thankscoach
thankscoach is a Berlin-based B2B digital coaching platform that helps enterprise and mid-market HR/L&D teams deliver scalable 1:1 leadership and talent coaching via intelligent coach matching, configurable coaching journeys, and HR analytics dashboards, with multi-language coverage and GDPR/ISO 27001 compliance.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What thankscoach does
thankscoach (legal entity: thx Coaching & Development GmbH) is a Berlin-based digital coaching platform that enables enterprises and mid-market organizations to run structured 1:1 business coaching programs at scale. Founded around 2019-2021, the company serves HR and L&D buyers seeking leadership, executive, and talent development outcomes across DACH and broader Europe, with coaching delivered in more than seven languages across 25+ development areas.
The platform combines intelligent, data-driven coach matching with human quality control, HR analytics dashboards, and configurable coaching journeys (Short: 5 sessions, Standard: 8 sessions, Long: 12 sessions), plus an AI Coachee supplementary module. The technology stack integrates with existing video tools (MS Teams, Zoom) rather than displacing them, and prioritizes enterprise-grade data protection through GDPR/DSGVO compliance and ISO 27001 certification, with all data hosted on servers in Germany.
Commercially, thankscoach operates a B2B subscription model under multi-year contracts, sold through direct enterprise field sales and inside sales motions driven from a 'Request a Demo' website CTA. Programs scale from pilot cohorts to enterprise-wide rollouts, with typical onboarding of approximately two weeks. Customers include HASPA, TX Group, Shopware, Dr. Kade, Flughafen Berlin Brandenburg, Shopmacher, and Gini. The company is privately held, founder/management-owned, with no external funding rounds disclosed; Dr. Sarah Meeßen was appointed Managing Director in October 2024.
thankscoach firmographics
Firmographics- Name
- thankscoach
- Legal name
- thx Coaching & Development GmbH
- Website
- https://thankscoach.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- thankscoach is a Berlin-based B2B digital coaching platform that helps enterprise and mid-market HR/L&D teams deliver scalable 1:1 leadership and talent coaching via intelligent coach matching, configurable coaching journeys, and HR analytics dashboards, with multi-language coverage and GDPR/ISO 27001 compliance.
- Ownership category
- akta.pro rank
thankscoach industry classification
Industry- Product category
- Digital Coaching Platform
- NAICS
- Educational Support Services (61171), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Quality Assurance (QA), Coaching & Performance Management (EDABACAF)
Keywords
Where thankscoach is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
thankscoach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Coaching Program Subscriptions: Companies purchase coaching journey programs (Short, Standard, Long) or flexible session contingency packages for their employees. Sessions are delivered digitally 1:1 via video, with the platform providing matching, scheduling, and reporting. Revenue is recurring per program cycle.
- Session-Based Coaching Contingent: Organizations purchase a flexible session contingency that can be allocated across employees as needed, providing on-demand access to coaching within a 12-month usage window from contract signing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Short Journey: 5 coaching sessions in 3–6 months |
| Subscription | Multi-year contract | Standard Journey: 8 coaching sessions in 6–12 months |
| Subscription | Multi-year contract | Long Journey: 12 coaching sessions in 6–12 months |
| Subscription | Multi-year contract | Flexible Session Contingent |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
thankscoach product offering
Product offeringCore offering
thankscoach provides a B2B digital coaching platform that enables organizations to deliver, manage, and measure 1:1 business coaching for executives, managers, and high-potential employees. The platform combines a curated network of certified business coaches with intelligent matching, structured Coaching Journey programs (Short, Standard, Long tiers), an HR analytics dashboard, and a KI-Coach (AI Coach) add-on, all delivered digitally via video and integrated with existing HR and L&D workflows under GDPR/ISO 27001 compliance.
Product overview
thankscoach is a digital business coaching platform for organizations, consisting of a core platform with intelligent coach matching, HR analytics dashboards, and structured Coaching Journeys. The platform offers three journey formats (Short, Standard, Long) providing 1:1 digital coaching with certified business coaches. Core capabilities include intelligent matching, GDPR-compliant data processing, multi-language support (7+ languages), and 24/7 availability. The platform also includes an AI Coach (KI-Coach) module for supplementary AI-supported coaching support. Additional offerings include curated coaching topics across 25+ development fields, resilience coaching, and mental health coaching, all delivered via video, chat, and asynchronous tools. The platform integrates with existing video tools (MS Teams, Zoom) and supports organizations from pilot programs to enterprise-wide rollouts.
Differentiator
Problem solved
Functional benefit
Products and services
- thankscoach Digital Coaching Platform A B2B digital coaching platform enabling organizations to manage, measure, and scale leadership coaching programs for executives, managers, and high-potential employees, featuring intelligent coach matching, HR analytics dashboards, multi-language support (7+ languages), and GDPR/ISO 27001 compliant data processing on German servers.
- Coaching Journeys (Short, Standard, Long) Structured 1:1 digital coaching programs sold in three formats — Short Journey (5 sessions in 3–6 months), Standard Journey (8 sessions in 6–12 months), and Long Journey (12 sessions in 6–12 months) — including intelligent coach matching, video recaps, reflection exercises, and technical support, plus a flexible session contingency that organizations can allocate on-demand within a 12-month usage window.
- Leadership Coaching (Führungskräfte Coaching) Coaching programs tailored for new leaders transitioning from individual contributor to manager, experienced executives, and high potentials, designed to build leadership competencies, reflection skills, and sustainable management capabilities.
- KI-Coach (AI Coach) AI-supported coaching assistant that complements human 1:1 coaching by providing additional support, guidance, and reflective prompts between sessions for coachees on the thankscoach platform.
Quantifiable outcome
- 100% HR-NPS from customers using the platform
- +6 more outcomes
Companies that use thankscoach
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
thankscoach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
thankscoach partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Netigatecorethankscoach partnered with Netigate, a leading employee feedback platform headquartered in Stockholm with over 150 employees and 1,500+ customers. The partnership combines Netigate's employee feedback and engagement measurement capabilities with thankscoach's individual coaching programs. Together they offer an integrated Employee Feedback Journey, where feedback data informs personalized coaching interventions for leadership and talent development.
- edyoucatedcorethankscoach partnered with edyoucated, an AI-adaptive learning platform, to combine coaching with skill-based learning. The partnership integrates thankscoach's 1:1 coaching journeys with edyoucated's adaptive learning paths, enabling organizations to offer a blended approach to leadership and talent development that combines personalized coaching with skills training. edyoucated raised a €2.1M seed round in 2021 and serves clients including Deutsche Bahn, BASF, Westlotto, and Fiege Logistics.
- HRpepperminorHRpepper Management Consultants co-designed a coaching-based leadership development model with thankscoach for Shopware, combining feedback, development, and coaching processes in a blended learning approach.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
thankscoach competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with a significant executive coaching and leadership development practice — a much broader incumbent whose coaching offering competes for enterprise L&D wallet, though not as a pure-play SaaS platform.
- Heidrick & Struggles: Global leadership advisory and executive search firm offering executive coaching and leadership development — competes for executive coaching budgets at the same large enterprise buyer thankscoach targets.
Direct peers
- Torch: Digital coaching and leadership development platform acquired by Headspace Health, focused on enterprise leadership coaching with an integrated app — competes for the same HR/L&D buyer in mid-market and enterprise accounts.
- Sounding Board: Enterprise digital coaching platform pairing employees with certified coaches plus analytics and integrations — comparable business model, target buyer, and coaching-journey productization approach.
- BetterUp: US-headquartered digital coaching platform combining AI-driven matching, certified coach network, and analytics for enterprise L&D buyers — the global category leader and a frequent benchmark for thankscoach's GTM.
- CoachHub: Berlin-based digital coaching platform offering enterprise 1:1 coaching with a network of certified coaches and analytics dashboards — the closest direct competitor in DACH, with substantially larger funding and headcount.
- EZRA: London-based digital coaching provider serving global enterprises with a coached-plus-app model, multi-language delivery, and HR reporting — directly competes in European enterprise L&D procurement.
Emerging players
- 10KC: Digital talent and people-development platform with manager coaching workflows and analytics — an emerging player with partial overlap in mid-market HR/L&D tooling and integrated coaching journeys.
Others
- edyoucated: German AI-adaptive learning platform and thankscoach's strategic partner, with enterprise customers including Deutsche Bahn, BASF, Westlotto, and Fiege Logistics — included because of the partnership-driven co-selling motion and overlap in the L&D buyer conversation.
- Netigate: Stockholm-headquartered employee feedback and engagement platform (1,500+ customers) and thankscoach's partner for the integrated Employee Feedback Journey — included as an adjacent ecosystem participant that extends thankscoach's reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
thankscoach social profiles
Digital presencethankscoach compliance and trust
Trust signalCompliance2 records
thankscoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
thankscoach leadership team
Management profileNumber of profiles
Profiles1 record
thankscoach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
thankscoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about thankscoach
What does thankscoach do?
thankscoach provides a B2B digital coaching platform that enables organizations to deliver, manage, and measure 1:1 business coaching for executives, managers, and high-potential employees. The platform combines a curated network of certified business coaches with intelligent matching, structured Coaching Journey programs (Short, Standard, Long tiers), an HR analytics dashboard, and a KI-Coach (AI Coach) add-on, all delivered digitally via video and integrated with existing HR and L&D workflows under GDPR/ISO 27001 compliance.
Is thankscoach a public or private company?
thankscoach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was thankscoach founded?
thankscoach was founded in 2021. It employs 1 to 10 people.
Where is thankscoach based?
thankscoach is headquartered in Berlin, Germany, in the Europe region.
How does thankscoach make money?
Two revenue lines are on record. Coaching Program Subscriptions are the primary driver. The others are session-Based Coaching Contingent.
Who are thankscoach's main competitors?
Broad incumbents on record are Korn Ferry and Heidrick & Struggles. Direct peers are Torch, Sounding Board, BetterUp, CoachHub and EZRA. 10KC is listed as an emerging player. Others are edyoucated and Netigate.
Does thankscoach have an API?
No public API is recorded for thankscoach.
What industry is thankscoach in?
thankscoach's product category is Digital Coaching Platform. Its primary akta.pro industry code is EDABACAF, Quality Assurance (QA), Coaching & Performance Management. Its NAICS code is 61171 and its SIC code is 7372.