Jacer

What Jacer does

Jacer (legal entity JACER – CZ, a.s.) is a privately held Czech wood processing and trading company founded in the early 1990s and headquartered in Ústí nad Labem, Czech Republic. The company operates a vertically integrated wood value chain spanning forestry and logging origins through manufacturing of wood briquettes (in its own modern briquetting plant), custom CNC-manufactured roof trusses (using TRUSS software with 3D modeling), wood packaging and pallets (over 10,000 units per month), and wholesale timber including KVH beams, OSB boards, Siberian and European larch, ThermoWood, WPC, and exotic hardwoods. It also produces garden products and interior acoustic panels in its own carpentry facilities.

Jacer sells through a multi-channel go-to-market: 5 fully stocked Ráj dřeva retail branches across Czech Republic (Ústí nad Labem, Hradec Králové, Praha, Plzeň, Liberec), an e-commerce platform at shop.jacer.cz, direct sales for custom truss projects (with on-site measurement and design), and its own transport fleet for delivery. Customer segments include construction firms and builders, end-consumer DIY buyers, industrial manufacturers needing packaging, and event organizers renting the company's Training Centre and the historic Konírna event venue.

The business is family-owned and led by Josef Jarkovský st. (Owner) and Josef Jarkovský ml. (Sales/Purchasing), with a broader management team covering transport, HR, asset management, premises rental, and sales. Jacer holds PEFC Chain of Custody and QMS certifications, supports Czech, English, and German website languages, and emphasizes 33+ years of wood processing experience and sustainability credentials as its primary brand differentiators.

Name

Jacer

Legal name

JACER – CZ, a.s.

Website

https://jacer.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Jacer is a Czech vertically integrated wood processor and retailer, manufacturing briquettes, CNC roof trusses, wood packaging, and timber sold through 5 Ráj dřeva retail branches, an e-commerce platform, and direct sales to construction, DIY, industrial, and event-venue customers.

Ownership category

akta.pro rank

Product category

Wood Products Manufacturing and Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Other Wood Product Manufacturing (3219), All Other Miscellaneous Wood Product Manufacturing (321999), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400), Forestry (800), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Timber Procurement & Wood Dealer/Timber Buying Services (IMAMAAAF)

akta.pro secondary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Wood processing
• Timber wholesale
• Roof truss manufacturing
• Wood packaging production
• Wood fuel briquettes

Headquarters

HQ city

Usti Nad Labem

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wood Products Manufacturing & Sales: Manufacturing and sale of wood products including trusses, briquettes, timber, wood packaging, and pallets. Production capacity of over 10,000 packaging units monthly.
2. Wholesale Timber Sales: Wide range of timber products including structural timber, KVH beams, OSB boards, decking boards, Siberian larch, dried planed profiles sold through wholesale warehouses and retail stores
3. Retail Sales: Sale of wood products and accessories through 5 Ráj dřeva retail branches and e-commerce platform
4. Property Rentals: Rental income from unique event spaces including Training Centre (458m2) and Horse Stable (Konírna) for weddings, corporate events, exhibitions, and conferences
5. Transport Services: Own transport fleet providing delivery services for products ranging from complex trusses to wood briquettes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Jacer is a vertically integrated Czech wood processing company that manufactures and sells timber products, CNC-produced custom roof trusses, wood briquettes from its own briquetting plant, and custom wood packaging and pallets (over 10,000 units per month). It distributes through five Ráj dřeva retail branches, an e-commerce storefront (shop.jacer.cz), direct sales for large/construction orders, and its own transport fleet, complemented by event-space rentals of a Training Centre and the historic Konírna venue.

