StudyInsured

What StudyInsured does

StudyInsured is a Canadian insurance brand operated by MSH International (Canada) Ltd., a privately held Ontario corporation licensed across all Canadian provinces and territories. The company provides specialized health and travel insurance products targeting four primary customer segments: international students studying in Canada (Silver and Gold International Student Plans), visitors to Canada including Super Visa applicants and new immigrants (Discover Canada), Canadian residents traveling abroad (Canuck Voyage), and expatriates living overseas (First'Expat+). Products are underwritten primarily by Lloyd's Syndicate Management Limited, with pricing structured as subscription-based premiums ranging from $2.21/day for basic student coverage up to $3 million in maximum coverage for expatriate plans.

The company's technology platform consists of an online policy management dashboard, a dedicated student portal for claims and document access, a direct-pay medical network (claimed to be Canada's largest), and 24/7 multilingual emergency assistance services. The platform supports self-serve purchasing through studyinsured.com, institutional enrollment through Canadian educational institution partnerships, and licensed broker distribution across provinces. Reimbursement turnaround for claims is stated at 10 business days.

Revenue is generated entirely through subscription-based insurance premiums across the four product lines. Distribution operates on a multi-channel model combining direct-to-consumer self-serve online sales, school enrollment partnerships that embed insurance into student orientation, licensed insurance brokers across all Canadian jurisdictions, and inside sales for complex cases (notably Quebec residents, who must be contacted by a representative before purchase). The company employs 51–100 staff and operates from its Toronto headquarters at 150 King St West, with no disclosed external funding, M&A activity, or public revenue figures.

Name

StudyInsured

Legal name

MSH International (Canada) Ltd.

Website

https://studyinsured.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

StudyInsured is a Canadian insurance brand operated by MSH International (Canada) Ltd., providing health and travel insurance to international students, visitors, Canadian travelers, and expatriates through direct-pay medical networks and online self-service.

Ownership category

akta.pro rank

Product category

Travel and Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Insurance Agencies and Brokerages (524210), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

International / Expatriate Group Health Plans (FSAIAFAJ)

akta.pro secondary industries

Travel Medical Insurance (Individual) (FSAIAEAI), Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation) (FSAJAJAB), International Student Health & Travel Insurance (EDAIAMAA), Health, Travel & Tuition Insurance for Overseas Secondary Students (EDAIAHAJ)

Keywords

• International student insurance
• Travel medical insurance
• Visitor health insurance
• Expatriate health coverage
• Super visa insurance

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums - International Student Plans: Subscription-based insurance premiums charged on daily or annual basis. International students in Canada must have health insurance by law. Plans include Silver and Gold tiers with varying coverage levels and pricing.
2. Insurance Premiums - Visitors to Canada: Travel insurance premiums for visitors to Canada including super visa applicants, new immigrants, and returning Canadians. Coverage options range from $50,000 to $1,000,000.
3. Insurance Premiums - Canadian Travellers: Travel medical insurance for Canadians traveling outside their province or country. Canuck Voyage plan offers up to $7,000,000 coverage with multi-trip annual options.
4. Insurance Premiums - Expatriates: Annual insurance plans for expatriates with worldwide coverage. First'Expat+ offers $500,000 to $3,000,000 coverage with optional riders for vision, dental, and maternity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

StudyInsured provides health and travel medical insurance plans targeted at international students studying in Canada, visitors to Canada (including Super Visa applicants, new immigrants, and returning Canadians), Canadian travellers abroad, and expatriates worldwide. Plans are offered at tiered coverage levels (Silver, Gold, and product-specific tiers), billed on daily or annual premium cycles, with 24/7 multilingual emergency assistance, online claims submission via Student Portal, and access to Canada's largest direct-pay medical facility network.

