Geberit Group
Geberit Group is a Swiss-headquartered, publicly listed manufacturer of sanitary products, supplying behind-the-wall installation and piping systems plus in-front-of-the-wall bathroom products to construction professionals, installers, wholesalers, and consumers through a global specialist dealer network.
- Company typePublic
- Founded1874
- HeadquartersRapperswil, Switzerland
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Geberit Group does
Geberit Group is a Switzerland-headquartered manufacturer of sanitary products, founded in 1874 and publicly listed on the SIX Swiss Exchange, with its operational headquarters at Neue Jonastrasse 59 in Rapperswil. The company designs and produces behind-the-wall sanitary technology (installation and flushing systems, water supply and drainage systems) and in-front-of-the-wall bathroom products (WCs, urinals, washbasin taps, shower toilets, bathroom furniture), serving construction professionals, installers, wholesalers, and end consumers across global markets through a hybrid dealer, wholesale, and digital sales model.
The product portfolio centers on proprietary platforms including the Duofix installation system, SuperTube and Pluvia drainage technologies, Mapress press-fitting piping, Monolith sanitary modules, and the AquaClean shower toilet range, supported by digital planning tools such as the BIM plug-in, Revit PlugIn, Pro Planner, and an Online Catalogue used by architects and contractors to specify products in building projects. Multi-decade lifecycle commitments (50-year flush functionality guarantee, up to 25 years of spare parts availability) and backward compatibility across product generations create structural switching costs for specifiers.
Geberit monetizes primarily through hardware sales across sanitary and piping system categories, complemented by professional training services delivered through Geberit Campus. Pricing is not publicly disclosed; customers transact through local dealers and quote-based sales channels. Sustainability is a deliberate commercial lever, with over 44% of group sales tied to products carrying third-party-verified Environmental Product Declarations that support LEED, BREEAM, DGNB, and Minergie building certifications.
Geberit Group firmographics
Firmographics- Name
- Geberit Group
- Legal name
- Geberit International Sales AG
- Website
- https://geberit-global.com
- Company type
- Public
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Geberit Group is a Swiss-headquartered, publicly listed manufacturer of sanitary products, supplying behind-the-wall installation and piping systems plus in-front-of-the-wall bathroom products to construction professionals, installers, wholesalers, and consumers through a global specialist dealer network.
- Ownership category
- akta.pro rank
Geberit Group industry classification
Industry- Product category
- Sanitary Products & Plumbing Systems
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)
- akta.pro secondary industries
- Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI), Bathroom & Linen Storage Systems (Non-Construction) (HSAFAHAI)
Keywords
Where Geberit Group is headquartered
LocationHeadquarters
- HQ city
- Rapperswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Geberit Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sanitary Products Sales: Geberit generates revenue through the manufacture and sale of sanitary products including bathroom ceramics (WCs, urinals), washplace solutions, shower and bath products, and bathroom furniture. Products are sold through specialist partners, dealers, and directly via online catalogue and webshop in select countries.
- Piping Systems Sales: Revenue from installation and flushing systems (concealed cisterns, flush valves), water supply systems (Mapress piping), and water drainage systems (HDPE, Silent-db20). Sold primarily to construction industry professionals including installers, contractors, and building projects.
- Professional Services and Training: Training programs offered through Geberit Campus for professional customers on product installation and usage, as well as technical planning support through digital tools.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Geberit Group product offering
Product offeringCore offering
Geberit manufactures and sells sanitary products and bathroom technology, including behind-the-wall installation and flushing systems (Duofix, concealed cisterns), water supply systems (Mapress press-fitting), and water drainage systems (SuperTube, Pluvia, Silent-db20). The in-front-of-wall range comprises WCs, urinals, washbasin taps, shower toilets (AquaClean), and the Monolith sanitary module. Geberit also provides digital planning tools (BIM, Pro Planner, Revit PlugIn) and professional training (Geberit Campus) for architects, engineers, installers, and construction companies.
Product overview
Geberit Group is the European market leader for sanitary products, offering a comprehensive portfolio of behind-the-wall and in-front-of-the-wall bathroom solutions. The product range includes installation and flushing systems (Geberit Duofix), water supply systems (Geberit Mapress press-fitting), and water drainage systems (Geberit SuperTube, Geberit Pluvia). Bathroom products encompass WCs and urinals with various actuator plates, washbasin taps, shower toilets (Geberit AquaClean sub-brand), and the Geberit Monolith sanitary module. Geberit supports professional planning through digital tools including Geberit BIM with Revit PlugIn, the Geberit Specifier Online Bathroom Planner, and the Geberit Online Catalogue. The portfolio emphasizes water-saving technologies (Type 212 flushing mechanism, DuoFresh odor extraction), sustainable materials, and long product lifespans of several decades.
Differentiator
Problem solved
Functional benefit
Brands
- Geberit AquaClean: Shower toilet brand offering WCs with integrated washing and drying functions.
