TOGU UK
- Company typePrivate
- Founded2015
- HeadquartersLoughborough, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
TOGU UK firmographics
Firmographics- Name
- TOGU UK
- Legal name
- TOGU UK Limited
- Website
- https://toguuk.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Ownership category
- akta.pro rank
TOGU UK industry classification
Industry- Product category
- Fitness and Rehabilitation Equipment
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
- akta.pro secondary industries
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
Keywords
Where TOGU UK is headquartered
LocationHeadquarters
- HQ city
- Loughborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
TOGU UK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales (E-commerce): TOGU UK generates revenue through direct-to-consumer e-commerce sales via their website www.toguuk.com, selling fitness, rehabilitation, and wellness products across multiple categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Balance Trainers - starting price |
| Unit Pricing | Pay-as-you-go | Rollers - starting price |
| Unit Pricing | Pay-as-you-go | Handtrainers - starting price |
| Unit Pricing | Pay-as-you-go | Fitness Balls - starting price |
| Unit Pricing | Pay-as-you-go | Massage products - starting price |
| Unit Pricing | Pay-as-you-go | Healthy Sitting - starting price |
| Unit Pricing | Pay-as-you-go | PAB Pro - professional software |
| Unit Pricing | Pay-as-you-go | TOGU Wall storage system |
| Unit Pricing | Pay-as-you-go | Package Deals |
| Unit Pricing | Pay-as-you-go | Children's products - starting price |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
TOGU UK product offering
Product offeringCore offering
TOGU UK distributes and retails TOGU-brand air-filled balance trainers, fitness balls, foam and massage rollers, hand trainers, healthy-sitting ergonomic products, Pilates and yoga accessories, children's movement products, and the PAB Pro medical biofeedback system. Products are manufactured in Germany using patented Ruton® PVC with Anti-Burst System safety technology, sold direct to consumers, physiotherapists, gyms, schools, and sports clubs across the UK.
Product overview
TOGU UK is a fitness and rehabilitation equipment manufacturer and distributor offering over 300 products. The portfolio consists of Balance Trainers (including Dynair Ballkissen range, Balanza boards, Aero-Step), Fitness Balls (Powerball ABS, Redondo Ball), Rollers (Actiroll, TOGU Blackroll, Multiroll), Handtrainers (Actiball, TOGU Brasil, Senso Balance Pad), Massage tools (Bodybone), Healthy Sitting products (Airgo cushions, Dynair Cardo), Pilates & Yoga equipment (Pilates Circle Premium, Powerband, Senso Mat), TOGU Wall storage system, Children products (Jumper, Bonito, EarthBall), and the PAB Pro medical device for biofeedback measurement. All products are manufactured in Germany using patented Ruton material, are latex-free, phthalate-free, odourless, and 100% recyclable. The TOGU Wall serves as a modular storage solution for facilities, while the PAB Pro enables physiotherapists to track patient progress through pressure measurements.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynair Ballkissen
- Dynair Ballkissen Senso Balance cushion with one-sided sensory knobbed surface for added tactile stimulation during balance and foot-strengthening exercises.
- Dynair Ballkissen Senso (Medical) Medical-grade balance cushion with sensory surface for clinical rehabilitation and physiotherapy use.
- Dynair Ballkissen XXL Extra-large balance cushion for two-person or group balance training and active sitting.
- Dynair Cardo Ballkissen Heart-shaped balance cushion for balance training and core engagement.
- Dynair Pro Balance Pad Inflatable balance pad for advanced balance, stability, and proprioception training; used in clinical rehab and sports conditioning.
- Dynair Extreme Balance Pad Advanced inflated balance pad for high-intensity balance and core stability training.
- Aero-Step Pro Inflatable step/balance platform for step aerobics, balance training, and rehab; air-filled for joint-friendly workouts.
- Aero-Step XL Extra-large inflatable step platform for group exercise, aerobic step workouts, and clinical rehab.
