MTW

What MTW does

MTW is a Lisbon-headquartered communications and presentation-skills consultancy founded in 2007, serving Portuguese and UK operating geographies with a team of 11–50 employees. The firm delivers executive-level programs in Media Training, Public Speaking, Presentation Training, and Communication to Influence, targeting PSI20-listed companies and other large organizations, with named clients including Sephora Portugal, Grupo Porto Editora, Millennium BCP, Grupo Tecnifar, Banco da África Ocidental, and Altice.

The company's core product stack rests on MTW Methodology®, a proprietary and registered framework that underpins its training portfolio and feeds multiple branded sub-products: CEO and EXECUTIVE Talks® (executive media appearances), MTW Digital Learning (digital delivery of communication programs), MTW Adaptive Learning (adaptive-learning-enabled training built on a 2019 partnership with Area9 Lyceum), ACE Academy® (an academy-style sub-brand), and Public Speaking for Teens (a consumer-oriented course). Several elements of the brand portfolio are registered or have registration-pending trademarks.

MTW makes money primarily through enterprise training engagements priced between €6,000 and €50,000+ per program, supplemented by a consumer course priced at €29 (Public Speaking for Teens) distributed via Hotmart. The firm reports 1,800+ projects completed, 20,000+ professionals trained, and 40,000+ hours of training delivered since inception, with a global assessment score of 94/100 and individual program satisfaction scores of 9.17–9.8/10. The company remains privately held with no external funding rounds disclosed, and has held 'Best HR Supplier' status since 2018 alongside PME Líder / PME Excelência certification since 2020.

Name

MTW

Legal name

MTW PORTUGAL LDA

Website

https://mtwportugal.pt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MTW is a Lisbon-based communication and public-speaking consultancy founded in 2007, serving PSI20-listed firms and other large organizations in Portugal and the UK through its proprietary MTW Methodology® across media training, presentation, and executive communication programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Executive Training Services: Professional services revenue from intensive, experiential communication training programs delivered to executives and corporate teams. Includes individual coaching, group training, and customized programs. Pricing tiers range from €6k-10k to €30k-50k+.
2. Digital Learning Programs: 100% online corporate learning formats including The Learning Show (premium talk show corporate format), Digital Masterclass, and Digital Experience (microlearning). Maintains evaluation scores of 9.4.
3. CEO and Executive Talks®: Premium end-to-end executive speech production and coaching service from A-Z, including creative concept development, message definition, intensive experiential training, and technical requirements. Rated 9.8/10.
4. Public Speaking for Teens Course: Online video learning course for teenagers priced at €29, delivered through Hotmart platform. Includes diagnostic tools, ebook access, and diploma.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MTW is a Portuguese strategic communication consulting firm that delivers experiential, intensive, and personalized training in Media Training, Public Speaking, Presentation Training, and Communication to Influence to corporate leaders, executives, and teams. Its portfolio is anchored by the proprietary MTW Methodology® and is extended through premium CEO/Executive speech production (CEO and EXECUTIVE Talks®), the Area9 Lyceum-powered MTW Adaptive Learning platform, the MTW Digital Learning suite, the Inspiradores® diagnostic tool, and the ACE Academy® soft skills program.

Product overview

MTW is a strategic communication consulting firm offering a portfolio of specialized training products organized around four core pillars — Media Training, Public Speaking, Presentation Training, and Communication to Influence — supplemented by premium executive services (CEO and EXECUTIVE Talks®), adaptive and digital learning platforms (MTW Adaptive Learning powered by Area9 Lyceum, and MTW Digital Learning with formats including The Learning Show®, Digital Masterclass, and Digital Experience), online courses (Public Speaking for Teens), and supporting tools (Inspiradores® diagnostic profiler and ACE Academy® soft skills program). Offerings are delivered individually, in groups, or in corporate formats, serving executives and organizations across Portugal and international markets, with an overall client satisfaction rating of 94/100 (global) and individual program scores ranging from 9.17 to 9.8 out of 10.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Training
• Public Speaking
• Presentation Training
• Communication to Influence
• CEO and EXECUTIVE Talks®
• MTW Adaptive Learning
• MTW Digital Learning
• Public Speaking for Teens
• Inspiradores®
• ACE Academy®

Quantifiable outcome

• 50% reduction in learning time with adaptive learning
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Area9 LyceumcoreTechnology or Integration · 1 January 2019Strategic technology partnership for adaptive learning platform. Area9 Lyceum provides the AI-powered adaptive learning technology that enables MTW to deliver personalized learning experiences at scale, reducing learning time by approximately 50%.
• BlanchardminorStrategic or Co-development PartnerPartnership for leadership and management training content integration within MTW's training programs.
• ICC CoachingminorStrategic or Co-development PartnerInternational Coaching Community partnership for coaching certification and methodology integration.
• LEGO® SERIOUS PLAY® MethodminorStrategic or Co-development PartnerLicensed partner for LEGO® SERIOUS PLAY® methodology in team engagement and communication training.
• Paul Ekman InstituteminorStrategic or Co-development PartnerPartnership for emotional intelligence and body language training content based on Paul Ekman's research.
• Social Media AcademyminorStrategic or Co-development PartnerPartnership for social media communication and digital presence training integration.
• Everything DiSCminorStrategic or Co-development PartnerPartnership for behavioral assessment and communication style tools integration.
• Media Training WorldwideminorStrategic or Co-development PartnerInternational partnership for media training methodology and content development.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duarte: Duarte is a US-based communication and presentation training firm serving Fortune 500 executives, with a flagship methodology and a content/IP-led go-to-market closely aligned to MTW's PSI20-focused executive communication practice.
• Mandel Communications: Mandel delivers communication, presentation, and influence training to corporate executives globally — a comparable specialized training firm with similar methodology, audience (senior leaders and L&D buyers), and B2B services motion.
• Media Training Worldwide: Media Training Worldwide is a global media and communication training firm and a current MTW partner; the offering, buyer (corporate comms and executives), and delivery format are directly comparable to MTW's Media Training pillar.
• The Humphrey Group: The Humphrey Group is an executive communication and presentation skills firm serving senior leaders — directly comparable to MTW's Media Training, Public Speaking, and CEO Talks offerings in terms of buyer persona and methodology-led delivery.

Broad incumbents

• VitalSmarts (Crucial Learning): Crucial Learning (formerly VitalSmarts) sells corporate training in communication, influence, and leadership skills at global enterprise scale — a broader portfolio incumbent comparable in buyer (L&D) and category (corporate soft-skills training).
• Blanchon (Ken Blanchard Companies): Ken Blanchard Companies is a global leadership and management training firm and a current MTW partner — an incumbent in adjacent categories (leadership, management) that overlaps with MTW's Communication to Influence and executive offerings.
• Dale Carnegie Training: Dale Carnegie is a global incumbent in corporate communication, leadership, and presentation training — overlapping with MTW's pillars but operating through a much broader franchise network and wider portfolio.
• Toastmasters International: Toastmasters is the global incumbent in public-speaking skill development, operating a member-based model rather than enterprise sales — comparable audience and topic, but a fundamentally different distribution and monetization approach.

Emerging players

• getAbstract: getAbstract offers scalable digital corporate learning content on leadership and communication topics — comparable to MTW Digital Learning and MTW Adaptive Learning in distribution (digital, subscription) rather than in delivery format.
• Bates Communications: Bates Communications focuses on communication skills training and coaching with a strong personal-brand / executive presence angle — overlapping with MTW's Public Speaking and Presentation Training pillar at the executive coaching level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4Y7dsrlZEyInNH6oyYSb_w
• Facebookfacebook.com/mtwportugal
• Instagraminstagram.com/mtwportugal
• Xx.com/_mtwportugal_
• LinkedInlinkedin.com/company/mtwportugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTW