Wiener Osiguranje Vienna Insurance Group

What Wiener Osiguranje Vienna Insurance Group does

Wiener Osiguranje Vienna Insurance Group a.d. is a Bosnia and Herzegovina–based composite insurance company, originally founded in 1992 as SOD Jahorina and rebranded under its current name in December 2014 following VIG's 100% acquisition. The company operates as a joint-stock company listed on the Banja Luka Stock Exchange, with headquarters in Banja Luka, Kninska 1a, and offers both life and non-life insurance products through 35+ branches and sales offices across both the Republic of Srpska and the Federation of BiH. Its portfolio covers life insurance (savings-linked, risk-only, and children's products), mandatory and comprehensive auto insurance (AO, kasko, border, roadside assistance), property insurance for individuals and businesses, personal and group accident insurance, general and professional liability (including D&O and PI Tech for IT companies), cargo and carrier liability transport insurance, travel health insurance, and a second medical opinion service delivered through the Diagnose.me partnership. The wholly-owned subsidiary Wiener Auto Centar d.o.o. provides complementary vehicle technical inspection services.

The company is 100% owned by Vienna Insurance Group (VIG), the Austrian insurance conglomerate rated A+ by Standard & Poor's with approximately 50 group companies across 30 countries and around 30,000 employees group-wide (2016 VIG disclosure references EUR 9 billion premium income). Wiener Osiguranje distributes through a multi-channel model comprising its owned branch network, a network of agency partners (including banks such as UniCredit, NLB, Atos Bank, Smart Money, and WVP), an award-winning webshop (webshop.wiener.ba, recognized as Best Webshop at Golden Click Awards 2026), a mobile app integration with m:tel's m:go platform, and a "One Stop Shop" concept embedded in Sparkasse Bank and Sparkasse Leasing branches. The technology stack is described as standard insurance IT for policy management, claims processing, and customer service, with no proprietary AI/ML or platform disclosures in the source data. Revenue mechanics are subscription/recurring premium-based across personal and commercial lines, with annual, monthly, and single-payment pricing tiers (10% discount for single payments on kasko, group discounts on travel insurance, installment plans of up to 12 months). Customers are split between individual consumers (primary) and small-to-medium business entities (primary), with secondary segments including children/youth, employee groups, and technology companies via PI Tech.

Customer segments include individual consumers (life, auto, property, accident, travel) and business entities (commercial property, fleet, D&O, cargo, professional liability, PI Tech), with the most recent strategic emphasis on digital distribution (webshop and m:tel mobile), corporate partnerships (Sparkasse One Stop Shop), and emerging specialty lines such as PI Tech insurance for the IT sector. Strategic positioning emphasizes VIG brand backing, multi-channel distribution density, ISO 9001 quality certification (first insurer in BiH to obtain in 2002), and integration with banking, telecommunications, and medical assistance ecosystems rather than proprietary technology differentiation.

Name

Wiener Osiguranje Vienna Insurance Group

Legal name

Wiener osiguranje Vienna Insurance Group a.d.

Website

https://wiener.ba

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Wiener Osiguranje Vienna Insurance Group is a Bosnia and Herzegovina composite insurer, wholly owned by Austria's Vienna Insurance Group, offering life and non-life insurance products to individual consumers and businesses across 35+ branches and digital channels.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Group AD&D (Standalone or Bundled with Life) (FSAIADAG)

akta.pro secondary industries

Worksite Supplemental Life Insurance (Voluntary Life) (FSAIAMAF), Simplified Issue Whole Life / UL Insurance (FSAIABAH)

Keywords

• Life insurance products
• Property insurance coverage
• Auto insurance services
• Travel health insurance
• Accident insurance coverage

