Streamland

What Streamland does

Streamland Honey Group Ltd is a privately held New Zealand honey producer founded in 2013 and headquartered in Rotorua. The company manufactures and distributes a diversified honey portfolio spanning UMF-certified Manuka honey (5+ to 20+ grades), fruit-infused honeys (passionfruit, lemon, gold kiwifruit, cranberry), floral honeys (rose, peach blossom), native New Zealand monofloral and multifloral varieties (dew, rewarewa, thyme, clover, kamahi), children's honey, and adjacent bee-derived products including propolis, royal jelly, lozenges, oral sprays, and comb honey. The wholly owned BEEGO sub-brand targets the premium UMF 15+ and 20+ segment. Core production relies on New Zealand-sourced honey combined with natural fruit extracts and botanical essences, with quality controls anchored by the UMF Honey Association licence (#2010), FDA registration, MPI Risk Management Programme certification, Halal, Kosher, NZ Made, and GE-FREE certifications.

The company operates a multi-channel go-to-market model. Direct-to-consumer sales flow through a Shopify e-commerce storefront (nzstreamland.com) with free domestic shipping over NZ$50. A wholesale channel supplies branded product to retailers such as Smith & Caughey's Queen Street store and food service partners. A third B2B stream offers private label and custom-formulated honey to distributors and stockists, with packaging configurations ranging from 250g PET jars to steel drums. International export is a material focus, with documented sales presence across 12+ countries including Australia, the United States, Germany, China, Canada, Singapore, the Philippines, Dubai, Hong Kong, and Taiwan, supported by participation in the China International Import Expo (CIIE) in 2018 and 2019. The company is privately held, founder/family-owned, with no disclosed institutional funding rounds, no parent company, and no public listing.

Name

Streamland

Legal name

Streamland Honey Group Ltd

Website

https://nzstreamland.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Streamland Honey Group Ltd is a privately held New Zealand producer of UMF-certified Manuka honey, fruit- and flower-infused honey, and bee-derived wellness products, selling via DTC e-commerce, wholesale, and private label to consumers and distributors across 12+ countries.

Ownership category

akta.pro rank

Product category

Specialty Honey Products

NAICS

Apiculture (11291)

SIC

Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

akta.pro secondary industries

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)

Keywords

• Manuka honey production
• Infused honey products
• Private label honey
• UMF certified honey
• New Zealand honey exports

Headquarters

HQ city

Rotorua

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Streamland sells products directly to consumers through their Shopify e-commerce website (nzstreamland.com). Customers can purchase products online with home delivery via courier. They offer free shipping on orders over $50 NZ within New Zealand.
2. Wholesale & Private Label: Streamland provides private label honey products for distributors and stockists. They offer custom formulated honey with established formulas and flavours or ability to create custom flavours. They also supply B2B customers looking to add custom flavours, vitamins or health products to honey.
3. Distributor/Stockist Model: Streamland actively seeks distributors and stockists for their branded products. Interested parties can contact the company to become distributors or stockists of Streamland Honey products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Streamland produces and sells premium New Zealand honey products including UMF-graded Manuka honey (5+, 10+, 15+, 20+), fruit-infused honeys (passionfruit, lemon, gold kiwifruit, cranberry), flower-infused honeys (rose, peach blossom), native New Zealand monofloral honeys (Rewarewa, Thyme, Kamahi, Dew Plus+, Wild Flower, Clover), children's honey, and bee-derived supplements (Propolis, Royal Jelly). Products are sold under the Streamland brand and BEEGO sub-brand via direct-to-consumer e-commerce, retail, international distributors, and private-label B2B partnerships.

Product overview

Streamland is a New Zealand-based honey company offering a diversified portfolio of premium honey products. The core offering centers on UMF-rated Manuka honey (5+, 10+, 15+, 20+) sourced from the Leptospermum scoparium tree, supplemented by a distinctive line of infused honeys marketed as 'N Honey variants. The product line includes: Manuka Honey products ranging from entry-level UMF 5+ to rare UMF 20+; Fruit 'N Honey infusions (Passionfruit, Lemon, Gold Kiwifruit, Cranberry); Flowers 'N Honey (Rose, Peach Blossom); Natives 'N Honey varieties (Dew Plus+, Wild Flower, Rewarewa, Thyme, Clover, Kamahi); Kids 'N Honey for children; and Others 'N Honey offerings including Propolis, Royal Jelly, lozenges, sachets, and comb honey. The company also operates a sub-brand, BEEGO, offering premium UMF 15+ and UMF 20+ Manuka honey. Streamland positions itself as an 'infusion honey market leader' with products distributed globally across New Zealand, Australia, USA, Germany, China, Canada, Singapore, Philippines, Dubai, Hong Kong, and Taiwan.

Differentiator

Problem solved

Functional benefit

Brands

• BEEGO: A subsidiary brand of Streamland Honey Group that embodies the group's business philosophy, management system, and stringent quality control requirements, providing customers with premium New Zealand honey.

Products and services

• Manuka Honey 5+ (UMF) 100% Pure New Zealand Manuka Honey with UMF 5+ rating. Entry-level Manuka honey with low detectable levels of Manuka properties, available in 250g, 500g, and 1kg sizes priced from NZ$27.00.
• Manuka Honey 10+ (UMF) UMF 10+ rated pure Manuka honey with useful levels of Manuka properties, available in 250g and 500g sizes priced at NZ$51.00.
• Manuka Honey 15+ (UMF) UMF 15+ rated premium Manuka honey with superior high-grade levels of Manuka properties, available in 250g size priced at NZ$89.00.
• Manuka Honey 20+ (UMF) UMF 20+ rated rare and highly sought-after premium Manuka honey, available in 250g size priced at NZ$185.00. Marketed as Streamland's flagship Manuka product.
• Manuka Honey Indonesian Manuka honey sourced from Indonesia, available in 250g and 500g sizes.
• BEEGO UMF 15+ Manuka Honey Premium New Zealand Manuka honey under the BEEGO subsidiary brand (250g). Embodies Streamland's business philosophy, management system, and stringent quality control requirements.
• BEEGO UMF 20+ Manuka Honey Highest-grade BEEGO Manuka honey (250g) offering unique floral honey sourced from New Zealand with original flavor and rich texture.
• Passionfruit 'N Honey New Zealand honey blended with natural passionfruit extract (96.4% honey, 3.6% passionfruit), available in 500g size. Marketed as one of Streamland's flagship fruit-infused honeys.
• Lemon 'N Honey Pasture honey combined with natural lemon flavor and Vitamin C, available in 500g size. Positioned for sore throats and as a vitamin C boost.
• Gold Kiwifruit 'N Honey Pasture honey combined with natural gold kiwifruit flavor, available in 500g size. Marketed for use in warm drinks, recipes, and as a spread.
• Cranberry 'N Honey New Zealand honey blended with cranberry superfood, available in 500g size. Known for ruby-red color and burst of sweet-tart flavor.
• Rose 'N Honey Pasture honey combined with natural rose essence, available in 340g size priced at NZ$29.90. Contains 99% Pure New Zealand Honey and 1% Natural Rose Flavours. Marketed for warm drinks, spreads, and recipes.
• Peach Blossom 'N Honey Pasture honey combined with natural peach blossom essence, marketed for desserts, cocktails, warm drinks, and spreads.
• Dew Plus+ Honey Premium New Zealand honey sourced from the bark of native Beech trees in the South Island. High in antioxidants, dark amber in color, collected in small batches, available in 500g size priced at NZ$78.00.
• Wild Flower 'N Honey Multifloral honey from nectar of wild-flowers in New Zealand's exotic and remote valleys, available in 250g, 500g, and 1kg sizes priced from NZ$14.50. Marketed as an ideal sugar substitute with mild flavor.
• Rewarewa 'N Honey Monofloral honey from New Zealand's Honeysuckle tree, available in 500g size priced at NZ$19.80. Rich in hydrogen peroxide with significant antioxidant properties; dark red colour with slight caramel character.
• Thyme 'N Honey Honey from purple flowers in Central Otago hills, available in 250g and 500g sizes priced at NZ$19.80. Renowned for antioxidant qualities and distinctive flavour that complements meat marinades.
• Clover 'N Honey Light, sweet honey from clover-covered New Zealand farmland. Great eating honey that complements most foods, with colour varying from amber to white.
• Kamahi 'N Honey Pure New Zealand honey with smooth, rich, well-balanced flavor, caramel/toffee notes with slightly nutty finish and buttery aftertaste. Recommended with fresh fruits, soft cheeses, and Thai food.
• Kids 'N Honey Light, sweet honey designed for children aged one year and over (500g). Easily digested with nutritional value, marketed as a cold remedy, immunity builder, and energy source.
• Propolis Oral Spray Oral spray combining 25% w/w Pure New Zealand Propolis and UMF 10+ Manuka Honey (30ml, priced at NZ$25.00 on sale / NZ$35.00 regular). Relieves sore throats and improves oral hygiene, with sweet taste from lemon extract.
• Propolis Capsules 200-capsule supplement of bee propolis. Marketed for antioxidant and anti-inflammatory activity and immune system function improvement.
• Royal Jelly Capsules 150-capsule supplement of royal jelly powder (6% 10-HDA per SoftGel), priced at NZ$49.90. Marketed as a traditional health tonic containing B vitamins and trace minerals.
