Hattrick

What Hattrick does

Hattrick is the original online football manager game, launched in 1997 and operated continuously for 28 years under Hattrick Ltd. from Gibraltar. The platform serves individual football enthusiasts who build and manage virtual clubs, competing against other human managers in national leagues, cups, and international tournaments across 156 countries and 2,834 regions. Core gameplay involves squad building through a transfer market, training and youth development systems, tactical match preparation, and financial management. Matches are simulated by an internal engine with a live commentary viewer, and players can participate in seasonal World Cup tournaments (senior and U21), Hattrick Masters, and national team elections. The product is delivered as a web-based application built on an Angular2 frontend (ng-hattrick), with native mobile apps for iOS and Android, and a community forum and wiki ecosystem with 369M+ posts.

The technology stack centers on a browser-based multiplayer simulation infrastructure supporting 161 active leagues, 14.7M+ total registered users, and ~872M cumulative matches played. The platform supports 53 languages and complies with GDPR. Hattrick is a free-to-play, product-led growth business with a single monetization lever: an optional paid "Hattrick Supporter" subscription that adds quality-of-life features without providing any in-game competitive advantage. The company operates with 11-50 employees, is privately held by its original founders, and has never raised external funding. Customer acquisition is primarily organic via word-of-mouth, community forums, and social media channels (YouTube, Twitch, Facebook, Instagram, X/Twitter, Discord). The customer base is a horizontal segment of football/soccer enthusiasts ranging from casual weekly managers to dedicated long-tenured players.

Name

Hattrick

Legal name

Hattrick Ltd.

Website

https://hattrick.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Hattrick is a free-to-play online football manager game (operating since 1997) serving football enthusiasts who build and manage virtual clubs competing against other human managers across 156 countries, monetizing via an optional Supporter subscription.

Ownership category

akta.pro rank

Product category

Online Football Management Simulation

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAFAAAF

Social/UGC & Sandbox Game Studios (Roblox-like)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

Keywords

• Online football manager
• Browser-based football game
• Multiplayer sports simulation
• Free-to-play manager game
• Football manager community

Headquarters

HQ city

Gibraltar

HQ country

Gibraltar

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hattrick Supporter Subscription: Optional paid subscription called Hattrick Supporter that provides enhanced features for a more enjoyable experience but includes no in-game competitive advantages. This is the primary monetization vehicle while maintaining fair gameplay for free users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hattrick is a browser-based online football manager game where users build and manage virtual football clubs competing against other human managers in national leagues, cups, and international tournaments. The core game is free to play with an optional paid "Hattrick Supporter" subscription that provides additional convenience and content features without conferring in-game competitive advantages. The platform runs entirely in a web browser and is also available via native iOS and Android mobile apps.

Product overview

Hattrick is a single, unified online football manager game that has been online since 1997. The core product is the browser-based football manager where users build and manage clubs competing against other human managers. The offering includes a free base game with optional Hattrick Supporter premium tier, native mobile apps for iOS and Android, community forums, a wiki knowledge base, and competitive modes including World Cup (senior and U21), Hattrick Masters, youth team development, and national team management. The game simulates match outcomes, manages player transfers, and provides training systems, all playable at the user's own pace without requiring daily logins.

Differentiator

Problem solved

Functional benefit

Brands

• Hattrick Supporter: Premium subscription service that provides additional features designed to make the game more fun without providing in-game advantages

Products and services

• Hattrick (Core Game) The original online football manager game where individual users build, manage, and coach a club over the long term, competing head-to-head against other human managers in national leagues and cups across 156 countries. The game is free to play and offers strategic club management, transfers, training, and live match simulation.
• Hattrick Mobile Apps (iOS/Android) Native mobile applications for iOS and Android that allow individual users to manage all aspects of the Hattrick game on mobile devices, including transfers, training, match orders, and community engagement.
• Hattrick Supporter A premium subscription that provides additional features designed to make the game more fun and interesting for individual users, with no actual in-game competitive advantages. This is the company's primary monetization vehicle while maintaining fair gameplay for free users.

Quantifiable outcome

• 14,712,019 total users have registered since 1997
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• New Star Soccer: New Star Soccer / New Star Manager by New Star Games is a smaller-footprint football career/management game with a casual mobile audience; overlaps with Hattrick on the football management theme and human competition angle, though with a smaller, more casual scope.
• Ultimate Team Mobile / Dream League Soccer: First Touch Games' Dream League Soccer and similar mobile football titles share the football gaming audience with Hattrick but emphasize arcade play and team building over league management — useful adjacent comparator for mobile engagement dynamics.
• Football Heroes / Football RPGs: Playfinity's Football Heroes and comparable football-themed social/casual mobile games sit in adjacent territory: they tap the same football fan base but with a casual/arcade-style execution versus Hattrick's deep manager simulation.

Direct peers

• Top Eleven: Nordeus's Top Eleven is a mobile-native football management game where users compete as human managers in leagues and cups; directly comparable to Hattrick on gameplay loop and target audience, with mobile-first execution and freemium monetization as a key differentiator.
• Online Soccer Manager (OSM): Online Soccer Manager (Gamebasize) is a free-to-play football management title where users compete against real managers in leagues — directly comparable to Hattrick on mechanics, monetization style, and target persona.
• Soccer Manager: Soccer Manager (Soccer Manager Ltd) is a web and mobile football management simulation with online leagues and head-to-head play, closely mirroring Hattrick's product offering and free-to-play model, making it one of the most direct comparables in the genre.
• Football Manager: Sports Interactive/SEGA's Football Manager is the leading desktop football management simulation and the most natural direct peer to Hattrick — same core gameplay loop of squad building, tactics, and transfers — competing for the same football management enthusiast audience, though monetized via a one-time purchase rather than free-to-play.
• Championship Manager: Championship Manager is the historic football management simulation franchise and a predecessor/category-mate of Hattrick; continues to release modern football management titles targeting the same long-form strategy audience.

Broad incumbents

• EA Sports FC / FIFA Ultimate Team: EA Sports FC (formerly FIFA) and its Ultimate Team mode cover squad building, transfer markets, and head-to-head play — a much broader, mobile/console flagship adjacent to Hattrick's multiplayer club management, and a benchmark for monetization scale in football games.
• eFootball (PES): Konami's eFootball (formerly Pro Evolution Soccer) is a large-footprint football franchise with team-building, myClub modes, and tournament play — broadly comparable as a football gaming ecosystem competing for the same football enthusiast hours.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Hattrick
• YouTubeyoutube.com/@TVHattrick
• Facebookfacebook.com/Hattrick
• Instagraminstagram.com/hattrickfootballmanager
• LinkedInlinkedin.com/company/hattrick-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hattrick