Vogt

What Vogt does

VOGT GmbH & Co. KG is a German family-owned wholesale distributor and service partner for professional landscape maintenance equipment, headquartered in Schmallenberg-Felbecke with a second location in Untermünkheim. Founded in 1926 as a blacksmith shop and now in its fourth generation of family management (Wolfgang Vogt, Andre Vogt, and since 2019 Peter Schauerte), VOGT holds exclusive distribution rights in Germany and Austria for at least ten specialty manufacturers—TMC Cancela (forestry mulchers), DRAGONE (flail mulchers), MDB (radio-controlled crawler carriers), GREENTEC (boom mowers), TIFERMEC, FSI (stump grinders), TP Linddana (wood chippers), HS, TREE HUGGER (felling grapples), and DIGGER (rear excavators). The company does not manufacture core machinery; instead, it combines branded equipment with proprietary configuration know-how, an in-house prototype/blacksmith shop, and operator-facing engineering input.

The portfolio spans six product categories—mulching technology, radio-controlled crawler units, tree and hedge care, wood chippers, stump grinders, and ancillary equipment—serving municipalities, forestry operations, GaLaBau contractors, professional tree-care firms, agricultural businesses, fruit and wine growers, and equipment-rental companies. VOGT monetizes through hardware sales, after-sales service (workshop + mobile technicians), spare-parts supply from an automated ~15,000-position warehouse, financing facilitation, and certified used machinery. Go-to-market combines a direct field-sales force (territory-based reps including Michael Schultejann and Marcus Hähn), two company exhibition halls, machine demonstrations, trade-show presence (GaLaBau Nuremberg, Demopark Eisenach), and a network of 100+ regional distribution and service partners across Germany. Approximately 70 employees support the operation from infrastructure totaling ~20,000 m².

The business profile is that of a stable, multi-generational specialty industrial distributor with exclusive territorial agency rights, deep aftermarket infrastructure, and a defensible installed-base position in the German-speaking professional landscaping market. Its recent trajectory—2023 service-center build-out, 2025 sales-team expansion, and a steady cadence of new product introductions across every category (TP166 MOBILE, FSI B23, FSI B31-980 REMOTE, MDB LV250 PRO, TMC TFG facelift, GREENTEC SCORPION 490)—points to incremental share gain in a niche but consolidating market rather than rapid scale-up.

Name

Vogt

Legal name

VOGT GmbH & Co. KG

Website

https://vogtgmbh.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

VOGT GmbH & Co. KG is a German family-owned wholesale distributor and service partner for professional landscape maintenance equipment, serving as the exclusive Germany/Austria partner for ten specialty manufacturers across forestry, municipal, agricultural, and landscaping sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Schmallenberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of professional landscape maintenance machinery including mulchers, tracked carriers, wood chippers, stump grinders, and tree/hedge care equipment. Machines are sold through branded distribution partners and direct sales.
2. After-Sales Service: Service operations including maintenance, repairs performed in modern service workshops, mobile service technicians visiting customers on-site, and spare parts supply.
3. Spare Parts Supply: Supply of original spare parts for machines, supported by automated warehouse with nearly 15,000 individual storage locations.
4. Financing Services: Financing requests for machine purchases offered as a service to customers.
5. Used Machines: Sale of pre-owned landscape maintenance equipment including used mulchers, tree/hedge care equipment, stump grinders, wood chippers, and tracked carriers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

VOGT GmbH & Co. KG is a wholesale distributor and service partner for professional landscape maintenance, agricultural, and forestry machinery in Germany and Austria. The company imports and distributes branded equipment from manufacturers such as TMC Cancela, DRAGONE, MDB, GREENTEC, FSI, TP Linddana, HS, TREE HUGGER, and DIGGER, covering mulchers, radio-controlled tracked carriers (Funkraupen), wood chippers, stump grinders, and tree/hedge care equipment. VOGT supplements distribution with in-house service, spare parts supply from a ~15,000-location automated warehouse, mobile service technicians, and financing options.

