National Storm Recovery Inc

What National Storm Recovery Inc does

National Storm Recovery Inc (OTCQB:NSRI) is a publicly registered holding entity whose principal consumer-facing brand is ArborCare / Central Florida ArborCare, a residential tree care services provider headquartered at 155 West Oakland Avenue, Ocoee, Florida (with mailing operations traced to Apopka). The firm trades on the OTCQB venture market, employs 101–250 people, and reports a founding context dating to 1985; however, all operating evidence in the available source material describes a single-region tree services business rather than the storm recovery, debris hauling, biomass recycling, and mulch manufacturing activities referenced in the firm's short description.

The operating business provides professional tree trimming, tree removal, stump grinding, and crane-assisted services to homeowners across Central Florida. Service delivery is on-site, performed by an experienced crew, and supported by what the company describes as the "latest tools and techniques." There is no proprietary technology platform; the underlying stack consists of the company's own website (built on GoDaddy Website Builder), standard email and phone intake, and manual quoting. Revenue is generated through one-time, quote-based fees determined per job, billed pay-as-you-go, with free estimates offered to prospects.

The go-to-market model is purely direct-to-consumer and local: customers reach the company by phone, email, or in-person consultation, and all marketing, sales, and delivery happen within the Central Florida region. The firm markets itself on localized experience (30+ years), a personalized planning approach, and a residential focus. Pricing is not publicly disclosed, there are no enterprise or B2B contracts in evidence, and the customer book is entirely long-tail individual homeowners. Public-market exposure via OTCQB:NSRI is the company's most distinctive structural feature relative to typical small-scale tree services competitors.

Name

National Storm Recovery Inc

Legal name

ArborCare

Website

https://centralfloridaarborcare.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

National Storm Recovery Inc (OTCQB:NSRI) is the public parent of Central Florida ArborCare, a residential tree care services provider offering trimming, removal, stump grinding, and crane services to homeowners across Central Florida through quote-based, direct-to-consumer engagements.

Ownership category

akta.pro rank

Product category

Arborist and Tree Care Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Removal & Dismantling (HSAIADAB)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Stump Grinding & Stump Removal (HSAIADAC), Emergency Storm Damage Response & Hazard Mitigation (HSAIADAG)

Keywords

• Tree trimming services
• Tree removal services
• Stump grinding services
• Arborist services
• Crane tree services

Headquarters

HQ city

Apopka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tree Care Services: Fee-for-service revenue from tree care services including tree trimming, tree removal, stump grinding, and crane services. Services are priced individually based on customer needs and property requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ArborCare (the operating brand of National Storm Recovery Inc) provides professional residential and commercial tree care services across Central Florida, including tree trimming, tree removal, stump grinding, and crane services. Services are delivered on-site by a team of arborists and customized per property, with free estimates offered prior to engagement.

Product overview

ArborCare is a single-service brand offering professional tree care services. The product portfolio centers on the core ArborCare brand providing tree trimming, tree removal, stump grinding, and crane services. The company uses the latest tools and techniques to ensure trees are healthy and beautiful, taking a personalized approach to develop plans that meet specific customer needs and budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Trimming Service Professional tree trimming service for residential and commercial properties in Central Florida, using latest tools and techniques to keep trees healthy and well-shaped.
• Tree Removal Service Safe removal of trees for residential and commercial customers in Central Florida, including hazardous or difficult-to-access trees handled with crane equipment.
• Stump Grinding Service Stump grinding service for residential and commercial properties to remove remaining stumps after tree removal.
• Crane Tree Service Specialty crane-assisted tree work for difficult or large tree removal and trimming situations that cannot be safely handled with standard methods, for residential and commercial customers.
• ArborCare Custom Tree Care Plan Personalized tree care planning service in which ArborCare experts develop a customized plan matched to the customer's specific needs and budget, then execute trimming, removal, stump grinding, or crane work accordingly.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• SavATree: SavATree is a leading residential and commercial tree, shrub, and lawn care provider offering pruning, removal, plant health care, and related services across the Northeast and Mid-Atlantic, with expanding national footprint. Directly comparable to ArborCare's tree-trimming/removal/stump-grinding service mix and residential target customer.
• Davey Tree Expert Co. Davey Tree is one of the largest employee-owned tree care companies in North America, providing pruning, removal, plant health care, and storm response for residential, commercial, and utility customers. Directly comparable services, customer mix, and storm-recovery capabilities to National Storm Recovery/ArborCare.
• Monster Tree Service: Monster Tree Service is a franchise-based residential tree care company offering trimming, removal, and stump grinding across multiple U.S. states. Comparable residential focus, service mix, and franchise/branch model that ArborCare could use to scale beyond Florida.
• Bartlett Tree Experts: Bartlett Tree Experts is a science-based residential and commercial tree care company offering pruning, removal, plant health care, and consulting across the U.S. Comparable premium residential tree-care positioning, with similar emphasis on arborist expertise and customized service plans.

Broad incumbents

• TruGreen: TruGreen is the largest U.S. residential lawn and tree care franchise, offering fertilization, weed control, and limited tree/shrub services. Comparable residential target market and direct-to-consumer sales motion, though TruGreen's core focus is lawn health rather than arborist services.
• Asplundh Tree Expert Co. Asplundh is one of the largest utility vegetation management and tree care companies in North America, primarily serving utility and commercial clients with line-clearance and large-scale removal. Comparable storm-recovery and tree-removal capabilities, though operating at much larger scale and weighted toward utility rather than residential.
• BrightView Holdings: BrightView is the largest U.S. commercial landscaping services provider, offering tree care, lawn maintenance, and snow/ice management to commercial clients. Comparable landscape/tree service offering at much larger scale, primarily serving commercial rather than residential customers.

Others

• Tree Care Industries Association (TCIA) accredited operators: TCIA is the trade association for the tree care industry, representing accredited tree-care companies and providing certification standards. Relevant as an industry body that defines arborist credentials and customer-trust signals comparable to those ArborCare would need to compete in the residential market.

Emerging players

• Joshua Tree Experts: Joshua Tree Experts is a growing residential tree care company operating in the Mid-Atlantic/Southeast U.S., offering tree removal, pruning, and plant health care. Comparable residential-focused service mix and direct-to-consumer motion, though operating in adjacent geographies rather than Florida.

Regional players

• Yellowstone Landscape: Yellowstone Landscape is a large Florida-based commercial landscaping company offering tree care, irrigation, and grounds maintenance across the Southeast. Comparable geographic footprint (Central/South Florida) and tree-care service mix, though weighted toward commercial HOA/property contracts rather than residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/central-florida-arbor-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Storm Recovery Inc