What FISEGO does

FISEGO is a German hardware company that develops and sells electrical products with an integrated 3-stage fire-protection system. The technology originated in a research group at Technische Hochschule Mittelhessen (THM) starting in 2015 and was incorporated as FISEGO Holding GmbH in March 2022, headquartered in Butzbach, Germany with approximately twenty employees.

The core product architecture combines multi-level alarming (acoustic, visual, and digital/app notification), automatic all-pole disconnection of the power supply upon hazard detection, and autonomous fire extinguishing within the device. Two commercial products sit on this platform: FISEGO EINS, a single-outlet smart power strip launched in August 2024, and FISEGO SECHS, a six-outlet variant launched in October 2025. FISEGO obtained VDE certification in June 2025 and has filed patents in Germany and at the European Patent Office covering the integrated safety architecture. Detection is sensor-driven (temperature, voltage, current, residual current) with rule-based response logic, exposed through a companion app.

FISEGO operates a dual go-to-market: a direct-to-consumer online shop for retail buyers and a B2B Industrial Solutions arm supplying OEMs and industrial partners for integration into third-party electrical products. Distribution is currently limited to Germany and Austria. The company monetizes through unit sales of consumer hardware and through OEM/licensing relationships for the embedded protection subsystem; no subscription, pricing, or revenue figures have been publicly disclosed.

Name

FISEGO

Legal name

FISEGO Holding GmbH

Website

https://fisego.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

FISEGO is a German hardware company that develops smart electrical products with an integrated 3-stage fire-protection system (alarm, automatic disconnection, autonomous extinguishing), selling FISEGO EINS and SECHS power strips to consumers and OEM/industrial partners in Germany and Austria.

Ownership category

akta.pro rank

Product category

Smart Fire Protection Devices

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Surge Protectors & Power Strips (SPD) (HDACAJAB)

akta.pro secondary industry

Commercial Fire & CO Detection Systems (Small Business/Light Commercial) (HSAHAFAI)

Keywords

• Smart fire protection
• Fire safety devices
• Electrical fire prevention
• Smart power strips
• IoT fire detection

Headquarters

HQ city

Butzbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales (Consumer): One-time sale of FISEGO EINS and FISEGO SECHS smart fire-protection power strips to end consumers and businesses through the online shop at fisego.de. Products are sold as standalone hardware units with included app functionality.
2. B2B / OEM Product Customization: Sale of customized fire protection modules to industrial partners who integrate FISEGO's technology into their own electrical appliances and machines. Individual feature configurations and custom app branding are offered to large-volume buyers.
3. After-sales Service & Maintenance: Following extinguishing system deployment, FISEGO services the device in its own workshop, replacing affected components. This represents a recurring service revenue stream tied to product lifecycle maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

FISEGO designs, manufactures, and sells smart power strips with an integrated 3-stage fire protection system that monitors connected electrical devices in real time, automatically disconnects power upon hazard detection, and autonomously extinguishes incipient fires. Its consumer products (FISEGO EINS and FISEGO SECHS) are sold online to residential customers in Germany and Austria, while its industrial solutions enable OEMs to embed the fire protection technology into white goods, machinery, and vehicles.

Product overview

FISEGO offers a portfolio of intelligent fire protection products centered on smart power strips with integrated autonomous fire prevention systems. The core portfolio consists of FISEGO EINS (single-socket smart extension cord for large appliances) and FISEGO SECHS (6-socket power strip), both featuring real-time sensor monitoring, multi-stage hazard response (alarm, automatic shutdown, and built-in extinguishing), and mobile app control. These products are complemented by a companion mobile app for iOS/Android enabling remote monitoring and scheduling. For B2B markets, FISEGO offers industrial integration solutions to embed the fire protection technology into electrical equipment, machinery, and vehicles, along with customizable power strip solutions for enterprise customers.

Differentiator

Problem solved

Functional benefit

Products and services

• FISEGO EINS The world's first extension cord with an integrated fire protection system. Monitors connected large appliances for overload, short circuits, and overheating; automatically alerts users via app, visual LED, and acoustic signals; and can autonomously shut off power and activate the built-in extinguishing system to prevent fire spread. Controlled via the FISEGO app for iOS and Android.
• FISEGO SECHS A 6-socket smart power strip with integrated fire protection technology. Features real-time measurement through built-in sensors, push notifications via app and audiovisual signals, automatic all-pole shutdown on danger detection. Max rated power: 3680W, max inrush current: 300A, cable length: 1.5m.
• FISEGO App Mobile application for iOS and Android that enables remote control and monitoring of FISEGO smart sockets. Functions include real-time energy monitoring (power meter, electricity counter, power consumption overview), central control of smart power strips, and time-based scheduling for automatic on/off switching. Data stored exclusively on FISEGO-owned servers in Germany.
• B2B Industrial Solutions
• B2B Custom Power Strip Solutions

Quantifiable outcome

• Fires in Germany reduced by 60% preventable cause — approximately 200,000 annual fires attributed to electrical devices, of which FISEGO's technology can prevent the incipient fire stage before spread.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor, core and supporting.

