t2ó one

What t2ó one does

t2ó ONE is a privately held Spanish marketing solutions group founded in 2004 by Óscar Alonso and headquartered in Madrid. The company operates as a multi-brand portfolio of 11 specialized subsidiaries covering digital marketing (t2ó), adtech and data (FiT), media planning (LPF, Gestión de Medios, Rebel & Thorn), digital sales (GAIN), e-commerce (OnTop), mobile app performance (Leadgenios), first-party data enrichment (Xeerpa), and creative services (Fly Me to the Moon, Crafted). It serves approximately 300 enterprise clients across telecommunications, hospitality, financial services, retail/CPG, beauty, and QSR verticals, with named logos including Movistar, KFC, Palladium Hotel Group, and EVO Bank.

The company's core technology stack consists of five proprietary AI-driven products built primarily on Google Cloud Platform: ClaudIA (predictive AI/ML platform), Vimana (predictive demand solution with automatic campaign activation on Google Ads and Meta, focused on travel), Sofia (generative AI tooling), Polaris (cross-media measurement and planning), and Stockrails (lead management for contact centers). These tools are deployed alongside partner integrations with Google, Meta, TikTok, Amazon Ads, Microsoft, Salesforce, and HubSpot to deliver end-to-end marketing execution. Google Marketing Partner Awards (Gold and Silver in 2024) and quantified client outcomes (e.g., 68% non-refundable revenue uplift at Palladium, 207% delivery revenue growth at KFC, 50.88% paid media revenue growth at EVO) validate the AI-led offering.

t2ó ONE generates revenue primarily through professional services (full-service digital marketing, media planning/buying, creative, and AI-powered campaign execution) with a growing component of subscription/recurring revenue from proprietary technology platforms (ClaudIA, Vimana). Pricing is custom B2B scope-based with no publicly disclosed rates. The group employs 500+ people across offices in Madrid, Milan, Houston, Toronto, and Mexico City, with reported operating presence in Brazil, Ecuador, and Colombia. Reported EBITDA was €21M at close of 2025 with a €25M target for end of 2026; revenue is not publicly disclosed. The company has executed two acquisitions in 12 months — Fly Me to the Moon (2025) and Crafted (Italy, January 2026) — signaling continued inorganic expansion of creative and geographic capabilities.

Name

t2ó one

Legal name

t2ó one

Website

https://t2o.one

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

t2ó ONE is a Spain-founded, privately held multi-brand marketing solutions group operating 11 specialized agencies and five proprietary AI platforms across EMEA, North America, and LATAM, serving approximately 300 enterprise clients in telco, travel, financial services, retail, and QSR verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Agency CRM, Sales Automation & Client Servicing (THALAGAB)

akta.pro secondary industry

Hybrid/Tech-Enabled TMCs (OBT-Integrated, Automation-First) (THACAAAI)

Keywords

• Digital marketing services
• Performance marketing agency
• Media planning buying
• Adtech data analytics
• Creative advertising solutions

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Services: Full-service digital marketing agency providing integrated marketing solutions including strategy, creative, media planning and buying, and AI-powered solutions to enterprise clients
2. Technology Solutions: Proprietary AI and data technology platforms (ClaudIA, Vimana) deployed for client campaigns

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

t2ó ONE is a global marketing solutions group operating as a multi-brand portfolio that delivers integrated digital marketing services — including strategy, creative, media planning and buying, adtech, data analytics, and AI-powered campaign optimization — to enterprise brands across verticals such as travel, retail, financial services, telecommunications, and CPG. The group combines 11 specialized service brands (t2ó, FiT, LPF, GAIN, OnTop, Leadgenios, Xeerpa, Gestión de Medios, Rebel & Thorn, Fly Me to the Moon, Crafted) with a proprietary AI technology stack (ClaudIA, Vimana, Sofia, Polaris, Stockrails) to deliver end-to-end marketing solutions across Spain, Italy, North America, and Latin America.

Product overview

t2ó ONE is a global marketing solutions group operating as a multi-brand portfolio. The ecosystem consists of: (1) Core service brands including Digital 360/t2ó, FiT (Adtech & Data), LPF (Media Solutions), GAIN (Digital Sales), OnTop Media (e-Commerce), Leadgenios (Mobile Apps), Xeerpa (1st Party Data), and Gestión de Medios (Cross-Media); (2) Acquired creative agencies including Rebel & Thorn, Fly Me to the Moon, and Crafted; (3) Proprietary AI/technology stack comprising ClaudIA (predictive modeling with AI/ML), Sofia (generative AI tools), Polaris (Cross-Media Measurement), Stockrails (Lead Management), and Vimana (Predictive Demand for Travel). The group combines creativity, media, data analytics, and AI technology to deliver end-to-end marketing solutions across Spain, Italy, Mexico, USA, Canada, and LATAM.

Differentiator

Problem solved

Functional benefit

Brands

• t2ó: Digital 360 marketing agency accelerating business across technology and digital marketing.
• FiT
• LPF
• GAIN
• OnTop
• Leadgenios
• Xeerpa
• Gestión de Medios
• Rebel & Thorn
• Fly Me to the Moon
• Crafted

Quantifiable outcome

• 68% increase in non-refundable rate revenues for Palladium Hotel Group
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered major and core.

• CraftedmajorStrategic or Co-development Partner · 26 January 2026Acquisition of Italian creative agency Crafted (Venice/Milan) with €5M revenue and €1.2M EBITDA, adding 40+ professionals and 360° creative capabilities
• TikTokcoreTechnology or IntegrationTechnology partnership for social media marketing solutions and advertising capabilities
• GooglecoreTechnology or IntegrationTechnology partnership including Google Cloud Platform, advertising solutions (Search, PMax, Demand Gen, DV360, YouTube), and Vertex AI for machine learning models
• MetacoreTechnology or IntegrationTechnology partnership for advertising and campaign activation across Meta platforms
• Amazon AdscoreTechnology or IntegrationTechnology partnership for advertising solutions and campaign management
• HubSpotmajorTechnology or IntegrationTechnology integration for marketing automation and CRM capabilities
• MicrosoftmajorTechnology or IntegrationTechnology partnership for enterprise solutions and advertising capabilities
• SalesforcecoreTechnology or IntegrationIntegration for CRM data linking with demand behavior and bookings through direct channel information
• Fly Me to the MoonmajorStrategic or Co-development PartnerAcquisition to strengthen creative proposition and expand agency portfolio

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jellyfish (Brandtech Group): Global digital-first media and creative agency owned by Brandtech Group; combines proprietary tech, media buying, and creative services for enterprise brands — directly comparable positioning to t2ó ONE's multi-brand, tech-enabled model.
• Dept Agency: Amsterdam-headquartered digital agency delivering end-to-end creative, technology, and data services to enterprise brands; similar multi-disciplinary, tech-led agency model with strong European roots and global expansion.
• M+C Saatchi: Independent global advertising group with strong creative, data, and performance capabilities; particularly comparable given Crafted's founder Silvio Meazza was previously a partner at M+C Saatchi and the agency operates in similar Spanish/Italian markets.
• Making Science: Madrid-headquartered digital marketing and ad-tech group operating across EMEA and LATAM; provides performance marketing, proprietary tech (ad-machina, Making Science 360), and M&A-driven roll-up — directly comparable business model and geographic footprint to t2ó ONE.

Broad incumbents

• Publicis Groupe: Global advertising holding company with media (Starcom), creative, and data capabilities; comparable across the full-stack agency services t2ó ONE provides, and former employer of t2ó Italy MD Cristina Ughes (Starcom).
• Havas Media Network: Global media agency network (Havas/CSA) operating in Spain and LATAM; overlaps with t2ó's media planning and data capabilities and is the prior employer of Gain MD Víctor Sánchez López.
• GroupM (WPP): World's largest media investment group (WPP), operating across programmatic, data, and content; overlaps with t2ó's media planning/buying brands (LPF, Gestión de Medios, Rebel & Thorn) but at significantly larger global scale.
• Dentsu: Global advertising holding group with media, creative, and CXM businesses across EMEA and LATAM; competes with t2ó for enterprise marketing budgets and similarly invests in proprietary data and AI platforms.
• Wunderman Thompson / VML (WPP): Global creative, data, and technology agency (now VML under WPP); overlaps with t2ó's creative agencies (Fly Me to the Moon, Crafted) and data-driven marketing capabilities at large enterprise clients.

Emerging players

• Valtech: Global digital experience and transformation agency blending technology, data, and marketing services; comparable in offering AI-driven marketing transformation and first-party data activation for enterprise clients, though with stronger technology consulting orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/t2%C3%B3-one/about/?viewAsMember=true
• Facebookfacebook.com/t2o.one

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about t2ó one