What Pan Electronics does

Pan Electronics (legal name pan-electronics Handelsgesellschaft m.b.H.) is an Austrian B2B-only industrial distributor founded in 1984 and headquartered in Vienna. The company sells automation, drive technology, and electronics manufacturing equipment sourced from established international brands including Weller, Erem, Xcelite, Grässlin, Stannol, Vision, ECS, Eurostat, Totech, Alsident, Abeba, Magnet Schultz, Phönix Mecano, Micronor, Berger Positec, MecVel, Sontheimer, and Perry. Its offering is organized into three categories: Automation (building automation, switches, sensor technology from Grässlin, Sontheimer, Micronor, Perry); Drive Technology (positioning, locking, actuation solutions from Berger Positec, Magnet Schultz, MecVel, Phönix Mecano, Micronor); and Electronics Manufacturing Technology (ESD workstations, soldering tools and chemistry, optical inspection, precision hand tools, cleaning chemistry, dry storage from Weller, Stannol, Vision, ECS, Erem, Xcelite, Eurostat, Totech, Alsident, Abeba).

The company's underlying technology is non-proprietary: it does not manufacture equipment and instead curates third-party brands, supplemented by a B2B e-commerce platform (panel.at), a download directory for catalog and datasheet content, and a Vienna-based hotline for order support. There is no mobile app, no API, and no software platform layer.

Pan Electronics makes money by reselling industrial equipment under one-time transactional B2B orders. Business customers must register and are manually approved before ordering. The company sells exclusively B2B (no B2C), with the Austrian market served from the Vienna headquarters and Central/Eastern European coverage delivered through wholly-owned subsidiaries in Czech Republic, Romania, and Hungary, supplemented by sales partners in Slovakia. Pricing is not publicly disclosed; customers inquire via email or phone. Recent product introductions include the DRV-Z1 digital 3D HD viewing system (2024), the Stannol Green Connect sustainable line (2023), and the Zero Smog WE1010 Shield & Shield Pro solder fume extraction systems (2023). The company is privately held with no disclosed parent company, no funding rounds, and no disclosed M&A.

Name

Pan Electronics

Legal name

pan-electronics Handelsgesellschaft m.b.H.

Website

https://panel.at

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

B2B-only Austrian industrial distributor (founded 1984) of automation, drive technology, and electronics manufacturing equipment from international brands, serving customers in Austria, Czech Republic, Romania, Hungary, and Slovakia through wholly-owned subsidiaries and sales partners.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Semiconductor and Other Electronic Component Manufacturing (33441)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation distribution
• Drive technology components
• Electronics manufacturing equipment
• ESD protection products
• B2B industrial supply

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Industrial Equipment Distribution: Pan Electronics generates revenue by distributing automation, drive technology, and electronics manufacturing equipment from international brands. Products include soldering equipment, sensors, electromagnets, linear actuators, ESD products, optical inspection systems, and related accessories. The company operates exclusively B2B with registered business customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pan Electronics is a B2B distributor of industrial automation, drive technology, and electronics manufacturing equipment sourced from established international brands such as Weller, Erem, Grässlin, Stannol, Vision, ECS, Eurostat, Magnet Schultz, and Phönix Mecano. The company operates an online shop at panel.at that requires business customer registration and manual approval, offering tailored solutions and competence consulting to industrial buyers. It serves markets in Austria, Czech Republic, Romania, Hungary, and Slovakia through its Vienna headquarters and regional subsidiaries.

Product overview

Pan Electronics is a B2B distributor/trading company operating for over 40 years in Austria, offering a broad portfolio of automation, drive technology, and electronics manufacturing technology products. The company does not offer a unified software platform but rather serves as a value-added reseller and consultant for selected international brands. Their product offering centers around three main categories: (1) Automation covering building automation, switches, and sensors from brands like Grässlin and Sontheimer; (2) Drive Technology including positioning, locking, and actuation solutions from Berger Positec, Magnet Schultz, and Phönix Mecano; and (3) Electronics Manufacturing Technology encompassing ESD workstations, precision tools (Weller, Erem, Xcelite), soldering products (Stannol), optical inspection systems (Vision), cleaning solutions (ECS), and dry storage (Totech). The company operates exclusively as a B2B distributor requiring business customer registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation Products Distribution of building automation solutions, switches, and sensor technology from brands including Grässlin (time switch technology, light control systems, counters), Sontheimer (cam, main, emergency stop and repair switches), Micronor (optical and mechanical sensors), and Perry (installation components). Serves industrial automation customers in Central Europe.
• Drive Technology Products Distribution of positioning, locking, actuation, and drive solutions from brands including Berger Positec, Magnet Schultz (electromagnets, clutches, brakes), Phönix Mecano (electric cylinders, lifting columns, drives, control systems), Micronor (encoders, sensor systems, gear limit switches), and MecVel (linear actuators, lifting gear). Targets industrial manufacturing and automation customers.
• Electronics Manufacturing Technology Products Distribution of ESD workstations, soldering tools, precision instruments, optical inspection systems, cleaning chemistry, and air filtration for electronics manufacturing. Includes brands Weller (soldering stations, rework stations, fume extraction), Erem (precision pliers and tweezers), Xcelite (screwdrivers, tool sets), Stannol (solder wires, bars, pastes, fluxes), Vision (optical viewing systems, microscopes), ECS (cleaning sprays, flux removers), Eurostat (ESD protection), Totech (dry storage cabinets), Alsident (extraction arms), and Abeba (ESD safety shoes).
• B2B Webshop

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• WellercoreOthersWeller is a key supplier brand for soldering technology and fume extraction equipment. Pan Electronics distributes Weller products including soldering stations, solder robots (WTBR series), rework stations, and Zero Smog fume extraction systems.
• EremcoreOthersErem by Weller is a supplier of precision tools manufactured in Switzerland (Bevaix). Products include electronic pliers and tweezers serving electronics, aerospace, biology, medical/surgical, watchmaking, and telecommunications industries.
• XcelitecoreOthersXcelite by Weller supplies electronic industry tools including high-quality screwdrivers, socket wrenches, tool sets, cutters, and pliers.
• GrässlinmajorOthersGrässlin provides time switch technology, light control systems, and counters for automation applications.
• StannolcoreOthersStannol is a supplier of soldering materials including solder wires, solder bars, solder pastes, and fluxes. Also offers greenconnect sustainable product line.
• VisionmajorOthersVision supplies optical viewing systems and microscopes for inspection and manufacturing applications. Products include DRV-Z1 digital 3D HD viewing system, Opta 3D stereomicroscope, VE CAM full HD microscope, and Mantis stereomicroscope.
• ECS (Electronic Cleaning Solutions)majorOthersECS has been providing quality products for electrical, electronic, and industrial maintenance, repair, manufacturing, and service since 1982. ISO 9001 certified with own sales offices in Europe. Products include cleaning sprays, circuit board cleaners, flux removers, and isopropanol.
• EurostatmajorOthersEurostat, part of Dou Yee Group, has been among European pioneers in ESD protection since early 1980s. Produces over 70% of sold products. ISO 9001 certified for over 10 years. Products include protection, storage, transportation, instrumentation, ionization, and personal equipment. Has invested over 1M€ in new production lines in French facility since 2006.
• TotechminorOthersTotech supplies dry cabinets with applications extending beyond electronics manufacturing. Offers custom model production with short manufacturing times due to supplier network.
• AlsidentminorOthersAlsident System is a leading manufacturer of extraction arms up to 100mm diameter for various industries and work processes. Products can be adapted to individual needs with wide range of hoods.
• AbebaminorOthersAbeba is one of the largest and most modern shoe companies in Europe, specializing in ESD safety and occupational shoes that protect products from ESD effects.
• Magnet SchultzmajorOthersMagnet Schultz supplies electronic magnets, clutches, and brakes including ATEX versions for electromechanical applications. Products include holding magnets, lifting magnets, solenoids, sensors, and valve magnets.
• Phönix MecanomajorOthersPhönix Mecano supplies electric cylinders, lifting columns, drives, and controls for positioning and automation applications.
• MicronorminorOthersMicronor provides optical and mechanical sensors for automation, and encoders, sensor systems, and gear limit switches for drive technology.
• Berger PositecminorOthersBerger Positec provides positioning and automation solutions for drive technology applications.
• MecVelminorOthersMecVel supplies linear actuators and lifting gear for drive technology applications.
• SontheimerminorOthersSontheimer supplies electrical switching devices including cam switches, main switches, emergency stop switches, and repair switches.
• PerryminorOthersPerry supplies components for installation applications in automation.
• Dou Yee Group (via Eurostat)minorOthersEurostat is part of Dou Yee Group. The group has enabled Eurostat to invest over 1M€ in new production lines in their French facility since 2006, strengthening Eurostat's position as an ESD protection manufacturer.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SOS electronic: Czech-based distributor of electronic components, automation sensors, and industrial supplies; closely comparable to Pan Electronics in Central European geography, B2B catalog focus, and overlap on automation/sensor lines.
• Bürklin: German specialty distributor of electronic components, tools, and laboratory/industrial supplies; directly comparable to Pan Electronics in product mix (precision tools, soldering, automation accessories) and B2B customer profile.
• TME (Transfer Multisort Elektronik): Polish-headquartered B2B distributor of electronic components, electromechanical parts, and automation products with strong Central and Eastern European coverage; comparable to Pan Electronics in product mix, regional presence, and B2B e-commerce model.
• Distrelec: European B2B distributor of electronic components, automation, and industrial maintenance products; directly comparable to Pan Electronics as a multi-country industrial/electronics distributor serving similar Central European customers with a similar B2B catalog model.

Regional players

• Rutronik Elektronische Bauelemente: European broad-line distributor of electronic components with strong DACH-region presence; comparable to Pan Electronics in B2B distribution model and Central European customer base, though with a deeper semiconductor focus.
• EBV Elektronik: European specialty semiconductor distributor owned by Avnet; comparable to Pan Electronics as a European B2B distributor of electronic components serving industrial customers, though EBV is more focused on semiconductors.

Broad incumbents

• Farnell / element14: Global B2B distributor of electronic components, automation, and test & measurement products with established Central European presence; comparable to Pan Electronics in automation/electronics product lines but at vastly greater scale.
• Conrad Electronic: Germany-based broad-line electronics and industrial distributor with a much larger catalog and multi-country reach; comparable to Pan Electronics in serving industrial/automation customers but operates at far greater scale and across many more categories.
• RS Group (RS Components): Global B2B distributor of industrial and electronic products including automation, sensors, tools, and soldering equipment; comparable to Pan Electronics in product categories and customer base but operating across dozens of countries.
• Reichelt Elektronik: German broad-line electronics distributor serving both B2B and prosumer customers; comparable to Pan Electronics in electronic components and automation product range but with much larger catalog and pan-European reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pan-electronics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pan Electronics