MySavings Media
ShopHer Media is a private, Florida-based performance digital media company that connects consumer brands and agencies with a proprietary community of women shoppers for first-party data activations, influencer marketing, affiliate programs, and shopper marketing campaigns across the US and Canada.
- Company typePrivate
- Founded2011
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What MySavings Media does
MySavings Media, operating commercially as ShopHer Media, is a privately held performance-driven digital shopper media company headquartered in Pompano Beach/Fort Lauderdale, Florida. The firm connects consumer brands and agencies with a proprietary community of women shoppers (skewed 90% female, 80% aged 25-54, 65% with kids, 75% with pets) for first-party data activations and measurable campaign execution across the US and Canada.
The platform is built around four service lines: Influencer Marketing Agency (custom content creation across multiple social and blog platforms with guaranteed participation numbers), Digital Performance Marketing (first-party data acquisition from the owned shopper community), eCommerce Affiliate Marketing (publisher/influencer network granting category exclusivity to top 50 ecommerce retailers), and Shopper Marketing (shopper influencer distribution aimed at path-to-purchase lift). Supporting technology includes separate publisher and influencer login portals for two-sided marketplace operations, real-time campaign analytics tracking engagements/clicks/impressions, geo-specific influencer optimization, and configurable media buying across CPA, CPM, CPL, CPC, and flat-rate sponsorship models. The company also operates an articles/resources content property and an affiliate programs directory.
The business model is performance-based, monetizing through usage-priced media buying (CPA/CPM/CPL/CPC) plus subscription-style flat-rate sponsorships and transaction fees on ecommerce affiliate activity. Go-to-market is enterprise field sales to Fortune 500 brands (Kellogg's, General Mills, Pepsi, Hershey, Mars Pet Care, Lowe's, Fisher-Price, Disney Cruise Line, and others) and to agencies such as Response Media and Quigley-Simpson. The firm is bootstrapped (no disclosed funding), employs 1-10 people, and is led by co-founder Brandt Held (Business Development) alongside Director of Network Operations Dylan Petrie.
MySavings Media firmographics
Firmographics- Name
- MySavings Media
- Legal name
- ShopHer Media
- Website
- https://mysavingsmedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ShopHer Media is a private, Florida-based performance digital media company that connects consumer brands and agencies with a proprietary community of women shoppers for first-party data activations, influencer marketing, affiliate programs, and shopper marketing campaigns across the US and Canada.
- Ownership category
- akta.pro rank
MySavings Media industry classification
Industry- Product category
- Digital Performance Marketing
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
- akta.pro secondary industries
- Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Live Shopping & Streaming Creator Activations (MPAAAHAM), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where MySavings Media is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MySavings Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Others
Revenue model
- Digital Performance Marketing: First party data acquisition services connecting brands with targeted shoppers through performance-based pricing models including CPA, CPM, CPL, CPC
- Influencer Marketing Services: Custom content creation through social influencers across multiple platforms with guaranteed participation numbers and measurable distribution
- Shopper Marketing: Activation of shopper marketing initiatives engaging consumers on path to purchase resulting in direct sales lift with measurable tracking
- eCommerce Affiliate Marketing: Access to top 50 ecommerce retail brands via shopper community of publishers and influencers with category exclusivity for retailers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Cost Per Action (CPA) Model |
| Usage-based | Pay-as-you-go | Cost Per Mille (CPM) Model |
| Usage-based | Pay-as-you-go | Cost Per Lead (CPL) Model |
| Usage-based | Pay-as-you-go | Cost Per Click (CPC) Model |
| Subscription | Annual | Flat Rate Sponsorship |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MySavings Media product offering
Product offeringCore offering
MySavings Media (operating as ShopHer Media) is a performance-driven digital shopper media company that connects enterprise brands and agencies with millions of targeted female shoppers in the US and Canada. The company sells four core marketing services — Influencer Marketing Agency, Digital Performance Marketing (first-party data activations), eCommerce Affiliate Marketing, and Shopper Marketing — priced via CPA, CPM, CPL, CPC, and flat-rate sponsorship models.
