HG Reclame

What HG Reclame does

HG Reclame is a Dutch signage and visual communication company headquartered in Gorinchem, Netherlands, founded in 1964. The company provides five core service categories: vehicle lettering and wrapping (autobelettering), facade signage (gevelreclame), wayfinding systems (bewegwijzering), graphic design (grafisch ontwerp), and project management. Its work spans sticker and lettering production, full vehicle body wraps, and large-scale installations for venues including municipal, healthcare, and retail environments; case studies include high-end projects such as a Ferrari 488 Challenge full-body wrap. Customers are primarily regional commercial clients in the Gorinchem and Drechtsteden area, with selected national and international sign-project work.

The technical stack is conventional: production is built around vinyl-film application for vehicles and facades, supplemented by graphic design and on-site installation. There is no indication of proprietary software, automation platforms, or digital production tooling beyond standard design software. The sales motion is consultative, with experienced advisors guiding clients from design through execution and maintenance, supported by direct contact channels (email, phone) and a maintained digital presence on hgreclame.nl plus Facebook, LinkedIn, and Instagram.

The business model is project-based professional services revenue, priced per quote against scope and materials. The company is privately held with no disclosed parent, investors, funding rounds, or M&A activity. Headcount is in the 11–50 range; no financial figures (revenue, ARR, EBITDA) are disclosed, and the customer base is broad and horizontal with no named anchor accounts.

Name

HG Reclame

Legal name

HG Reclame

Website

https://hgreclame.nl

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

HG Reclame is a Dutch signage and visual communication company founded in 1964 and based in Gorinchem, Netherlands. It delivers vehicle lettering, facade signage, wayfinding, graphic design, and project management primarily to regional commercial clients, with selected national and international project work.

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (33995), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Vehicle wrapping services
• Facade signage solutions
• Wayfinding signage systems
• Graphic design services
• Visual communication services

Headquarters

HQ city

Gorinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Signing and Visual Communication Services: The company generates revenue through providing signage and visual communication services including vehicle wrapping (autobelettering), facade advertising (gevelreclame), wayfinding signage (bewegwijzering), graphic design (ontwerp), and project management. Services range from simple stickers to complete vehicle wrapping and large-scale sign projects domestically and internationally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HG Reclame provides professional signage and visual communication services, including vehicle lettering and wrapping (autobelettering), facade signage (gevelreclame), wayfinding systems (bewegwijzering) for municipal, healthcare, and commercial venues, graphic design (grafisch ontwerp), and project management. The company delivers end-to-end solutions from initial design through execution, installation, and maintenance, serving customers from local businesses in the Gorinchem region to large-scale sign projects implemented nationally and internationally.

Product overview

HG Reclame is a Dutch signage and visual communication company offering a comprehensive portfolio of signing services. The company provides five core service offerings: Autobelettering (vehicle lettering and wrapping), Gevelreclame (facade signage), Bewegwijzering (wayfinding systems), Project Management (for signing projects), and Grafisch ontwerp (graphic design). With more than 50 years of experience, the company serves clients in the Gorinchem region and handles sign projects nationally and internationally. Services range from custom sticker production to complete body wraps and large-scale facade installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Autobelettering (Vehicle Lettering and Wrapping) Vehicle lettering and wrapping services for businesses and individuals, ranging from simple stickers to full body car wrapping. The team provides advisory services from design through execution and maintenance, using various types of vinyl films.
• Gevelreclame (Facade Signage) Facade signage services that serve as a business's calling card. Consultants help clients find distinctive facade signage solutions that match their brand identity and budget.
• Bewegwijzering (Wayfinding Signage) Wayfinding and signage solutions for various venues including municipal buildings (gemeentehuis), hospitals (ziekenhuis), and shopping centers (winkelcentrum). Focuses on a functional approach and selection of appropriate materials for each location.
• Project Management for Signing Projects Experienced project management services ensuring careful execution of signing and visual communication projects of any size within set deadlines and budgets.
• Grafisch ontwerp (Graphic Design) Graphic design services for visual communication, branding, and corporate identity (huisstijlontwerp) needs, supporting both standalone design work and the design phase of other signage projects.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Signs.com: Online custom-sign manufacturer serving small and mid-sized businesses with banners, vehicle decals, and storefront signage — overlapping HG Reclame's facade and vehicle branding offerings.
• YESCO: Long-established U.S. sign and lighting manufacturer serving national accounts with custom fabrication and installation — comparable full-service craft and project scale to HG Reclame.
• FASTSIGNS: Global franchise network producing custom signs, vehicle wraps, and wayfinding for businesses — directly comparable to HG Reclame's Autobelettering, Gevelreclame, and Bewegwijzering services.
• Allen Industries: U.S. signage and branding services provider executing nationwide brand rollout programs — directly analogous to HG Reclame's multi-site facade and wayfinding project work.
• Poblocki Sign Company: Family-owned U.S. commercial sign manufacturer specializing in architectural, wayfinding, and branded signage — similar scale and full-service craft model to HG Reclame.
• Image Signs: Commercial signage producer offering design, fabrication, and installation of vehicle, storefront, and interior signs — directly comparable service mix to HG Reclame.

Broad incumbents

• Spandex: European distributor of sign-making materials, films, and digital print hardware — a broad incumbent in the same value chain as HG Reclame's vehicle wrapping and signage fabrication.
• Cimpress (Vistaprint): Mass-customization platform producing printed signage, banners, and vehicle graphics at scale — a broad incumbent pressuring traditional sign shops like HG Reclame on price and convenience.
• 3M Commercial Solutions Division: Global materials supplier whose sign vinyl, reflective films, and graphic products underpin much of the vehicle wrapping and facade signage industry — adjacent incumbent influencing HG Reclame's input costs and capabilities.

Emerging players

• Yodeck: Cloud-based digital signage platform targeting SMBs — an emerging alternative to traditional printed signage that competes for HG Reclame customers' visual-communication budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hgreclame
• LinkedInlinkedin.com/company/hg%C2%AE-reclame-building-stronger-brands
• Instagraminstagram.com/hgreclame

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HG Reclame