested wild salmon roe capsules marketed as a foundational wellness product, for individual wellness consumers.
• Revive & Renew Greens Premium superfood drink mix available with or without CBG, designed as an afternoon energy boost and daily nutrition supplement, for individual wellness consumers.
• Nourish Hemp Protein Hemp-based protein supplement for nutrition support, for individual wellness consumers.
• Life Source Cellular Detox Cellular detox supplement designed to support the body's natural detoxification processes, for individual wellness consumers.
• Life Source Digestive Detox Zeolite-based digestive-focused detox supplement, for individual wellness consumers.
• Life Source Liposomal Glutathione Liposomal glutathione supplement for antioxidant and detox support, for individual wellness consumers.
• Fulvic Acid + Trace Minerals Fulvic acid supplement with trace minerals for mineral supplementation, for individual wellness consumers.
• Life Source Detox Duo Bundle combining Life Source detox products for comprehensive detoxification support, for individual wellness consumers.
• Full Spectrum CBD Sample Vials Sample-sized vials of full spectrum CBD oil for customer trial, for individual wellness consumers.
• Bundle & Save Pre-configured product bundles offering savings compared to individual purchases, for individual wellness consumers.
• Digital Gift Card Digital gift card for purchasing Nuvita products, for individual gift purchasers.
• Merchandise Nuvita branded merchandise including apparel and accessories, for individual wellness consumers and brand supporters.
• Nuvita Affiliate Program Independent affiliate program in which participants pay a $50 annual renewal fee, earn up to 30% commission on sales, receive 20% discount on personal purchases, 5% loyalty points, free shipping over $150, and access to a back office and unique referral link, for independent distributors.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medterra: DTC CBD brand offering isolates, gummies, topicals, and pet products with third-party testing. Similar premium, transparency-led positioning to Nuvita and overlapping customer base of wellness consumers seeking clean-label CBD.
• cbdMD: Public CBD brand selling tinctures, gummies, topicals, and pet CBD through DTC e-commerce. Overlaps with Nuvita across the full cannabinoid SKU stack and online subscription model, with broader retail distribution and larger marketing budget.
• Charlotte's Web Holdings: Public CBD wellness brand offering full-spectrum hemp extracts, gummies, and topicals via DTC and wholesale — directly comparable in product mix (CBD/CBG/CBN), USDA organic positioning, and broad retail footprint, but at materially larger scale.
• Elixinol Wellness: Global CBD brand offering tinctures, capsules, topicals, and pet CBD with third-party testing and DTC distribution. Similar product line breadth and clean-label transparency positioning to Nuvita, with established international reach.
• Kannaway: Hemp-derived CBD MLM brand selling tinctures, topicals, and supplements via an international affiliate network. Same MLM + CBD + international storefront architecture as Nuvita, though without comparable organic cultivation.
• Green Compass Global: CBD/wellness brand operating through a multi-level affiliate structure with organic positioning and in-house cultivation. Closely mirrors Nuvita's MLM + USDA-organic hemp + DTC combination, making it the most structurally comparable peer.
• HempWorx (MyDailyChoice): CBD wellness MLM with full-spectrum and THC-free products plus affiliate commissions. Directly comparable go-to-market motion and product mix to Nuvita's CBD affiliate channel.

Broad incumbents

• Nature's Sunshine Products: Established direct-selling wellness company with a broad herbal/nutritional supplement line sold through independent distributors. Comparable combination of MLM channel + herbal supplements and clean-label positioning, though without a CBD focus.
• CV Sciences (PlusCBD): Public hemp-CBD company with PlusCBD retail brand spanning oil drops, gummies, topicals, and pet products. Comparable ingredient philosophy (full-spectrum hemp extracts) but materially larger scale, mass retail distribution, and brand awareness.
• doTERRA: Large MLM essential-oils and wellness company using independent distributors with similar affiliate renewal, loyalty, and tiered discount mechanics to Nuvita. Comparable MLM-driven CPG structure serving wellness consumers, though focused on aromatherapy rather than cannabinoids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nuvitacbd
• LinkedInlinkedin.com/company/nuvita-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuvita