Cooltrax
Cooltrax provides IoT-based real-time temperature and GPS monitoring for refrigerated trailers, warehouses, and cold storage facilities across North America and Australia. The company serves food distributors, grocers, and cold chain operators via hardware, subscription, and professional services.
- Company typePrivate
- Founded2001
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cooltrax does
Cooltrax is an Australian-founded IoT company (founded 2001, headquartered in Melbourne) that provides real-time temperature and GPS monitoring for refrigerated assets across the cold chain. Its platform combines telematics, wireless sensors (temperature, door sensors, pallet-level product probes), and cloud-based dashboards to deliver continuous monitoring of refrigerated trailers, warehouses, cold storage rooms, and pallets. The platform is offered through two flagship products — Fresh InTransit (in-transit trailer monitoring) and Fresh InStorage (continuous zoned monitoring for cold storage facilities) — and integrates with major reefer brands (Thermo King, Carrier, Schmitz Cargobull), major telematics platforms (Geotab, Teletrac Navman), and ERP/TMS systems, enabling bi-directional reefer control and automated FSMA/HACCP compliance reporting backed by NIST-certified sensors.
The company generates revenue through a combination of IoT hardware sales, recurring software/subscription services, and professional services for custom deployments and integrations. Pricing is quote-based with multi-year enterprise contracts, and the go-to-market is sales-led and consultative: prospects are routed through 'Request a Demo' and Calendly-driven expert consultations rather than self-serve transactions. Cooltrax operates dual regional headquarters — Port Melbourne (APAC) and Roswell, GA (North America) — with dedicated local sales and support teams. Customers include enterprise and mid-market food distributors, grocers, refrigerated carriers, and cold storage operators such as Ben E. Keith, Dyers, Bega, Followmont Transport, Kerry Logistics, Lindsay Australia, and SRT Logistics, with fleet sizes ranging from 100+ to 1,000+ vehicles. Leadership comprises Chairman Ian Campbell, President Chris Hughes, and Director of Sales and Operations Asia Pac Larry Nuttall. No venture capital, private equity, or acquisition activity is disclosed.
Cooltrax firmographics
Firmographics- Name
- Cooltrax
- Legal name
- Cooltrax
- Website
- https://cooltrax.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cooltrax provides IoT-based real-time temperature and GPS monitoring for refrigerated trailers, warehouses, and cold storage facilities across North America and Australia. The company serves food distributors, grocers, and cold chain operators via hardware, subscription, and professional services.
- Ownership category
- akta.pro rank
Cooltrax industry classification
Industry- Product category
- Cold Chain Monitoring Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Temperature data loggers & probes (in-transit and storage) (TLAEALAA)
- akta.pro secondary industries
- Cold storage facility environmental sensing (rooms, freezers, blast chillers) (TLAEALAL), Cold Chain / Reefer Telematics & Condition Monitoring (TLAEAFAL), Cold Chain Monitoring, Data Logging & Chain-of-Custody Services (TLACAMAL), Light exposure / door-open / tamper event sensors (TLAEALAE)
Keywords
Where Cooltrax is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Cooltrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- IoT Temperature Monitoring Hardware & Subscription Services: Cooltrax generates revenue through the sale and deployment of IoT temperature monitoring hardware (sensors, probes, tracking devices) combined with ongoing software/subscription services for real-time monitoring, alerts, and compliance reporting. The model includes professional services for custom deployments and integrations tailored to specific fleet or cold storage operations.
- Professional Services & Custom Integration Deployments: Cooltrax Professional Services delivers custom-designed cold chain monitoring solutions, hardware deployments, and integrations, providing a services revenue stream alongside the core subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on fleet size and deployment scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cooltrax product offering
Product offeringCore offering
Cooltrax provides IoT-based real-time temperature monitoring and GPS tracking for cold chain assets including refrigerated trailers, warehouses, cold storage rooms, and pallets. The platform combines wireless temperature and door sensors, product-level pallet probes, cloud-based dashboards, and bi-directional remote reefer control to deliver continuous visibility, automated FSMA/HACCP compliance reporting, and integration with major reefer brands (Thermo King, Carrier, Schmitz Cargobull) and ERP/TMS systems. The company sells hardware plus subscription software and dedicated Professional Services for custom deployments.
Product overview
Cooltrax offers a unified platform-plus-services architecture centered on IoT-based cold chain temperature monitoring. The core portfolio consists of two products: Fresh InTransit (real-time temperature monitoring and GPS tracking for refrigerated trailers in transit) and Fresh InStorage (automated continuous monitoring for warehouses and cold storage facilities). Both products share a common IoT sensor infrastructure, telematics platform, and alert/reporting engine, with Professional Services providing custom hardware deployments and system integrations. The platform enables end-to-end visibility across the entire cold chain from road transport to warehouse storage.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh InTransit: Real-time temperature and location monitoring solution for refrigerated trailers throughout the in-transit cold chain.
- Fresh InStorage
Products and services
- Fresh InTransit Real-time temperature monitoring and GPS location tracking solution for refrigerated trailers and in-transit cold chain operations. Provides precise product-level temperature data, automated alerts for temperature excursions, bi-directional remote reefer control, and continuous visibility of refrigerated assets on the road. Designed for food service distributors, grocery chains, convenience store fleets, and refrigerated carriers operating multi-stop delivery routes.
- Fresh InStorage Automated continuous temperature monitoring and control solution for cold storage warehouses and refrigerated facilities. Provides single-pane-of-glass visibility of all refrigerated zones, integrates with ERP platforms, and delivers accurate product-level temperature data with real-time alerts and digitised Redbook compliance documentation. Designed for cold storage warehouse operators and facilities with multiple cold rooms and temperature zones.
- Cooltrax Professional Services Custom-designed cold chain monitoring solutions, hardware deployments, and integrations tailored to the needs of any refrigerated fleet or cold storage operation. Delivered by Cooltrax's Professional Services team, the offering leverages expertise in temperature monitoring, IoT sensor technology, telematics, and globally diverse transport environments to manage full implementation for enterprise customers.
Quantifiable outcome
- 5%+ reduction in reefer run time — eliminating unnecessary idle in the yard
- +3 more outcomes
Companies that use Cooltrax
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Cooltrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Cooltrax partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- Thermo KingcoreThermo King is a brand of Trane Technologies (founded 1938) and a global leader in transport temperature control systems. Cooltrax integrates with Thermo King reefer units, enabling real-time temperature monitoring, remote control, and data sharing between Cooltrax's platform and Thermo King refrigeration equipment in refrigerated trailers and trucks.
- CarriercoreCarrier is a leading global provider of HVAC, refrigeration, and fire safety solutions. Cooltrax integrates with Carrier refrigeration systems, enabling seamless temperature monitoring and remote management of Carrier-equipped refrigerated assets.
- Schmitz CargobullcoreSchmitz Cargobull is a leading European manufacturer of trailers and trailer systems, including refrigerated trailers (reefers). Cooltrax integrates with Schmitz Cargobull equipment to provide comprehensive cold chain monitoring for their trailer fleet customers.
- GeotabcoreGeotab is a leading global provider of fleet management software as a service, headquartered in Oakville, Ontario. Cooltrax is a Geotab Marketplace Standard Partner, enabling seamless data integration between Cooltrax's cold chain monitoring solutions and Geotab's fleet telematics platform, allowing joint customers to access cold chain data within their existing Geotab fleet management environment.
- International Foodservice Distributors Association (IFDA)strategicIFDA is the premier trade association for the foodservice distribution industry with combined annual sales volume over $300 billion. Cooltrax's affiliation with IFDA provides industry networking, credibility, and access to foodservice distribution members who are potential customers for cold chain monitoring solutions.
- International Association of Refrigerated Warehouses (IARW)strategicIARW promotes best practices in temperature-controlled warehousing and logistics through research, benchmarking, networking, and education. Cooltrax's membership supports its Fresh InStorage solution positioning for cold storage warehouse operators.
- International Refrigerated Transportation Association (IRTA)strategicIRTA supports organizations involved in the transportation sector of the cold chain, fostering commercial and trade relations, gathering data, and protecting members' interests. Cooltrax's affiliation positions it within the cold chain transportation ecosystem.
- National Institute of Standards and Technology (NIST)strategicNIST is a U.S. Department of Commerce physical science laboratory (founded 1901) focused on measurement standards and technology. Cooltrax uses NIST-certified sensors in its monitoring solutions, providing calibration precision and credibility for compliance documentation.
- Global Cold Chain Alliance (GCCA)strategicGCCA represents all major industries engaged in temperature-controlled logistics, headquartered in Alexandria, VA with global affiliates. Cooltrax's membership provides industry visibility, best practice access, and partnership opportunities across the global cold chain community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cooltrax competitors and assessment
Company assessmentEmerging players
- Tive: Tive provides IoT visibility solutions including temperature and location tracking for in-transit shipments. As a venture-backed emerging player, it directly competes with Cooltrax in cold chain monitoring with a focus on logistics and pharma customers.
Direct peers
- Controlant: Controlant provides real-time cold chain visibility solutions with IoT data loggers and a cloud platform, primarily serving pharmaceutical and food industries. It is a direct competitor to Cooltrax in continuous temperature monitoring for high-value temperature-sensitive shipments.
- Samsara: Samsara is a leading IoT fleet management platform offering sensors and dashboards for vehicle telematics, including temperature monitoring for refrigerated fleets. It directly competes with Cooltrax in providing real-time visibility across cold chain assets and is widely adopted by enterprise food distributors.
- ORBCOMM: ORBCOMM provides IoT telematics solutions including cold chain monitoring for refrigerated trailers and containers, with integration into reefer brands like Thermo King. It directly competes with Cooltrax in providing real-time temperature and location visibility for in-transit cold chain assets.
- Geotab: Geotab is a global fleet telematics platform with an extensive Marketplace of integrations, including Cooltrax as a Standard Partner. It serves the same enterprise and mid-market fleet operators with vehicle and asset tracking, and increasingly temperature monitoring through partner solutions.
- Berlinger & Co. Berlinger provides temperature monitoring solutions including data loggers and real-time trackers for pharmaceutical and food cold chains. It is a direct competitor to Cooltrax in continuous temperature monitoring with strong presence in life sciences and vaccines.
- Sensitech (a Sensata Technologies company): Sensitech provides cold chain visibility solutions including TempTale temperature monitors and the ColdStream cloud platform, serving pharmaceutical, food, and industrial customers. It is a direct competitor to Cooltrax in continuous cold chain monitoring with deep presence in life sciences.
Broad incumbents
- Verizon Connect: Verizon Connect provides fleet management software with telematics and asset tracking, including temperature sensors for refrigerated fleets. As part of Verizon, it competes with Cooltrax as a broad incumbent with significant distribution scale and enterprise relationships.
- Emerson (Cargo Solutions / GO Real-Time): Emerson's Cargo Solutions business provides cold chain monitoring including the GO Real-Time tracker for perishables and pharmaceuticals. As a large industrial conglomerate, Emerson competes broadly with Cooltrax in temperature monitoring across food and life sciences cold chains.
- CalAmp (now Raptor Wireless / LoJack): CalAmp provides telematics and IoT solutions for fleet and asset management, including cold chain monitoring capabilities. It competes broadly with Cooltrax in providing sensor-based visibility for refrigerated transport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cooltrax social profiles
Digital presenceCooltrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cooltrax leadership team
Management profileNumber of profiles
Profiles3 records
Cooltrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cooltrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cooltrax
What does Cooltrax do?
Cooltrax provides IoT-based real-time temperature monitoring and GPS tracking for cold chain assets including refrigerated trailers, warehouses, cold storage rooms, and pallets. The platform combines wireless temperature and door sensors, product-level pallet probes, cloud-based dashboards, and bi-directional remote reefer control to deliver continuous visibility, automated FSMA/HACCP compliance reporting, and integration with major reefer brands (Thermo King, Carrier, Schmitz Cargobull) and ERP/TMS systems. The company sells hardware plus subscription software and dedicated Professional Services for custom deployments.
Is Cooltrax a public or private company?
Cooltrax is a private company. It is classified as unknown and is currently operating.
When was Cooltrax founded?
Cooltrax was founded in 2001. It employs 51 to 100 people.
Where is Cooltrax based?
Cooltrax is headquartered in Melbourne, Australia, in the Oceania region.
How does Cooltrax make money?
Two revenue lines are on record. IoT Temperature Monitoring Hardware & Subscription Services are the primary driver. The others are professional Services & Custom Integration Deployments.
Who are Cooltrax's main competitors?
Tive is listed as an emerging player. Direct peers are Controlant, Samsara, ORBCOMM, Geotab, Berlinger & Co. and Sensitech (a Sensata Technologies company). Broad incumbents are Verizon Connect, Emerson (Cargo Solutions / GO Real-Time) and CalAmp (now Raptor Wireless / LoJack).
Does Cooltrax have an API?
No public API is recorded for Cooltrax.
What industry is Cooltrax in?
Cooltrax's product category is Cold Chain Monitoring Software. Its primary akta.pro industry code is TLAEALAA, Temperature data loggers & probes (in-transit and storage), with a secondary code of TLAEALAL, Cold storage facility environmental sensing (rooms, freezers, blast chillers). Its NAICS code is 5182 and its SIC code is 3822.