Kotschenreuther

What Kotschenreuther does

Kotschenreuther Forst- & Landtechnik GmbH & Co. KG is a third-generation, family-owned German dealer and manufacturer of forestry and agricultural machinery, headquartered in Steinwiesen-Neufang, Bavaria, with eight branch locations across Bavaria, Saxony, Thuringia, and Hesse. The business operates a dual model: it manufactures its own line of forest special tractors (the K-Serie, with eight base models from 160R to 300R delivering 166–300 HP, equipped with a built-in CAN-BUS remote diagnostics system), while serving as a contracted sales and service partner for John Deere agricultural equipment (tractors from 55 to 628 HP, combines, forage harvesters, balers) and as a factory representative for Krpan forestry products (winches, truck cranes, cutting heads including the KS 320 B), Hatzenbichler vegetable and weeding technology, and — since May 2025 — Weidemann compact loaders.

The company monetizes through six revenue streams: new equipment sales (John Deere and own K-Serie), used equipment resale (256 machines listed, ranging from approximately €35,700 to €191,352), workshop and mobile service (36 service vehicles, including FORSTPROFI 88-point inspections and TÜV/Dekra), parts and accessories (over 20,000 SKUs in stock plus Click & Collect online ordering), PowerGard multi-year protection plans (€4,113–€10,370 over 3–5 years), and a small fan-merchandise e-commerce line. Go-to-market is enterprise field sales through technically trained staff at the eight branches, supported by demonstration machines, trade-show presence (Demo Forest Belgium, Interforst Munich, FORST live, Agritechnica), ProSieben/Sat.1 television advertising, and social channels (YouTube, Facebook, Instagram, TikTok).

Customer segments are forestry professionals (primary), agricultural operators (primary), municipalities, and garden/property maintenance customers, served through 216 employees (with the sustainability page indicating up to approximately 300). Recent strategic activity includes the 2023 takeover of the Nicklas Landtechnik sales territory (incorporating the Hofheim branch), entry into the truck-crane sector via a 2023 acquisition, the 2025 expansion of Weidemann distribution rights, and the 2025 opening of the Hofheim branch under a newly appointed Sales & Operations Manager. The company holds no external funding and is wholly family-controlled.

Name

Kotschenreuther

Legal name

Kotschenreuther Forst- & Landtechnik GmbH & Co.KG

Website

https://kotschenreuther.eu

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Kotschenreuther is a third-generation, family-owned German dealer and manufacturer of forestry and agricultural machinery, operating eight branches across Bavaria, Saxony, Thuringia, and Hesse, serving forestry professionals, farmers, and municipalities with its own K-Serie forest tractors, John Deere equipment, and complementary brands.

Ownership category

akta.pro rank

Product category

Agricultural and Forestry Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

akta.pro secondary industries

Tractors & Power Units (IMAHACAA), Forestry & Logging Equipment (IMAHACAK), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Forestry machinery manufacturing
• Agricultural equipment dealer
• John Deere distributor
• Forest specialist tractors
• Municipal equipment supplier

Headquarters

HQ city

Steinwiesen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New Equipment Sales: Sales of new John Deere agricultural tractors and forest machines, including Kotschenreuther's own manufactured forest specialist tractors (K-Serie).
2. Used Equipment Sales: Sales of used and demo machines with 256 machines currently listed in their database. Prices range from approximately €35,700 to over €191,000.
3. Service & Maintenance: Workshop service, crane and winch service, installations, TÜV/Dekra inspections, climate control service, mobile service, hose service, oil analyses, brake testing, engine performance measurement, welding, and electrical diagnostics.
4. Parts & Accessories: Sales of original and remanufactured John Deere parts, accessories, and wear parts. Over 20,000 spare parts in stock.
5. PowerGard Protection Plans: Extended warranty and protection plans covering motor, transmission and axles. Pricing from €4,113 for 1+3 years/4000 hours up to €10,370 for 1+5 years/7500 hours.
6. Fan Shop Merchandise: Fan merchandise including apparel (t-shirts, polo shirts, sweat shirts, jackets), accessories (caps, mugs, umbrellas), and promotional items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kotschenreuther manufactures and distributes forestry and agricultural machinery through 8 branch locations across four German states. Its proprietary K-Serie forest specialist tractors range from 166 to 300 HP and feature a standard CAN-BUS remote diagnostic system, while the company also distributes John Deere agricultural tractors (55–628 HP), Krpan forestry products, Hatzenbichler cultivation equipment, and Weidemann compact loaders. The offering is rounded out by over 20,000 spare parts, FORSTPROFI 88-point on-site inspections, PowerGard extended protection plans, Click & Collect online parts ordering, and 36 mobile service vehicles.