- Geberit Duofix
- Geberit Monolith
- Geberit SuperTube
- Geberit Pluvia
- Geberit Mapress
- Geberit DuoFresh
- Geberit Sigma
Products and services
- Geberit Duofix Installation element for bathroom projects that is flexible, fast to install, and hydraulically optimised, working with concealed cisterns for wall-hung WCs. Targeted at installers, contractors, and construction professionals.
- Geberit SuperTube
Quantifiable outcome
- Water consumption reduced by approximately 80% since 1952, from 70 liters to 14 liters per capita per day
- +8 more outcomes
Companies that use Geberit Group
Customer profileSegments4 records
Ideal customer profiles4 records
Geberit Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
Geberit Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ROSHN GroupflagshipROSHN Group, Saudi Arabia's leading real estate developer, signed a Memorandum of Understanding with Geberit International Sales AG to explore opportunities in sustainable technology and local manufacturing in Saudi Arabia. The partnership aims to enhance local industry, support Saudi Vision 2030, and promote sustainable growth in the Kingdom's construction sector.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Geberit Group competitors and assessment
Company assessmentDirect peers
- Toto Ltd. Japanese manufacturer of toilets, washlets (shower toilets), and bathroom fixtures — the most direct global competitor to Geberit's AquaClean shower toilet and ceramic bathroom lines, with overlapping premium positioning and B2B specification focus.
- Kohler Co. US-headquartered global manufacturer of kitchen and bath products including toilets, faucets, and showering systems — directly competes with Geberit in ceramic bathroom products and global specification channels.
- LIXIL Group (Grohe / American Standard): Global sanitary and building products group encompassing Grohe (faucets/shower systems) and American Standard (bathroom fixtures) — competes head-to-head with Geberit across faucets, installation systems, and ceramic bathroom products in European and global markets.
- Duravit AG: German manufacturer of bathroom ceramics, furniture, and wellness systems — competes with Geberit in premium bathroom ceramics, shower toilets (SensoWash), and coordinated bathroom series targeting architects and developers.
- Hansgrohe SE: Premium German manufacturer of showers, shower systems, and faucets — directly comparable in washplace and shower/bath categories and targeting the same architect/installer/specifier channels as Geberit.
- Roca Group: Spanish-headquartered global bathroom manufacturer offering ceramics, faucets, and installation systems — directly comparable product portfolio to Geberit with strong Southern European and emerging-market distribution.
- Ideal Standard International: European manufacturer of bathroom ceramics and mixers with a strong commercial/utility specification presence — competes with Geberit particularly in mid- to premium-tier European projects and hotel/institutional segments.
- Villeroy & Boch: German sanitary ceramics and bathroom furniture manufacturer with strong European brand — direct competitor in WCs, washbasins, and bathroom series, with comparable premium positioning and design-led showroom distribution.
Emerging players
- Jaquar Group: Indian bathroom fittings and sanitaryware manufacturer expanding internationally — comparable product categories (faucets, ceramics, shower systems) with growing presence in Middle East and Southeast Asia, where Geberit is also pursuing expansion via ROSHN.
Regional players
- Cotto (SCG Cement-Building Materials): Thailand-based sanitaryware manufacturer under SCG with regional dominance in Southeast Asia — comparable ceramic and bathroom product portfolio, primarily competing in ASEAN rather than in Geberit's core European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Geberit Group social profiles
Digital presenceGeberit Group compliance and trust
Trust signalCompliance5 records
Geberit Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geberit Group leadership team
Management profileNumber of profiles
Geberit Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Geberit Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geberit Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geberit Group
What does Geberit Group do?
Geberit manufactures and sells sanitary products and bathroom technology, including behind-the-wall installation and flushing systems (Duofix, concealed cisterns), water supply systems (Mapress press-fitting), and water drainage systems (SuperTube, Pluvia, Silent-db20). The in-front-of-wall range comprises WCs, urinals, washbasin taps, shower toilets (AquaClean), and the Monolith sanitary module. Geberit also provides digital planning tools (BIM, Pro Planner, Revit PlugIn) and professional training (Geberit Campus) for architects, engineers, installers, and construction companies.
Is Geberit Group a public or private company?
Geberit Group is a public company. It is classified as public and is currently operating.
When was Geberit Group founded?
Geberit Group was founded in 1874. It employs 5,001 to 10,000 people.
Where is Geberit Group based?
Geberit Group is headquartered in Rapperswil, Switzerland, in the Europe region.
How does Geberit Group make money?
Three revenue lines are on record. Sanitary Products Sales are the primary driver. The others are piping Systems Sales and professional Services and Training.
Who are Geberit Group's main competitors?
Direct peers on record are Toto Ltd., Kohler Co., LIXIL Group (Grohe / American Standard), Duravit AG, Hansgrohe SE, Roca Group, Ideal Standard International and Villeroy & Boch. Jaquar Group is listed as an emerging player. Cotto (SCG Cement-Building Materials) is listed as a regional player.
Does Geberit Group have an API?
No public API is recorded for Geberit Group.
What industry is Geberit Group in?
Geberit Group's product category is Sanitary Products & Plumbing Systems. Its primary akta.pro industry code is HSAPABAO, Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs), with a secondary code of BPABABAI, Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting). Its NAICS code is 333415 and its SIC code is 3561.