TNM Creative Media

What TNM Creative Media does

TNM Creative Media is a Sydney-based, full-service creative agency founded in 2014 by Jamie Henshall and Laura Henshall. The firm delivers end-to-end creative services including photography, video production, branding, design, digital marketing management, brand activations, and strategic consultancy. Its client base spans hospitality, food and beverage, agriculture, real estate development, and select professional services, with named engagements for Marina Bay Sands, Meat & Livestock Australia, Toyota Infiniti, Costa Group, and a long list of Australian farming and produce businesses.

The firm operates a boutique, high-touch model with an intentionally capped client roster to preserve depth and quality of engagement. Revenue is generated through project-based creative work and recurring managed-services retainers for digital marketing. The agency relies on standard creative production tools and content management platforms (Squarespace, Webflow) rather than proprietary technology, and no AI/ML capabilities are disclosed. Sub-brands include Stray Studio (a dedicated agricultural marketing division led by Nicole), TNM Talent (a talent agency), and Starhaus Studio (a separate creative studio). The firm also produces editorial content such as the quarterly Coltivare publication for Lemdell.

TNM Creative Media is privately held and bootstrapped, with no external institutional funding reported. Headcount is stated at 1-10 employees, and the firm operates from Sydney, NSW, focused on the Australian market. Distribution is direct-to-client with no reseller or marketplace channels. The agency's strategic positioning rests on founder Jamie Henshall's distinctive background as a former chef and documentary filmmaker, and on its narrative as a storytelling-led creative partner rather than a conventional marketing vendor.

Name

TNM Creative Media

Legal name

TNM Creative Media

Website

https://tnmcreativemedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TNM Creative Media is a Sydney-based, full-service creative agency offering photography, video production, branding, design, and digital marketing management. Founded in 2014, it serves hospitality, agriculture, real estate, and food-sector clients across Australia with an intentionally boutique client roster.

Ownership category

akta.pro rank

Product category

Creative & Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Creative agency services
• Content creation services
• Brand design services
• Digital marketing management
• Agricultural marketing agency

Headquarters

HQ city

Caringbah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Creative & Production): TNM generates revenue through diverse creative services including content packages (one-off shoots to ongoing monthly plans), brand story films, design services, and production work. Revenue is project-based and recurring through ongoing client relationships.
2. Digital Marketing Management: Ongoing digital marketing services with intentionally limited client stable, suggesting retainer or recurring revenue arrangements for managed services including content calendars, platform management, performance reporting, and engagement.
3. Consultancy Services: Strategy and brand consultancy services for business owners, marketing teams, and those tasked with brand management. Personal, practical advisory services billed as engagements or sessions.
4. Editorial & Publication: Magazine strategy and production services, including the quarterly Coltivare publication produced for Lemdell, encompassing editorial planning, photography, design, copywriting, and print coordination.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TNM Creative Media is a full-service creative agency that delivers content creation, design, digital marketing management, brand activations, and strategic consultancy for hospitality, food, agriculture, real estate, and arts clients. The agency produces photography, video, brand identity systems, websites, social media campaigns, and event activations, anchored by an authentic, story-driven creative philosophy derived from founder Jamie Henshall's documentary filmmaking background.

Product overview

TNM Creative Media is a full-service creative agency offering end-to-end creative services including content creation, design, digital marketing management, brand activations, and consultancy. The agency specializes in storytelling-driven branding for hospitality, food, retail, agriculture, real estate, and arts sectors. Their portfolio includes documentary production (Finding Ali), quarterly agricultural publication (Coltivare), and specialized agriculture marketing through sub-brand Stray Studio. The company was founded by Jamie and Laura Henshall and operates from Sydney, NSW.

Differentiator

Problem solved

Functional benefit

Brands

• Stray Studio: Agricultural marketing division focused on livestock producers, growers, and farmers in regional Australia.

Products and services

• Content Creation Story-driven content packages, content campaigns, and brand story films including photography, video production, and social media content management for hospitality, food, agriculture, real estate, and arts brands.
• Design Brand identity, packaging, print design, web UX and build, and graphic design services including pitch decks, menus, magazines, and signage for businesses seeking cohesive visual storytelling.
• Digital Marketing Management Strategic digital marketing services including content calendars, platform management, performance reporting, and real-time engagement, delivered with an intentionally limited client roster for focused attention.
• Brand Activations Full event concepts and activation strategies, live event coordination and staging, and post-event content distribution campaigns for brand experiences.
• Consultancy Strategic consultancy including brand and marketing audits, content strategy, social media roadmaps, design system reviews, and storytelling strategy for business owners and marketing teams.
• Stray Studio (Agriculture Marketing) Specialized agriculture marketing division offering storytelling, production, and campaign services for farming and regional brands including livestock producers, growers, farmers, and food brands.
• TNM Talent Talent agency arm of TNM Creative Media offering talent representation services.
• Starhaus Studio Creative studio arm of TNM Creative Media offering additional creative production services.

Quantifiable outcome

• iFresh transformed from bare bones with half-baked website to professional, confident, credible brand in corporate hospitality space
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Emotive: Australian creative brand and content agency focused on emotive storytelling, content production, and digital campaigns for enterprise brands. Directly comparable to TNM in service mix, narrative-led positioning, and target customer profile.
• Akcelo: Australia-based creative and customer-experience agency with brand, content, and digital marketing capabilities. Comparable to TNM as a domestic agency delivering integrated creative services to enterprise clients, though at a larger scale.
• Thinkerbell: Australian creative and communications agency combining advertising, PR, and experiential work for major brands. Comparable to TNM as a storytelling-driven, founder-led boutique agency operating across enterprise clients in similar verticals.
• Hatched Global: Australia/NZ creative agency with photography, video, and brand storytelling capabilities. Comparable to TNM in production-led creative services and enterprise client base, especially in food, beverage, and lifestyle verticals.
• The Farm Digital: Australian creative agency producing brand content, video, and digital campaigns. Directly comparable in service offering (video, photography, brand storytelling) and target customer type (enterprise and mid-market Australian brands).
• Banter Group: Australian integrated creative agency offering branding, content, and digital services to enterprise clients. Comparable to TNM as a mid-sized domestic competitor with overlapping service lines and similar target segments including hospitality and food brands.

Others

• Starhaus Studio: A wholly-owned sub-brand of TNM itself operating as a creative studio. Listed for completeness as an internal label rather than a true external peer, illustrating how TNM's own architecture overlaps with smaller boutique competitors.

Broad incumbents

• Mamamia: Large Australian media and content company producing editorial, podcasts, and branded content. Comparable to TNM only loosely — both produce storytelling content for Australian audiences, but Mamamia is a scaled publisher rather than a creative-services agency.

Regional players

• Audience Group: Australian integrated marketing and creative agency offering branding, content, and digital services. Comparable to TNM in service mix and regional market focus, though operating at a broader portfolio level rather than a founder-led boutique.
• Frontier Touring: Australian entertainment and live-events business that commissions content, branding, and event activation work. Comparable to TNM as a potential client or ecosystem partner in the events/brand activation space rather than a direct agency competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tnmcreativemedia
• LinkedInlinkedin.com/company/tnm-creative-media
• Instagraminstagram.com/tnmcreativemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TNM Creative Media