- Balanza Ballstep Balance board and step combination for advanced balance, coordination, and lower-limb training.
- Balanza Freeride Indoor balance board with air-cushion for surf-style training, balance, and coordination.
- Bike Balanceboard Classic Bike-shaped indoor balance board for balance, posture, and core training.
- Balance Block Inflatable balance block for unstable-surface training, rehabilitation, and core work.
- Redondo Ball Anti-burst fitness ball for Pilates, exercise, and rehabilitation; available in multiple sizes.
- Actiball Weighted fitness ball (1.6kg) for strength, coordination, and active sitting exercises.
- Actiroll Rumble Textured foam roller for myofascial release, massage, and recovery.
- Actiroll Wave Wave-textured foam roller for self-massage, fascia training, and post-workout recovery.
- TOGU Blackroll Durable smooth-surface foam roller for myofascial release, mobility, and recovery.
- TOGU Brasil Fitness Ball Anti-burst 12kg-rated fitness ball for Pilates, strength, and pregnancy exercise.
- Anti-Stress Ball Hand-squeezable stress relief ball for hand strengthening and stress reduction.
- Airgo Active Seat Cushion Comfort Air-filled ergonomic seat cushion for active, posture-improving sitting at home or in the office.
- Airgo Sit Ring Air-filled ring cushion for active, ergonomic sitting and posture training.
- TOGU Wall Storage System Wall-mounted modular storage system for TOGU balance trainers and fitness equipment in clinics, gyms, and studios.
- 12 Bracket Set for TOGU Wall Set of 12 mounting brackets for the TOGU Wall storage system.
- 21 Bracket Set for TOGU Wall Set of 21 mounting brackets for the TOGU Wall storage system.
- Balance Board Bracket Wall-mount bracket for balance boards, compatible with the TOGU Wall system.
- PAB Pro Software Pressure air biofeedback software used with the PAB Pro medical device for objective measurement and rehabilitation of trunk stability and balance.
- Solo PT Package Bundle of TOGU fitness and balance products offered to personal trainers at package pricing for use with clients.
- TOGU Children's Movement Products Range Range of soft, air-filled movement and play products for children — including the Jumper, Bonito ball, EarthBall, GeoBalance Hedgehog XL, Leo Lion, Moonhopper, and Octositz — used in nurseries, schools, and paediatric therapy for motor-skill development and sensory integration.
- TOGU Pilates and Yoga Equipment Range Range of TOGU Pilates circles, Senso balance pads and mats, and other accessories for Pilates studios, yoga practitioners, and home users.
Quantifiable outcome
- Products can bear loads of at least 200kg (Ballkissen range)
- +2 more outcomes
Companies that use TOGU UK
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
TOGU UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TOGU UK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bridge4HealthcoreBridge4Health is a physiotherapy-led wellness and preventative medicine facility in Leicester, UK. TOGU UK worked closely with Bridge4Health to create their facility environment, supplying TOGU Wall systems and products for both neurological rehabilitation and musculoskeletal studios. TOGU UK's PAB (Pressure Air Biofeedback) system is used by Bridge4Health's physiotherapists to track and log patient progress. The partnership was highlighted in an interview with Julian Calefato, Physiotherapist and Biokineticist at Bridge4Health.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
TOGU UK competitors and assessment
Company assessmentEmerging players
- RumbleRoller: RumbleRoller specialises in high-density textured foam rollers for deep tissue massage, directly competing with TOGU UK's Actiroll Rumble and other textured recovery products. It is a focused niche brand that competes on performance claims in the same fascia and recovery category.
Broad incumbents
- Perform Better: Perform Better distributes functional-training and rehabilitation equipment to physiotherapists, strength coaches, and performance centres. Its balance, stability, and recovery range directly overlaps with TOGU UK's professional rehabilitation and balance-trainer portfolio.
