Viola Stils
Viola Stils is a Latvian manufacturer founded in 1991 that produces premium seamless knitwear on STOLL machines from cashmere, merino, silk, and cotton, selling direct-to-consumer via violastils.lv and providing private-label B2B manufacturing to European fashion brands, retailers, and designers.
- Company typePrivate
- Founded1991
- HeadquartersJekabpils, Latvia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Viola Stils does
Viola Stils (legal entity SIA "Viola-Stils", reg. No. 45402000307) is a Latvian seamless knitwear manufacturer founded in 1991 and headquartered at Pasta street 49, Jekabpils, Latvia, where it operates its own production facility. The company specialises in premium seamless knitwear produced on STOLL industrial flat knitting machines, which knit garments in three dimensions as a single piece rather than assembling sewn flat parts. Its fibre palette covers Cashmere, Extra Fine Merino Wool, Opusium, Mulberry Silk, and Mercerized Cotton sourced from Italian yarn suppliers, and the product range spans sweaters, cardigans, dresses, tops, trousers, hoodies, skirts, vests, and accessories (hats, socks, gloves, scarves, balaclavas), with retail prices between roughly €36 and €215.
The business runs a dual go-to-market model. On the direct-to-consumer side, the company operates a Shopify-powered e-commerce boutique at violastils.lv, shipping internationally via Omniva, DPD, and Venipak (€15 within the EU, €20 worldwide, free over €250) with a 10% newsletter discount incentive and seasonal 50% sales. Marketing is concentrated on the website, Instagram, email, and an editorial blog. On the B2B side, Viola Stils offers end-to-end manufacturing — development, sampling, and series production — to European fashion brands, premium retailers, and independent designers under private label, with in-house garment programming that gives the company full control over design and production.
Revenue, headcount, and ownership are not disclosed; the company is privately held as a Latvian SIA with no parent, subsidiaries, or external institutional investors recorded. Strategic posture in 2024–2025 includes a capital lease (with ALTUM and Swedbank Līzings) for a Tesla Model Y and, more meaningfully, an export-support agreement signed on 30 June 2025 with the Investment and Development Agency of Latvia (LIAA), co-financed by the European Regional Development Fund, indicating an explicit push to grow international sales beyond the domestic market.
Viola Stils firmographics
Firmographics- Name
- Viola Stils
- Legal name
- SIA "Viola-Stils"
- Website
- https://violastils.lv
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viola Stils is a Latvian manufacturer founded in 1991 that produces premium seamless knitwear on STOLL machines from cashmere, merino, silk, and cotton, selling direct-to-consumer via violastils.lv and providing private-label B2B manufacturing to European fashion brands, retailers, and designers.
- Ownership category
- akta.pro rank
Viola Stils industry classification
Industry- Product category
- Premium Knitwear Manufacturing
- NAICS
- Apparel Knitting Mills (3151), Apparel Knitting Mills (31512), Knit Fabric Mills (313240)
- SIC
- Knit Outerwear Mills (2253), Knitting Mills (2250), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
- akta.pro secondary industry
- Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)
Keywords
Where Viola Stils is headquartered
LocationHeadquarters
- HQ city
- Jekabpils
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Viola Stils business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2C Product Sales: Direct-to-consumer sales of premium seamless knitwear through their e-commerce store. Products include sweaters, cardigans, dresses, tops, trousers, hoodies, skirts, vests, and accessories made from cashmere, merino wool, silk, and cotton blends.
- B2B Manufacturing Services: End-to-end manufacturing partnership with European fashion brands, premium retailers, and designers. Services include development, sampling, and series manufacturing of seamless knitwear with private label options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cashmere blend products (10% cashmere, 90% merino wool) |
| Unit Pricing | Pay-as-you-go | Extra Fine Merino Wool products |
| Unit Pricing | Pay-as-you-go | Season Sale items (50% off) |
| Unit Pricing | Pay-as-you-go | Knit accessories (hats, socks, gloves, scarves) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Viola Stils product offering
Product offeringCore offering
Viola Stils manufactures premium seamless knitwear on STOLL industrial flat knitting machines at its own factory in Latvia, producing sweaters, cardigans, dresses, tops, trousers, and accessories from cashmere, extra fine merino wool, silk, and mercerized cotton. The company operates a direct-to-consumer e-commerce boutique (violastils.lv) selling under its own brand and also offers end-to-end B2B manufacturing services (development, sampling, series production, private label) for European fashion brands, premium retailers, and designers.
Product overview
Viola Stils is a Latvian seamless knitwear manufacturer established in 1991, operating as both a B2B manufacturing partner for European fashion brands and a direct-to-consumer brand. The company specializes in premium seamless knitwear produced on Stoll flat knitting machines using high-quality natural fibers including Extra Fine Merino Wool, Cashmere, Mulberry Silk, and Mercerized Cotton. Their product portfolio comprises a unified collection of luxury seamless knitwear including sweaters (turtlenecks, pullovers, cable knits, patterned jacquards), cardigans (button-front, overlap styles), dresses (polo neck, cable knit), tops (polo tops, tanks, V-necks, ribbed tops), trousers and leggings (wide-leg, drawstring), skirts (mini, midi, maxi), hoodies, vests, and accessories (hats, balaclavas, gloves, scarves, socks). The seamless technology allows garments to be knit in one complete piece without cutting or sewing, providing superior comfort, fit, and environmental sustainability. Products are designed and manufactured in Latvia (EU), with recent new arrivals including the SIENA pointelle polo top in Mercerized Cotton and Mulberry Silk, the LUNA architectural turtleneck, the Colette cashmere cardigan, and the Silk Graphic V-neck knit top.
Differentiator
Problem solved
Functional benefit
Products and services
- Seamless Cashmere Sweaters and Cardigans Seamless knit sweaters and cardigans made from cashmere and merino wool blends (e.g., 10% cashmere, 90% extra fine merino wool), including turtlenecks, V-necks, button-front cardigans, hoodies, and jacquard patterned pieces, sold direct to consumers in the premium segment.
- Seamless Extra Fine Merino Wool Sweaters and Pullovers Seamless pullovers, cable knit sweaters, striped sweaters, and turtlenecks knit in one piece from 100% extra fine merino wool, designed for all-season wear with refined knit structures and engineered patterns.
- Seamless Silk and Cotton Knit Tops Seamless polo tops, V-neck tops, ribbed tops, and tanks constructed from mulberry silk, mercerized cotton, viscose, and elastane blends, marketed to women seeking premium, breathable layering pieces.
- Seamless Knit Dresses Seamless cable knit and cashmere-blend dresses including polo-neck and overlap dress-cardigan styles, made from merino wool, viscose, and cashmere blends for women's luxury knitwear.
- Seamless Knit Trousers, Skirts, and Hoodies Seamless knit wide-leg trousers with side stripe, knit skirts, and cashmere-blend knitted hoodies sold as part of the brand's loungewear and ready-to-wear offering.
- Seamless Knit Accessories Cashmere-blend knit accessories including hats, balaclavas, gloves, scarves, and knee-high socks produced on the same seamless knitting platform.
- B2B Seamless Knitwear Manufacturing Services End-to-end contract manufacturing service for European fashion brands, premium retailers, and designers, covering development, sampling, series production, and private label manufacturing of seamless knitwear on STOLL machines in Latvia.
Quantifiable outcome
- No material waste from cutting parts out of fabric
- +1 more outcomes
Companies that use Viola Stils
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Viola Stils technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Viola Stils partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Viola Stils competitors and assessment
Company assessmentDirect peers
- Schneiders Salzburg: Austrian premium knitwear brand with in-house manufacturing heritage in merino and cashmere. Comparable to Viola Stils as a European premium seamless knitwear producer with both own-brand retail and B2B/private-label activities.
