PL Events

What PL Events does

PL Events is a privately held conference and event management company founded in 2011 and headquartered in Alexandria, Egypt, with a regional office in Dubai, United Arab Emirates. The company plans, manages, and executes professional conferences, workshops, webinars, and networking events, primarily serving healthcare and industry verticals across the Middle East and North Africa. Its portfolio of upcoming institutional events — including the Bridge Retina Congress, the 38th ESOIRS ophthalmology conference, the 29th ASAIC, and the 8th MEOM Conference — illustrates a focus on recurring, multi-year congresses rather than one-off corporate events.

The company offers an end-to-end service stack covering conference planning and management, speaker and content curation with industry key opinion leaders, sponsorship and exhibitor facilitation, event marketing, on-site support, production and booth build, audiovisual services, and virtual event delivery. Service fees constitute the primary revenue stream, structured as professional services engagements rather than subscription or platform pricing; pricing is not publicly disclosed and is tailored per client. The go-to-market model is event-driven: PL Events leverages the audience and network generated by each event to secure repeat sponsorships, attract speakers, and generate referrals.

PL Events is founder-led by CEO and Founder Wafaa Ahmed Gomaa, with a team of 51-100 employees including a board member, project manager, IT specialist, and graphic designer. The company has operated for 13+ years without disclosed external funding, no parent company, and no M&A activity, suggesting organic, self-funded growth. Cumulative operational scale includes 500+ conferences and 190+ webinars, providing a recurring network of industry experts, sponsors, and attendees across the MENA region that constitutes the company's principal commercial asset.

Name

PL Events

Legal name

PL Events

Website

https://plevents.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

PL Events is a privately held Alexandria-based conference and event management firm that plans and executes medical and professional conferences, workshops, and webinars for healthcare and industry organizations across Egypt, the UAE, and Tunisia.

Ownership category

akta.pro rank

Product category

Conference and Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Medical, Scientific & Healthcare Congress Organizers (THAHACAD)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Meeting & Conference Planning & Coordination (HSACADAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Conference management services
• Event planning services
• Medical conference organization
• Professional events management
• Virtual event solutions

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conference and Event Management Services: PL Events generates revenue through professional services fees for conference planning, management, and execution. Services include venue selection, speaker management, sponsorship coordination, and on-site support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PL Events plans and manages professional conferences, workshops, training programs, webinars, and networking events for organizations across healthcare and other industries. Services span venue selection, speaker and content curation, sponsorship facilitation, on-site support, event marketing, virtual event delivery, and audiovisual production, providing end-to-end event execution for clients primarily in Egypt, UAE, and Tunisia.

Product overview

PL Events is a conference organizing company that offers a portfolio of event management services. The core offering includes Conference Planning and Management as the central service, complemented by Speaker and Content Management, Sponsorship and Exhibitor Management, and Event Marketing and Promotion. Additional supporting services include Workshops and Training Programs, Networking Events, Virtual Events and Webinars, Onsite Support and Technology Solutions, Production, and Audio Visual Services. Together, these services provide end-to-end conference management from planning through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Planning and Management Comprehensive conference planning services covering venue selection, program development, logistics, registration, and on-site management to ensure smooth and successful events from start to finish; intended for organizations and industry bodies running professional conferences.
• Speaker and Content Management Curates engaging and informative content by working with industry experts and thought leaders, managing speaker invitations, session scheduling, and presentation coordination; intended for conference organizers seeking expert-led programming.
• Sponsorship and Exhibitor Management Facilitates strategic partnerships between sponsors, exhibitors, and conference organizers, assisting in securing sponsorships and managing exhibitor spaces; intended for conference organizers and sponsoring organizations.
• Workshops and Training Programs Organizes specialized workshops and hands-on training sessions led by industry experts, designed to enhance the skills and expertise of professionals across various disciplines.
• Event Marketing and Promotion Develops tailored marketing strategies including digital campaigns, social media platforms, and targeted advertising to drive attendance and generate buzz around conferences.
• Virtual Events and Webinars Offers virtual event solutions including webinars and online conferences, leveraging cutting-edge technology to connect participants worldwide.
• Audio Visual Services Provides comprehensive audiovisual services including state-of-the-art audio and visual equipment, sound systems, projectors, screens, lighting setups, live streaming, and recording of conference sessions.
• Production (Booth Design and Build) Creates engaging industry professional displays including designing and building custom booths aligned with client branding, booth installation, graphics production, lighting, audiovisual equipment, and logistical support.

Quantifiable outcome

• 500+ conferences successfully organized
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kenes Group: Kenes Group is a global professional conference organizer that specializes in medical and scientific association congresses. PL Events is directly comparable on customer base (medical societies), service offering (PCO), and delivery model, though Kenes operates globally while PL Events is MENA-focused.
• Congress Care: Congress Care is a Dutch PCO focused on medical and scientific association congresses. Directly comparable to PL Events in core service (PCO for medical societies), customer base, and project-based event delivery model.
• Conference Series: Conference Series organizes medical, scientific, and healthcare conferences and webinars globally. Directly comparable to PL Events on medical/scientific event focus, webinar delivery, and vertical segmentation, with broader international reach.
• AIM Group International: AIM Group is a PCO and event management firm headquartered in Europe with significant medical association conference work. Directly comparable to PL Events in serving medical and scientific associations with end-to-end conference services, though with a more European geographic footprint.
• EuroEvents: EuroEvents is a conference and event organizer serving medical and healthcare clients across multiple regions. Directly comparable to PL Events on healthcare conference focus, mid-size professional services structure, and project-based event management model.

Broad incumbents

• Informa Markets: Informa Markets is the world's largest B2B events and exhibitions organizer, with a strong healthcare portfolio including Arab Health in Dubai. Overlaps with PL Events in healthcare events and MENA presence, but operates as a global incumbent across many verticals.
• MCI Group: MCI Group is one of the world's largest association, conference, and event management companies with strong healthcare and MENA operations. Comparable to PL Events as a professional conference organizer, but operating at significantly greater scale and with a broader portfolio across multiple industries.
• Reed Exhibitions: Reed Exhibitions is a major global events organizer with healthcare and life sciences events including MENA presence. Comparable as a large incumbent operating exhibitions and B2B events, though broader in scope than PL Events' medical-focused PCO model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pl-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PL Events