ACE Academy

What ACE Academy does

ACE Academy is a Lisbon-based private professional training brand operating as a registered trademark of MTW Portugal. It delivers an intensive one-month career development program built on the proprietary Advanced Career Empowerment (ACE) methodology, which combines seven integrated workshops — Media Training, Brand Strategy, New Media Consulting, Executive Coaching, and Personal Style Consulting — into a single 360-degree curriculum focused on personal skills, personal branding, communication effectiveness, and professional positioning. Each cohort pairs seven specialized trainers with seven carefully selected participants in a deliberately small, high-touch format (the "7-to-7" model), with training delivered exclusively in person in Lisbon.

The company serves post-graduation professionals and career-focused individuals in Portugal who seek differentiation beyond academic credentials. Its customer acquisition combines a sales-led direct-application funnel via the company website with a curated ambassador channel — seven industry-reference professionals who can invite candidates with special pricing and direct admission. Pricing is quote-based and not publicly disclosed, and the revenue model is professional services fees per participant cohort. There is no software product, mobile app, API, or disclosed digital platform; the offering is delivered by humans, with marketing driven by the website (Portuguese and English versions), trainer social profiles, and email/phone contact.

Firmographics indicate a micro operation: a team of 14 (7 trainers + 7 ambassadors), no external institutional funding, no M&A activity, no certifications or awards disclosed, and operations limited to Portugal. ACE Academy is founder/owner-operated under the MTW Portugal umbrella with the ACE Academy® trademark registered to that parent.

Name

ACE Academy

Legal name

ACE Academy (registered trademark of MTW Portugal)

Website

https://ace-academy.pt

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ACE Academy is a Lisbon-based private professional training brand under MTW Portugal that delivers a one-month intensive Advanced Career Empowerment program, pairing seven specialized trainers with seven selected professionals to develop personal branding and career skills.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Performance & Accountability Coaching (EDABANAD)

akta.pro secondary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Professional development training
• Career empowerment coaching
• Personal branding workshops
• Executive coaching services
• Communication skills training

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Training Program Fees: Intensive one-month professional development program with selective admission. Pricing appears to be quote-based with special rates for ambassador-invited guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ACE Academy delivers an intensive one-month professional development program built on the proprietary Advanced Career Empowerment (ACE) methodology. The program combines seven integrated workshops (media training, brand strategy, new media, executive coaching, personal style, and additional modules) delivered by seven specialized trainers to seven carefully selected participants, focusing on personal skills, communication effectiveness, leadership, and personal brand development.

Product overview

ACE Academy offers a unified professional development program called Advanced Career Empowerment (ACE), comprising seven integrated workshops delivered over one intensive month. The program combines individual coaching modules (Media Training, Brand Strategy, New Media Consulting, Executive Coaching, and Personal Style Consulting) delivered by seven specialized trainers to seven carefully selected participants. The methodology focuses exclusively on personal skills development rather than academic or professional qualifications, positioning participants to become proactive personal brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Career Empowerment (ACE) Program

Quantifiable outcome

• 360-degree personal and professional development in one month

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MTW (MTW Portugal)coreOEM/ Whitelabel/ Licensing PartnerACE Academy® is a registered trademark of MTW (http://www.mtwportugal.pt). The company operates as a brand under MTW Portugal, with copyright notices from 2019-2020 referencing MTW ownership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Henley Business School Executive Education: UK-based business school offering executive education and open-enrolment programs. Comparable to ACE Academy through non-degree executive education offerings, though serving primarily UK/European professionals rather than the Iberian market.

Broad incumbents

• INSEAD Executive Education: Top-tier global business school offering non-degree executive education programs. Comparable to ACE Academy as a non-degree executive education provider, though at much larger scale, broader curriculum, and premium institutional brand.
• Egon Zehnder: Executive search and leadership advisory firm with executive coaching as a key offering. Comparable through the executive coaching and personal-positioning components of ACE Academy's program, serving a similar senior professional audience.
• IMD Executive Education: Swiss-based business school offering executive education and leadership programs. Comparable to ACE Academy through its non-degree executive education programs targeting mid-to-senior professionals, though with institutional scale ACE lacks.
• Korn Ferry: Global organizational consulting firm with significant leadership development and executive coaching practices. Comparable through executive coaching and leadership development offerings, though vastly broader in scope and scale than ACE Academy.

Emerging players

• DDI (Development Dimensions International): Leadership and workforce development training provider serving corporate clients. Comparable to ACE Academy in leadership development and trainer-led delivery, though primarily B2B and global in scope.

Direct peers

• FranklinCovey: Provider of leadership, effectiveness, and personal-development training with proprietary methodologies (e.g., 7 Habits). Closely comparable to ACE Academy's methodology-driven, trainer-led approach to professional empowerment.
• Dale Carnegie Training: Global personal and professional development training provider covering communication, leadership, and presentation skills. Directly comparable to ACE Academy in offering structured soft-skills programs to mid-career professionals, though at much larger scale and broader geographic reach.
• Center for Creative Leadership: Non-profit specializing in leadership development and executive coaching programs. Comparable to ACE Academy's executive-coaching and leadership-skill components, but operating at significantly larger scale and broader geographic footprint.
• Right Management (ManpowerGroup): Career development, transition, and coaching services provider serving mid-career professionals. Comparable to ACE Academy's focus on career empowerment and personal brand development for professionals seeking advancement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ace-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Academy