What Cuniform does

CUNIFORM is a founder-led personal styling service founded in 2016 in Seattle by Colton, who brings approximately 20 years of retail and luxury fashion experience. The company offers a three-part wardrobe method: the Wardrobe Audit (an in-home assessment and closet organization session), the Gap Fill (a personalized shopping service curating new and recycled designer garments with suggested budgets around $2,000 per appointment), and Seasonal Maintenance (a-la-carte services such as event styling, vacation packing, and ongoing wardrobe edits). Services are priced individually and delivered primarily in-home, with a complimentary virtual consultation offered as a lead generation tool.

The business operates as a direct-to-consumer service with no proprietary technology platform; the core offering is human expertise rather than software. CUNIFORM extends its model through CUNIFORMrecycled, an in-house consignment sub-brand that sells pre-loved designer goods and operates a client consignment program with a 60% payout to consignors — above the 40-50% industry standard. Additional revenue levers include digital gift cards sold in $100, $350, $550, and $750 denominations and digital guides distributed through the online store. The company is privately held with no external funding, a 1-10 employee headcount, and a geographic footprint that includes Seattle and San Francisco.

Name

Cuniform

Legal name

CUNIFORM

Website

https://wearecuniform.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CUNIFORM is a Seattle-based personal styling service founded in 2016 that delivers in-home wardrobe audits, personalized shopping, and seasonal styling to affluent individual consumers in the Seattle and San Francisco markets, with a consignment sub-brand for pre-loved designer goods.

Ownership category

akta.pro rank

Product category

Personal Styling Services

NAICS

Personal Care Services (8121)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Wardrobe Styling & Closet Curation (HSACAJAA)

akta.pro secondary industries

Closet Decluttering & Wardrobe Editing (HSAFABAA), Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Personal styling services
• Wardrobe consulting
• Fashion consignment
• In-home styling
• Wardrobe management

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Personal Styling Services: Core revenue from wardrobe audit sessions, personalized shopping (Gap Fill), and seasonal maintenance appointments. Services are priced individually (à la carte), allowing clients to book any service at any time.
2. Consignment: CUNIFORM operates a consignment program through CUNIFORMrecycled, selling pre-loved designer goods on behalf of clients. The company takes a 40% commission (consignors receive 60% of final sale price).
3. Gift Cards: Digital gift cards sold in denominations of $100, $350, $550, and $750. These drive prepaid revenue and customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CUNIFORM provides in-home personal styling services including wardrobe audits, personalized shopping (Gap Fill), and seasonal wardrobe maintenance appointments. The company also operates CUNIFORMrecycled, a curated consignment platform that buys and sells pre-loved designer goods on behalf of clients. Services are offered à la carte by founder Colton across Seattle and San Francisco.

Product overview

CUNIFORM is a personal styling service offering a unified method for building and maintaining a dream wardrobe. The core offering consists of three interconnected services: The Wardrobe Audit (foundational assessment of existing clothing), The Gap Fill (personalized shopping to fill wardrobe gaps), and Seasonal Maintenance (ongoing a-la-carte support). The company also operates CUNIFORMrecycled, a curated consignment platform selling pre-loved designer goods, with a client consignment program allowing clients to sell unwanted pieces for 60% of sale price. Gift cards are available for purchase. All services are provided by founder Colton, who brings 20 years of fashion and retail experience.

Differentiator

Problem solved

Functional benefit

Brands

• CUNIFORMrecycled: In-house collection of pre-loved designer products including garments, shoes, and accessories sold through the consignment program at a fraction of retail prices.

Quantifiable outcome

• Clients report spending less time and money shopping while achieving a wardrobe they truly love
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Armarium: Luxury styling and wardrobe service offering curated looks and on-demand styling. Closest direct competitor to CUNIFORM in the high-end, white-glove wardrobe styling niche.
• Wishi: Online personal styling platform delivering curated outfits to clients. Direct competitor to CUNIFORM's Gap Fill offering, with a tech-enabled, lower-touch model.
• DailyLOOK: Personal styling service shipping curated boxes of clothing to subscribers. Overlaps with CUNIFORM in styling and occasional wardrobe curation, with a more standardized subscription model.
• Keaton Row: Online personal styling service pairing clients with stylists for curated looks. Direct competitor to CUNIFORM's Gap Fill product, with a hybrid online + in-person model.

Broad incumbents

• Nordstrom Personal Stylist: Department store's complimentary and paid personal styling service. Overlaps with CUNIFORM's white-glove in-home styling, but operates as a feature within a broader retail portfolio rather than a dedicated wardrobe management firm.
• Vestiaire Collective: Global pre-loved luxury fashion resale platform. Comparable to CUNIFORMrecycled on the consignment side, with a global brand and much larger buyer marketplace.
• The RealReal: Authenticated luxury consignment marketplace. Comparable to CUNIFORMrecycled's consignment program, but operates at national scale with built-in authentication and a larger consignor base.
• Stitch Fix: National online personal styling service combining AI and human stylists to deliver curated clothing. Comparable to CUNIFORM as a styling service, but operates at massive scale via a tech platform that CUNIFORM lacks.

Emerging players

• Le Tote: Clothing rental and styling service for women. Adjacent to CUNIFORM's wardrobe-as-a-service model, with a rental delivery mechanic rather than wardrobe curation.
• Katie Sturino's Megababe / Style Girlfriend: Style-focused content and personal styling community for women. Partial overlap with CUNIFORM's wardrobe curation and styling advisory, with a digital-first content model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wearecuniform
• LinkedInlinkedin.com/company/cuniform

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuniform