Adeer
Adeer is a Saudi real estate marketing company that organizes physical and electronic property auctions, secures exclusive marketing and property management mandates for developers and owners, and serves investors and developers across Saudi Arabia through a team of 250+ professionals.
- Company typePublic
- Founded2012
- HeadquartersKhobar, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adeer does
Adeer Real Estate Company (شركة أدير العقارية), founded in 2012 and headquartered in Al Khobar in Saudi Arabia's Eastern Province, is a national real estate marketing firm that organizes and manages both in-person and electronic property auctions, secured exclusive marketing and sales mandates for land and property owners, and provides ongoing property management and leasing services. The company is a subsidiary of Samo Holding Group (سمو القابضة) and listed on Saudi Arabia's Nomu parallel market under ticker 7466 in May 2025. Its operating model combines direct field sales enterprise relationship management with nationwide auction execution under the supervision of the Enath liquidation center (مركز الإنقاذ والتصفية), complemented by participation via the national electronic auction platform Sumtech (سومتك). Core product lines are auction services (physical and electronic), comprehensive real estate marketing and sales representation, and post-sale property management and leasing; in November 2025 Adeer added a blockchain-based digital ownership solution via a strategic partnership with droppRWA using the Trust Stack™ platform, enabling Sharia-compliant fractional ownership of a billion-riyal real estate portfolio. Revenue is generated primarily through transaction fees on auctions and sales (commission embedded in transaction value) and professional services fees tied to exclusive marketing, leasing, and property management contracts; H1 2025 revenue was 100.75 million SAR and 50 million SAR in cash dividends were declared for H2 2025. The company operates across Eastern, Central, Western, Makkah, Madinah, Qassim, and Asir regions, with offices in Al Khobar, Riyadh, Jeddah, and Mecca, and a headcount of 250+ professionals.
Adeer firmographics
Firmographics- Name
- Adeer
- Legal name
- شركة أدير العقارية
- Website
- https://adeer.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adeer is a Saudi real estate marketing company that organizes physical and electronic property auctions, secures exclusive marketing and property management mandates for developers and owners, and serves investors and developers across Saudi Arabia through a team of 250+ professionals.
- Ownership category
- akta.pro rank
Adeer industry classification
Industry- Product category
- Real Estate Marketing Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Auctions (BPAJAEAA), Industrial Real Estate Auctions (BPAJAEAC)
Keywords
Where Adeer is headquartered
LocationHeadquarters
- HQ city
- Khobar
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices4 records
Markets served
Adeer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Transaction Fees: Revenue generated from commissions on real estate sales and auctions conducted on behalf of property owners, developers, and courts. Fees are embedded in transaction values (including التصرفات العقارية والسعي).
- Marketing and Property Management Services: Exclusive contracts to provide marketing, leasing, and property management services for specific projects, such as the agreement with Sama Taiba for Bawabet Sumo in Medina.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dividend distribution to shareholders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Adeer product offering
Product offeringCore offering
Adeer organizes and manages both in-person and electronic real estate auctions under the supervision of the Enath center (مركز الإنعاد والتصفية), provides comprehensive property marketing and sales representation services for developers and property owners, and offers property management and leasing services. The company also offers a blockchain-based digital property ownership solution via its droppRWA partnership, enabling tokenization and fractional ownership of real estate portfolios compliant with Saudi regulations and Sharia law.
Product overview
Adeer is a Saudi real estate marketing company offering a suite of integrated services centered on auction-based property sales. The core offering consists of auction management services (both physical and electronic via the Sumtik platform), real estate marketing and sales representation, and property management/leasing. The company also recently launched a digital property ownership solution in partnership with droppRWA, leveraging blockchain technology to enable tokenization and fractional ownership of large real estate portfolios. The completed projects portfolio shows 22+ named projects including Al-Masharif Al-Awali, Razon Al-Musk, Al-Diamond, Laperla, Jawza Riyadh, Al-Mashriq, Sahab, and others, all marketed and sold through auction services.
Differentiator
Problem solved
Functional benefit
Products and services
- Auction Services (مزادات)
Quantifiable outcome
- Over 94 billion SAR in total sales achieved
- +4 more outcomes
Companies that use Adeer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Adeer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Adeer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Samo Taiba Real Estate (سمو طيبة العقارية)coreExclusive agreement for Adeer to provide marketing, leasing, and property management services for the 'Bawabet Sumo Commercial Center' in Medina. The project contains 157 commercial units across 17,361 sqm. Services include full marketing, tenant placement, and ongoing property management.
- droppRWAcoreStrategic partnership to offer digital ownership solutions using blockchain technology. The partnership aims to tokenize and market a billion-riyal portfolio of real estate projects—from residential complexes to commercial assets—using droppRWA's Trust Stack™ platform, enabling fractional property ownership compliant with Saudi regulations and Sharia law. This was the first comprehensive real estate transaction in Saudi Arabia using blockchain technology.
- Baitk Real Estate (بيتك العقارية)coreMarketing and sales contract for Baitk's land in Jeddah known as 'Wahat Jeddah,' covering 707,250 sqm. The contract has a duration of 44 days starting August 18, 2025, and represents approximately 7% of the company's revenues. The contract includes no related parties, confirming full transparency and independence.
- Samo Real Estate (سمو العقارية)minorSamo Real Estate developed the 'Sahab' project in Dammam, which Adeer marketed and sold through auction. Adeer sold all 576 plots (281,000+ sqm) for 348.9 million SAR. The project represents a co-marketing relationship where Adeer handles sales execution.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Adeer competitors and assessment
Company assessmentDirect peers
- Bayut: Bayut is a leading real estate marketplace in the UAE and broader MENA region, owned by Dubizzle/OLX Group. It is comparable to Adeer as both companies aggregate property listings, connect developers with investors, and facilitate real estate transactions, though Bayut operates primarily in UAE while Adeer is Saudi-focused.
- Property Finder: Property Finder is the leading real estate marketplace platform in the MENA region, operating across Saudi Arabia, UAE, Egypt, and other markets. It is directly comparable to Adeer as both companies serve property owners, developers, and investors seeking to market and transact real estate, though Property Finder is a digital listing platform while Adeer is an auction-led marketing specialist.
- Aqar (عقار): Aqar is one of the largest Saudi real estate portals and marketing platforms, providing property listings, marketing services, and brokerage connections for Saudi property owners and buyers. It is directly comparable to Adeer as both are Saudi-based real estate marketing platforms serving developers and investors with online property marketing.
Broad incumbents
- Knight Frank: Knight Frank is a global real estate consultancy offering residential and commercial property sales, valuations, and auction services across multiple markets including the Middle East. It is comparable to Adeer as both provide real estate marketing and auction services for high-value properties, though Knight Frank is a global advisory firm while Adeer is a Saudi-focused auction specialist.
- Sotheby's International Realty: Sotheby's International Realty operates a global luxury real estate brokerage and auction house, including high-value property auctions. It is comparable to Adeer as both run high-profile real estate auctions for premium properties, though Sotheby's operates globally with a luxury focus while Adeer is Saudi-focused across all property tiers.
- CBRE Group: CBRE is the world's largest commercial real estate services firm, offering investment sales, leasing, valuations, and property marketing globally including Saudi Arabia. It is comparable to Adeer as both serve real estate owners and investors with transaction and marketing services, though CBRE is a global diversified real estate services leader while Adeer specializes in Saudi auction-driven marketing.
- Cushman & Wakefield: Cushman & Wakefield is a major global real estate services firm offering investment sales, leasing, valuation, and property marketing with a significant Middle East presence. It is comparable to Adeer as both serve real estate owners, developers, and investors with transaction advisory and marketing services, though Cushman is a global diversified firm while Adeer specializes in Saudi auctions.
- JLL (Jones Lang LaSalle): JLL is a leading global real estate services and investment management firm offering brokerage, property management, and valuation services across MENA markets. It is comparable to Adeer as both serve real estate developers and investors with marketing, transaction, and property management services, though JLL is a global diversified firm while Adeer focuses on Saudi auction-led marketing.
- Savills: Savills is a global real estate services firm providing property sales, leasing, valuations, and investment advisory across commercial and residential markets in MENA. It is comparable to Adeer as both provide professional real estate marketing and transaction services for developers and property owners, though Savills is a global diversified firm while Adeer is Saudi-focused.
Regional players
- Auction.com: Auction.com is the largest online real estate auction marketplace in the United States, facilitating foreclosure, bank-owned, and marketplace property auctions. It is comparable to Adeer as both specialize in organized real estate auctions, though Auction.com focuses on distressed US residential properties while Adeer auctions new development and commercial land in Saudi Arabia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Adeer social profiles
Digital presenceAdeer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adeer leadership team
Management profileNumber of profiles
Profiles2 records
Adeer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adeer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adeer
What does Adeer do?
Adeer organizes and manages both in-person and electronic real estate auctions under the supervision of the Enath center (مركز الإنعاد والتصفية), provides comprehensive property marketing and sales representation services for developers and property owners, and offers property management and leasing services. The company also offers a blockchain-based digital property ownership solution via its droppRWA partnership, enabling tokenization and fractional ownership of real estate portfolios compliant with Saudi regulations and Sharia law.
Is Adeer a public or private company?
Adeer is a public company. It is classified as public and is currently operating.
When was Adeer founded?
Adeer was founded in 2012. It employs 11 to 50 people.
Where is Adeer based?
Adeer is headquartered in Khobar, Saudi Arabia, in the Middle East region.
How does Adeer make money?
Two revenue lines are on record. Real Estate Transaction Fees are the primary driver. The others are marketing and Property Management Services.
Who are Adeer's main competitors?
Direct peers on record are Bayut, Property Finder and Aqar (عقار). Broad incumbents are Knight Frank, Sotheby's International Realty, CBRE Group, Cushman & Wakefield, JLL (Jones Lang LaSalle) and Savills. Auction.com is listed as a regional player.
Does Adeer have an API?
No public API is recorded for Adeer.
What industry is Adeer in?
Adeer's product category is Real Estate Marketing Services. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53131 and its SIC code is 6531.