- Gaiam: Gaiam is a broad lifestyle wellness and fitness brand selling yoga mats, balance balls, and recovery accessories that overlap with TOGU UK's Pilates/Yoga, Healthy Sitting, and Fitness Balls categories. It operates a much larger DTC and retail footprint and competes on convenience, price, and brand recognition.
- Power Systems: Power Systems is a large distributor and retailer of fitness, performance, and rehabilitation equipment to gyms, clinics, and trainers. It competes with TOGU UK's professional and facility channels and serves as a comparison point for catalogue breadth, B2B distribution, and institutional sales motion.
- TRX Training: TRX is a global functional-training brand serving gyms, trainers, and physiotherapy clinics with suspension trainers and complementary balance and stability tools. It competes with TOGU UK's balance trainers and professional trainer packages in the same facility and personal-trainer channels.
- Decathlon: Decathlon is a broad sporting-goods incumbent with a UK store and online presence selling fitness, yoga, balance, and recovery equipment at lower price points. It competes with TOGU UK across consumer-facing categories and limits premium pricing through accessible private-label alternatives.
Direct peers
- Blackroll: Blackroll is the leading global foam-roller brand and the most direct competitor to TOGU UK's rollers and self-massage range. It competes in the same fascia, recovery, and physiotherapy channels with comparable premium positioning, making it a natural head-to-head comparable in UK and European markets.
- TheraBand: TheraBand is a long-established rehabilitation and resistance-training brand whose products (bands, rollers, stability trainers) overlap heavily with TOGU UK's rehabilitation and Pilates/yoga catalogue. It competes in the same physiotherapy and clinical-rehab channels and represents a comparable premium, clinically endorsed positioning.
- Trigger Point Performance: Trigger Point Performance produces GRID foam rollers and related recovery tools that compete directly with TOGU UK's Actiroll and TOGU Blackroll products. It serves similar fitness, sports-recovery, and physiotherapy customer bases with comparable pricing and a strong DTC and Amazon distribution footprint.
Regional players
- Sweatband.com: Sweatband.com is a UK-based online fitness-equipment retailer offering yoga, Pilates, balance, and rehabilitation products. It competes in the same UK DTC and SEO channels as TOGU UK and represents a comparable scale and channel mix in the British market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TOGU UK social profiles
Digital presenceTOGU UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOGU UK leadership team
Management profileNumber of profiles
Profiles1 record
TOGU UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOGU UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOGU UK
What does TOGU UK do?
TOGU UK distributes and retails TOGU-brand air-filled balance trainers, fitness balls, foam and massage rollers, hand trainers, healthy-sitting ergonomic products, Pilates and yoga accessories, children's movement products, and the PAB Pro medical biofeedback system. Products are manufactured in Germany using patented Ruton® PVC with Anti-Burst System safety technology, sold direct to consumers, physiotherapists, gyms, schools, and sports clubs across the UK.
Is TOGU UK a public or private company?
TOGU UK is a private company. It is classified as corporate owned and is currently operating.
When was TOGU UK founded?
TOGU UK was founded in 2015.
Where is TOGU UK based?
TOGU UK is headquartered in Loughborough, United Kingdom, in the Europe region.
How does TOGU UK make money?
One revenue line is on record: product Sales (E-commerce).
Who are TOGU UK's main competitors?
RumbleRoller is listed as an emerging player. Broad incumbents are Perform Better, Gaiam, Power Systems, TRX Training and Decathlon. Direct peers are Blackroll, TheraBand and Trigger Point Performance. Sweatband.com is listed as a regional player.
Does TOGU UK have an API?
No public API is recorded for TOGU UK.
What industry is TOGU UK in?
TOGU UK's product category is Fitness and Rehabilitation Equipment. Its primary akta.pro industry code is CRAMABAD, Fitness Equipment & Performance Accessories Retail, with a secondary code of CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping). Its NAICS code is 45911 and its SIC code is 3949.