Smile Dental Practice

What Smile Dental Practice does

Smile Dental Practice is a single-site dental clinic at 79 Addiscombe Road, Croydon, founded in 2010 by Dr. Oscar Dadashian and operated under the UK private limited company Splendent Care Limited. The practice serves both NHS and private patients from the Croydon catchment, including commuters from East Croydon station and Lebanon Road tram stops, offering general dentistry, cosmetic dentistry, Invisalign orthodontics, dental implants, specialist periodontics and endodontics, sedation for nervous patients, children's dentistry, and facial aesthetics (Botox, dermal fillers, PRP).

The underlying technology stack is digitized rather than AI-driven: iTero 5D 3D scanning for Invisalign simulation, CBCT for implant planning, CAD/CAM in an in-house MHRA-registered digital laboratory (Smile Dental Lab, founded 2012), and the Dental Hub online booking platform. The lab subsidiary also operates as a B2B service, providing crowns, bridges, orthodontics and implant fabrications to NHS and private practices throughout the UK.

Revenue is generated through four streams: pay-as-you-go private treatment (published fee schedule ranging from £30 child exams to £2,490+ implants and £1,885-£3,445 Invisalign), NHS fee-per-item treatments, monthly Denplan Essentials and Denplan Care subscriptions providing recurring revenue, and 0% interest finance (FCA-authorized) on treatments over £550 spread 6-24 months. Patient acquisition combines organic social (Facebook, Instagram, YouTube), content marketing (blog, video library, dental library), and a GDP referral channel feeding specialist cases into the practice. The team includes three GDC-registered specialists, supported by general dentists, hygienists, a practice manager, dental nurses and reception staff.

Name

Smile Dental Practice

Legal name

Splendent Care Limited

Website

https://smiledentalpractice.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile Dental Practice is a Croydon-based single-site dental clinic serving NHS and private patients with general, cosmetic, orthodontic, implant, and specialist dentistry, supported by an in-house digital dental laboratory and monthly Denplan subscriptions.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant services
• Orthodontic treatments
• Facial aesthetics services

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Private Dental Services: Comprehensive private dental treatments including examinations, hygiene, cosmetic dentistry, orthodontics, implants, and specialist treatments. Fee-for-service model with published pricing.
2. NHS Dental Services: NHS dental treatments provided alongside private options, serving patients with budget-conscious needs.
3. Denplan Membership Plans: Monthly subscription payment plans (Denplan Essentials and Denplan Care) providing regular examinations, hygienist visits, and discounts on treatments. Includes 24-hour worldwide emergency cover.
4. Interest-Free Dental Finance: 0% finance options for treatments over £550, spread over 6-24 months. Provides accessibility to more expensive treatments while maintaining practice revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Smile Dental Practice is a Croydon-based dental clinic offering comprehensive dental care including general dentistry (examinations, hygiene, fillings), cosmetic dentistry (veneers, whitening), orthodontics (Invisalign and traditional braces), dental implants, specialist treatments (periodontics, endodontics), and facial aesthetics (Botox, dermal fillers). It serves both NHS and private patients and is supported by an in-house MHRA-registered digital dental laboratory (Smile Dental Lab) founded in 2012.

Product overview

Smile Dental Practice is a single-location dental clinic in Croydon offering a comprehensive range of dental services. The practice operates as a unified service portfolio combining general dentistry (routine check-ups, hygiene), restorative treatments (dental implants, crowns, bridges), cosmetic procedures (Invisalign, veneers, whitening), and facial aesthetics (Botox, fillers). The practice provides in-house specialist services including periodontics, endodontics, and orthodontics, supported by an in-house dental laboratory. Payment options include Denplan monthly plans and 0% interest financing, with NHS and private treatment options available.

Differentiator

Problem solved

Functional benefit

Brands

• Smile Dental Lab: In-house dental laboratory providing digital and traditional dental lab services including crown and bridge, orthodontics, implant work, and removable prosthetics. Founded in 2012 and led by Manpal Chana (MSc Dental Technology).

Products and services

• General Dentistry

Quantifiable outcome

• Free dental implant consultations available
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Smile Dental LabcoreStrategic or Co-development PartnerIn-house digital and traditional dental laboratory established in 2012, led by Manpal Chana (MSc Dental Technology). Provides full-service lab work including crowns, bridges, orthodontics, implants, and removables. MHRA registered. Services both NHS and private dental practices throughout the UK. Enables faster turnaround and quality control for Smile Dental Practice treatments.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Colosseum Dental UK: Pan-European dental group with UK practices offering general dentistry, orthodontics, implants, and cosmetic services under multiple brands — broader geographic footprint and corporate backing versus Smile Dental's single Croydon site.
• Bupa Dental Care: UK-wide dental chain owned by Bupa offering NHS and private dentistry, orthodontics, implants, and cosmetic treatments — broader portfolio and brand footprint than Smile Dental Practice but overlaps directly on service lines and patient demographics.
• mydentist: Largest UK dental chain with hundreds of practices providing NHS and private dentistry including orthodontics and cosmetic treatments — competes for the same Croydon-area NHS and private patients and operates at much larger scale.

Direct peers

• Genix Healthcare Dental: UK dental group with mixed NHS/private practices delivering general dentistry, cosmetic treatments, and specialist services including implants — comparable practice profile and target demographic.
• Portman Dental Care: UK-based dental group operating a network of multi-specialty private and mixed practices offering general dentistry, orthodontics, implants, and specialist services — closely comparable multi-disciplinary service mix to Smile Dental Practice, with referral pathways for specialist work.
• Damira Dental Studios: UK dental group with NHS and private practices offering general dentistry, cosmetic treatments, Invisalign, and implants — similar multi-service practice model and patient mix to Smile Dental Practice.
• Rodericks Dental Partners: Large UK dental group with NHS and private practices delivering general dentistry, cosmetic, orthodontic, and implant treatments across multiple sites — comparable service portfolio and mixed NHS/private revenue model to Smile Dental Practice.
• Together Dental: UK dental group operating NHS and private practices with general dentistry, cosmetic, orthodontic, and implant offerings — comparable service breadth and mixed funding model to Smile Dental Practice.

Others

• Highland Dental Care: UK digital and traditional dental laboratory serving dental practices with crowns, bridges, orthodontic appliances, and implant work — comparable to Smile Dental Lab's external B2B service line as a fellow UK dental lab operator.

Regional players

• SmileOne Dental: SmileOne Dental operates dental practices in the South East of England with general, cosmetic, and orthodontic services — relevant as a regionally focused peer competing in the same Greater London commuter catchment as Smile Dental Practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCt5Qbwe0ZZLSzJ6NgDXNjxg
• Facebookfacebook.com/SmileDentalPracticeCroydon
• Instagraminstagram.com/smiledentalpracticecroydon
• Xx.com/croydondentist
• LinkedInlinkedin.com/company/smile-dental-practice

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Dental Practice