Product overview

StudyInsured offers a portfolio of travel and health insurance products underwritten primarily by Lloyd's Syndicate Management Limited, with one product underwritten by MSH International. The product lineup consists of four distinct offerings: Silver and Gold International Student Plans providing medical coverage for international students studying in Canada; Discover Canada for visitors to Canada including Super Visa travelers, new immigrants, and returning Canadians; Canuck Voyage for Canadians traveling abroad; and First'Expat + for expatriates. All products include 24/7 emergency assistance, direct-pay network access, and online claim submission capabilities through the company's policy dashboard and student portal platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver International Student Plan Cost-effective medical insurance plan for international students in Canada providing emergency medical expense coverage, dental accident coverage, emergency maternity expenses, and accidental death benefit. Includes family coverage and side trip coverage outside Canada.
• Gold International Student Plan Enhanced medical insurance plan for international students in Canada offering emergency medical coverage plus check-up, eye exam, and services of various medical practitioners. Includes family coverage and side trip coverage outside Canada.
• Discover Canada Affordable comprehensive assistance and medical service plan for visitors to Canada without government health insurance coverage, including Super Visa applicants, travelling youth, new immigrants, and returning Canadians. Offers coverage up to $1 million with non-emergency options such as maternity, physical exams, vaccines, and eye exams.
• Canuck Voyage Travel medical insurance plan for Canadians providing single-trip coverage up to 365 days (under 60) or 35 days (60-79) without medical questionnaire. Automatically covers stable pre-existing conditions for applicants age 60+, with discounts available for travel companions and families, and overall maximum limit of $7,000,000.
• First'Expat + International health insurance plan for expatriates with coverage limits of $500,000 to $3,000,000, worldwide coverage, and optional riders for vision, dental, maternity, assistance/repatriation services, and legal assistance/third-party liability.

Quantifiable outcome

• Pre-existing condition coverage available with 30-180 day stability period depending on product and age
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MSH International (Canada) Ltd.coreOthersMSH International (Canada) Ltd. is the parent company and operator of StudyInsured. The company has been in the insurance industry since 1946 and is licensed across all Canadian provinces and territories. MSH International develops unique student insurance plans and provides the infrastructure for StudyInsured products including claims processing and emergency assistance.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• VisitorsCoverage: VisitorsCoverage is an online marketplace aggregating visitor and Super Visa insurance products from multiple carriers; it is an emerging player competing for the same visitor/immigrant segment served by StudyInsured's Discover Canada plan, primarily through digital comparison shopping.
• World Nomads: World Nomads is a digitally native travel insurance brand popular with younger and student travelers; it is an emerging player in the same outbound traveler segment targeted by Canuck Voyage with a more direct-to-consumer digital model.

Broad incumbents

• Blue Cross Canada (Pacific Blue Cross, Alberta Blue Cross, etc.): Blue Cross plans across Canadian provinces provide travel and international student health coverage through regional carriers; they compete with StudyInsured particularly in student plans and visitor/Super Visa products within their home provinces.
• Sun Life Financial: Sun Life is a major Canadian life and health insurer offering travel medical coverage and group benefits; as a broad incumbent it overlaps with StudyInsured in visitor, traveler, and expatriate insurance segments.
• Desjardins Insurance: Desjardins is a major Canadian financial services group that offers travel and student health insurance across Quebec and the rest of Canada; it is a broad incumbent with overlapping visitor and student coverage and benefits from strong cooperative distribution.
• Cigna Global Health: Cigna Global offers international health insurance for expatriates and globally mobile individuals worldwide, directly competing with StudyInsured's First'Expat+ product for expatriate customers seeking worldwide coverage.
• Manulife Financial: Manulife is one of Canada's largest insurers and offers travel medical and student health products under CoverMe; as a broad incumbent with extensive brand and agent networks, it competes with StudyInsured across visitors, travelers, and student segments.
• Allianz Travel Insurance: Allianz is a global travel insurance carrier with Canadian operations offering outbound traveler medical insurance, competing with StudyInsured's Canuck Voyage product; it is a broad incumbent with strong brand recognition.

Direct peers

• Guard.me International Insurance: Guard.me is a leading Canadian provider of international student health insurance and is the most direct competitor to StudyInsured, also partnering with Canadian schools to enroll students at orientation with similar direct-billing and assistance capabilities.
• ISO International Student Insurance: ISO specializes in health insurance for international students and scholars traveling to the US and Canada, offering comparable student plan tiers, direct-billing networks, and school partnership distribution that competes head-to-head with StudyInsured.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studyinsured
• LinkedInlinkedin.com/company/study-insured

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudyInsured