Trucordia
- Company typePrivate
- Founded2024
- HeadquartersLindon, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Trucordia firmographics
Firmographics- Name
- Trucordia
- Legal name
- Trucordia Insurance Services, LLC
- Website
- https://trucordia.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Trucordia is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Trucordia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Insurance Brokerage: Trucordia earns commissions from carriers for placing commercial property and liability insurance for businesses across industries including agriculture, construction, transportation, healthcare, manufacturing, and more.
- Personal Insurance Brokerage: Commissions from personal lines insurance including auto, home, life, recreational vehicles, and travel insurance for individuals and families.
- Employee Benefits: Revenue from group benefits solutions including health insurance, dental, vision, life, disability, voluntary benefits, and Medicare solutions for employers.
- Insurance Markets and Broking: MGA/MGU platform development and brokerage strategy operations managing carrier partnerships with programs representing over US$2 billion in annual gross written premium.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Trucordia product offering
Product offeringCore offering
Trucordia is a full-service insurance brokerage that places commercial property and liability insurance for businesses across industries (agriculture, construction, transportation, healthcare, manufacturing, financial institutions, hospitality, real estate, and more), personal lines insurance (auto, home, life, recreational vehicles, travel) for individuals and families, and group/employee benefits solutions (health, dental, vision, life, disability, Medicare) for employers. Revenue is earned primarily through carrier commissions, supplemented by an MGA/MGU Insurance Markets and Broking platform representing over US$2 billion in annual gross written premium.
Product overview
Trucordia operates as a platform-plus-modules insurance brokerage offering three core solution categories: Business Solutions (commercial insurance and proactive risk solutions), Personal Solutions (auto, life, home, travel coverage), and Benefits Solutions (group/individual benefits, Medicare, life insurance). The company serves nearly three dozen industries including agriculture, transportation, construction, healthcare, and hospitality. Key products include Trucordia Go (AI-enabled consumer application for home and auto insurance), specialized industry solutions, and proprietary risk assessment tools like the Carrier Underwriting Snapshot Report and Fleet SMS Report. The company also operates subsidiaries including Insubuy (travel insurance) and Good's Insurance (transportation insurance). Trucordia rebranded from PCF Insurance Services in October 2024 and ranks among the top 20 U.S. insurance brokerages.
Differentiator
Problem solved
Functional benefit
Brands
- Insubuy: A Trucordia business specializing in travel insurance solutions, allowing customers to compare plans from top-rated carriers.
- Trucordia Go
Products and services
- Business Solutions (Commercial Insurance) Commercial property and liability insurance plus proactive risk solutions for businesses across industries including agriculture, construction, transportation, healthcare, manufacturing, financial institutions, hospitality, real estate, and more.
- Personal Solutions (Personal Insurance) Personal insurance coverage for individuals and families including auto, home, life, high-value assets, travel, and recreational vehicles.
- Benefits Solutions (Employee Benefits) Flexible benefits solutions for businesses and individuals including group benefits, individual benefits, Medicare solutions (group and individual), and life insurance.
- Agriculture Insurance Tailored agricultural insurance solutions covering farm and ranch protection, crop damage, agricultural equipment, liability, weather risk management, and market fluctuation support for farmers and ranchers.
- Transportation Insurance Insurance solutions for trucking and transportation companies including fleet coverage, liability, FMCSA Drug and Alcohol Clearinghouse compliance, and nuclear verdict protection.
- Trucordia Go AI-enabled consumer-facing application that allows users to explore and purchase home and auto insurance solutions through conversational AI-powered interface, combining tech-powered speed with personalized client care.
- Insubuy A Trucordia business specializing in travel insurance solutions, enabling customers to compare plans from top-rated carriers for trip cancellations, medical emergencies, baggage delays, and travel delays.
- Insurance Markets and Broking (MGA/MGU Platform) MGA/MGU platform managing carrier partnerships with programs representing over US$2 billion in annual gross written premium.
Quantifiable outcome
- Top 20 U.S. insurance brokerage ranking
- +2 more outcomes
Companies that use Trucordia
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Trucordia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Trucordia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VertaforecoreTrucordia leverages Vertafore as its technology partner of choice to unify operations across its network of agencies, supporting technology integration and platform standardization.
- Bluewire AIcoreBluewire AI provides risk assessment tools for transportation clients, analyzing public data to score trucking companies on vulnerabilities to nuclear verdicts. The partnership provides Trucordia's transportation clients with proactive risk identification capabilities.
- Utah Hockey ClubcoreTrucordia is a founding sponsor of the NHL's Utah Hockey Club, providing brand visibility and community engagement as the team represents Utah's first major professional hockey franchise.
- Utah Valley UniversityminorTrucordia partnered with Utah Valley University to sponsor an educational outreach event bringing students to see Yo-Yo Ma perform, part of the company's community outreach efforts.
- Good's Insurance AgencycoreGood's Insurance Agency is a Trucordia business and member of Trucordia's Transportation Group, providing trucking insurance services as part of the national platform.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Trucordia competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Trucordia social profiles
Digital presenceTrucordia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trucordia leadership team
Management profileNumber of profiles
Profiles13 records
Trucordia subsidiaries and ownership
Company hierarchySubsidiaries14 records
Trucordia funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trucordia M&A and investment
M&A and investmentM&A56 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trucordia
What does Trucordia do?
Trucordia is a full-service insurance brokerage that places commercial property and liability insurance for businesses across industries (agriculture, construction, transportation, healthcare, manufacturing, financial institutions, hospitality, real estate, and more), personal lines insurance (auto, home, life, recreational vehicles, travel) for individuals and families, and group/employee benefits solutions (health, dental, vision, life, disability, Medicare) for employers. Revenue is earned primarily through carrier commissions, supplemented by an MGA/MGU Insurance Markets and Broking platform representing over US$2 billion in annual gross written premium.
Is Trucordia a public or private company?
Trucordia is a private company. It is classified as private equity controlled and is currently operating.
When was Trucordia founded?
Trucordia was founded in 2024. It employs 5,001 to 10,000 people.
Where is Trucordia based?
Trucordia is headquartered in Lindon, United States, in the North America region.
How does Trucordia make money?
Four revenue lines are on record. Commercial Insurance Brokerage is the primary driver. The others are personal Insurance Brokerage, employee Benefits and insurance Markets and Broking.
Does Trucordia have an API?
No public API is recorded for Trucordia.