- N.Peal: British heritage cashmere knitwear brand with own manufacturing capabilities serving premium retailers and own stores. Comparable in product category (premium seamless cashmere knitwear), material focus, and dual B2B/D2C channel strategy.
- Johnstons of Elgin: Scottish heritage manufacturer of premium cashmere knitwear and accessories, serving both own retail and luxury fashion brands. Comparable to Viola Stils as a long-established European producer of premium natural-fiber knitwear with B2B and B2C operations.
- Maglificio Gran Sasso: Italian premium knitwear manufacturer producing cashmere, merino wool, and natural-fiber garments for leading European and international fashion brands. Highly comparable to Viola Stils as a vertically integrated, Europe-based contract knitwear producer with a private-label model.
- Maglificio Maggioni: Italian knitwear manufacturer specializing in fine-gauge and seamless knitwear production for luxury and contemporary brands. Directly comparable to Viola Stils in technology platform (industrial knitting machinery), premium materials focus, and B2B manufacturing model.
- Hawick Knitwear: Scottish cashmere and fine-gauge knitwear manufacturer producing seamless and traditional knitwear for global brands. Comparable to Viola Stils as a small-scale European seamless knitwear contract manufacturer with premium materials expertise.
- Frizzi: Italian knitwear manufacturer producing premium women's seamless knitwear for European brands and retailers. Comparable to Viola Stils in seamless knit technology, private-label B2B model, and premium natural-fiber assortment.
Broad incumbents
- Santoni (Lonati Group): Italian manufacturer of circular and seamless knitting machinery, including the popular Santoni seamless knitting machines used by premium hosiery and knitwear producers. Comparable as a key supplier-side incumbent in the seamless knitting technology stack that Viola Stils depends on.
- Shima Seiki: Japanese manufacturer of computerized flat knitting and 'Wholegarment' seamless knitting machines used by premium knitwear producers worldwide. Comparable to Viola Stils as the underlying technology platform provider for the seamless knitwear production category the company operates in.
- Brunello Cucinelli: Italian luxury fashion house famous for premium cashmere knitwear and made-in-Italy production ethos. Comparable to Viola Stils in premium cashmere knitwear positioning, European manufacturing heritage, and sustainability-led brand narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Viola Stils social profiles
Digital presenceViola Stils financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viola Stils leadership team
Management profileNumber of profiles
Viola Stils funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viola Stils M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viola Stils
What does Viola Stils do?
Viola Stils manufactures premium seamless knitwear on STOLL industrial flat knitting machines at its own factory in Latvia, producing sweaters, cardigans, dresses, tops, trousers, and accessories from cashmere, extra fine merino wool, silk, and mercerized cotton. The company operates a direct-to-consumer e-commerce boutique (violastils.lv) selling under its own brand and also offers end-to-end B2B manufacturing services (development, sampling, series production, private label) for European fashion brands, premium retailers, and designers.
Is Viola Stils a public or private company?
Viola Stils is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viola Stils founded?
Viola Stils was founded in 1991. It employs 11 to 50 people.
Where is Viola Stils based?
Viola Stils is headquartered in Jekabpils, Latvia, in the Europe region.
How does Viola Stils make money?
Two revenue lines are on record. B2C Product Sales are the primary driver. The others are B2B Manufacturing Services.
Who are Viola Stils's main competitors?
Direct peers on record are Schneiders Salzburg, N.Peal, Johnstons of Elgin, Maglificio Gran Sasso, Maglificio Maggioni, Hawick Knitwear and Frizzi. Broad incumbents are Santoni (Lonati Group), Shima Seiki and Brunello Cucinelli.
Does Viola Stils have an API?
No public API is recorded for Viola Stils.
What industry is Viola Stils in?
Viola Stils's product category is Premium Knitwear Manufacturing. Its primary akta.pro industry code is CRAAAAAJ, Knitwear & Sweaters Manufacturers, with a secondary code of CRAAAAAL, Textiles, Fabrics, Trims & Components Suppliers. Its NAICS code is 3151 and its SIC code is 2253.