• Bodo Ehmann GmbHminorStrategic or Co-development Partner · 1 January 2022FISEGO's lead developer Sophia Reiter visited Bodo Ehmann GmbH's manufacturing facility for an initial in-person meeting. The companies explored potential manufacturing partnership for FISEGO products, with Bodo Ehmann providing a facility tour and knowledge exchange. Described as 'einer unserer potenziellen Partner'.
• Technische Hochschule Mittelhessen (THM)coreStrategic or Co-development Partner · 1 January 2018FISEGO originated from the FISEGO Brandschutz research group at THM's electrical engineering department. The university provided comprehensive support including lab facilities, technical expertise, and mentorship through the FTN (Forschungszentrum) department. President Matthias Willems is described as 'unser größter Fan'. THM continues as a key partner and exhibitor alongside FISEGO at events.
• Stadt ButzbachsupportingOthersThe city of Butzbach is listed as a partner in FISEGO's network. FISEGO has committed to remaining in the region long-term, participating in local sponsorship events like the Hoyer 2024 festival.
• Grafik Idee (Textilwerbung)supportingGTM or Marketing PartnerGrafik Idee Textilwerbung, a fellow Hessian Gründerpreis participant, designed FISEGO's company clothing (polo shirts, hoodies, T-shirts). The relationship originated from the Gründerpreis and developed into a long-term creative partnership, with Grafik Idee also sponsoring team clothing for the Schrenzerschule student company.
• Haus des guten Wohnens GießenminorGTM or Marketing PartnerFISEGO conducted a professional product photography shoot at the Haus des guten Wohnens in Gießen, a fellow Hessian Gründerpreis network partner. The shoot used the showroom's impressive ambiance for new product image series.
• YBG Hessen (Youth Business Germany)minorGTM or Marketing PartnerYBG Hessen (Youth Business Germany) co-hosted the Founders Summit 2022 with the Entrepreneur University in Wiesbaden where FISEGO presented. YBG Hessen offers a startup stipendium program recommended by FISEGO to aspiring entrepreneurs.
• Schrenzerschule ButzbachminorOthersFISEGO's CEO Fabian Goedert serves as an economic mentor (Wirtschaftspate) to the Schrenzerschule's student company 'In Gemeinschaft stark', which competes in the JUNIOR Europe-wide business competition. FISEGO sponsors team clothing and provides competition preparation support. This partnership earned the MINT Sonderpreis 2022.
• AdvaconsupportingImplementation/ SI/ Consulting PartnerListed as a partner in FISEGO's partner network section on the company website. Advacon is a professional services firm (https://www.advacon.eu) providing consulting or implementation support.
• FPS LawsupportingImplementation/ SI/ Consulting PartnerListed as a partner in FISEGO's partner network. FPS Law (https://fps-law.de) provides legal services to FISEGO, previously including support for the GmbH formation process.
• Hessischer GründerpreiscoreOthersFISEGO won 1st place at the Hessischer Gründerpreis 2021. The competition organization, sponsors, and winners form a lasting network of mutual support and visibility. Grafik Idee, THM, Sparkasse Oberhessen, and others in the FISEGO network originated from this competition ecosystem.
• Hessen Ideen, Startupnetzwerk Mittelhessen, Regionalmanagement Mittelhessen, Makerspace Gießen (MAGIE)supportingOthersMultiple regional startup support organizations listed as partners in FISEGO's network, including the Hessen Ideen competition organizer, Startupnetzwerk Mittelhessen, Regionalmanagement Mittelhessen, and the MAGIE Makerspace in Gießen which provided workspace and support during the early development phase.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Eve Systems: Smart home accessory maker with Wi-Fi smart plugs and power strips integrating with HomeKit, Thread and Matter. Direct competitor in the connected power-strip category with comparable IoT/app architecture, but without fire-prevention functionality.
• Brennenstuhl: German manufacturer of power strips, surge protectors and multi-socket outlets sold across DACH and EU retail channels. Closest direct competitor in form factor and distribution; FISEGO differentiates by integrating fire detection and autonomous extinguishing into the same product class.
• Belkin (Wemo / Surge Protector lines): Major consumer-brand maker of smart power strips and surge protectors sold through retail and e-commerce. Comparable product category with smart-home app integration; FISEGO extends the category by embedding the fire-protection layer that Belkin does not offer.
• Bachmann (Bachmann Group): German premium manufacturer of professional and customizable power strips (including smart/configurable variants) serving B2B and office installations. Directly comparable to FISEGO's custom-power-strip B2B line and competes for similar commercial furniture and facility-management buyers.

Broad incumbents

• Kidde (Carrier): Long-established manufacturer of residential smoke, CO and combination alarms including connected variants. Comparable on the residential fire-detection use case, but operates in the detection-only category rather than integrated power-supply protection or extinguishing.
• APC by Schneider Electric: Global leader in UPS, surge protection and power management for consumer and IT/commercial applications. Overlaps with FISEGO on the SPD/power-protection category, with vastly broader portfolio; Schneider also owns Wiser smart-home offering that competes in B2C connected power management.
• Bosch Smart Home: European smart-home platform offering smoke detectors, water leak sensors and connected power devices targeting DACH consumers. Directly comparable to FISEGO on the connected fire-safety angle for residential buyers, though lacking integrated extinguishing and power-strip form factor.
• Eaton (Surge Protection & Smart Home): Global power-management company with industrial and consumer surge protection devices and smart-home power accessories. Comparable in category and product form factor, with broader B2B electrical infrastructure footprint but no fire-extinguishing integration.
• Siemens (Smart Infrastructure / Cerberus): Industrial fire-safety systems (Cerberus) and building technologies giant serving the same regulatory and commercial fire-prevention demand that FISEGO targets. Compares on B2B fire-safety use cases, though Siemens addresses larger buildings rather than consumer power strips.

Emerging players

• Google Nest Protect: Smart smoke and CO alarm with app-based alerting and interconnected units. Adjacent in the connected residential fire-safety category; FISEGO competes at the appliance-shutdown and active extinguishing layer that Nest Protect's detection-only product does not address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FISEGO
• LinkedInlinkedin.com/company/fisego-brandschutztechnik
• Instagraminstagram.com/_fisego_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISEGO