SmileOne Dental

What SmileOne Dental does

SmileOne Dental is a privately-held, multi-location dental practice group operating in England, United Kingdom. Founded in 2015 and led clinically by Dr. Ramesh Siva (Principal Dentist / Clinical Director, qualified Edinburgh 1993), the group operates three branded clinics — SmileOne Albion (Lewes, East Sussex), SmileOne Carfax (Horsham, West Sussex), and SmileOne Lupus Street (Pimlico, London) — alongside sub-brands under the SmileOne umbrella. The practice portfolio spans preventive dentistry (examinations, hygiene/cleaning), restorative procedures (implants, crowns and bridges, dentures, root canals, white fillings), cosmetic treatments (teeth whitening, veneers, facial aesthetics including anti-wrinkle injections and dermal fillers), and orthodontics (Invisalign, lingual braces, fixed appliances). NHS treatments are delivered under the standard three-band Department of Health charging structure, complemented by private cosmetic and restorative services. Clinical leadership is differentiated by credentials including Eastman Dental Hospital consultant orthodontist Dr. Priti Acharya, members of the British Academy of Cosmetic Dentistry, British Orthodontic Society, and European Society of Orthodontics.

The group's technology stack combines conventional dental practice systems (digital imaging, X-rays, 3D Invisalign scanning with ClinCheck simulations, titanium implant placement) with digitally-enabled patient access. In 2020 it launched a Virtual Consultation Platform supporting video appointments and photo-based oral health assessments processed via computer-vision AI through a Dentogovc/Straumann integration. The practice is regulated by the Care Quality Commission (CQC) and operates under NHS contractual frameworks. Multiple Information Governance Leads and Data Protection Officers across sites indicate a structured compliance posture aligned with UK GDPR, ICO, and GDC requirements.

The business model is a hybrid of NHS fee-per-band revenue and private fee-for-service revenue, augmented by 0% APR patient financing (via OpenPay for treatments over £350, with 6/10/18/24-month terms) and a £10–£200 gift voucher retail channel. Marketing is multi-channel: a Webflow-hosted website with online booking, Facebook/Instagram/Twitter social presence, patient testimonials, blog content, and free virtual consultations. Customer acquisition includes self-referral, online booking, and professional referrals from other dental practices. The patient base is entirely consumer/individual, segmented into NHS patients, private patients, nervous patients (supported by Rapid Transformational Therapy hypnotherapy), and children/families. No external investment, parent company, or public-market listing is evidenced in the source material.

Name

SmileOne Dental

Legal name

SmileOne Dental

Website

https://smileone.dental

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SmileOne Dental is a private UK dental practice group operating three clinics in Lewes, Horsham, and central London, delivering NHS and private preventive, restorative, cosmetic, orthodontic, and facial-aesthetics services to individual consumers.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAKAH

Prosthodontic & Restorative Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• General dentistry services
• Cosmetic dental treatments
• Orthodontic care
• Restorative dentistry
• NHS dental provider

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. NHS Dental Services: Government-funded NHS dental treatments at standard Band rates covering examinations, fillings, extractions, and major procedures
2. Private Dental Services: Private cosmetic and restorative treatments including teeth whitening, veneers, Invisalign, dental implants, and facial aesthetics
3. Payment Plans: 0% APR financing options for treatment plans over £350, with terms of 6, 10, 18 and 24 months available
4. Gift Vouchers: Gift vouchers available from £10 to £200, valid for 2 years, redeemable against private or NHS treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SmileOne Dental operates multi-location dental practices in England offering a comprehensive portfolio of NHS and private dental services, including preventive care (examinations, hygiene), restorative treatments (implants, crowns, bridges, dentures, root canals, fillings), cosmetic procedures (teeth whitening, veneers, facial aesthetics), and orthodontics (Invisalign, lingual braces). Services are delivered through physical practice locations supplemented by a digital Virtual Consultation platform with AI-assisted photo-based oral health assessments.

Product overview

SmileOne Dental is a multi-location dental practice offering a comprehensive portfolio of NHS and private dental services. The core offering spans preventive dentistry (examinations, hygiene), restorative treatments (implants, crowns, bridges, dentures, root canals, fillings), cosmetic procedures (teeth whitening, veneers, facial aesthetics), and orthodontics (Invisalign, lingual braces). The practice operates as a single-service healthcare provider rather than a technology platform, with services delivered through physical practice locations. A digital Virtual Consultation service enables remote appointments with AI-assisted photo-based assessments. The company offers NHS Band treatments alongside private options, with payment plans and finance available.

Differentiator

Problem solved

Functional benefit

Products and services

• Teeth Whitening Professional teeth whitening treatments using custom-made trays and whitening gel for at-home use, producing brighter, whiter smiles for individual patients seeking cosmetic improvements.
• Veneers Porcelain veneers fitted over the surface of teeth to create the appearance of straighter, whiter teeth and correct minor imperfections, for patients seeking cosmetic smile enhancements.
• Crowns & Bridges Crowns restore weak or damaged teeth and bridges fill gaps caused by missing teeth, both providing natural-looking permanent restorative solutions for patients with dental damage or tooth loss.
• Invisalign Clear plastic aligner system for straightening teeth without visible braces, using custom-made removable transparent trays for adult and teen orthodontic patients.
• White Fillings Mercury-free composite resin fillings that bond to tooth enamel and provide a natural aesthetic alternative to metallic amalgam fillings for patients with cavities.
• Dental Implants Titanium rod implants inserted into the jawbone to act as artificial tooth roots, topped with bespoke crowns for permanent tooth replacement in patients with missing teeth.
• Dentures Full or partial removable dentures that are comfortable and natural-looking, offered as an alternative to bridges or implants for patients with multiple missing teeth.
• Root Canal Treatment Treatment to repair and save infected teeth by removing damaged nerve tissue, sterilizing, filling and sealing the root canal for patients with infected or damaged teeth.
• Orthodontics Full range of orthodontic treatments including fixed braces, removable appliances, and specialist consultation for straightening teeth and correcting bite issues in children and adults.
• Lingual Braces Fixed braces custom-fitted to the inside surfaces of teeth, making them completely invisible while effectively treating complex orthodontic cases for image-conscious patients.
• Hygiene & Cleaning Dental hygiene services including Scale & Polish and AirFlow treatments to maintain healthy teeth and gums, remove stains and plaque for preventive oral health.
• Dental Examinations Regular dental check-ups assessing oral health, checking for cancer, and providing preventive care advice for patients seeking routine dental monitoring.
• NHS Dentistry NHS dental treatments across three standard charge bands covering examinations, fillings, extractions, and major restorative work, available at government-mandated rates.
• Facial Aesthetics

Quantifiable outcome

• Over 50 years combined experience among the dental team
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Department of HealthcoreOthersNHS dental services provider operating under Department of Health guidelines and regulations. SmileOne provides NHS dental treatments at standard government-mandated rates.
• NHScoreOthersRegistered NHS dental provider offering subsidized dental treatments under the NHS dental charging scheme at three band levels.
• Care Quality Commission (CQC)coreOthersRegulated by the Care Quality Commission for both private and NHS dental care services in England.
• British Academy of Cosmetic Dentistry (BACD)minorOthersProfessional association membership for cosmetic dentistry practitioners. Dr Ramesh Siva is a full member.
• British Orthodontic SocietyminorOthersProfessional orthodontic society providing patient information leaflets and professional guidelines. SmileOne provides BOS leaflets to patients.
• European Society of OrthodonticsminorOthersProfessional orthodontic society. Dr Priti Acharya is a member.
• OpenPayminorOthersPayment plan provider offering financing options for dental treatments. Featured on the website as a payment option.
• Yasmina HedhliminorOthersRapid Transformational Therapy (RTT) Practitioner who provides hypnotherapy and anxiety management services for nervous dental patients at SmileOne practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genix Healthcare: UK dental chain providing NHS and private dental services across multiple practices, overlapping with SmileOne on patient demographics, service offerings, and operational structure.
• Portman Dental Care: UK private-focused dental group with 100+ practices offering cosmetic, orthodontic, and implant treatments, comparable to SmileOne in service mix though with a heavier private weighting.
• Together Dental: UK dental group operating a network of practices delivering NHS and private dentistry including cosmetic and orthodontic services, similar in size band and service mix to SmileOne.
• mydentist: Largest UK dental chain operating hundreds of practices with a mixed NHS and private service portfolio, directly comparable to SmileOne's hybrid model across preventive, restorative, cosmetic, and orthodontic treatments.
• Bupa Dental Care: Major UK dental group with 300+ practices offering NHS and private dentistry including implants, orthodontics, and cosmetic services, operating a multi-site model similar to SmileOne but at materially larger scale.
• Rodericks Dental Partners: UK-focused dental group with 200+ practices providing mixed NHS and private care including implants and orthodontics, directly comparable to SmileOne's multi-site, mixed-payer operating model.

Regional players

• Dental Beauty Group: UK dental group operating practices focused on cosmetic dentistry, implants, and orthodontics, sharing SmileOne's premium cosmetic positioning though with somewhat different geographic focus.

Emerging players

• Mismile: UK Invisalign-focused network of partner practices with strong cosmetic and aligner positioning; partial overlap with SmileOne's Invisalign and cosmetic private revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SmileoneDental
• Facebookfacebook.com/SmileOneDentalUK
• Instagraminstagram.com/smileonedental_lewes

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmileOne Dental