Cruisewinkel
Cruisewinkel is a Dutch online cruise travel agency serving Dutch-speaking leisure travelers. Operated by Zeetours Cruises BV, it aggregates 180+ ships from major cruise lines on cruisewinkel.nl, combining self-service booking, phone-assisted sales, a loyalty program, and 110,000+ ship reviews.
- Company typePrivate
- Founded2006
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cruisewinkel does
Cruisewinkel is an online cruise travel agency operating in the Netherlands under the legal entity Zeetours Cruises BV (KvK nr. 34239671), headquartered at Rokin 105A, Amsterdam. The company was founded in 2006 and serves Dutch-speaking leisure travelers — couples, families, solo travelers, and groups — booking cruise vacations across ocean and river itineraries. The platform aggregates more than 180 ships from major cruise lines including MSC Cruises, Holland America Line, Norwegian Cruise Line, AIDA Cruises, TUI Cruises, Celebrity Cruises, Royal Caribbean, Princess Cruises, Costa Cruises, and Oceania Cruises, positioning itself as the leading online cruise specialist (marktleider) in the Dutch market.
The core product is the cruisewinkel.nl booking platform, a self-service website with search and filtering by cruise line, destination, ship, and date, supplemented by an assisted telephone sales team operating seven days a week. Supporting features include a customer portal ("Mijn Cruisewinkel"), price alerts, gift cards (Cadeaubon), travel insurance upsells, last-minute and early-booking deal sections, and the Cruise & Collect loyalty program with tiered status (Explorer, Insider, Expert) and Cruise Coins redeemable against future cruises. The platform hosts 110,000+ verified ship reviews and integrates payment processors (iDEAL, Visa, Mastercard, American Express, Diners Club), Google Maps, YouTube, and social channels.
Cruisewinkel operates a direct-to-consumer go-to-market combining content marketing (blog, cruise guides, Cruise TV video), SEO, email newsletters, social media, and customer-review trust signals (8.4/10 rating across 1,097 FeedbackCompany reviews, 96% recommendation rate). The company earns revenue through travel-agency commissions paid by cruise line partners on booked packages (transaction-fee model), with CO2 compensation, a lowest-price guarantee, and personal consultant advice as functional differentiators. The company is a member of ANVR, SGR, and the Calamiteitenfonds, providing regulated consumer financial protection in the Dutch market, and operates within a broader Zeetours group that runs sister portals across Switzerland, Germany, Belgium, France, Spain, and Portugal.
Cruisewinkel firmographics
Firmographics- Name
- Cruisewinkel
- Legal name
- Zeetours Cruises BV
- Website
- https://cruisewinkel.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cruisewinkel is a Dutch online cruise travel agency serving Dutch-speaking leisure travelers. Operated by Zeetours Cruises BV, it aggregates 180+ ships from major cruise lines on cruisewinkel.nl, combining self-service booking, phone-assisted sales, a loyalty program, and 110,000+ ship reviews.
- Ownership category
- akta.pro rank
Cruisewinkel industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Tour Operators (561520)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Online Cruise Agencies & Cruise Booking Platforms (THAKAKAB)
- akta.pro secondary industries
- Cruise Aggregators & Online Cruise Agencies (THAKAAAK), Cruise Booking Platforms (THALAFAG), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)
Keywords
Where Cruisewinkel is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Cruisewinkel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Travel agency commissions: Cruisewinkel acts as a retail travel agency, earning commissions from cruise line partners on booked cruise packages. Revenue is generated through transactions when customers book cruises via the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Cruise packages with variable pricing by operator, ship, itinerary, and cabin category |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cruisewinkel product offering
Product offeringCore offering
Cruisewinkel operates an online cruise travel agency (Zeetours Cruises BV) that aggregates 180+ ships from major cruise lines into a single searchable booking platform for Dutch consumers. The company sells ocean cruises, river cruises, and associated add-ons (gift cards, travel insurance, loyalty rewards) via self-service website booking and assisted telephone sales through personal cruise consultants.
Product overview
Cruisewinkel operates as an online cruise booking marketplace and travel agency offering a unified platform for booking ocean and river cruises. The core offering is the cruise booking website (cruisewinkel.nl) which aggregates cruises from over 180 ships and multiple cruise lines. Supporting products include the Cruise & Collect loyalty program for repeat customers, gift cards (Cadeaubon), travel insurance, and a customer portal (Mijn Cruisewinkel) for managing bookings and setting price alerts. Special booking categories include Last Minute cruises and Early Booking deals. The platform integrates payment options and offers customer support via phone and online.
Differentiator
Problem solved
Functional benefit
Brands
- Cruise & Collect: Loyalty program offered by Cruisewinkel where customers earn Cruise Coins on bookings that can be redeemed for discounts on future cruises. Features status levels: Explorer, Insider, and Expert.
Products and services
- Cruise Booking Platform An online cruise travel agency website where Dutch consumers can search, compare, and book ocean cruises from 180+ ships operated by major cruise lines, with options for self-service booking or assisted telephone sales via personal cruise consultants.
- River Cruises A dedicated cruise category within Cruisewinkel's catalogue covering river cruise itineraries, available for booking through the same online platform and consultant channel as ocean cruises.
- Cruise & Collect Loyalty Program A tiered customer loyalty program where repeat Cruisewinkel customers accumulate reward points on bookings that can be redeemed for discounts or benefits on future cruise purchases.
- Gift Cards (Cadeaubon) Purchasable Cruisewinkel gift cards that can be redeemed against any cruise booking on the platform, sold as a standalone gift product to consumers.
Quantifiable outcome
- 96% of customers recommend Cruisewinkel
- +2 more outcomes
Companies that use Cruisewinkel
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Cruisewinkel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Cruisewinkel partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MSC CruisescoreCruisewinkel is an authorized retail partner for MSC Cruises, offering MSC cruise packages including flights, transfers, and drink packages. Featured as a top-performing cruise line on the platform.
- Holland America LinecoreHolland America Line is featured as a top cruise line on Cruisewinkel. The company's ship Rotterdam is headquartered in Rotterdam, Netherlands.
- Norwegian Cruise LinecoreNorwegian Cruise Line is offered on Cruisewinkel as one of the featured major cruise lines.
- AIDA CruisescoreAIDA Cruises is listed as a major cruise line partner available on the Cruisewinkel platform.
- TUI CruisescoreTUI Cruises is available as a partner cruise line on Cruisewinkel.
- Celebrity CruisescoreCelebrity Cruises is featured as a top cruise line on the Cruisewinkel platform.
- Royal Caribbean CruisescoreRoyal Caribbean Cruises is offered on Cruisewinkel, including major ships like the Oasis-class vessels.
- Princess CruisescorePrincess Cruises is a featured cruise line partner available on the Cruisewinkel platform.
- Costa CruisescoreCosta Cruises is a partner cruise line on Cruisewinkel.
- Oceania CruisescoreOceania Cruises is listed as a partner on Cruisewinkel with special deal offers featured.
- CLIA (Cruise Lines International Association)minorCruisewinkel displays the CLIA logo, indicating membership or partnership with the cruise industry trade association.
- ANVR (Algemene Nederlandse Vereniging van Reisondernemingen)coreCruisewinkel is a member of ANVR (membership number 3043). ANVR upholds strict membership standards and promotes quality travel and travel information.
- SGR (Stichting Garantiefonds Reisgelden)coreCruisewinkel is a member of SGR, providing consumer financial protection for advance payments on cruise bookings under the SGR guarantee scheme.
- Calamiteitenfonds (Stichting Calamiteitenfonds Reizen)coreCruisewinkel is a member of the Calamiteitenfonds, providing consumer protection in case of calamities affecting travel bookings.
- Zeetours Cruises BVcoreCruisewinkel is a brand of Zeetours Cruises BV, the parent company. Zeetours also operates sister portals including cruisecenter.ch, cruisetravel.nl, e-hoi.ch, e-hoi.de, wondercruises.be, wondercruises.es, wondercruises.fr, wondercruises.pt, and zeetours.nl.
Scale indicators4 records
Expansion highlights5 records
Cruisewinkel competitors and assessment
Company assessmentEmerging players
- Avoya Travel: US-focused travel agency network with cruise specialization and independent-agent distribution — relevant as a cruise-led agency model with loyalty and consultant differentiation.
- Cruise Critic: TripAdvisor-owned cruise reviews and comparison site with extensive ship reviews and community content — directly comparable to Cruisewinkel's 110,000+ review library and content-marketing GTM, though more review-and-content than transactional.
Broad incumbents
- Booking.com Cruises: Cruise vertical of Booking.com operated by partner Travelpayouts/Smarter Travel — represents the broad-incumbent threat, leveraging massive brand awareness and cross-vertical traffic to compete for the same cruise-transaction demand as Cruisewinkel.
Direct peers
- Iglu Cruise: UK-based online cruise specialist offering aggregated cruise bookings across major cruise lines with consultant-led sales and loyalty programs — directly comparable as a European cruise-only OTA model.
- Dreamlines: German-headquartered cruise-specialist OTA operating across multiple European markets with multi-line aggregation, online + phone sales, and Spanish/German/French localization — structurally identical to Cruisewinkel's model.
- Bolsover Cruise Club: UK-based cruise-specialist agency with a club/loyalty mechanic, call-center-led sales and aggregation across major cruise lines — comparable as a cruise-only retailer with loyalty-program driven repeat bookings.
- Vacations To Go: Long-established US cruise-discount specialist with multi-line aggregation, call-center-assisted sales, and a deep cruise-only focus — analogous niche specialization and revenue model to Cruisewinkel.
- Cruise1st: UK cruise-only online travel agency aggregating cruise inventory with self-service booking and promotional pricing — comparable as a European cruise-focused online retailer competing for similar customer demographics.
- e-hoi: Swiss/German cruise specialist OTA and sister brand of Cruisewinkel under Zeetours Cruises BV — same underlying platform and content model, serving DACH-region cruise customers.
Others
- Zeetours: Dutch sister brand under the same Zeetours Cruises BV parent, offering cruise and broader cruise-related travel — operationally linked to Cruisewinkel with shared back-office and supplier relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cruisewinkel social profiles
Digital presenceCruisewinkel compliance and trust
Trust signalCompliance5 records
Cruisewinkel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cruisewinkel leadership team
Management profileNumber of profiles
Cruisewinkel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cruisewinkel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cruisewinkel
What does Cruisewinkel do?
Cruisewinkel operates an online cruise travel agency (Zeetours Cruises BV) that aggregates 180+ ships from major cruise lines into a single searchable booking platform for Dutch consumers. The company sells ocean cruises, river cruises, and associated add-ons (gift cards, travel insurance, loyalty rewards) via self-service website booking and assisted telephone sales through personal cruise consultants.
Is Cruisewinkel a public or private company?
Cruisewinkel is a private company. It is classified as unknown and is currently operating.
When was Cruisewinkel founded?
Cruisewinkel was founded in 2006. It employs 11 to 50 people.
Where is Cruisewinkel based?
Cruisewinkel is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Cruisewinkel make money?
One revenue line is on record: travel agency commissions.
Who are Cruisewinkel's main competitors?
Emerging players on record are Avoya Travel and Cruise Critic. Booking.com Cruises is listed as a broad incumbent. Direct peers are Iglu Cruise, Dreamlines, Bolsover Cruise Club, Vacations To Go, Cruise1st and e-hoi. Zeetours is listed as an others.
Does Cruisewinkel have an API?
No public API is recorded for Cruisewinkel.
What industry is Cruisewinkel in?
Cruisewinkel's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAKAB, Online Cruise Agencies & Cruise Booking Platforms, with a secondary code of THAKAAAK, Cruise Aggregators & Online Cruise Agencies. Its NAICS code is 561520 and its SIC code is 4731.