Product overview

VOGT is a German wholesale distributor, importer, and service partner for professional landscape maintenance equipment, operating as a 100% independent family business in its 4th generation since 1926. The company offers a Full-Line program covering six main product categories: mulching technology (flail mulchers, forestry mulchers, boom mowers), radio-controlled crawler units, tree and hedge care equipment, wood chippers, stump grinders, and other machinery. VOGT distributes products from multiple brand partners including TMC Cancela (forestry mulchers), DRAGONE (flail mulchers), MDB (radio-controlled crawlers), GREENTEC (boom mowers), TIFERMEC, FSI (stump grinders), TP Linddana (wood chippers), HS, TREE HUGGER, and DIGGER. The product portfolio serves industries including agriculture, forestry, landscaping, municipalities, tree care, and fruit/wine growing. VOGT operates two main locations in Germany (Schmallenberg and Untermünkheim) and maintains a network of regional dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• DRAGONE VP Series Flail Mulchers Flail mowers (Schlegelmulcher) for agricultural and landscaping applications, designed for vegetation management including grass, brush, and light wood cutting. Distributed under the DRAGONE brand for German and Austrian markets.
• TMC Cancela TFG Series Forestry Mulchers Professional forestry mulchers (TFG-225, TFG-250) with dual-sided drive, 580mm rotor, FLEXI STEEL housing, F55 carbide tools, EASY-CONNECT parallel guidance, SIDESTEP lateral impact protection, and ESB service-life extension system for extreme forestry applications up to 250 HP tractors.
• GREENTEC SCORPION Series Boom Mowers Professional boom mowers (SCORPION 4, SCORPION 490, SCORPION 6) with HYBRID arm system, ROTOR FLEX double articulation joint (270-degree head rotation), and reach up to 4,900mm for slope and landscape maintenance applications.
• GREENTEC Multiträger PUMA Multi-Carrier Versatile multi-carrier for loader-mounted tree and hedge maintenance with adjustable configuration for various implements, designed for use with multiple attachment tools.
• MDB LV500 PRO Radio-Controlled Mower Crawler Radio-controlled mower crawler (Funkraupe) for slopes up to 60° with low center of gravity, interchangeable work tools (30+ attachments), suitable for landscaping and forestry applications.
• MDB LV800 PRO Radio-Controlled Forestry Crawler Heavy-duty forestry crawler with Stage V diesel engine, LOW-CENTER chassis, winch capability, up to 75° slope operation, CLEAN-FIX reversible fan, HIGH-POWER hydraulic system, and unique MDB motor lubrication system for continuous steep slope operation.
• MDB F23 Compact Forestry Crawler Compact forestry crawler working at slopes up to 70° with very low center of gravity and high tilt stability, suitable for green area maintenance and steep slope applications.
• FSI D74 Self-Propelled Stump Grinder Professional self-propelled stump grinder with 74 HP diesel engine, hydraulic all-wheel drive, radio control, POWER-SWEEP Auto-Pilot, and 2,200mm swing range. Test winner in Forst & Technik magazine's professional grinder test.
• FSI B31-980 TRACK/REMOTE Stump Grinder Tracked stump grinder with 38 HP KOHLER engine, 470mm cutting disc, hydraulic track drive, remote control option with Auto-Pilot, 74cm width for narrow passages. Available in TRACK and REMOTE variants.
• FSI B23 Walk-Behind Stump Grinder Walk-behind stump grinder replacing the B22 model with 14 HP KOHLER engine, 2-wheel brake system, automated parking brake release, 680mm width for compact professional use.
• TP166 MOBILE Wood Chipper Compact mobile wood chipper on car chassis with FAST CUT system, TWIN DISC double cutting disc, 23 HP HONDA gasoline engine, 680kg weight, class B license compatible. Designed for professional landscaping, GaLaBau, municipalities, and rental applications.
• TP215 MOBILE Wood Chipper Powerful mobile wood chipper processing material up to 215mm diameter with TP INTELLIGENCE SYSTEM for automatic engine speed adjustment.
• TREE HUGGER Felling Tongs Professional felling tongs from Finland for controlled tree felling and handling operations in forestry applications.
• DIGGER TIX 85 Rear-Mounted Excavator Professional rear-mounted excavator (Heckbagger) for tractor applications in landscaping and construction.
• Used Machines (Gebrauchtmaschinen) Pre-owned landscaping machinery including mulchers, crawler units, stump grinders, and wood chippers with certified quality inspection. Available through the company's online used machines portal.
• Customer Financing Services Financing services offered to support customer acquisition for machine purchases, accessible through the company's financing request portal.
• After-Sales Service and Repair Service operations including maintenance, repairs performed in modern service workshops, mobile service technicians visiting customers on-site, and spare parts supply from an automated warehouse with nearly 15,000 storage locations.

Quantifiable outcome

• Equipment can operate on slopes up to 70-75 degrees inclination
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TMC CancelacoreChannel Partner/ Reseller/ DistributorExclusive distributor for TMC Cancela products in Germany and Austria. TMC Cancela is a Spanish manufacturer specializing in professional forestry equipment including forest mulchers (TFG, TFT, THI series), forest chippers, and stone crushers.
• DRAGONEcoreChannel Partner/ Reseller/ DistributorExclusive distributor for DRAGONE products in Germany and Austria. DRAGONE produces agricultural and forestry mulchers, hedge cutters, and versatile equipment for landscape maintenance.
• MDBcoreChannel Partner/ Reseller/ DistributorExclusive distributor for MDB products in Germany and Austria. MDB manufactures radio-controlled tracked carriers (Funkraupen) for slope mowing and forestry applications, including LV, F, and LV PRO series.
• GREENTECcoreChannel Partner/ Reseller/ DistributorExclusive distributor for GREENTEC products in Germany and Austria. GREENTEC produces professional boom mowers and attachment tools for landscape maintenance, manufactured in Kolding, Denmark.
• TIFERMECcoreChannel Partner/ Reseller/ DistributorExclusive distributor for TIFERMEC products. TIFERMEC manufactures agricultural and forestry equipment.
• FSI (Forest and Sawmill Innovation)coreChannel Partner/ Reseller/ DistributorExclusive distributor for FSI products in Germany and Austria. FSI is Europe's leading manufacturer of professional stump grinders, offering a full-line program including handheld, self-propelled, track-mounted, and tractor/excavator-mounted models.
• TP LinddanacoreChannel Partner/ Reseller/ DistributorExclusive distributor for TP Linddana products in Germany and Austria. TP Linddana is one of the world's leading manufacturers of professional wood chippers, ranging from classic tractor-mounted units to mobile motor chippers and electric chippers.
• HScoreChannel Partner/ Reseller/ DistributorExclusive distributor for HS products. HS manufactures wood chippers with various feed systems including chain and hydraulic intake.
• TREE HUGGERcoreChannel Partner/ Reseller/ DistributorExclusive distributor for TREE HUGGER products. TREE HUGGER manufactures professional felling grapples made in Finland for tree felling and processing applications.
• DIGGERcoreChannel Partner/ Reseller/ DistributorExclusive distributor for DIGGER products. DIGGER manufactures professional rear-mounted excavators (Heckbagger) for various applications.
• DiTec GmbHminorChannel Partner/ Reseller/ DistributorBaumaschinenhändler (construction equipment dealer) in Haiger offering VOGT machines through their rental fleet. DiTec operates across 4 levels with approximately 30,000 m² of space and employs about 70 people.
• RWZ KommunalminorChannel Partner/ Reseller/ DistributorRWZ Kommunal (agricultural cooperative) has taken TP wood chippers into their program for the municipal sector.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Wiedenmann GmbH: German manufacturer of grounds care, turf maintenance, and snow removal equipment. While primarily a manufacturer (unlike VOGT's pure distributor model), Wiedenmann competes in adjacent product categories (professional turf maintenance, attachment tools) and serves overlapping municipal and contractor customers in Germany.
• BayWa AG: One of Germany's largest agricultural cooperatives and a broad machinery distributor serving agriculture, forestry, construction, and energy. BayWa overlaps with VOGT in the agricultural and forestry equipment wholesale market but operates at far greater scale and across many more product categories.
• Husqvarna Group: Global outdoor power products manufacturer covering forestry, landscaping, and tree care. Husqvarna competes at the end-product level with many machines in VOGT's portfolio (chainsaws, robotic mowers, stump grinders) but operates as an OEM with direct dealer and e-commerce channels rather than as a multi-brand distributor like VOGT.
• STIHL Vertriebszentrale AG & Co. KG: German sales subsidiary of STIHL, the global leader in chainsaws and handheld outdoor power equipment. While primarily a manufacturer-OEM model rather than a multi-brand distributor, STIHL competes in the same forestry/tree-care end markets that VOGT serves, often via its own authorized dealer network that overlaps with VOGT's specialty distribution footprint.
• AGRAVIS Raiffeisen AG: Major German agricultural cooperative with significant machinery distribution activities for farming, forestry, and municipal customers. Comparable to VOGT in target segments (agriculture, municipalities, contractors) but operates at a much larger cooperative scale across northern and central Germany.

Others

• DiTec GmbH: Construction equipment rental company in Haiger that operates a rental fleet built on VOGT-distributed machines (5+ MDB tracked carriers, TMC forestry mulcher). Functions as both a VOGT customer/partner and an indirect channel — its rental fleet competes at the end-customer level with VOGT's direct sales.

Regional players

• APH Group: Dutch-headquartered distributor of specialized agricultural, horticultural, and forestry equipment. Operates a similar multi-brand exclusive distributor model as VOGT but covers different European geographies (Benelux, Eastern Europe, parts of Asia), making it a regional rather than direct competitor.

Direct peers

• Helmut Rübsamen GmbH & Co. KG: German specialty dealer and service provider for landscape maintenance, forestry, and municipal equipment. Comparable to VOGT as a multi-brand specialty distributor in the German GaLaBau/forestry/municipal niche with a similar combination of equipment sales and service support.
• Kotschenreuther Forst- und Gartentechnik GmbH: Specialist German dealer for forestry and garden maintenance equipment. Comparable to VOGT as a regional specialty dealer serving forestry professionals, municipalities, and tree-care operators in Germany.
• RWZ Raiffeisen Waren-Zentrale Rhein-Main eG: German agricultural cooperative and machinery distributor with strong presence in Rhineland-Palatinate and surrounding regions. Already listed as a VOGT channel partner (RWZ Kommunal carries TP wood chippers), RWZ is both a customer and a partial competitor to VOGT's municipal and agricultural machinery programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vogt.profitechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogt