Team Genius Squad

What Team Genius Squad does

Team Genius Squad is a privately held, Raleigh, North Carolina-based consumer products and educational content company operating under the legal entity RegVue, LLC. Founded in 2020–2021 by 13-year-old Ava N. Simmons — known publicly as "Ava The STEM Princess®" and "Ava The STEM Ambassador™" — the business designs and sells STEM-themed physical products (Experiment Lab Kits, Jewelry, Lip Gloss, Puzzles, and Apparel) and develops educational video content for children and families. Its core technology and content assets are the hands-on experiment kits and the PBS North Carolina-distributed "Mini Fab Science Lab Show," supplemented by lesson plans, free e-books, and a digital swag bag aimed at extending engagement with parents and educators. Two registered trademarks — "Ava The STEM Princess®" and "Ava The STEM Ambassador™" — protect the founder persona that anchors the brand.

The company operates a direct-to-consumer go-to-market through its own e-commerce storefront (shop.teamgeniussquad.com) and physical retail distribution, most notably a national placement in Whole Foods Market stores alongside a long tail of local retailers. Revenue mechanics are one-time product sales (pricing is not publicly disclosed) with no subscription, licensing, or SaaS component visible. Customer segmentation is horizontal, addressing three personas — children and families (primary), educators and parents (primary), and STEM enthusiasts (secondary) — through earned media (Drew Barrymore Show, Forbes, Black Enterprise, PBS NC, AfroTech), organic social channels (Instagram, TikTok, YouTube, Facebook, X), and the PBS-broadcast show. There is no disclosed AI/ML capability, no API surface, and no documented institutional funding, despite a reference to the 2024 NC IDEA Awards cohort. Operations remain small (1–10 employees), with corporate vision stated as creating global awareness for STEM and self-belief rather than a defined geographic expansion roadmap.

Name

Team Genius Squad

Legal name

RegVue, LLC

Website

https://TeamGeniusSquad.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's STEM Educational Products

NAICS

Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industries

DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN), Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces) (EDAEAIAC)

Keywords

• STEM educational toys
• Children's science kits
• STEM-themed merchandise
• Kids science apparel
• Educational video content

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. STEM Product Sales: Sale of STEM-inspired products including Experiment Lab Kits, Jewelry, Lip Gloss, Puzzles, and Apparel through e-commerce and retail channels

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Team Genius Squad designs, sells, and distributes STEM-inspired physical products — including Experiment Lab Kits, Jewelry, Lip Gloss, Puzzles, and Apparel — for children and families. The company also produces and distributes educational video content through the PBS North Carolina-affiliated "Mini Fab Science Lab Show" hosted by its founder Ava The STEM Princess.

Product overview

Team Genius Squad is a movement and aspiring brand created by 13-year-old Ava N. Simmons (Ava The STEM Princess®). The company operates as a unified consumer products platform focused on STEM (Science, Technology, Engineering, and Math) education and awareness. The product portfolio centers on STEM-inspired physical products including Experiment Lab Kits, Jewelry, Lip Gloss, Puzzles, and Apparel—all designed to promote STEM awareness in engaging ways. Complementary offerings include the Mini Fab Science Lab Show (an educational TV program on PBS), Lesson Plans for educators, and digital content such as free e-books and a Digital Swag Bag. The company sells these products through its online shop (shop.teamgeniussquad.com) and has expanded into major retail channels including Whole Foods Market stores.

Differentiator

Problem solved

Functional benefit

Brands

• Ava The STEM Princess®: The creator persona and brand identity of Ava N. Simmons, also known as Ava The STEM Ambassador™. This brand represents the STEM-focused character and ambassador role created by the young founder.

Products and services

• Experiment Lab Kits
• STEM Jewelry
• STEM Lip Gloss
• STEM Puzzles
• STEM Apparel
• Mini Fab Science Lab Show

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorTeam Genius Squad launched their STEM toy product line into Whole Foods Market stores nationally, representing a significant retail distribution partnership for the company's consumer products including Experiment Lab Kits and other STEM-inspired merchandise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lakeshore Learning: National retailer and manufacturer of educational supplies for classrooms and homes; comparable in targeting educators and parents with hands-on STEM and science learning materials.
• Melissa & Doug: Large incumbent in children's educational toys and puzzles with broad retail distribution; overlaps with Team Genius Squad's STEM Puzzles and educational toy lines.
• Scholastic: Major educational publisher with school book fairs, classroom magazines, and educational kits; referenced in Team Genius Squad's media coverage (Scholastic News feature) and represents a potential distribution partner and competitor in classroom STEM content.
• National Geographic Kids: Major children's science brand spanning kits, books, media, and TV programming; competes for the same shelf and screen real estate as Team Genius Squad with vastly greater media reach and licensing power.
• LEGO Education: Education-focused arm of LEGO offering STEM/STEAM building kits and curriculum for classrooms; a benchmark competitor in the school and homeschool STEM kit segment that Team Genius Squad targets with its Lesson Plans.
• Crayola: Iconic arts, crafts, and STEAM educational products brand with national retail penetration; competes in educational children's products adjacent to Team Genius Squad's STEM-inspired apparel, puzzles, and educational kits.

Emerging players

• Osmo: Hybrid physical-digital educational play system for kids; comparable in combining physical products with educational content/media, similar to Team Genius Squad's kits-plus-show model, though more tech-forward.
• Wonder Workshop: STEM robotics and coding products for elementary-aged children with classroom curriculum; comparable in targeting educators, parents, and children with hands-on STEM kits plus educational programming.

Direct peers

• KiwiCo: Subscription STEM/STEAM activity kits for kids and teens across multiple age tiers; the most direct subscription-based comparable to Team Genius Squad's experiment lab kits, with substantially larger scale and brand recognition.
• Steve Spangler Science: Focused specifically on hands-on science experiment kits and educational science content for children, closely overlapping with Team Genius Squad's core Experiment Lab Kits and Mini Fab Science Lab Show positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/AvaTheSTEMPrin1
• YouTubeyoutube.com/@teamgeniussquad
• Facebookfacebook.com/TeamGeniusSquad
• LinkedInlinkedin.com/company/teamgeniussquad
• Instagraminstagram.com/TeamGeniusSquad
• TikTokTikTok.com/@TeamGeniusSquad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Genius Squad