• Lemon 'N Honey Lozenges Super soothing lozenges for sore throats and sniffles, containing 5% pure New Zealand honey and propolis. Available in 20-piece tin or 320g, priced at NZ$12.50.
• Flavoured Honey Sachets Convenient single-serve honey sachets in Lemon and Rose flavours, providing an easy way to consume natural pure New Zealand honey on the go.
• Comb Honey Honey in its most natural form, cut straight from the hive. Marketed as a nutrient-rich snack to add to recipes, teas, and smoothies.
• Private Label / Custom-Formulated Honey B2B private-label honey production service offering established formulas and flavours plus the ability to create custom flavours. Provides packaging in PET jars (250g, 500g, 1kg), pails, and steel drums for distributors, stockists, and brand partners looking to add custom flavours, vitamins, or health products to honey.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Local Beekeeping AssociationscoreStrategic or Co-development PartnerStreamland has strong partnerships with local beekeeping associations. These partnerships allow their beekeepers to manage and follow place guidelines and policies to ensure the highest grade honey and best quality processes under their Ethical Honey Harvest Programme.
• Landowner PartnerscoreStrategic or Co-development PartnerStreamland has thousands of hives strategically placed on land abundant with Manuka trees, thanks to the commitment and support of landowner partners across New Zealand.
• Cure KidsminorOthersStreamland Honey has been working with Cure Kids on children's health research. A fundraising gala dinner raised more than $48,000 for supporting children cancer research and research on genetic mistakes driving childhood leukaemia.
• NZ Children's Art House Foundation TrustminorOthersStreamland partnered with The New Zealand Children's Art House Foundation Trust to help children explore their creativity within safe, valued community projects through a visit to Opotiki Children's Art House.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Steens Honey: NZ-based Manuka and raw honey producer with UK and global retail presence. Comparable across UMF-rated Manuka and table honey SKUs aimed at health-conscious consumers.
• Watson & Son: NZ Manuka honey specialist with UMF and MGO ratings plus private-label and bulk supply. Directly comparable to Streamland on UMF Manuka grading and B2B/export distribution model.
• Manuka Health: NZ-based specialist in UMF and MGO-rated Manuka honey plus bee-derived supplements (propolis, royal jelly). Highly comparable to Streamland's premium Manuka and wellness-adjacent SKUs.
• Wedderspoon: Premium Manuka honey and bee-derived wellness brand (US-headquartered with NZ sourcing). Direct competitor in the UMF-style premium Manuka and propoliSKUs space across North American D2C and retail.
• Midlands Apiaries: NZ bulk and retail honey supplier producing Manuka, native and specialty honeys, including private label. Comparable to Streamland on supply base, MPI oversight and wholesale/private label channels.
• New Zealand Honey Co. NZ-based Manuka-focused producer exporting globally with UMF-graded products. Comparable to Streamland on premium Manuka positioning and international export footprint.
• Comvita: New Zealand's largest publicly listed Manuka honey producer offering UMF-rated Manuka, propolis, royal jelly and lozenges through global retail and D2C channels. Direct competitor across virtually every Streamland product line.
• Arataki Honey: Long-established NZ honey producer covering Manuka, multifloral, native and specialty honeys with both retail branded and bulk wholesale offerings. Overlaps with Streamland across the full honey range and B2B/private label channels.
• Tahi Estate: NZ single-origin, single-apiary Manuka honey brand selling premium UMF honey globally. Closely comparable to Streamland's UMF 15+/20+ tier and BEEGO sub-brand positioning.

Broad incumbents

• Capilano Honey: Australia's largest honey brand with multi-category portfolio (Manuka-style, table, organic) and broad retail distribution. Larger incumbent operating adjacent to Streamland's premium and table honey categories across Asia-Pacific retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StreamlandHoneyNZ
• Instagraminstagram.com/streamlandhoney
• Xx.com/streamlandhoney
• LinkedInlinkedin.com/company/streamland-honey-group-ltd

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streamland