Product overview

Kotschenreuther is a family-owned dealer and manufacturer of forestry and agricultural machinery with a dual offering: (1) Proprietary K-Serie forest special tractors (models 160R through 300R, 166–300 HP) and related forestry attachments including winches, crane systems, and the "Luchs" product line, and (2) Distribution of third-party brands including full John Deere agricultural equipment, Hatzenbichler vegetable/precision agriculture equipment, Krpan forestry products, and Weidemann compact loaders. The company operates as both a manufacturer of its own forest machinery and as a multi-brand dealer across 8 locations. Service offerings include FORSTPROFI Check (88-point on-site inspection), PowerGard extended protection plans, online parts ordering via Click & Collect, workshop services, and training programs. The product portfolio spans five product categories: forest technology, agricultural technology, municipal equipment, loader technology, and garden/property maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• K-Serie Forest Specialist Tractors Proprietary line of forest special tractors manufactured by Kotschenreuther with eight base models (160R, 175R, 200R, 220R, 240R, 260R, 280R, 300R) offering 166 to 300 HP motor power, each equipped with a standard CAN-BUS remote diagnostic system for fast troubleshooting. Designed for professional forestry customers conducting timber harvesting, log extraction, and forest road maintenance.
• John Deere Agricultural Equipment Full range of John Deere agricultural machinery distributed as John Deere contract partner, including tractors from 55 to 628 HP, combines, forage harvesters, balers, and hay tools. For farmers and agricultural contractors in Bavaria, Saxony, Thuringia and Hesse.
• Krpan Forestry Products Factory representation of Krpan forest products including winches (4 new mechanical and 8 new hydraulic models with 11 patented solutions), trailers, truck cranes (KRPAN D 120 K and KRPAN D 120 Z), and the KS 320 B cutting head with ±40° tilting mechanism. Targeted at professional forestry customers.
• Weidemann Compact Loaders and Attachments Compact loaders and compatible attachments distributed on behalf of Weidemann for material handling applications on farms, municipalities, and landscaping operations. Targeted at agricultural, municipal, and garden/property care customers.
• Hatzenbichler Vegetable and Weeding Equipment Factory representation of Hatzenbichler vegetable and special crop cultivation equipment, including the Janus hack technology (K.U.L.T. hacktechnik specialist partnership). Targeted at vegetable farmers and precision agriculture customers.
• John Deere Forestry Tractors with Crane John Deere agricultural tractors equipped with crane attachments and reverse drive systems for forestry applications, including John Deere UVV safety-inspected cable skidder (Seilschlepper) models. Targeted at professional forestry operators.
• Used Agricultural and Forestry Machines Sales of used and pre-owned agricultural and forestry machinery with approximately 256 machines listed in the database, ranging from approximately €35,700 to €191,000+. Listed examples include John Deere 6175R (2016, 3784 hours) at €106,981 and John Deere 6R 250 Special Paint Black (2023, 2571 hours) at €191,352. Targeted at budget-conscious farmers and forestry operators.
• FORSTPROFI Check Inspection Service On-site 88-point inspection of forest tractors conducted by trained technicians covering machine condition and safety. Priced at €595 net including labor, plus travel costs, with over 1,000 checks performed annually. Targeted at forestry equipment owners for preventive maintenance.
• PowerGard Protection Plans Extended warranty and protection plans for John Deere and Kotschenreuther equipment covering motor, transmission and axles. Pricing from €4,113 for 1+3 years/4,000 hours up to €10,370 for 1+5 years/7,500 hours, with €200 deductible per claim. Targeted at equipment owners seeking risk mitigation against repair costs.
• Workshop and Mobile Service Full workshop service operations including crane and winch service, builds and installations, TÜV/Dekra inspections, climate (HVAC) service, mobile on-site service (36 service vehicles), hose service, oil analyses, brake testing, engine performance measurement, welding, and electrical diagnostics. Available at the headquarters workshop and across the branch network.
• Click & Collect Online Parts Ordering Online spare parts ordering system connected to the John Deere JDParts catalog. Backed by over 20,000 original and remanufactured John Deere parts in stock including accessories and wear parts. Targeted at equipment owners needing rapid parts availability.
• Equipment Training Programs Customer training programs covering operation and maintenance of agricultural and forestry equipment. Targeted at equipment owners, operators, and service technicians.
• Municipal Technology Equipment (Bauhof Technik) Equipment for municipal and communal operations including Bauhof (communal works yard) applications and the broader Kommunaltechnik product line. Targeted at municipalities and public-sector buyers.
• Garden and Property Maintenance Equipment Lawn care and property maintenance equipment under the Rasen- & Grundstückspflege product line, plus tire and wheel options (Reifen/Räder) for agricultural and forestry equipment. Targeted at professional and hobby gardeners plus property maintenance customers.
• Fan Shop Merchandise Branded fan merchandise sold through the company's online Fan Shop, including apparel (t-shirts, polo shirts, sweat shirts, jackets), accessories (caps, mugs, umbrellas) and promotional items, priced from €1.50 to €120. Targeted at brand-affiliated customers and enthusiasts.
• Precision Agriculture Solutions John Deere precision agriculture solutions including GPS guidance, AutoTrac, and StarFire receiver systems for yield optimization. Targeted at farmers and contractors deploying data-driven agronomy.

Quantifiable outcome

• 68 years of experience in forestry and agricultural technology
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorJohn Deere contract partner (Vertragspartner) for agricultural and forestry equipment distribution in Germany. Kotschenreuther sells John Deere tractors from 55 to 628 HP, combines, forage harvesters, balers, and precision agriculture equipment. John Deere management visited the Hofheim branch in 2025 to discuss future technologies and strategic direction.
• WeidemanncoreChannel Partner/ Reseller/ DistributorSince May 2025, Kotschenreuther became responsible for Weidemann product distribution in their territory. As a long-standing dealer of Weidemann loaders and compatible attachments, their team is now also responsible for sales and service in expanded areas.
• KRPANcoreChannel Partner/ Reseller/ DistributorFactory representative (Werksvertretung) for KRPAN forestry products including winches, truck cranes, and cutting heads. Kotschenreuther co-developed the new KRPAN winch generation with 11 patented solutions.
• HatzenbichlerminorChannel Partner/ Reseller/ DistributorFactory representative (Werksvertretung) for Hatzenbichler products including vegetable cultivation and weeding technology. Sales team includes Carsten Prüße and Stefan Wanke with 60 years combined experience in the sector.
• Nicklas LandtechnikcoreStrategic or Co-development PartnerAs of July 2023, the Hofheim location was transferred to Kotschenreuther from Edwin Nicklas Landtechnik. The Schirradorf location became a partner operation of Kotschenreuther. The partnership combined forces for better customer service and expanded coverage of precision agriculture products.
• technikboerse.comminorGTM or Marketing Partner17-year partnership for online used machine marketing. Kotschenreuther is one of the most active providers on the platform and was awarded 'technikboerse Top-Händler' in 2025. Stefan Doseth, Managing Director of the German Agricultural Publishing House (Deutscher Landwirtschaftsverlag), presented the award.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RWZ Rhein-Main eG: German agricultural cooperative and John Deere dealer with branches across Rhineland-Palatinate, Hesse, and surrounding regions. Closely comparable multi-brand equipment dealer with service, parts, and used machinery operations competing directly for similar farming customers.
• AGRAVIS Raiffeisen AG: German agricultural cooperative and multi-brand equipment dealer active in northern and central Germany. Comparable cooperative-style distribution model with similar mix of new and used farm machinery, parts, and service offerings to Kotschenreuther's agricultural segment.
• Konrad Forsttechnik GmbH: Austrian manufacturer and dealer of forestry machinery including specialized forest tractors and equipment. The most direct structural analog to Kotschenreuther, combining proprietary forestry vehicle manufacturing with multi-brand distribution and service for Alpine and Central European forestry operators.

Broad incumbents

• AGCO Corporation: Global tractor and farm equipment OEM whose Fendt and Massey Ferguson brands compete with John Deere in the same German farm customer base. Provides alternative OEM partnerships for distributors like Kotschenreuther and competes for the same precision-agriculture upgrade dollars.
• Rottne Industri AB: Swedish forwarder and harvester manufacturer serving Northern European forestry contractors. Competes in the same professional forestry equipment market as John Deere forestry and Krpan products that Kotschenreuther distributes.
• Komatsu Forest GmbH: Global forestry machinery manufacturer producing harvesters, forwarders, and log loaders. Competes with John Deere forestry equipment that Kotschenreuther distributes, and supplies competing dealerships across Europe with overlapping forestry professional customers.
• BayWa AG: Large German agricultural and energy cooperative with multi-brand farm equipment dealerships across southern Germany. Overlaps with Kotschenreuther in farm machinery distribution and forestry-adjacent services but operates at significantly larger scale with broader portfolio.
• Ponsse Oyj: Finnish cut-to-length forestry harvester and forwarder specialist, one of the leading pure-play forestry equipment OEMs in Europe. Sells through its own dealer network that overlaps with Kotschenreuther's forestry customer base and represents a competing OEM partnership option.
• CLAAS KGaA mbH: Major German agricultural machinery manufacturer producing combines, forage harvesters, balers, and tractors. Overlaps with Kotschenreuther's John Deere distribution in adjacent product categories and competes indirectly through dealer partnerships with other regional dealers.
• SDF Group: Italian agricultural tractor group operating Same, Deutz-Fahr, and Lamborghini Trattori brands. Competes with John Deere for European farm tractor customers and represents an alternative OEM relationship Kotschenreuther-type dealers could pursue.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kotschenreutherforst
• Facebookfacebook.com/Kotschenreuther.Forst.und.Landtechnik
• Instagraminstagram.com/kotschenreuther_eu
• TikToktiktok.com/@kotschenreuther.eu
• LinkedInlinkedin.com/company/kotschenreuther-forst

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kotschenreuther