Headquarters

HQ city

Banja Luka

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices36 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Life Insurance: Life insurance products with savings component (životno osiguranje sa štednjom), including Wiener Kids for children, risk life insurance (riziko životno osiguranje), and multi-dimensional life insurance programs covering death, survival, and additional accident coverage.
2. Property Insurance: Property insurance for both individuals and legal entities covering buildings, contents, fire, earthquake, theft, glass breakage, and business interruption risks.
3. Auto Insurance: Auto insurance including mandatory third-party liability (AO), comprehensive kasko coverage, roadside assistance (Wiener asistencija), and border insurance for foreign vehicles entering BiH.
4. Travel Health Insurance: Travel health insurance with sums insured from 10,000 to 30,000 EUR, covering medical expenses abroad. Offered individually, family, or group with discounts for groups over 50 persons.
5. Accident Insurance: Accident insurance for individuals and employees covering death, permanent disability, temporary disability, medical costs, bone fractures, and cosmetic surgery.
6. Liability Insurance: General liability and professional liability insurance for businesses, including D&O coverage for directors and officers, and product liability coverage.
7. Transport Insurance: Cargo insurance and carrier liability insurance covering domestic and international transport by road, sea, and air.
8. PI Tech Insurance: Professional liability insurance for technology companies covering IT professionals, software developers, and tech consultants against negligence, IP infringement, and service errors.
9. Second Medical Opinion: Second medical opinion service through Diagnose.me partnership, providing access to international medical specialists for diagnosis confirmation and treatment recommendations.
10. Technical Inspection Services: Revenue from subsidiary Wiener Auto Centar d.o.o. providing vehicle technical inspection services (tehnički pregled vozila).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Wiener Osiguranje Vienna Insurance Group is a composite insurance company offering life and non-life insurance products to individuals and businesses across Bosnia and Herzegovina. Its portfolio spans life insurance with savings, auto (mandatory AO and kasko), property, accident, health/travel, liability (including professional and IT-specific), and cargo/carrier transport insurance, distributed through a 35+ branch network, agency partners, a One Stop Shop with Sparkasse Bank and Leasing, and a digital webshop.

Product overview

Wiener Osiguranje Vienna Insurance Group operates as a comprehensive insurance company offering both life and non-life insurance products. The product portfolio is organized as a platform-plus-modules architecture centered around core insurance lines (life, auto, property, health, accident, liability, and transport insurance) with supplementary add-on modules (roadside assistance, second medical opinion, ALL RISK packages). Key products include: Životno osiguranje ZA SVAKI SLUČAJ (comprehensive life insurance with three dimensions), WIENER Kids (children's life insurance), Wiener Auto Kasko (comprehensive vehicle insurance), Osiguranje od autoodgovornosti (mandatory vehicle liability), Putničko zdravstveno osiguranje (travel health insurance), Drugo liječničko mišljenje (second medical opinion via Diagnose.me), PI Tech osiguranje (professional liability for IT companies), and ALL RISK commercial insurance. Distribution occurs through branch offices, agency networks, the One Stop Shop partnership with Sparkasse Bank/Leasing, and a digital webshop platform. The company is part of Vienna Insurance Group (VIG), operating in Bosnia and Herzegovina since 1992.

Differentiator

Problem solved

Functional benefit

Brands

• ZA SVAKI SLUČAJ: Life insurance with savings product - comprehensive life insurance program offering coverage regardless of age and health status
• WIENER Kids
• Riziko životno osiguranje
• Wiener asistencija
• PI Tech osiguranje
• Drugo liječničko mišljenje
• Iskra budućnosti
• Loyalty Program

Products and services

• Životno osiguranje ZA SVAKI SLUČAJ

Quantifiable outcome

• 36% of patients receive expanded or corrected diagnosis through second medical opinion
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sparkasse Bank d.d.coreChannel Partner/ Reseller/ DistributorOne Stop Shop partnership allowing customers to purchase Wiener osiguranje products (kasko, auto liability, property, liability insurance) at Sparkasse Bank branches. Provides cross-selling opportunity alongside banking products including current accounts, credit cards, mobile banking, and loans.
• Sparkasse Leasing d.o.o.coreChannel Partner/ Reseller/ DistributorOne Stop Shop partnership for offering insurance products (kasko, auto liability, property, liability) alongside vehicle and equipment leasing services. Special benefits for joint customers including 0% processing fee and no deductible.
• Global Assistance d.o.o.coreTechnology or IntegrationSince 01.03.2023, Global Assistance provides 24/7 medical assistance services for travel insurance policyholders. Contact center available at +381 11 696 2401, operating in customer's native language. Handles medical referrals and support during emergencies abroad.
• Diagnose.mecoreTechnology or IntegrationInternational medical platform providing second medical opinion services. Partners with world-leading medical centers and specialists in orthopedics, neurology, internal medicine, oncology, urology, and gynecology. Enables insured persons to receive independent medical assessments for diagnosis confirmation and treatment planning.
• m:tel d.o.o.minorChannel Partner/ Reseller/ DistributorPartnership allowing travel insurance sales through the m:go mobile application. Users can purchase Wiener osiguranje travel insurance alongside other m:tel services including parking payments, balance inquiries, and prepaid refills.
• Wiener Auto Centar d.o.o.coreOthersWholly-owned subsidiary (100% ownership) specializing in vehicle technical inspection services (tehnički pregled vozila). Located at Kninska 1a, Banja Luka. Provides vehicle inspection services that complement auto insurance offerings.
• Raiffeisen Assistance d.o.o.minorChannel Partner/ Reseller/ DistributorInsurance agency partner operating in Istočno Sarajevo under the Raiffeisen network, offering Wiener osiguranje products to customers.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• UNIQA Insurance Group: Austrian-headquartered multi-line insurer operating across CEE; relevant as the regional group whose BiH subsidiary competes most directly with Wiener, and as a benchmark for product, distribution, and digital strategy.
• Vienna Insurance Group (VIG): Austrian parent group and CEE insurance incumbent (~EUR 9B premium income, 50+ companies, 30 countries); provides the capital, reinsurance, and product backbone that Wiener operates within, and competes with other VIG subsidiaries only indirectly.

Direct peers

• Adriatic osiguranje: One of the leading domestic BiH insurers offering life and non-life products with a comparable branch and agency distribution model; competes head-to-head with Wiener across auto, property, and life lines.
• GRAWE osiguranje (Bosnia and Herzegovina): BiH subsidiary of Austrian GRAWE Group specialising in life insurance with savings component; comparable as a CEE-affiliated peer with overlapping life and selected non-life offerings.
• Euroherc osiguranje: BiH subsidiary within the Croatian Adriatic Group offering comprehensive life and non-life products; directly competes with Wiener in auto, property, and life insurance with similar digital and agency channels.
• ASA osiguranje: Domestic BiH insurer within ASA Group offering a broad multi-line portfolio; directly comparable as a BiH market competitor targeting similar individual and corporate customer segments.
• Agram osiguranje (Bosnia and Herzegovina): Regional CEE insurer with BiH operations offering life and non-life products; comparable as a competing regional player leveraging group-level expertise to underwrite similar risks in BiH.
• Croatia osiguranje (BiH operations): BiH presence of leading Croatian insurance carrier Croatia osiguranje d.d.; comparable as a regional peer offering overlapping life and non-life products with similar corporate and retail customer base.
• UNIQA Osiguranje (Bosnia and Herzegovina): Bosnia and Herzegovina subsidiary of Austrian insurance group UNIQA, offering a similar multi-line portfolio (life, auto, property, accident, health) with comparable bancassurance and agency distribution. Closest Austrian-origin peer in BiH.
• Triglav Osiguranje (Bosnia and Herzegovina): BiH subsidiary of Slovenian Triglav Group offering multi-line insurance; comparable as a regional CEE group subsidiary competing in the same BiH market with similar product breadth and agency-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WienerosiguranjeVIG
• Instagraminstagram.com/wiener_osiguranje
• LinkedInlinkedin.com/company/wiener-osiguranje-vienna-insurance-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiener Osiguranje Vienna Insurance Group