Pulse Advertising
- Company typePrivate
- Founded2014
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pulse Advertising firmographics
Firmographics- Name
- Pulse Advertising
- Legal name
- Pulse Advertising GmbH
- Website
- https://pulse-advertising.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pulse Advertising industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Media Buying & Paid Amplification (BPAFABAK)
- akta.pro secondary industry
- Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Pulse Advertising is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
Pulse Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Social Media Marketing Agency Services: Full-service agency offering social media consulting, social media management, influencer marketing, and social commerce services to global and multinational consumer brands. Revenue generated through service fees for strategy, execution, and campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom agency retainers and project-based pricing tailored to client scope and goals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Pulse Advertising product offering
Product offeringCore offering
Pulse Advertising is a full-service social media and influencer marketing agency that delivers data-led social media consulting, social media account management, KPI-driven influencer and creator campaigns, and social commerce setup and management (including TikTok Shop, Instagram Shop, and live-streaming commerce). It serves global and multinational consumer brands with strategy, creative production, paid social advertising, and proprietary Pi Metrics measurement across TikTok, Instagram, YouTube, LinkedIn, and Snapchat.
Product overview
Pulse Advertising is a global social and influencer marketing agency that operates as a full-service platform offering four interconnected service modules: Social Media Consulting (strategic frameworks and guidelines), Social Media Management (account production and community management), Influencer Marketing (creator partnerships with KPI-driven measurement via proprietary Pi Metrics), and Social Commerce (TikTok/Instagram Shop setup and live-streaming). The company also provides proprietary tools including the Social Media Score Tool for TikTok analytics and publishes industry research through its Social Trends reports. The offering is architecture as a platform-plus-services model where strategic consulting feeds into execution services, with proprietary measurement technology (Pi Metrics) connecting all service lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Consulting Data-led strategic consulting that enables brand headquarters and local markets to develop social media strategies, frameworks, guidelines, and software solutions. Targets global and multinational consumer brand leadership.
- Social Media Management Production and management of brand social media accounts with viral content creation, live interactions, and direct consumer relationship building across major platforms including TikTok, Instagram, YouTube, LinkedIn, and Snapchat.
- Influencer Marketing KPI-driven influencer and creator partnership campaigns designed for community impact, leveraging the proprietary Pi Metrics framework to track both cultural and financial performance across platforms.
- Social Commerce Setup and management of Instagram and TikTok Shops, including technical configuration, inventory management, fulfillment, live-streaming commerce, and affiliate marketing integration for global consumer brands.
Quantifiable outcome
- For every $1 spent on influencer marketing, clients receive $12 in return (as stated for specific campaigns)
- +11 more outcomes
Companies that use Pulse Advertising
Customer profileNamed customers59 records
Segments5 records
Ideal customer profiles1 record
Pulse Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Pulse Advertising partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- TikTokflagshipFirst official agency partner of TikTok globally. Enables Pulse to offer preferential TikTok campaign execution, early access to platform features, and preferred positioning for TikTok Shop and creator commerce campaigns. The agency published the Social Trends 2026 report citing TikTok Shop's growth to $9 billion in global sales in 16 months.
- Meta (Facebook/Instagram)coreFacebook Marketing Partner and Instagram Partner. Platform partnership enabling Pulse to run optimized paid social campaigns, access beta features, and deliver Instagram Shop and social commerce solutions.
- GooglecoreGoogle Partner status enabling Pulse to run optimized YouTube and Google paid social campaigns with platform certification and preferred execution capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pulse Advertising competitors and assessment
Company assessmentDirect peers
- Fanbytes: UK-based Gen Z-focused influencer and social media marketing agency. Directly comparable to Pulse's Gen Z-focused influencer campaigns and similar mid-sized agency profile.
- Whalar Group: Influencer marketing agency and creator network with offices in London, New York, and Los Angeles. Comparable to Pulse in serving global consumer brands with end-to-end influencer strategy and creator commerce offerings.
- Goat Agency: Influencer marketing agency serving global brands, founded in the UK. Similar to Pulse in service model, agency size, and enterprise client mix.
- Billion Dollar Boy: Global influencer and social media marketing agency serving enterprise brands across the UK, US, and EMEA. Direct competitor to Pulse with similar creator-partnership focus and tier-1 fashion/beauty client base.
- HireInfluence: Full-service influencer marketing agency with experience-based and paid amplification offerings. Directly comparable to Pulse on influencer campaign design, management, and measurement services.
- Obviously (Obvious.ly): Full-service influencer marketing agency specializing in data-led creator campaigns for global brands. Closely comparable to Pulse in service scope, client profile (enterprise consumer brands), and KPI-driven measurement approach.
Broad incumbents
- We Are Social: Global social media agency network with much larger scale than Pulse, serving enterprise brands across multiple regions. Competes for the same enterprise social and influencer mandates but as a broader full-service digital agency.
- Social Chain: European social media and influencer marketing agency now part of a larger marketing group. Overlaps with Pulse on social-first campaigns and creator partnerships for consumer brands.
Emerging players
- IZEA Worldwide: Public influencer marketing technology and services company. Comparable to Pulse on enterprise influencer campaigns while offering a more SaaS-oriented, platform-led model.
- Captiv8: Influencer marketing platform combining marketplace technology with managed services. Overlaps with Pulse on enterprise influencer campaign execution but differentiates via proprietary software platform.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulse Advertising social profiles
Digital presencePulse Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulse Advertising leadership team
Management profileNumber of profiles
Profiles5 records
Pulse Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulse Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulse Advertising
What does Pulse Advertising do?
Pulse Advertising is a full-service social media and influencer marketing agency that delivers data-led social media consulting, social media account management, KPI-driven influencer and creator campaigns, and social commerce setup and management (including TikTok Shop, Instagram Shop, and live-streaming commerce). It serves global and multinational consumer brands with strategy, creative production, paid social advertising, and proprietary Pi Metrics measurement across TikTok, Instagram, YouTube, LinkedIn, and Snapchat.
Is Pulse Advertising a public or private company?
Pulse Advertising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pulse Advertising founded?
Pulse Advertising was founded in 2014. It employs 11 to 50 people.
Where is Pulse Advertising based?
Pulse Advertising is headquartered in Hamburg, Germany, in the Europe region.
How does Pulse Advertising make money?
One revenue line is on record: social Media Marketing Agency Services.
Who are Pulse Advertising's main competitors?
Direct peers on record are Fanbytes, Whalar Group, Goat Agency, Billion Dollar Boy, HireInfluence and Obviously (Obvious.ly). Broad incumbents are We Are Social and Social Chain. Emerging players are IZEA Worldwide and Captiv8.
Does Pulse Advertising have an API?
No public API is recorded for Pulse Advertising.
What industry is Pulse Advertising in?
Pulse Advertising's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFABAK, Influencer Media Buying & Paid Amplification, with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 5418 and its SIC code is 7311.