Product overview
ShopHer Media is a performance-driven marketing platform connecting brands with targeted shoppers. The offering consists of four core services: Influencer Marketing Agency (custom content creation via social influencers), Digital Performance Marketing (first-party data acquisition and activation), eCommerce Affiliate Marketing (publisher/influencer network for retailers), and Shopper Marketing (shopper influencer initiatives driving sales lift). The platform supports multiple rate options (CPA, CPM, CPL, CPC) and serves audiences segmented by lifestyle categories including Planners, Family, Value Seekers, Foodies, Lifestyle, Pet, Crafts, Home and Garden, Health and Wellness, and Fashion and Beauty.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Agency
Quantifiable outcome
- Over 1,000 successful campaign launches
- +4 more outcomes
Companies that use MySavings Media
Customer profileNamed customers18 records
Segments10 records
Ideal customer profiles2 records
MySavings Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MySavings Media partnerships and signals
Strategic signalScale indicators6 records
Recent moves3 records
Expansion highlights4 records
MySavings Media competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Influencer marketing platform offering creator discovery, campaign management and performance analytics for brands. Directly comparable to ShopHer Media's Influencer Marketing Agency and Shopper Marketing service lines serving CPG and retail clients.
- Grin Influencer Marketing: Creator management platform focused on ecommerce and DTC brands, with affiliate, gifting and performance-tracking tools. Directly comparable for its ecommerce affiliate and influencer offerings overlapping with ShopHer Media's eCommerce Affiliate Marketing and Influencer Marketing Agency products.
- IZEA Worldwide: Public influencer marketing platform connecting brands with creators for sponsored content and performance-driven campaigns. Directly comparable as a creator-marketing marketplace with performance pricing tiers, influencer roster, and brand client overlap with CPG and retail.
- Impact (Impact.com): Partnership and affiliate marketing platform used by enterprise brands and retailers to manage publisher and influencer programs. Directly comparable given ShopHer Media's eCommerce Affiliate Marketing offering to top 50 ecommerce retailers with category exclusivity.
- LTK (formerly rewardStyle): Creator-driven shopping platform powering influencer commerce and affiliate marketing for retailers and brands. Directly comparable given ShopHer Media's women-focused influencer marketing, eCommerce affiliate offering and category-exclusivity retailer placements.
- CreatorIQ: Enterprise influencer marketing platform providing creator discovery, workflow, measurement and first-party data integrations for global brands. Comparable as an enterprise-grade creator marketing solution competing for the same brand budget pools.
Broad incumbents
- ForwardPMX: Global data-driven performance and shopper marketing agency serving consumer brands across digital and retail media. Comparable as a broader shopper and performance marketing incumbent with overlapping enterprise CPG and retail clients.
- Tinuiti: Large independent performance marketing agency spanning paid media, SEO, CRM and affiliate for retail and CPG clients. Comparable as a broader incumbent performance marketing provider competing for the same enterprise marketing dollars.
Regional players
- Mom 2.0 / Mom Influencer Networks: Conference and influencer network connecting mom and family-focused bloggers with brands for sponsored content. Comparable as a US-focused women/mom influencer activation channel competing for the same family, value-seeker and foodie persona budgets.
Emerging players
- Pulse Advertising: Influencer and social media agency with strong shopper and performance-driven campaign focus. Comparable as an emerging specialist player in influencer-driven shopper marketing targeting similar consumer brand clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MySavings Media social profiles
Digital presenceMySavings Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
MySavings Media leadership team
Management profileNumber of profiles
Profiles2 records
MySavings Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MySavings Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MySavings Media
What does MySavings Media do?
MySavings Media (operating as ShopHer Media) is a performance-driven digital shopper media company that connects enterprise brands and agencies with millions of targeted female shoppers in the US and Canada. The company sells four core marketing services — Influencer Marketing Agency, Digital Performance Marketing (first-party data activations), eCommerce Affiliate Marketing, and Shopper Marketing — priced via CPA, CPM, CPL, CPC, and flat-rate sponsorship models.
Is MySavings Media a public or private company?
MySavings Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MySavings Media founded?
MySavings Media was founded in 2011. It employs 1 to 10 people.
Where is MySavings Media based?
MySavings Media is headquartered in Fort Lauderdale, United States, in the North America region.
How does MySavings Media make money?
Four revenue lines are on record. Digital Performance Marketing is the primary driver. The others are influencer Marketing Services, shopper Marketing and eCommerce Affiliate Marketing.
Who are MySavings Media's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), Grin Influencer Marketing, IZEA Worldwide, Impact (Impact.com), LTK (formerly rewardStyle) and CreatorIQ. Broad incumbents are ForwardPMX and Tinuiti. Mom 2.0 / Mom Influencer Networks is listed as a regional player. Pulse Advertising is listed as an emerging player.
Does MySavings Media have an API?
No public API is recorded for MySavings Media.
What industry is MySavings Media in?
MySavings Media's product category is Digital Performance Marketing. Its primary akta.pro industry code is BPAFAHAL, Live Commerce & Shoppable Creator Campaigns, with a secondary code of MPAAAJAE, Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes). Its NAICS code is 541830 and its SIC code is 7311.