Product overview

Jacer is a Czech wood processing and trading company with over 30 years of experience in the industry. The company operates a vertically integrated business model encompassing the entire wood value chain from forestry and logging through manufacturing to sales. The core product portfolio includes wood briquettes (manufactured in their own modern briquette plant), custom roof trusses (produced with CNC technology), wood packaging solutions and pallets, and wholesale timber sales. The company also operates retail stores under the 'Ráj dřeva' (Wood Paradise) brand with 5 branches across Czech Republic. Their e-commerce platform (shop.jacer.cz) offers an extensive range of wood products including construction timber, KVH beams, OSB boards, cladding, Siberian and European larch, ThermoWood, terrace products (pine, exotic woods, WPC), garden products (manufactured in their own carpentry), acoustic panels, stains, oils, and accessories. Additionally, Jacer provides rental services including a training centre (458m2 in buildings from 1870) and a historic horse stable event venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Brikety od Jaceru (Briquettes from Jacer) Wood briquettes manufactured in Jacer's own modern briquette plant, with high calorific value (~5 kWh/kg), long burning time up to 8 hours, and less than 1% ash content. Sold to end consumers and B2B buyers via retail branches, e-commerce and transport delivery.
• Vazníky od Jaceru (Trusses from Jacer) Custom-manufactured roof trusses produced using CNC technology and TRUSS software, available in fresh impregnated timber and dried planed timber variants, including shed, gable, hipped and atypical designs. Sold to construction firms, carpenters and builders with on-site measurement and installation services.
• Dřevoobaly (Wood Packaging) Custom wooden packaging solutions (containers and crates) manufactured at over 10,000 units per month, sold to industrial and manufacturing firms with delivery via Jacer's own transport fleet.
• Palety (Pallets) Quality wooden pallets produced to meet various customer requirements, supplied to industrial and manufacturing buyers with delivery via own transport.
• Velkoobchodní prodej řeziva (Wholesale Timber Sales) Wholesale range of timber products including structural timber, KVH beams, OSB boards, decking boards, Siberian larch, dried planed profiles, plywood, cladding, ThermoWood, terrace decking (pine, exotic hardwoods, WPC), stains/oils and accessories — sold through wholesale warehouses, the 5 Ráj dřeva branches and shop.jacer.cz.
• Autodoprava (Transport Services) Own transport fleet providing delivery services across Czech Republic, capable of moving complex trusses, palletised timber, bulk packaging and small briquette orders.
• Školicí centrum (Training Centre rental) Modern training facility (458 m² across two floors) in renovated 1870 buildings, rented out for training, workshops, conferences and team-building events. Rental from 5,000 CZK per day. Located near the D8 highway exit in Ústí nad Labem.
• Konírna (Horse Stable event venue rental) Historic event venue (former castle stables, sensitively reconstructed in 2014) rented for weddings, corporate events, exhibitions and product presentations, with indoor/outdoor space, pergola, catering support and parking for over 50 vehicles.
• Garden Products (Zahrada) In-house manufactured garden products sold to consumers and B2B buyers, including garden sheds, benches, tables, info boards, raised beds, picnic sets, firewood sheds, hutches and smoking houses.
• Akustické panely (Acoustic Panels) Interior acoustic design panels made from MDF slats covered with wood-decor foil on black felt backing, offered in oak, maple, black and other decors, sold to consumers and interior projects.

Quantifiable outcome

• Production capacity of 10,000+ wood packaging units per month
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Binderholz: Austrian family-owned timber group producing sawn timber, glulam, cross-laminated timber, and pellets. Highly comparable to Jacer in vertical integration from sawmill to finished product, family ownership structure, and Central European customer base.
• Pro-Doma: Czech regional chain of wood and building materials stores offering timber, trusses, and DIY building products. Closest direct comparator to Jacer's Ráj dřeva retail/wholesale model in terms of SKU mix, customer profile, and Czech footprint.
• Pfeifer Group: Austrian timber producer of sawn timber, KVH beams, glulam, and packaging. Closely comparable to Jacer's structural timber, KVH beam, and wood packaging product lines, with overlapping Central European customer base.
• Hasslacher Preding Holz: Austrian sawmill and engineered wood group producing sawn timber, KVH, glulam, and cross-laminated timber, with biomass energy as a byproduct. Direct cousin to Jacer's sawmill-to-briquette model in the same DACH/CEE regional context.
• Mayr-Melnhof Holz: Austrian timber manufacturer with sawmills, planing operations, and timber trading selling to construction and packaging customers. Comparable mid-European timber processing and trading profile centered on construction-industry demand.

Broad incumbents

• Kronospan: Global wood-based panel and engineered wood manufacturer with production in Central Europe, including OSB and specialty boards. Adjacent competitor to Jacer's wood-based product lines with overlapping construction and packaging customers.
• Bauhaus: Europe-wide DIY and home improvement chain with Czech stores selling timber, garden products, and accessories. Overlaps with Jacer's Ráj dřeva retail assortment and DIY customer segment, but does not produce wood products.
• Stora Enso: Nordic-listed forest products major with sawn timber, wood-based panels, and packaging across Europe. Comparable product family (sawn timber, OSB-class panels, packaging) but vastly larger scale and broader portfolio than Jacer.
• Hornbach: European DIY and building materials retailer with a Czech presence, selling construction timber, OSB, garden products, and accessories. Comparable retail assortment and end-consumer customer base.

Regional players

• Stavebniny DEK: Largest Czech building materials retail chain, operating ~80 outlets across CZ. Direct regional competitor to Jacer's Ráj dřeva retail/lumber concept, with overlapping timber, OSB, and building materials assortment. Comparable in geography and customer base but broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jacer.cz
• LinkedInlinkedin.com/company/jacer-cz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacer